The Marketing Gurus

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Publisher : Penguin
ISBN 13 : 9781591841050
Total Pages : 308 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis The Marketing Gurus by : Chris Murray

Download or read book The Marketing Gurus written by Chris Murray and published by Penguin. This book was released on 2006 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET.

The Market Gurus

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Publisher :
ISBN 13 : 9780976510109
Total Pages : 260 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis The Market Gurus by : John P. Reese

Download or read book The Market Gurus written by John P. Reese and published by . This book was released on 2005-02-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to give you broad exposure to the savviest thinking you can find on Wall Street today, The Market Gurus is an ?investor cheetsheet, ? that boils down the most successful investors? strategies into simple, easy-to-follow steps. The strategies covered in the book are those of Peter Lynch, Warren Buffett, Benjamin Graham, David Dreman, William O?Neil, Martin Zweig, Kenneth Fisher and James O?Shaughnessy. Within the pages of The Market Gurus are easy-to-understand, step-by-step analyses of each guru's investment strategies, including: -- Introductions to nine legendary investment gurus ? little known, but mesmerizing facts about each guru, their backgrounds, their investment philosophies and the rationale behind how each invests his money -- Easy to understand, step-by-step instructions for analyzing companies using the strategies of these nine gurus. There's no guesswork: You know what to do, how to do it, when to do it. -- Real-world examples for each strategy, which makes learning about these strategies quick and easy. Immediately upon finishing The Market Gurus, you can apply these strategies for your own investing. -- Explanations of the amount of risk you will have with each strategy. -- A time horizon for each strategy ? you know before you start how long you can expect to hold each investment. -- A rating of how much effort each strategy requires on your part. -- A complete explanation of the famous ratios used by virtually all successful investors ? in easy-to-understand language. Holding market gurus accountable turned Validea.com into one of the Internet's most popular investing sites. Now for the first time, the Founder and CEO of Validea.com has taken the crhme de lacrhme of the gurus featured at Validea.com to show you what makes them tick ? and how you can apply their strategies to your own portfolio.

The Guru Investor

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470446773
Total Pages : 336 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis The Guru Investor by : John P. Reese

Download or read book The Guru Investor written by John P. Reese and published by John Wiley & Sons. This book was released on 2009-02-04 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's investor is faced with a myriad of investment options and strategies. Whether you are seeking someone to manage your money or are a self-directed investor deciding to tackle the market on your own, the options can be overwhelming. In an easy-to-read and simple format, this book will dissect the strategies of some of Wall Street's most successful investment gurus and teach readers how to weed through the all of the choices to find a strategy that works for them. The model portfolio system that author John Reese developed turns each strategy into an actionable system, addressing many of the common mistakes that doom individual investors to market underperformance. This book will focus on the principles behind the author's multi-guru approach, showing how investors can combine the proven strategies of these legendary "gurus" into a disciplined investing system that has significantly outperformed the market. Gurus covered in the book are: Benjamin Graham; John Neff; David Dreman; Warren Buffett; Peter Lynch; Ken Fisher; Martin Zweig; James O'Shaughnessy; Joel Greenblatt; and Joseph Piotroski.

The Market Gurus

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Author :
Publisher : Dearborn Trade
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The Market Gurus by : John Reese

Download or read book The Market Gurus written by John Reese and published by Dearborn Trade. This book was released on 2002 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Validea.com, a Web site that ranks and evaluates stock picking professionals based on the performance of their ideas, is the first comprehensive, ongoing effort to hold investment gurus accountable. Now, for the first time, individuals can explore each guru and his methodology and apply that methodology to their own investing decisions. In The Market Gurus John Reese and Todd Glassman, experts in computertized investment decision making, takes readers through the ins and outs of financial strategies developed by the cr'me de la cr'me of the industry - stars such as Peter Lynch, Warren Buffett, David Dreman & James O'Shaunessy. Along the way readers will learn time tested methods to help make smarter investing decisions.

Investment Gurus

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Publisher : Penguin
ISBN 13 : 1101215496
Total Pages : 617 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Investment Gurus by : Peter J. Tanous

Download or read book Investment Gurus written by Peter J. Tanous and published by Penguin. This book was released on 1999-01-15 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investment advisor Peter J. Tanous takes readers behind the scenes with Wall Street's movers and shakers, going head-to-head with 14 of America's top money managers and four leading financial economists to uncover their proven techniques for beating the market consistently.

