The Marketing Doctor's Survival Notes

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781481103107
Total Pages : 0 pages
Book Rating : 4.1/5 (31 download)

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Book Synopsis The Marketing Doctor's Survival Notes by : David Poulos

Download or read book The Marketing Doctor's Survival Notes written by David Poulos and published by Createspace Independent Publishing Platform. This book was released on 2013-01-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Marketing Doctor's Survival Notes is a collection of essays, articles, blog posts and white papers on marketing and related topics that proves otherwise on virtually every page. The stories, recommendations, guidelines and suggestions in this book are intended to provide marketers with a framework, a skeleton, upon which to build their own experience library. They are based on over thirty years of experimental trial and error, of avoiding, bending, breaking, circumventing and twisting the accepted "rules" of marketing practice. The win/loss record in that time gives credence to the saying that rules were meant to be broken. There are many books on the marketing resource shelf written by highly-credentialed, highly-trained, scholarly academics that outline study after study, testing the rules over time, seeking best practice, showing the exceptions that prove the rules and trying to explain the evolution of marketing practice in a codified way. This is not one of them. They should be taken at face value - it's not exactly a "How-To" book, these are not "unbreakable rules", there's no hidden agenda here no subtle sub-text to be deciphered, no underlying mystery to be uncovered. It's a book of principals, guidelines, brief vignettes of experiences that might have value to those just entering the field, or those transitioning from another pocket of the profession. It's a book, perhaps not THE Book, but the principals it posits are sound and worth the time to read."--Author, back cover.

Deep Medicine

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Publisher : Basic Books
ISBN 13 : 1541644646
Total Pages : 373 pages
Book Rating : 4.5/5 (416 download)

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Book Synopsis Deep Medicine by : Eric Topol

Download or read book Deep Medicine written by Eric Topol and published by Basic Books. This book was released on 2019-03-12 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Science Friday pick for book of the year, 2019 One of America's top doctors reveals how AI will empower physicians and revolutionize patient care Medicine has become inhuman, to disastrous effect. The doctor-patient relationship--the heart of medicine--is broken: doctors are too distracted and overwhelmed to truly connect with their patients, and medical errors and misdiagnoses abound. In Deep Medicine, leading physician Eric Topol reveals how artificial intelligence can help. AI has the potential to transform everything doctors do, from notetaking and medical scans to diagnosis and treatment, greatly cutting down the cost of medicine and reducing human mortality. By freeing physicians from the tasks that interfere with human connection, AI will create space for the real healing that takes place between a doctor who can listen and a patient who needs to be heard. Innovative, provocative, and hopeful, Deep Medicine shows us how the awesome power of AI can make medicine better, for all the humans involved.

Marketing Manipulation: A Consumer's Survival Manual

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Author :
Publisher : World Scientific
ISBN 13 : 9813234725
Total Pages : 252 pages
Book Rating : 4.8/5 (132 download)

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Book Synopsis Marketing Manipulation: A Consumer's Survival Manual by : Michael Kamins

Download or read book Marketing Manipulation: A Consumer's Survival Manual written by Michael Kamins and published by World Scientific. This book was released on 2018-07-31 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.

Summary of John Abramson's Sickening

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Author :
Publisher : Everest Media LLC
ISBN 13 : 1669354652
Total Pages : 35 pages
Book Rating : 4.6/5 (693 download)

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Book Synopsis Summary of John Abramson's Sickening by : Everest Media,

Download or read book Summary of John Abramson's Sickening written by Everest Media, and published by Everest Media LLC. This book was released on 2022-03-19T22:59:00Z with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The author was sent a heartbreaking note from a woman who had seen her on television discussing safety issues associated with Vioxx and Celebrex, two widely used pain relievers. She asked if she could review her daughter’s medical records. #2 As the Palmer family struggled with their loss, one of the world’s largest drug companies was dealing with a crisis of its own. On September 30, 2004, Merck pulled its blockbuster Vioxx off the market. #3 The two articles that defended Vioxx were published in the world’s most prestigious medical journal, the NEJM. But when I read the fine print, I was shocked to discover that both authors had financial ties to Merck. #4 I realized that the information in the NEJM could not be trusted. I searched for the data behind an article I’d read in the Washington Post, which reported that a JAMA article claiming to show that Celebrex caused fewer serious GI complications than older over-the-counter anti-inflammatory drugs was also based on a misrepresentation.

