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The Marketing Gita Ancient Wisdom For Modern Business Success Lessons In Modern Day Marketing From Ancient Hindu Epics
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Book Synopsis The Marketing Gita: Ancient wisdom for modern business success ǀ Lessons in modern day marketing from ancient Hindu epics by : Prateek Maheshwari
Download or read book The Marketing Gita: Ancient wisdom for modern business success ǀ Lessons in modern day marketing from ancient Hindu epics written by Prateek Maheshwari and published by Sristhi Publishers & Distributors. This book was released on 2023-07-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rapidly changing world that we live in, a new business or brand is introduced to us each day. Every brand needs a unique marketing strategy to make it big! This easy and compact manual sets out to decode the essential questions about marketing, using wisdom from ancient Indian scriptures to tackle modern marketing challenges. You can learn more about: - the importance of marketing in modern business - transforming your challenges into opportunities - marketing mistakes to avoid while starting a new business - navigating your brand journey to reach the maximum potential - understanding the right marketing context to scale new heights The Marketing Gita draws an analogy between the worlds of marketing and stories from ancient Indian scriptures, to trace the journey of a brand from its birth to the end, as also its trials and triumphs.
Download or read book MARKETING KARMA written by Jayadev K T and published by Notion Press. This book was released on 2023-08-19 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Marketing Karma: The Enlightened Path to Digital Success" by Jayadev is a transformative blend of ancient wisdom and modern marketing techniques. Set in the dynamic digital landscape, it reveals how spiritual tenets like Karma, Dharma, and Nirvana align with contemporary marketing concepts from search engine optimisation to brand building. This revolutionary book provides an ethical roadmap for marketers to achieve success while preserving authenticity. It transforms marketing campaigns into extensions of one's inner self, resonating with the audience, creating enduring bonds, and leaving a lasting impact. "Marketing Karma" transcends traditional definitions of success. It encourages marketing with mindfulness, creating with consciousness, and selling with a spirit of service. This is more than a guide to marketing success—it's a pathway to transforming your business's very essence, marking the convergence of strategic marketing and spiritual awakening. Embrace "Marketing Karma" and begin your journey toward enlightened marketing, where success isn't just about profit—it's about positive change.
Book Synopsis The Marketing Gurus by : Chris Murray
Download or read book The Marketing Gurus written by Chris Murray and published by Penguin. This book was released on 2013-02-26 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indispensable summaries of the best marketing books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader. Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students. Who are the gurus? They include: • Guy Kawasaki on How to Drive Your Competition Crazy • Geoffrey Moore on marketing high technology, in Crossing the Chasm. • Jack Trout on how companies can help their products stand above the crowd, in Differentiate or Die. • Regis McKenna on the changing role of the customer, in the classic Relationship Marketing. • Philip Kotler on the concept of Lateral Marketing, which helps companies avoid the trap of market fragmentation. • Seth Godin on how to create a Purple Cow that will take off through word of mouth. • Lisa Johnson and Andrea Learned on marketing to women in Don’t Think Pink. The collective wisdom contained in The Marketing Guru can help any marketer on his or her journey to becoming a marketing guru. www.summary.com
Book Synopsis The Guru Guide to Marketing by : Joseph H. Boyett
Download or read book The Guru Guide to Marketing written by Joseph H. Boyett and published by John Wiley & Sons. This book was released on 2003-02-25 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range ofideas and practices.
Book Synopsis The Teachings of Bhagavad Gita by : Richa Tilokani
Download or read book The Teachings of Bhagavad Gita written by Richa Tilokani and published by Hay House, Inc. This book was released on 2021-03-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why does one face sorrow and problems in life? What can allay the anxiety and stress inherent in the materialistic modern society? How can one get in touch with higher consciousness and strike a balance between the spiritual and worldly goals? If you are looking for answers to questions like these and searching for ways to empower your life, begin the quest with this volume, which presents the essence of one of the world’s most sacred texts in a simple and easy-to-understand manner. The Bhagavad Gita, a treasure trove of divine wisdom, was shared by Lord Krishna with Arjuna, the Pandava prince, at the battlefield of Kurukshetra, right before the Mahabharata or the ‘Great War’ began. It comprises 700 Sanskrit shlokas translated into English, which inspire one to seek and understand the profound truths of life through the ancient principles of Karma Yoga (the art of work), Gyan Yoga (the art of knowledge) and Bhakti Yoga (the art of devotion). These eternal principles help to live life to the fullest, so that one can work better, think better and live better by tapping into higher consciousness, accessing the spiritual dimension and nurturing the pure self. The Teachings of Bhagavad Gita is a perfect source to discover the art of self-empowerment by exploring the various facets of this most sacred text and imbibing its all-encompassing wisdom to attain unending joy, peace and success.
