The Marketing Gurus

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Author :
Publisher : Penguin
ISBN 13 : 9781591841050
Total Pages : 308 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis The Marketing Gurus by : Chris Murray

Download or read book The Marketing Gurus written by Chris Murray and published by Penguin. This book was released on 2006 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET.

The Market Gurus

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Author :
Publisher : Dearborn Trade
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The Market Gurus by : John Reese

Download or read book The Market Gurus written by John Reese and published by Dearborn Trade. This book was released on 2002 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Validea.com, a Web site that ranks and evaluates stock picking professionals based on the performance of their ideas, is the first comprehensive, ongoing effort to hold investment gurus accountable. Now, for the first time, individuals can explore each guru and his methodology and apply that methodology to their own investing decisions. In The Market Gurus John Reese and Todd Glassman, experts in computertized investment decision making, takes readers through the ins and outs of financial strategies developed by the cr'me de la cr'me of the industry - stars such as Peter Lynch, Warren Buffett, David Dreman & James O'Shaunessy. Along the way readers will learn time tested methods to help make smarter investing decisions.

The Guru Investor

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470446773
Total Pages : 336 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis The Guru Investor by : John P. Reese

Download or read book The Guru Investor written by John P. Reese and published by John Wiley & Sons. This book was released on 2009-02-04 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's investor is faced with a myriad of investment options and strategies. Whether you are seeking someone to manage your money or are a self-directed investor deciding to tackle the market on your own, the options can be overwhelming. In an easy-to-read and simple format, this book will dissect the strategies of some of Wall Street's most successful investment gurus and teach readers how to weed through the all of the choices to find a strategy that works for them. The model portfolio system that author John Reese developed turns each strategy into an actionable system, addressing many of the common mistakes that doom individual investors to market underperformance. This book will focus on the principles behind the author's multi-guru approach, showing how investors can combine the proven strategies of these legendary "gurus" into a disciplined investing system that has significantly outperformed the market. Gurus covered in the book are: Benjamin Graham; John Neff; David Dreman; Warren Buffett; Peter Lynch; Ken Fisher; Martin Zweig; James O'Shaughnessy; Joel Greenblatt; and Joseph Piotroski.

The Wall Street Gurus

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Author :
Publisher : Minerva Books (VA)
ISBN 13 : 9780962012518
Total Pages : 238 pages
Book Rating : 4.0/5 (125 download)

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Book Synopsis The Wall Street Gurus by : Peter Brimelow

Download or read book The Wall Street Gurus written by Peter Brimelow and published by Minerva Books (VA). This book was released on 1988-08-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Investment Gurus

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Author :
Publisher : Penguin
ISBN 13 : 1101215496
Total Pages : 432 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Investment Gurus by : Peter J. Tanous

Download or read book Investment Gurus written by Peter J. Tanous and published by Penguin. This book was released on 1999-01-15 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investment advisor Peter J. Tanous takes readers behind the scenes with Wall Street's movers and shakers, going head-to-head with 14 of America's top money managers and four leading financial economists to uncover their proven techniques for beating the market consistently.

The Guru Investor

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781975729264
Total Pages : 322 pages
Book Rating : 4.7/5 (292 download)

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Book Synopsis The Guru Investor by : Gary Greenhouse

Download or read book The Guru Investor written by Gary Greenhouse and published by Createspace Independent Publishing Platform. This book was released on 2017-06-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an easy-to-read and simple format, this book will dissect the strategies of some of Wall Street's most successful investment gurus and teach readers how to weed through the all of the choices to find a strategy that works for them. The model portfolio system that author John Reese developed turns each strategy into an actionable system, addressing many of the common mistakes that doom individual investors to market underperformance. This book will focus on the principles behind the author's multi-guru approach, showing how investors can combine the proven strategies of these legendary "gurus" into a disciplined investing system that has significantly outperformed the market.