Invest Like a Guru

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Publisher : John Wiley & Sons
ISBN 13 : 1119362407
Total Pages : 199 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Invest Like a Guru by : Charlie Tian

Download or read book Invest Like a Guru written by Charlie Tian and published by John Wiley & Sons. This book was released on 2017-03-31 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopt the investment strategy that built Warren Buffett's fortune Invest Like a Guru provides an invaluable resource for high-quality-focused value investing, with expert insight and practical tools for implementation. Written by the man behind GuruFocus.com, this book expands on the site's value strategies and research tools to provide a primer for those exploring pathways to higher returns at lower risk. The book begins with an insightful explanation of high-quality-focused value investing concepts, then quickly moves into practical, detailed guidance on analysis, valuation, key factors, and risks to avoid. Case studies demonstrate real-world application of various analysis methods, and the discussion walks you through important calculations using real examples. Author Charlie Tian draws upon his own experiences and lessons learned to provide true insight on high-quality-focused value investing as a strategy, providing both reference and expert advice in this singularly useful guide. Warren Buffett once said, "I would rather buy good companies at fair prices than buy fair companies at good prices." That's how he built his fortune, and his method is what we now call high-quality-focused value investing. This book shows you how to determine what constitutes "good companies" and "fair prices," with practical tools for real-world application. Learn the principles and concepts of high-quality-focused value investing Understand the analysis process and valuation of prospective investments Avoid the value traps that can trigger permanent losses Study clear examples of key ratios and calculations We can't all become the next Warren Buffett, but we can boost returns while reducing risk using the right investment strategy. High-quality-focused value investing provides a path to profit, and Invest Like a Guru is the one-of-a-kind guidebook for getting on track.

Gurus of Chaos

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 9384898147
Total Pages : 212 pages
Book Rating : 4.3/5 (848 download)

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Book Synopsis Gurus of Chaos by : Saurabh Mukherjea

Download or read book Gurus of Chaos written by Saurabh Mukherjea and published by Bloomsbury Publishing. This book was released on 2015-03-30 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to be a stock market guru? What are the traits needed to be a successful investor? Can one master the stock market or is it a gift one is born with? How does one build a portfolio and protect it? Learn from the masters. The Indian stock market is many things to many people. Some are drawn to its thrill and promise but, more often than not, they fail to recognize the risk that accompanies the reward of a great ride. For many, the market and its workings defy logic and mastery. However, within the universe of market watchers in India, there is a small group that has managed to build a fine set of navigation tools and develop a unique perspective and approach towards the market. They have created and institutionalized investment strategies based on their experiences and philosophies. Saurabh Mukherjea delves into the minds of seven such individuals asking them to elaborate on the tools they use and how these work. He traces their journey from being novices to successful long-term investors. Using their insights and his own experience of working in the market for nearly a decade, Mukherjea provides an essential and indispensable framework for operating in the Indian stock market. The interviews with prominent fund managers in the book are: · Sanjoy Bhattacharya · Alroy Lobo · Akash Prakash · Sankaran Naren · Sashi Reddy · BN Manjunath · One who prefers to remain anonymous

Gurus and Oracles

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Publisher : MIT Press
ISBN 13 : 0262300389
Total Pages : 193 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Gurus and Oracles by : Miklos Sarvary

Download or read book Gurus and Oracles written by Miklos Sarvary and published by MIT Press. This book was released on 2011-12-16 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of the information industry, from Reuters to Facebook, and the special characteristics of information and knowledge markets. We live in an “Information Age” of overabundant data and lightning-fast transmission. Yet although information and knowledge represent key factors in most economic decisions, we often forget that data, information, and knowledge are products created and traded within the knowledge economy. In Gurus and Oracles, Miklos Sarvary describes the information industry—the far-flung universe of companies whose core business is to sell information to decision makers. These companies include such long-established firms as Thomson Reuters (which began in 1850 with carrier pigeons relaying stock market news) as well as newer, dominant players like Google and Facebook. Sarvary highlights the special characteristics of information and knowledge and analyzes the unusual behaviors of the markets for them. He shows how technology contributes to the spectacular growth of this sector and how new markets for information change our economic environment. Research in economics, business strategy, and marketing has shown that information is different from other goods and services; this is especially true in competitive settings and may result in strange competitive market outcomes. For example, Sarvary points out, unreliable information may be more expensive than reliable information; information sellers may be better off inviting competitors into their market because this may allow them to increase their prices; and competition may lead to increased media bias—but this may benefit consumers who want to discover the truth. In Gurus and Oracles, Sarvary explores the implications of these and other peculiarities for information buyers and sellers.