Book Synopsis Timeless Leadership by : Debashis Chatterjee
Download or read book Timeless Leadership written by Debashis Chatterjee and published by John Wiley & Sons. This book was released on 2012-05-11 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The timeless leadership wisdom of the Bhagavad Gita explained Although it was written well over two thousand years ago, the Bhagavad Gita ("Song of God"), a revered Hindu religious text, contains an immense wealth of ageless wisdom that speaks directly to the needs of today's business leaders. Timeless Leadership takes this unlikely resource and teases out important lessons on 18 aspects of leadership, from commercial vision to motivation, decision-making, and planning. Looking in detail at what the Gita has to say about these and other issues of interest to business professionals, Timeless Leadership focuses on one central point: that once the basic thought process of man is improved, the quality of his actions will improve as well, leading to better results. Uses an ancient religious text to highlight and explain key Western management concepts Explores the leadership ideas in the Bhagavad Gita and helps managers and leaders apply them to modern business life Weaves together the threads of wisdom from the Gita to shed light on issues and challenges for leaders at all levels Covering teachings and ideas that have only got better with time, Timeless Leadership adapts the wisdom of millennia past for today's business leaders.
Book Synopsis Marketing is Business by : Walter Vieira
Download or read book Marketing is Business written by Walter Vieira and published by . This book was released on 2002 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the professional marketer's guide to what's new, what's changed, and what hasn't at the dawn of the 21st century. Overlaying contemporary marketing lessons on proven marketing knowledge, India's pioneering marketing consultant draws from his 25 years of experience to offer rich insights into the new concepts and developments, including the Internet. As the world-renowned marketing guru Philip Kotler says in his foreword to this book, Walter Vieira is one of those few who have moved from marketing knowledge to marketing wisdom. It is his wisdom which he shares in this book with the help of a large number of real-life cases and examples encompassing the entire canvas of contemporary marketing
Book Synopsis The Entrepreneurs Marketing Manual: A Practical Guide for Entrepreneurs & Small Businesses to Supercharge Marketing Success by : Chris Willman
Download or read book The Entrepreneurs Marketing Manual: A Practical Guide for Entrepreneurs & Small Businesses to Supercharge Marketing Success written by Chris Willman and published by Independently Published. This book was released on 2018-04-02 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A truly first class resource for the modern small business owner that offers fantastic, insightful marketing strategy in a practical way that can be easily used to achieve great results" "The Entrepreneurs Marketing Manual is a book that can really benefit all entrepreneurs and small business owners. The advice and strategy it offers is absolutely brilliant, but offered up in a way that's surprisingly straight forward to follow, even for a marketing novice" Around 80% of new business ventures and startups fail within the first 2 years of beginning their journey in the world. Even after that point, the challenges and barriers to true success are significant and for the modern entrepreneur or small business owner, there's a wealth of obstacles waiting to trip them up. You absolutely must strive to supercharge your own skillset to keep from becoming an unfortunate statistic. Standing out from the crowd and arming yourself with the absolute maximum amount of means to ensure you don't suffer the heartbreak of that 80% is essential. The Entrepreneurs Marketing Manual is an expert, practical guide that will provide you with essential marketing expertise to help you do just that. This step by step book will cover the full range of modern marketing strategy in an insightful way that's easy to follow and that will enable you to really boost your marketing results. In this book you'll get practical, expert advice on all of the key areas a business owner or entrepreneur needs for exceptional marketing execution including: - How to create a practical and results driven approach to marketing without needing million dollar budgets! - The secrets behind creating an amazing brand that can really help you to stand out, even in a crowded market. - How to build a cost effective, yet extremely effective digital marketing strategy and ramp up your results. - Tips and tricks to approach most areas of marketing execution, from running impactful events or excellent email campaigns, to the secrets of social media success and much more. - The methods you need to evaluate, analyse and optimise every element of your marketing, making every minute and each pound or dollar you invest, work much harder
Download or read book Throne Wars written by Pravin Shekar and published by Notion Press. This book was released on 2021-02-11 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: WAR, HISTORY and MARKETING STRATEGIES! THRONE WARS is a fictionalized presentation inspired by the lives of the Chola and Pandya kings, who ruled vast parts of Southern India many centuries ago. The history of India is replete with colourful stories involving ambitious rulers, wily court strategists, brave commanders and guerilla warfare, all of which make for compelling reading even today. Not just that. They carry many important, timeless marketing lessons for business leaders. This book is a collection of a few such stories with a few such lessons, which will be useful to corporate leaders, entrepreneurs and marketers. It is for them that I have written this book. While I have taken the stories from the history of South India (of which I am a tiny part), I have drawn inspiration for some of the strategies and learnings from Sun Tzu’s ancient classic, “The Art of War”. The interpretation and learnings mentioned in each chapter are those that I strive to implement for my business and those of my clients. I believe they will help you in your business, too.