The Choice

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Publisher : Simon and Schuster
ISBN 13 : 1501130811
Total Pages : 228 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis The Choice by : Edith Eva Eger

Download or read book The Choice written by Edith Eva Eger and published by Simon and Schuster. This book was released on 2017-09-05 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Bestseller “I’ll be forever changed by Dr. Eger’s story…The Choice is a reminder of what courage looks like in the worst of times and that we all have the ability to pay attention to what we’ve lost, or to pay attention to what we still have.”—Oprah “Dr. Eger’s life reveals our capacity to transcend even the greatest of horrors and to use that suffering for the benefit of others. She has found true freedom and forgiveness and shows us how we can as well.” —Desmond Tutu, Nobel Peace Prize Laureate “Dr. Edith Eva Eger is my kind of hero. She survived unspeakable horrors and brutality; but rather than let her painful past destroy her, she chose to transform it into a powerful gift—one she uses to help others heal.” —Jeannette Walls, New York Times bestselling author of The Glass Castle Winner of the National Jewish Book Award and Christopher Award At the age of sixteen, Edith Eger was sent to Auschwitz. Hours after her parents were killed, Nazi officer Dr. Josef Mengele, forced Edie to dance for his amusement and her survival. Edie was pulled from a pile of corpses when the American troops liberated the camps in 1945. Edie spent decades struggling with flashbacks and survivor’s guilt, determined to stay silent and hide from the past. Thirty-five years after the war ended, she returned to Auschwitz and was finally able to fully heal and forgive the one person she’d been unable to forgive—herself. Edie weaves her remarkable personal journey with the moving stories of those she has helped heal. She explores how we can be imprisoned in our own minds and shows us how to find the key to freedom. The Choice is a life-changing book that will provide hope and comfort to generations of readers.

Complications

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Publisher : Metropolitan Books
ISBN 13 : 1429972106
Total Pages : 292 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Complications by : Atul Gawande

Download or read book Complications written by Atul Gawande and published by Metropolitan Books. This book was released on 2003-04-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brilliant and courageous doctor reveals, in gripping accounts of true cases, the power and limits of modern medicine. Sometimes in medicine the only way to know what is truly going on in a patient is to operate, to look inside with one's own eyes. This book is exploratory surgery on medicine itself, laying bare a science not in its idealized form but as it actually is -- complicated, perplexing, and profoundly human. Atul Gawande offers an unflinching view from the scalpel's edge, where science is ambiguous, information is limited, the stakes are high, yet decisions must be made. In dramatic and revealing stories of patients and doctors, he explores how deadly mistakes occur and why good surgeons go bad. He also shows us what happens when medicine comes up against the inexplicable: an architect with incapacitating back pain for which there is no physical cause; a young woman with nausea that won't go away; a television newscaster whose blushing is so severe that she cannot do her job. Gawande offers a richly detailed portrait of the people and the science, even as he tackles the paradoxes and imperfections inherent in caring for human lives. At once tough-minded and humane, Complications is a new kind of medical writing, nuanced and lucid, unafraid to confront the conflicts and uncertainties that lie at the heart of modern medicine, yet always alive to the possibilities of wisdom in this extraordinary endeavor. Complications is a 2002 National Book Award Finalist for Nonfiction.

The Physician Manager's Handbook

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Publisher : Jones & Bartlett Learning
ISBN 13 : 9780763746032
Total Pages : 462 pages
Book Rating : 4.7/5 (46 download)

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Book Synopsis The Physician Manager's Handbook by : Robert J. Solomon

Download or read book The Physician Manager's Handbook written by Robert J. Solomon and published by Jones & Bartlett Learning. This book was released on 2008 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Physicians are increasingly taking on new roles as executives and managers in today's health care delivery system. As such, management skills should be an essential part of every physician's repertoire. Complete with sophisticated and practical approaches to health system management and leadership problems encountered by physicians, this text is an ideal resource.