Gurus of Chaos

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Publisher : Bloomsbury Publishing
ISBN 13 : 9384898147
Total Pages : 206 pages
Book Rating : 4.3/5 (848 download)

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Book Synopsis Gurus of Chaos by : Saurabh Mukherjea

Download or read book Gurus of Chaos written by Saurabh Mukherjea and published by Bloomsbury Publishing. This book was released on 2015-03-30 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to be a stock market guru? What are the traits needed to be a successful investor? Can one master the stock market or is it a gift one is born with? How does one build a portfolio and protect it? Learn from the masters. The Indian stock market is many things to many people. Some are drawn to its thrill and promise but, more often than not, they fail to recognize the risk that accompanies the reward of a great ride. For many, the market and its workings defy logic and mastery. However, within the universe of market watchers in India, there is a small group that has managed to build a fine set of navigation tools and develop a unique perspective and approach towards the market. They have created and institutionalized investment strategies based on their experiences and philosophies. Saurabh Mukherjea delves into the minds of seven such individuals asking them to elaborate on the tools they use and how these work. He traces their journey from being novices to successful long-term investors. Using their insights and his own experience of working in the market for nearly a decade, Mukherjea provides an essential and indispensable framework for operating in the Indian stock market. The interviews with prominent fund managers in the book are: · Sanjoy Bhattacharya · Alroy Lobo · Akash Prakash · Sankaran Naren · Sashi Reddy · BN Manjunath · One who prefers to remain anonymous

Invest Like a Guru

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119362407
Total Pages : 224 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Invest Like a Guru by : Charlie Tian

Download or read book Invest Like a Guru written by Charlie Tian and published by John Wiley & Sons. This book was released on 2017-03-31 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopt the investment strategy that built Warren Buffett's fortune Invest Like a Guru provides an invaluable resource for high-quality-focused value investing, with expert insight and practical tools for implementation. Written by the man behind GuruFocus.com, this book expands on the site's value strategies and research tools to provide a primer for those exploring pathways to higher returns at lower risk. The book begins with an insightful explanation of high-quality-focused value investing concepts, then quickly moves into practical, detailed guidance on analysis, valuation, key factors, and risks to avoid. Case studies demonstrate real-world application of various analysis methods, and the discussion walks you through important calculations using real examples. Author Charlie Tian draws upon his own experiences and lessons learned to provide true insight on high-quality-focused value investing as a strategy, providing both reference and expert advice in this singularly useful guide. Warren Buffett once said, "I would rather buy good companies at fair prices than buy fair companies at good prices." That's how he built his fortune, and his method is what we now call high-quality-focused value investing. This book shows you how to determine what constitutes "good companies" and "fair prices," with practical tools for real-world application. Learn the principles and concepts of high-quality-focused value investing Understand the analysis process and valuation of prospective investments Avoid the value traps that can trigger permanent losses Study clear examples of key ratios and calculations We can't all become the next Warren Buffett, but we can boost returns while reducing risk using the right investment strategy. High-quality-focused value investing provides a path to profit, and Invest Like a Guru is the one-of-a-kind guidebook for getting on track.

Gurus and Oracles

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Author :
Publisher : MIT Press
ISBN 13 : 0262300389
Total Pages : 193 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Gurus and Oracles by : Miklos Sarvary

Download or read book Gurus and Oracles written by Miklos Sarvary and published by MIT Press. This book was released on 2011-12-16 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of the information industry, from Reuters to Facebook, and the special characteristics of information and knowledge markets. We live in an “Information Age” of overabundant data and lightning-fast transmission. Yet although information and knowledge represent key factors in most economic decisions, we often forget that data, information, and knowledge are products created and traded within the knowledge economy. In Gurus and Oracles, Miklos Sarvary describes the information industry—the far-flung universe of companies whose core business is to sell information to decision makers. These companies include such long-established firms as Thomson Reuters (which began in 1850 with carrier pigeons relaying stock market news) as well as newer, dominant players like Google and Facebook. Sarvary highlights the special characteristics of information and knowledge and analyzes the unusual behaviors of the markets for them. He shows how technology contributes to the spectacular growth of this sector and how new markets for information change our economic environment. Research in economics, business strategy, and marketing has shown that information is different from other goods and services; this is especially true in competitive settings and may result in strange competitive market outcomes. For example, Sarvary points out, unreliable information may be more expensive than reliable information; information sellers may be better off inviting competitors into their market because this may allow them to increase their prices; and competition may lead to increased media bias—but this may benefit consumers who want to discover the truth. In Gurus and Oracles, Sarvary explores the implications of these and other peculiarities for information buyers and sellers.