Book Synopsis Conscious Marketing by : Carolyn Tate
Download or read book Conscious Marketing written by Carolyn Tate and published by John Wiley & Sons. This book was released on 2015-02-19 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired ofinterruption, push, mass media and the manipulation of marketingand advertising generally. They want to deal with honest, ethicalcompanies that have heart and purpose and that care about servingall their stakeholders instead of their pockets. ConsciousMarketing proves that marketing can really work if the paradigm isshifted—radically. In Conscious Marketing: How to Createan Awesome Business With a New Approach to Marketing, authorCarolyn Tate demonstrates just how beneficial this shift can be. Bypractising the four tenets of conscious marketing, companies canraise their brand's profile and attract customers for life. Thebook shows how building a business with a higher-purpose can leadto sustainability, profitability and industry leadership. Consciousmarketing works for both multinational corporations andcash-strapped small business alike. In the modern market, a business that does well and contributesto the elevation of humanity and the planet attracts the bestcustomers, employees, suppliers and investors. These peopleevangelize, and the brand reach expands exponentially further andto a more loyal audience than traditional marketing will evercapture. This concept and other topics in the book include: What's wrong with marketing and why it doesn't work What "conscious" means to the consumer, business, leader andmarketer The who, what, why and how of conscious marketing Navigating the shift from traditional to consciouspractices The book includes a three-part guide to crafting an actionableplan, including where to find help. Marketing doesn't have to bethe budgetary dead weight it has become. It can be fun, human andinspiring for everyone involved, but change requires a deep shiftin thinking and behaviour that goes way beyond the transaction orthe sale. To stay relevant in the modern economy, businesses mustshow what's at their core, why they do what they do and why itmatters. Conscious Marketing is a comprehensive guide tofixing the problem, with a sustainable solution.
Book Synopsis The Quintessence of Marketing by : Nils Bickhoff
Download or read book The Quintessence of Marketing written by Nils Bickhoff and published by Springer. This book was released on 2014-07-02 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs. In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process. Having read this book: You will have a basic understanding of marketing and the process of marketing management You will know the most important marketing instruments and how they interact You can develop your own marketing plan based on the Quintessential Marketing Arena
Download or read book Marketing written by Kaushik Mukherjee and published by SBS Publishers. This book was released on 2012 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: CONTENTS: Aligning Marketing for Changing Times; A Three Part plan for Upgrading your Marketing Department for New Challenges; Smarter Marketing for Tougher Times; Creating Value by Improving Marketing Return on Investment; Consumer Segmentation; A Call to Action; The Influence of a Customer Value Approach on Value Creating Process Management; Building a World-Class Pricing Capability: Where Does your Company Stack Up?; Channel Management: PRM Gains New Lease of Life; Mass Customisation and Personalisation: One-to-One Customer Approach on a Mass Scale; Strategic Creation of Customer Loyalty Through High-Intensive Relationship Marketing - A Conceptual Framework; Online Marketing Metrics: AN Indispensable Aspect of E-Business; Strategic Dimensions in Branding Gaining Competitive Advantage; Word of Mouth in the World of Marketing; The Corporate Social Responsibility: A Modern Marketing Concept; Customer Relationship Management: A Key Success Factor in Services Marketing (A Case Study of Tourism (Hotel) Services in Navi Mumbai); Experimental Marketing in the Information Technology Sector; Marketing Social Change; A Model for Secure Value-Added Service Subscriptions in Cellular Networks.