Cancer Survival Guide

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Publisher : Humanix Books
ISBN 13 : 1630060151
Total Pages : 303 pages
Book Rating : 4.6/5 (3 download)

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Book Synopsis Cancer Survival Guide by : Charlotte Libov

Download or read book Cancer Survival Guide written by Charlotte Libov and published by Humanix Books. This book was released on 2016-01-12 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: An American Society of Journalists and Authors: Annual Writing Awards Prize Winning Book When faced with cancer, timely and educated healthcare decisions are crucial to recovery. Put the odds in your favor with the help of Cancer Survival Guide — the leading manual of its kind, offering the most comprehensive and cutting-edge information on the subject, such as: Comprehensive info on the 13 most common cancers including lung, breast, prostate, and colon The causes and hidden symptoms of cancer and how it affects the body New genetic tests that can reveal your risk Early detection and prevention techniques Latest medical breakthroughs and miracle drugs Conventional and alternative therapies that really work How to find the best treatments and doctors Creating a personal healthcare record Locate a lifesaving clinical trial near you Find cost-effective therapies and free resources Physical and emotional coping strategies How to navigate life after cancer Don't let a cancer diagnosis fill you with feelings of fear, panic, and helplessness. Take back your power with Cancer Survival Guide.

Summary of Skin in the Game

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Author :
Publisher : BookSummaryGr
ISBN 13 :
Total Pages : 38 pages
Book Rating : 4.2/5 (28 download)

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Book Synopsis Summary of Skin in the Game by : Alexander Cooper

Download or read book Summary of Skin in the Game written by Alexander Cooper and published by BookSummaryGr. This book was released on 2021-08-30 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary of Skin in the Game - Hidden Asymmetries in Daily Life (Incerto) - A Comprehensive Summary Skin in the game is set 4 subjects in one: a) uncertainty and the reliability of understanding (both realistic and medical, assuming there is a distinction), or in much less polite words bull***t detection, b) symmetry in human affairs, that is, equity, justice, responsibility, and reciprocity, c) records sharing in transactions, and d) rationality in complicated systems and in the real global. That those 4 cannot be disentangled is something that is obvious when one has…pores and skin in the sport. To emit a Yogiberrism, in academia there's no distinction among academia and the actual world; in the actual global, there is. When you have the rewards, you ought to additionally get some of the dangers, now not let others pay the rate of your errors. Don’t inform me what you “assume,” simply inform me what’s to your portfolio. The abrasions of your pores and skin guide your mastering and discovery, a mechanism of natural signaling, what the Greeks known as pathemata mathemata (“guide your learning through ache,” something moms of young children realize rather nicely). Paperwork is a production through which a person is conveniently separated from the outcomes of his or her moves. However the worst casualty has been loose markets, as the general public, already susceptible to hating financiers, started conflating loose markets and better order kinds of corruption and cronyism, when in truth it's far the exact opposite: it is authorities, now not markets that makes these items viable through the mechanisms of bailouts. It is not just bailouts: government interference in popular has a tendency to take away skin in the game. You may in no way absolutely convince a person that he is inaccurate; only truth can. The curse of modernity is that we are more and more populated via a class of people who are better at explaining than understanding, or higher at explaining than doing. There may be no evolution without pores and skin in the sport. hire-looking for is trying to use defensive policies or “rights” to derive profits without adding anything to economic activity, no longer increasing the wealth of others. Efficaciously, there may be no democracy without such an unconditional symmetry in the rights to express you, and the gravest chance is the slippery slope within the attempts to restriction speech on grounds that some of it could harm some people’s emotions. Such regulations do not necessarily come from the country itself, rather from the forceful established order of an intellectual monoculture by means of an overactive concept police in the media and cultural life. To be continued... Here is a Preview of What You Will Get: ⁃ A Full Book Summary ⁃ An Analysis ⁃ Fun quizzes ⁃ Quiz Answers ⁃ Etc Get a copy of this summary and learn about the book.

Introduction to U.S. Health Policy

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Publisher : JHU Press
ISBN 13 : 1421402971
Total Pages : 659 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Introduction to U.S. Health Policy by : Donald A. Barr

Download or read book Introduction to U.S. Health Policy written by Donald A. Barr and published by JHU Press. This book was released on 2011-12-01 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health care reform has dominated public discourse over the past several years, and the recent passage of the Affordable Care Act, rather than quell the rhetoric, has sparked even more debate. Donald A. Barr reviews the current structure of the American health care system, describing the historical and political contexts in which it developed and the core policy issues that continue to confront us today. This comprehensive analysis introduces the various organizations and institutions that make the U.S. health care system work—or fail to work, as the case may be. A principal message of the book is the seeming paradox of the quality of health care in this country—on the one hand it is the best medical care system in the world, on the other it is one of the worst among developed countries because of how it is organized. Barr introduces readers to broad cultural issues surrounding health care policy, such as access, affordability, and quality. He discusses specific elements of U.S. health care, including insurance, especially Medicare and Medicaid, the shift to for-profit managed care, the pharmaceutical industry, issues of long-term care, the plight of the uninsured, medical errors, and nursing shortages. The latest edition of this widely adopted text updates the description and discussion of key sectors of America’s health care system in light of the Affordable Care Act.