The Making of a Market Guru

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470285427
Total Pages : 504 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis The Making of a Market Guru by : Aaron Anderson

Download or read book The Making of a Market Guru written by Aaron Anderson and published by John Wiley & Sons. This book was released on 2010-05-03 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ken Fisher is founder and CEO of Fisher Investments, an independent money management firm managing over $35 billion (as of Dec. 31/09) for individuals and institutions. And, Fisher has written the monthly "Portfolio Strategy" column for Forbes magazine for the last twenty-five years—since 1984—making him, so far, the fourth longest-running columnist in the magazine’s history. During this time, he’s seen everything from the stock market crash of 1987 and the great bull markets of the 1980s and 1990s to the Tech bubble of 2000 and the global market meltdown of 2008. Now, with The Making of a Market Guru, you’ll gain an insightful look at Fisher’s prolific career over the years and discover the high-profile market calls he’s made so far in these monthly columns. At times engaging and timely, at others revealing and informative, this book is a sweeping look at a recent and eventful slice of stock market history. You’ll read about what’s changed, but you’ll be more amazed by what hasn’t. And you’ll see investing wisdom that still applies, now and for the foreseeable future, from a quarter-century of Fisher’s concise and witty market wisdom. Preceding Fisher’s columns for each year are a few pages of commentary—putting them in historic context, pointing out areas that are still salient, and others where Fisher’s perspective has changed over the years—highlighting key points that deserve extra attention. Chapter by chapter, this book offers practical investment advice from a leading market voice, while: Looking at Fisher’s market analysis over the years and providing an industry insider’s view of major, and not-so-major, market events Examining how Fisher called three of the last four bear markets Showing that what many commonly think impacts markets doesn’t—and some very surprising things that do impact markets that few are aware of. And much more The more things change, the more they stay the same—at least when it comes to investing. And seeing history through the eyes of a market guru can help improve your overall investment endeavors today. If you take the time to read this unique, historic compilation, you’ll be taking your first steps to understanding how to become your own market guru.

Online Marketing Heroes

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Publisher : John Wiley & Sons
ISBN 13 : 0470242043
Total Pages : 341 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Online Marketing Heroes by : Michael Miller

Download or read book Online Marketing Heroes written by Michael Miller and published by John Wiley & Sons. This book was released on 2008-03-10 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on today's most successful online marketers, with up-to-date information and advice on current online marketing trends. It includes 25 interviews with today's top Internet marketers -- email marketers, web marketers, advertising executives, and the like. The book details the inside story of how these marketing heroes achieved their success, tips and advice on how to be more successful marketing online, and it covers all aspects of online marketing including: Search engine marketing and optimization, Online advertising, Online retailing, Online merchandising, Email marketing, Website promotion, Online public relations, Blog marketing, Direct response copywriting, and Affiliate marketing.

