The Marketing Glossary

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The Marketing Glossary

Author : Mark N. Clemente
Publisher : clementebooks
ISBN 13 : 0971943400
Total Pages : 502 pages
Book Rating : 4.9/5 (719 download)

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Book Synopsis The Marketing Glossary by : Mark N. Clemente

Download or read book The Marketing Glossary written by Mark N. Clemente and published by clementebooks. This book was released on 2002 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Immediately grasp and apply the essential concepts and techniques of marketing, advertising and sales using this combination dictionary, encyclopedia, and how-to guide. Designed for business professionals, business owners, and business students, Used as a recommended textbook and library volume in colleges and universities worldwide. Updated as a 500-page e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. “Mark Clemente's excellent reference work ... is also available as an e-book. Just buy the PDF and keep it on your laptop. Imagine the points you can score in meetings with all that knowledge at your fingertips.” - Jonathan Jackson, book reviewer, ecommerce.internet.com

The Marketing Glossary

Author : Mark N. Clemente
Publisher : Amacom Books
ISBN 13 : 9780814450307
Total Pages : 392 pages
Book Rating : 4.4/5 (53 download)

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Book Synopsis The Marketing Glossary by : Mark N. Clemente

Download or read book The Marketing Glossary written by Mark N. Clemente and published by Amacom Books. This book was released on 1992-01 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes over 1,400 entries for key terms, providing definitions, examples, formulas, checklists, and more

Sustainable Marketing

Author : Diane Martin
Publisher :
ISBN 13 : 9781292040899
Total Pages : 247 pages
Book Rating : 4.0/5 (48 download)

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Book Synopsis Sustainable Marketing by : Diane Martin

Download or read book Sustainable Marketing written by Diane Martin and published by . This book was released on 2013-11-01 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.

A Dictionary of Marketing

Author : Charles Doyle
Publisher : OUP Oxford
ISBN 13 : 0191044997
Total Pages : 432 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis A Dictionary of Marketing by : Charles Doyle

Download or read book A Dictionary of Marketing written by Charles Doyle and published by OUP Oxford. This book was released on 2011-03-24 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.

The Marketing Glossary

Author : Mark N. Clemente
Publisher : Clementebooks
ISBN 13 : 9780971943421
Total Pages : 0 pages
Book Rating : 4.9/5 (434 download)

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Book Synopsis The Marketing Glossary by : Mark N. Clemente

Download or read book The Marketing Glossary written by Mark N. Clemente and published by Clementebooks. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A combination dictionary, encyclopedia, and how-to guide with definitions, "The Marketing Glossary" is an acclaimed reference work. Newly updated, it contains more than 1,400 entries.

Dictionary of Marketing Communications

Author : Norman A. P. Govoni
Publisher : SAGE
ISBN 13 : 9780761927716
Total Pages : 260 pages
Book Rating : 4.9/5 (277 download)

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Book Synopsis Dictionary of Marketing Communications by : Norman A. P. Govoni

Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

Dictionary of Marketing Terms

Author : Peter D. Bennett
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.X/5 (2 download)

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Book Synopsis Dictionary of Marketing Terms by : Peter D. Bennett

Download or read book Dictionary of Marketing Terms written by Peter D. Bennett and published by McGraw-Hill Companies. This book was released on 1995 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use.

Glossary of Marketing Terms

Author :
Publisher :
ISBN 13 :
Total Pages : 206 pages
Book Rating : 4.:/5 (911 download)

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Book Synopsis Glossary of Marketing Terms by :

Download or read book Glossary of Marketing Terms written by and published by . This book was released on 1981 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dictionary of Marketing Terms

Author : Jane Imber
Publisher : Barron's Educational Series, Incorporated
ISBN 13 :
Total Pages : 612 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Dictionary of Marketing Terms by : Jane Imber

Download or read book Dictionary of Marketing Terms written by Jane Imber and published by Barron's Educational Series, Incorporated. This book was released on 2000-04 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 4,000 definitions cover all aspects of the advertising industry in "Dictionary of Marketing Terms".

The CIM Marketing Dictionary

Author : Norman Hart
Publisher : Routledge
ISBN 13 : 1136008349
Total Pages : 328 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis The CIM Marketing Dictionary by : Norman Hart

Download or read book The CIM Marketing Dictionary written by Norman Hart and published by Routledge. This book was released on 2012-11-12 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT. In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.