A Marketing Approach to Physician Recruitment

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Publisher : Psychology Press
ISBN 13 : 9781560248989
Total Pages : 148 pages
Book Rating : 4.2/5 (489 download)

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Book Synopsis A Marketing Approach to Physician Recruitment by : James O. Hacker

Download or read book A Marketing Approach to Physician Recruitment written by James O. Hacker and published by Psychology Press. This book was released on 1995 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Marketing Approach to Physician Recruitment is a how-to manual designed to assist hospitals in the physician recruitment process, or to enhance already existing recruitment programs. Given the ever-changing status on health care reform, hospital administrators and physicians are faced with the challenge of meeting the growing needs of patients, as well as their own internal priorities. In order to survive, the medical profession as a whole must make the commitment to identify the needs of the community it serves, while integrating the activities and roles of departments, boards and staff. In the past, physician recruitment has tended to itself. As part of a competitive system, neither the individual provider nor the medical group can afford to ignore its physician profile. This book is aware of the needs of today's hospitals and presents a program to facilitate the process of recruiting physicians. The authors provide the reader with a step-by-step physician recruiting process. They include additional materials to support the recruiting process. The book is comprised of four sections. The process section provides organization for the recruitment program by assisting readers with creating a written plan. The resources section facilitates that plan's effectiveness by providing information for developing pro forms, community support, letters, tracking forms, incentive packages, and legal documents. The reference section lists organizations, contact names, addresses, and phone numbers needed for recruiting. A Marketing Approach to Physician Recruitment is the only book of its kind. Hospitals can use it to develop a practical and proven process for recruiting physicians. It is an effective tool for meeting the needs of patients and physicians alike.

The Danger Within Us

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Publisher : Little, Brown
ISBN 13 : 0316343781
Total Pages : 306 pages
Book Rating : 4.3/5 (163 download)

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Book Synopsis The Danger Within Us by : Jeanne Lenzer

Download or read book The Danger Within Us written by Jeanne Lenzer and published by Little, Brown. This book was released on 2017-12-12 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know... Medical interventions have become the third leading cause of death in America. An estimated 10 percent of Americans are implanted with medical devices -- like pacemakers, artificial hips, cardiac stents, etc. The overwhelming majority of high-risk implanted devices have never undergone a single clinical trial. In The Danger Within Us, award-winning journalist Jeanne Lenzer brings these horrifying statistics to life through the story of one working class man who, after his "cure" nearly kills him, ends up in a battle for justice against the medical establishment. His crusade leads Lenzer on a journey through the dark underbelly of the medical device industry, a fascinating and disturbing world that hasn't been written about before. What Lenzer exposes will shock readers: rampant corruption, elaborate cover-ups, shameless profiteering, and astonishing lack of oversight, all of which leads to dangerous devices (from artificial hips to pacemakers) going to market and into our bodies. In the vein of America's Bitter Pill and A Civil Action, The Danger Within Us is a stirring call for reform and a must-read for anyone who cares about the future of American healthcare. "Before you get anything implanted in your body, read this book."-Shannon Brownlee, author of Overtreated

Health Care Off the Books

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Publisher : University of California Press
ISBN 13 : 0520305620
Total Pages : 208 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Health Care Off the Books by : Danielle T. Raudenbush

Download or read book Health Care Off the Books written by Danielle T. Raudenbush and published by University of California Press. This book was released on 2020-02-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of low-income African Americans in the United States lack access to health care. How do they treat their health care problems? In Health Care Off the Books, Danielle T. Raudenbush provides an answer that challenges public perceptions and prior scholarly work. Informed by three and a half years of fieldwork in a public housing development, Raudenbush shows how residents who face obstacles to health care gain access to pharmaceutical drugs, medical equipment, physician reference manuals, and insurance cards by mobilizing social networks that include not only their neighbors but also local physicians. However, membership in these social networks is not universal, and some residents are forced to turn to a robust street market to obtain medicine. For others, health problems simply go untreated. Raudenbush reconceptualizes U.S. health care as a formal-informal hybrid system and explains why many residents who do have access to health services also turn to informal strategies to treat their health problems. While the practices described in the book may at times be beneficial to people’s health, they also have the potential to do serious harm. By understanding this hybrid system, we can evaluate its effects and gain new insight into the sources of social and racial disparities in health outcomes.