Book Synopsis The Marketer's Handbook by : Laurie Young
Download or read book The Marketer's Handbook written by Laurie Young and published by Wiley. This book was released on 2011-06-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, but they also need to understand them in depth if they are going to make well-rounded, effective investment decisions. Above all it asks: “how useful and relevant is this concept? Will it improve decision making? Does the damn thing have any credibility and does it work?” “This book combines a rigorous review of a wide range of marketing concepts with many practical examples and case studies. It can be read or dipped into both by seasoned professionals and by those just embarking on their marketing career.” Sir Paul Judge, President, Chartered Institute of Marketing “Laurie Young casts an experienced and skeptical eye on many cherished marketing concepts and techniques. He provides an antidote to the tendency to adopt them without understanding their limitations and possibilities.” Professor George Day, The Wharton School, Chairman of the American Marketing Association “Laurie Young has produced nothing less than the A-Z of marketing. He has journeyed far and wide mapping out hundreds of business, marketing and communications models to produce an extremely useful industry atlas. Certainly it will find a well-thumbed home on my bookshelf.” Hamish Pringle, Director General, Institute of Practitioners in Advertising “This book is much needed by marketing. Its value is in challenging concepts, some of which have been the accepted norm for a long time. But as this book shows, some of these may no longer be relevant and appropriate for marketers in today’s consumer environment.” Mike Johnston, CEO, Dairy Council of Northern Ireland and former Chairman of the Chartered Institute of Marketing “Senior marketers, like those who make up the membership of the Marketing Society, hone the methods and techniques they favour as their career develops. Laurie Young clearly did that and an experienced voice shines through this critique. It is heartening to find that so many concepts have a long history of producing real value for businesses but alarming to find so many of the theorists’ favourites to be so groundless.” Hugh Burkitt, CEO, The Marketing Society
Book Synopsis Sun Tzu Strategies For Marketing by : Michaelson
Download or read book Sun Tzu Strategies For Marketing written by Michaelson and published by Tata McGraw-Hill Education. This book was released on 2004-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What can an ancient Chinese military genius teach modern businesspeople about winning the marketing war? Everything! In Sun Tzu Strategies for Marketing, the bestselling author of Sun Tzu: The Art of War for Managers interprets the crafty General's classic battle strategies specifically for today's marketing professionals. Packed with brilliant insights that will help you apply this ancient wisdom in the modern world, this powerful new translation includes special notations that underscore the relevance of Sun Tzu's writings to marketing strategy. Gerald Michaelson restates these timeless ideas as The Principles of the Marketing War. Each principle is illustrated with strategic and tactical applications drawn from the world's most successful marketing campaigns.
Book Synopsis Marketing Strategy for Startups by : Paul ONU
Download or read book Marketing Strategy for Startups written by Paul ONU and published by Independently Published. This book was released on 2020-02-17 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you struggling to sell your startup product?Having issues with product development and management?Issues with drafting your Business Plan?What about Go To Market Planning? Not familiar with Digital Marketing concepts and strategies?If you answer YES to any of the above questions, then this book is for you!In this book, the core Marketing concepts are explained in a very simple, easy to understand format, at the same time blending in the modern digital Marketing strategy, which is key to survival of modern Startup businesses. The book is a Startup guide to modern Marketing concepts and strategies with the sole objective of empowering Startup Founders and Entrepreneurs to build sustainable businesses based on superior Marketing strategies.There is no one-size-fits-all approach to marketing, this book will help you craft and execute a winning Go-to-Market plan that delivers best commercial results.
Book Synopsis The One-Day Marketing Plan by : Roman G. Hiebing
Download or read book The One-Day Marketing Plan written by Roman G. Hiebing and published by McGraw Hill Professional. This book was released on 2004-06-21 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.
Book Synopsis Marketing Success Formula by : Rajesh Srinivasan
Download or read book Marketing Success Formula written by Rajesh Srinivasan and published by . This book was released on 2018-11-27 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you know the No.1 REASON why most of the businesses FAIL to grow quickly? Because they do not have an Effective Marketing Plan or System which can help them to grow their business. Most entrepreneurs and marketers jump into advertising without having a winning strategy in place and waste huge amount of money in advertising. Rajesh Srinivasan's New Book 'Marketing Success Formula' reveals a 4-STEP MARKETING FORMULA which can help to market your business successfully without wasting time and money on unproductive marketing tactics like cold calling. ✔ Are you a Marketer or Business Owner who wants to Grow your Business QUICKLY but don't have a clear idea or plan as to how to do it effortlessly? Then, this BOOK is for you. ✔ Do you want a system which can help you to attract ideal customers without WASTING huge money on advertising? Here's a solution for you. ✔ Do you want to convert more sales and INCREASE the profits of your business? Your wait is over. ✔ PLUS, the book is loaded with lots of practical Marketing tactics and ideas which will help you to GET MORE RESULTS with LESS EFFORT and can practically be APPLIED in any market. Learn the powerful 4-step marketing success formula and watch your business grow at lighting speed. In this guide, you will learn: - Three ways to choose your ideal target market. - 6 different ways to craft a killer value proposition and differentiate your product/service from the competition. - Three effective ways to generate more revenues which will put more money in your bank account. - How to use the 80/20 principle to eliminate the advertising waste, increase the Sales and Profits effortlessly. - How to use social proof to build credibility and increase the response rates of your ads dramatically. And many other practical ideas to improve the efficiency of your marketing efforts. Visit rajeshsrinivasan.com and register to get more marketing ideas.
