The Marketing Accounting Interface

Download The Marketing Accounting Interface full books in PDF, epub, and Kindle. Read online The Marketing Accounting Interface ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

The Marketing / Accounting Interface

Author : Robin Roslender
Publisher : Routledge
ISBN 13 : 1135743312
Total Pages : 296 pages
Book Rating : 4.1/5 (357 download)

DOWNLOAD NOW!

Book Synopsis The Marketing / Accounting Interface by : Robin Roslender

Download or read book The Marketing / Accounting Interface written by Robin Roslender and published by Routledge. This book was released on 2013-09-13 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in accordance with their own norms. In his seminal 1956 paper on general systems theory, the economist Kenneth Boulding referred to the phenomenon of "specialised ears and generalised deafness", which can be seen to exist when marketing managers are financially illiterate or when financial managers lack the necessary insights to design, implement and operate accounting systems which are useful to marketing managers in carrying out their roles. It is increasingly difficult to attach credence to the idea of marketing managers who lack financial skills, or financial managers who fail to relate to the context in which marketing managers operate. Understanding the marketing/accounting interface is therefore important in generating emergent properties from the interaction of marketers and accountants whereby the whole is greater than the sum of the parts. The chapters in this volume seek to address this challenge. This book was originally published as a special issue of the Journal of Marketing Management.

Journal of Small Business and Entrepreneurship

Author :
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Journal of Small Business and Entrepreneurship by :

Download or read book Journal of Small Business and Entrepreneurship written by and published by . This book was released on 1995-10 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Journal of Small Business and Entrepreneurship

Author :
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Journal of Small Business and Entrepreneurship by :

The Marketing-Sales-Finance Triangle

Author : Dirk Weissbrich
Publisher : Springer
ISBN 13 : 3834984159
Total Pages : 228 pages
Book Rating : 4.8/5 (349 download)

DOWNLOAD NOW!

Book Synopsis The Marketing-Sales-Finance Triangle by : Dirk Weissbrich

Download or read book The Marketing-Sales-Finance Triangle written by Dirk Weissbrich and published by Springer. This book was released on 2009-11-09 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on 78 face-to-face interviews with managers from the marketing-sales-finance triangle (MSF-triangle), Dirk Weissbrich identifies and describes eight key interaction fields and decision areas.

Customer Accounting

Author : Massimiliano Bonacchi
Publisher : Springer
ISBN 13 : 3030019713
Total Pages : 95 pages
Book Rating : 4.0/5 (3 download)

DOWNLOAD NOW!

Book Synopsis Customer Accounting by : Massimiliano Bonacchi

Download or read book Customer Accounting written by Massimiliano Bonacchi and published by Springer. This book was released on 2018-11-04 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses.

Marketing Accountability for Marketing and Non-Marketing Outcomes

Author : V. Kumar
Publisher : Emerald Group Publishing
ISBN 13 : 1838675655
Total Pages : 273 pages
Book Rating : 4.8/5 (386 download)

DOWNLOAD NOW!

Book Synopsis Marketing Accountability for Marketing and Non-Marketing Outcomes by : V. Kumar

Download or read book Marketing Accountability for Marketing and Non-Marketing Outcomes written by V. Kumar and published by Emerald Group Publishing. This book was released on 2021-09-27 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.

Sustainability in Accounting Education

Author : Maria Cadiz Dyball
Publisher : Routledge
ISBN 13 : 1317674278
Total Pages : 156 pages
Book Rating : 4.3/5 (176 download)

DOWNLOAD NOW!

Book Synopsis Sustainability in Accounting Education by : Maria Cadiz Dyball

Download or read book Sustainability in Accounting Education written by Maria Cadiz Dyball and published by Routledge. This book was released on 2015-10-14 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accounting sustainably involves accounting for and to the natural environment, and accounting for and to society, including groups currently oppressed or disadvantaged by unsustainable processes and practices. This book creates a compelling case for the inclusion of sustainability at the heart of accounting educational programmes, offering critical lessons and identifying risks to avoid when designing accounting programmes and courses. Accounting sustainability has moved from the side-lines of policy discourses, accounting institutions, professional accounting practices, and research activities into the mainstream. The chapters in this proposed book engage in a critical dialogue to facilitate change in accounting education for sustainability. They dispel the myth that accounting for sustainability is an oxymoron, bad for business, unrelated to practice, or contrary to professional accounting bodies’ accreditation requirements. This book was originally published as a special issue of Accounting Education.

New Developments in Online Marketing

Author : Stephen Tagg
Publisher : Routledge
ISBN 13 : 1135743525
Total Pages : 225 pages
Book Rating : 4.1/5 (357 download)

DOWNLOAD NOW!

Book Synopsis New Developments in Online Marketing by : Stephen Tagg

Download or read book New Developments in Online Marketing written by Stephen Tagg and published by Routledge. This book was released on 2013-09-13 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications platform; a phase characterised by information ‘pull’ rather than ‘push’, user-generated content, openness, sharing, collaboration, interaction, communities, and social networking. New generation Web-based communities and hosted applications are beginning to have a major impact on customer behaviour across a diverse range of industries. These new applications represent a fundamental change in the way people use the Internet, their online expectations, and experiences. From a marketing perspective, the most distinctive feature is not the technology involved but rather the growth of a new global culture – a ‘Net generation’ culture based on decentralised authority rather than hierarchy and control, online socialising and collaboration, user-generated and distributed content, open communications, peer-to-peer sharing, and global participation. Success in this new online environment, characterised by people and network empowerment, requires new ‘mindsets’ and innovative approaches to marketing, customer, and network relationships. This book makes a valuable contribution to the field by examining recent and future developments in online marketing, including the revolutionary impact of new media. Chapters cover a wide range of topics, including: information exchange on bulletin board systems and in online consumer portals; Web 2.0 and ‘New-Wave Globals’; online tribal marketing; co-creation; industry impact; privacy issues; online advertising effectiveness; and practitioner prognostics for the future of online marketing. This book was originally published as a special issue of the Journal of Marketing Management.