Flipping Health Care through Retail Clinics and Convenient Care Models

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Author :
Publisher : IGI Global
ISBN 13 : 1466663561
Total Pages : 324 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Flipping Health Care through Retail Clinics and Convenient Care Models by : Kaissi, Amer

Download or read book Flipping Health Care through Retail Clinics and Convenient Care Models written by Kaissi, Amer and published by IGI Global. This book was released on 2014-08-31 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over time, a country’s healthcare system typically undergoes a number of developments as new demands emerge from the public and new legislation is passed from the government. These systems are composed of a number of interconnected parts, each one vital to the overall success of the system. Flipping Health Care through Retail Clinics and Convenient Care Models addresses the present state of the health system by focusing on current trends and future developments that could assist in delivering accessible and cost-effective medical care to the general public. Bringing together components of the present and future, this publication serves as an essential tool for students and researchers who want to develop a thorough understanding of the changing scope of the health industry in the public sphere.

What Your Doctor Won't Tell You

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Publisher : Humanix Books
ISBN 13 : 1630061662
Total Pages : 244 pages
Book Rating : 4.6/5 (3 download)

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Book Synopsis What Your Doctor Won't Tell You by : David Sherer

Download or read book What Your Doctor Won't Tell You written by David Sherer and published by Humanix Books. This book was released on 2021-03-16 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "THIS BOOK WILL SAVE YOUR LIFE!" — NEWSMAX In WHAT YOUR DOCTOR WON'T TELL YOU: The Real Reasons You Don't Feel Good and What YOU Can Do About It, Dr. Sherer provides readers with verifiable information about current medicine, healthcare and relevant public policy so they can make their own best judgments as to whether a change in their behavior will, if they are inclined, effect a positive change in your life. He strips away the veneer of political correctness when it comes to health and provides the basic truths behind the implications of the daily decisions we make that affect out health. These decisions, mostly based in how we approach food, physical activity, our mental and emotional states, our interactions with others and our approach to accessing healthcare, have profound effects on our physical, mental and emotional states. Rather than being a book on how to eat, how to exercise, how to shop for a health plan and so on, this work strives only to inform. Because with information comes power. And with power, there is the potential for positive change. Bold enough to tell you what many medical professionals haven’t the courage to say, Dr. David Sherer’s book is chock-full of inside information on health, healthcare, related public policy, as well as the latest in prevention, diagnosis, and treatment of diseases from depression, diabetes, and heart disease to autoimmune disorders, neurological diseases, and asthma. WHAT YOUR DOCTOR WON'T TELL YOU delivers straight, unfiltered, and evidence-based answers on topics such as: The real causes of the obesity epidemic and how it can be tamed Your best options for anesthesia for different surgeries and procedures The difference between an MD and a DO and why it matters Why colon cancer is skyrocketing in young people The best ways to buy and use medical cannabis 7 ways to make outpatient surgery safer and much, much, more! WHAT YOUR DOCTOR WON'T TELL YOU: The Real Reasons You Don't Feel Good and What YOU Can Do About It will become your primary source for all those questions your doctor doesn’t have time to answer — answers that can save your life!

The End of Marketing

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749497599
Total Pages : 241 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The End of Marketing by : Carlos Gil

Download or read book The End of Marketing written by Carlos Gil and published by Kogan Page Publishers. This book was released on 2019-10-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

How to Survive Best Practice

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Author :
Publisher : UNSW Press
ISBN 13 : 9780868407654
Total Pages : 100 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis How to Survive Best Practice by : Erica McWilliam

Download or read book How to Survive Best Practice written by Erica McWilliam and published by UNSW Press. This book was released on 2002 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncovers the bull in bullet points! Reveals the hidden meanings and truths in the jargon of the new corporate lingo - and then the secret of rising above it!