The Market Guys' Five Points for Trading Success

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Publisher : John Wiley & Sons
ISBN 13 : 1118045149
Total Pages : 374 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Market Guys' Five Points for Trading Success by : A. J. Monte

Download or read book The Market Guys' Five Points for Trading Success written by A. J. Monte and published by John Wiley & Sons. This book was released on 2011-01-04 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for The Market Guys' Five Points for Trading Success "E*TRADE is a strong advocate of investor education, understanding a knowledgeable investor is a successful investor. The Market Guys have been a key contributor to our worldwide educational efforts - delivering hundreds of seminars to our customers around the world. This book encapsulates their years of experience with traders and investors, and is a must-read for anyone serious about trading. The Market Guys' Five Points for Trading Success provides an easy-to-understand and disciplined approach to trading through risk management. I highly recommend it." —Christopher Larkin, VP, U.S. Retail Brokerage, E*TRADE Securities (www.etrade.com) "The stock market is full of risk and uncertainty, but can bring great rewards to those who plan and execute properly. Rick and AJ give you the navigational tools to profit in the market through this book. Easy to read and understand, this book will help the novice and expert alike reach their financial goals. I recommend The Market Guys to help you along your journey!" —Astronaut Dr. Buzz Aldrin, Apollo 11, 1969 "The Market Guys' Five Points is much more than five points. Creating a plan, dealing with emotions, trading psychology, and technical analysis are just some of the topics explained." —James Bittman, Senior Instructor, The Options Institute at CBOE, and author of Options for the Stock Investor "Most people think trading markets is easy, but the process is fraught with pitfalls, snares, and delusions. This book is written by two savvy veteran traders. Applying the wisdom contained here will not guarantee success, but it will very definitely put the odds strongly in your favor." —Martin J. Pring, President of pring.com "This is a wonderful introduction to terminology and a fresh approach to the stock market. It gives the reader a language and way of thinking that is new, providing a great foundation for further research. These authors are to be commended for an excellent book on the stock market and how it works." —James P. Gills, MD, Director/Chairman of the Board of the Ironman Triathlon "The Market Guys have created the perfect recipe for financial success." —Nick Nickolas, Restaurateur, Nick's Fishmarket of Hawaii, www.nicksboca.com

The Marketing Gurus

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Author :
Publisher : Penguin
ISBN 13 : 1440627096
Total Pages : 308 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis The Marketing Gurus by : Chris Murray

Download or read book The Marketing Gurus written by Chris Murray and published by Penguin. This book was released on 2006-07-20 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indispensable summaries of the best marketing books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader. Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students. Who are the gurus? They include: • Guy Kawasaki on How to Drive Your Competition Crazy • Geoffrey Moore on marketing high technology, in Crossing the Chasm. • Jack Trout on how companies can help their products stand above the crowd, in Differentiate or Die. • Regis McKenna on the changing role of the customer, in the classic Relationship Marketing. • Philip Kotler on the concept of Lateral Marketing, which helps companies avoid the trap of market fragmentation. • Seth Godin on how to create a Purple Cow that will take off through word of mouth. • Lisa Johnson and Andrea Learned on marketing to women in Don’t Think Pink. The collective wisdom contained in The Marketing Guru can help any marketer on his or her journey to becoming a marketing guru. www.summary.com

Efficiently Inefficient

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Author :
Publisher : Princeton University Press
ISBN 13 : 0691196095
Total Pages : 368 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Efficiently Inefficient by : Lasse Heje Pedersen

Download or read book Efficiently Inefficient written by Lasse Heje Pedersen and published by Princeton University Press. This book was released on 2019-09-17 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Efficiently Inefficient describes the key trading strategies used by hedge funds and demystifies the secret world of active investing. Leading financial economist Lasse Heje Pedersen combines the latest research with real-world examples and interviews with top hedge fund managers to show how certain trading strategies make money--and why they sometimes don't. Pedersen views markets as neither perfectly efficient nor completely inefficient. Rather, they are inefficient enough that money managers can be compensated for their costs through the profits of their trading strategies and efficient enough that the profits after costs do not encourage additional active investing. Understanding how to trade in this efficiently inefficient market provides a new, engaging way to learn finance. Pedersen analyzes how the market price of stocks and bonds can differ from the model price, leading to new perspectives on the relationship between trading results and finance theory. He explores several different areas in depth--fundamental tools for investment management, equity strategies, macro strategies, and arbitrage strategies--and he looks at such diverse topics as portfolio choice, risk management, equity valuation, and yield curve logic. The book's strategies are illuminated further by interviews with leading hedge fund managers: Lee Ainslie, Cliff Asness, Jim Chanos, Ken Griffin, David Harding, John Paulson, Myron Scholes, and George Soros.