New Horizons in Arts, Heritage, Nonprofit and Social Marketing

Author : Roger Bennett
Publisher : Routledge
ISBN 13 : 1135743878
Total Pages : 251 pages
Book Rating : 4.1/5 (357 download)

DOWNLOAD NOW!

Book Synopsis New Horizons in Arts, Heritage, Nonprofit and Social Marketing by : Roger Bennett

Download or read book New Horizons in Arts, Heritage, Nonprofit and Social Marketing written by Roger Bennett and published by Routledge. This book was released on 2013-09-13 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice. This book presents a collection of stimulating articles that report some of the freshest and most innovative research and thinking in the authors’ specialist domains. Collectively the chapters offer a balance of empirical and conceptual research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and demonstrate the epistemological importance of current research in these critical areas. This book was originally published as a special issue of the Journal of Marketing Management.

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

Author : Harlan E. Spotts
Publisher : Springer
ISBN 13 : 3319118854
Total Pages : 524 pages
Book Rating : 4.3/5 (191 download)

DOWNLOAD NOW!

Book Synopsis Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference by : Harlan E. Spotts

Download or read book Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference written by Harlan E. Spotts and published by Springer. This book was released on 2014-11-05 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2000 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada.

Marketing and Finance

Author : Malcolm McDonald
Publisher : John Wiley & Sons
ISBN 13 : 1118748891
Total Pages : 283 pages
Book Rating : 4.1/5 (187 download)

DOWNLOAD NOW!

Book Synopsis Marketing and Finance by : Malcolm McDonald

Download or read book Marketing and Finance written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2013-08-06 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.

Journal of Small Business and Entrepreneurship

Author :
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Journal of Small Business and Entrepreneurship by :

The Routledge Companion to Accounting Education

Author : Richard M.S. Wilson
Publisher : Routledge
ISBN 13 : 1134511515
Total Pages : 799 pages
Book Rating : 4.1/5 (345 download)

DOWNLOAD NOW!

Book Synopsis The Routledge Companion to Accounting Education by : Richard M.S. Wilson

Download or read book The Routledge Companion to Accounting Education written by Richard M.S. Wilson and published by Routledge. This book was released on 2014-04-29 with total page 799 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many enquiries into the state of accounting education/training, undertaken in several countries over the past 40 years, have warned that it must change if it is to be made more relevant to students, to the accounting profession, and to stakeholders in the wider community. This book’s over-riding aim is to provide a comprehensive and authoritative source of reference which defines the domain of accounting education/training, and which provides a critical overview of the state of this domain (including emerging and cutting edge issues) as a foundation for facilitating improved accounting education/training scholarship and research in order to enhance the educational base of accounting practice. The Routledge Companion to Accounting Education highlights the key drivers of change - whether in the field of practice on the one hand (e.g. increased regulation, globalisation, risk, and complexity), or from developments in the academy on the other (e.g. pressures to embed technology within the classroom, or to meet accreditation criteria) on the other. Thirty chapters, written by leading scholars from around the world, are grouped into seven themed sections which focus on different facets of their respective themes – including student, curriculum, pedagogic, and assessment considerations.

Marketing Perspectives

Author : Andrew MacLaren
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 191139620X
Total Pages : 246 pages
Book Rating : 4.9/5 (113 download)

DOWNLOAD NOW!

Book Synopsis Marketing Perspectives by : Andrew MacLaren

Download or read book Marketing Perspectives written by Andrew MacLaren and published by Goodfellow Publishers Ltd. This book was released on 2017-08-20 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.This book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.

1979 Educators' Conference Proceedings

Author : Neil Beckwith
Publisher :
ISBN 13 :
Total Pages : 688 pages
Book Rating : 4.3/5 (512 download)

DOWNLOAD NOW!

Book Synopsis 1979 Educators' Conference Proceedings by : Neil Beckwith

Download or read book 1979 Educators' Conference Proceedings written by Neil Beckwith and published by . This book was released on 1979 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Budgeting (RLE Marketing)

Author : Nigel Piercy
Publisher : Routledge
ISBN 13 : 1317652762
Total Pages : 480 pages
Book Rating : 4.3/5 (176 download)

DOWNLOAD NOW!

Book Synopsis Marketing Budgeting (RLE Marketing) by : Nigel Piercy

Download or read book Marketing Budgeting (RLE Marketing) written by Nigel Piercy and published by Routledge. This book was released on 2014-09-15 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.

Strategic Managerial Accounting

Author : Tracy Jones
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1908999020
Total Pages : 340 pages
Book Rating : 4.9/5 (89 download)

DOWNLOAD NOW!

Book Synopsis Strategic Managerial Accounting by : Tracy Jones

Download or read book Strategic Managerial Accounting written by Tracy Jones and published by Goodfellow Publishers Ltd. This book was released on 2012-09-28 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text explores the nature of these industry sectors and how these impact on the strategic managerial accounting (SMA) tools used by decision makers in the industry. Formerly known as Managerial Accounting in the Hospitality Industry by Harris and Hazzard, this new edition builds on this successful and well known text.