A Glossary of Marketing Terms

Author : John Paul Uko (PhD.)
Publisher : Authorhouse UK
ISBN 13 : 9781456785505
Total Pages : 0 pages
Book Rating : 4.7/5 (855 download)

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Book Synopsis A Glossary of Marketing Terms by : John Paul Uko (PhD.)

Download or read book A Glossary of Marketing Terms written by John Paul Uko (PhD.) and published by Authorhouse UK. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comprehensive glossary that pulls together in a scholarly manner over two thousand terms and concepts drawn from subject areas normally included in the study of marketing, including marketing principles, marketing management and strategy, product management, distribution management, advertising and promotion, pricing, consumer behaviour, and marketing research. The Glossary is prepared primarily to serve the needs of both students and teachers of marketing who have yearned for a comprehensive glossary of marketing terms to aid in the teaching and learning of marketing, as well as of marketing practitioners who need an in-depth knowledge and understanding of the terms and concepts used as the tools of their trade. Because marketing affects everyone - from an unborn child who is nurtured by her mother's nutritional diets to a dead man or woman who 'needs' a tombstone erected 'in memoriam', this Glossary also serves the interests of the general public and other stakeholders in marketing for knowledge and understanding of the terms and concepts used in marketing practices that affect their daily lives as participants in the marketing system.

Marketing Dynamics

Author : Brenda Clark
Publisher : Goodheart-Wilcox Publisher
ISBN 13 : 9781619603431
Total Pages : 0 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis Marketing Dynamics by : Brenda Clark

Download or read book Marketing Dynamics written by Brenda Clark and published by Goodheart-Wilcox Publisher. This book was released on 2013-05-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new edition, students are introduced to the principles of marketing, focusing on the 4Ps as the starting point for advanced marketing concepts such as research and target markets. DECA activities are included.

The Essential Marketing Glossary

Author : Marco Bardicchia
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (682 download)

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Book Synopsis The Essential Marketing Glossary by : Marco Bardicchia

Download or read book The Essential Marketing Glossary written by Marco Bardicchia and published by Independently Published. This book was released on 2022-12-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of feeling lost in a sea of marketing jargon? Do you want to deepen your understanding of the field but don't know where to start? Look no further! The Essential Marketing Glossary is the perfect resource for anyone looking to learn about marketing. Filled with clear and concise definitions for a wide range of marketing terms and concepts, this book is an indispensable tool for professionals looking to expand their knowledge or for beginners just starting to explore the world of marketing. From A/B Testing to Zero Party Data, this dictionary also offers helpful contextual explanations to help you better understand how these concepts apply in the real world. Whether you're looking to learn more about a specific marketing term or just want to brush up on your overall knowledge of the field, The Essential Marketing Glossary is the perfect resource for you.

The Dictionary of Marketing

Author : Azaz Motiwala
Publisher : Lulu.com
ISBN 13 : 1435705122
Total Pages : 296 pages
Book Rating : 4.4/5 (357 download)

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Book Synopsis The Dictionary of Marketing by : Azaz Motiwala

Download or read book The Dictionary of Marketing written by Azaz Motiwala and published by Lulu.com. This book was released on 2008 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available

Digital Marketing

Author : Dave Chaffey
Publisher : Pearson Higher Ed
ISBN 13 : 0273746227
Total Pages : 727 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis Digital Marketing by : Dave Chaffey

Download or read book Digital Marketing written by Dave Chaffey and published by Pearson Higher Ed. This book was released on 2012-10-12 with total page 727 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

SEO for Growth

Author : John Jantsch
Publisher : Seo for Growth
ISBN 13 : 9780692769447
Total Pages : 238 pages
Book Rating : 4.7/5 (694 download)

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Book Synopsis SEO for Growth by : John Jantsch

Download or read book SEO for Growth written by John Jantsch and published by Seo for Growth. This book was released on 2016-09-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. ... SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand -- grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results"--Amazon.com.

The CIM Marketing Dictionary

Author : Norman Hart
Publisher : Routledge
ISBN 13 : 1136008330
Total Pages : 329 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis The CIM Marketing Dictionary by : Norman Hart

Download or read book The CIM Marketing Dictionary written by Norman Hart and published by Routledge. This book was released on 2012-11-12 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT. In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.