Management Gurus and Management Fashions

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Author :
Publisher : Routledge
ISBN 13 : 1134534833
Total Pages : 224 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis Management Gurus and Management Fashions by : Brad Jackson

Download or read book Management Gurus and Management Fashions written by Brad Jackson and published by Routledge. This book was released on 2004-06-24 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1980s, popular management thinkers, ‘gurus’, have promoted a number of performance improvement programs and management fashions which have greatly influenced both the everyday conduct of organizational life and the preoccupations of academic researchers. This book provides a rhetorical critique of the management guru and management fashion phenomenon, building on the important theoretical progress that has recently been made by a small, but growing band of management researchers. Fantasy theme analysis, a dramatically-based method of rhetorical criticism, is conducted to critique three of the most important management fashions to have emerged during the 1990s: * the re-engineering movement promoted by Michael Hammer and James Champy * the effectiveness movement led by Stephen Covey * the learning organization movement inspired by Peter Senge and his colleagues. In addition to its rhetorical and empirical contributions, this book stimulates a much-needed critical dialogue between practitioners and academics on the sources of the underlying appeal of management gurus and management fashions, and their effect upon the quality of management and organizational learning.

The Financial Times Global Guide to Investing

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Publisher : Financial Times/Prentice Hall
ISBN 13 : 9780273614142
Total Pages : 0 pages
Book Rating : 4.6/5 (141 download)

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Book Synopsis The Financial Times Global Guide to Investing by : James Morton

Download or read book The Financial Times Global Guide to Investing written by James Morton and published by Financial Times/Prentice Hall. This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the pages of this book, Morton has collected together the best investment minds in the world today. The result is a wealth of insights from the largest group of top talent ever assembled in one book. Investors to be reckoned with, such as Mario Gabelli, Dr. Martin Zweig, Sir John Templeton, John Train, and over 130 other leading market movers from around the globe.

The Book of Investing Wisdom

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 9780471294542
Total Pages : 522 pages
Book Rating : 4.2/5 (945 download)

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Book Synopsis The Book of Investing Wisdom by : Peter Krass

Download or read book The Book of Investing Wisdom written by Peter Krass and published by John Wiley & Sons. This book was released on 1999-03-19 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Es gibt zwar viele lehrreiche Bücher über Geschäftsweisheiten, aber nur wenige bekannte Investoren haben ihr Erfolgsgeheimnis tatsächlich gelüftet. Dieses Buch ist eine Anthologie bestehend aus 50 Essays und Reden von so schillernden Größen wie z. B. Charles Dow, B.C. Forbes, Peter Lynch und George Soros: In einem Band: Geschäftsweisheiten aus mehreren Jahrzehnten von der Crème de la Crème! Die verschiedenen Persönlichkeiten der Investoren und deren Umfeld wird deutlich durch ihren Sprachstil. Zu jeder Persönlichkeit gibt es als Vorwort einleitende Informationen über deren jeweiligen Hintergrund. Nach Themen gegliedert, erlaubt es dem Leser sich bequem auf bestimmte Informationen oder Ratschläge zu konzentrieren. Zu den behandelten Themen gehören u.a.: Die richtige Einstellung für erfolgreiche Investitionen, Theorie und Strategie, Marktzyklen und -verhalten, etc. Es bietet ein leserfreundliches Layout mit Fettdruck der besten Zitate, einen Namensindex aller zu Wort gekommenen Investoren sowie einen chronologischen Index. Die ideale Lektüre für alle in der Investmentbranche. (02/99)