The Success Gurus

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Author :
Publisher : Penguin
ISBN 13 : 1101517751
Total Pages : 351 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Success Gurus by : Andrew Clancy

Download or read book The Success Gurus written by Andrew Clancy and published by Penguin. This book was released on 2011-08-18 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insightful and easy-to-read summaries of fifteen great books. There are dozens of leadership and career books published every year, each promising a different path to success. How are readers expected to get the information they need without reading every one of them? Soundview Executive Book Summaries has developed a reputation for being the premier business book selection service in the country. Each month Soundview editors select and summarize the best books so that readers can get a better idea of what's out there and which books will give them an edge. Soundview follows up its previous books (The Marketing Gurus, The Management Gurus, and The Sales Gurus) with this collection of fifteen synopses of definitive books from authors who know the challenges of having a great career. They include Daniel Pink, Seth Godin, Stephen R. Covey, and Marchall Goldsmith. Two of the summaries have never been published. Each book is represented by main points, key examples, best quotes, and more.

The Wall Street Gurus

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Author :
Publisher : Minerva Books (VA)
ISBN 13 : 9780962012518
Total Pages : 238 pages
Book Rating : 4.0/5 (125 download)

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Book Synopsis The Wall Street Gurus by : Peter Brimelow

Download or read book The Wall Street Gurus written by Peter Brimelow and published by Minerva Books (VA). This book was released on 1988-08-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Online Marketing Heroes

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Publisher : John Wiley & Sons
ISBN 13 : 0470242043
Total Pages : 341 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Online Marketing Heroes by : Michael Miller

Download or read book Online Marketing Heroes written by Michael Miller and published by John Wiley & Sons. This book was released on 2008-03-10 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on today's most successful online marketers, with up-to-date information and advice on current online marketing trends. It includes 25 interviews with today's top Internet marketers -- email marketers, web marketers, advertising executives, and the like. The book details the inside story of how these marketing heroes achieved their success, tips and advice on how to be more successful marketing online, and it covers all aspects of online marketing including: Search engine marketing and optimization, Online advertising, Online retailing, Online merchandising, Email marketing, Website promotion, Online public relations, Blog marketing, Direct response copywriting, and Affiliate marketing.

The Market Guys' Five Points for Trading Success

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Publisher : John Wiley & Sons
ISBN 13 : 1118045149
Total Pages : 374 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Market Guys' Five Points for Trading Success by : A. J. Monte

Download or read book The Market Guys' Five Points for Trading Success written by A. J. Monte and published by John Wiley & Sons. This book was released on 2011-01-04 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for The Market Guys' Five Points for Trading Success "E*TRADE is a strong advocate of investor education, understanding a knowledgeable investor is a successful investor. The Market Guys have been a key contributor to our worldwide educational efforts - delivering hundreds of seminars to our customers around the world. This book encapsulates their years of experience with traders and investors, and is a must-read for anyone serious about trading. The Market Guys' Five Points for Trading Success provides an easy-to-understand and disciplined approach to trading through risk management. I highly recommend it." —Christopher Larkin, VP, U.S. Retail Brokerage, E*TRADE Securities (www.etrade.com) "The stock market is full of risk and uncertainty, but can bring great rewards to those who plan and execute properly. Rick and AJ give you the navigational tools to profit in the market through this book. Easy to read and understand, this book will help the novice and expert alike reach their financial goals. I recommend The Market Guys to help you along your journey!" —Astronaut Dr. Buzz Aldrin, Apollo 11, 1969 "The Market Guys' Five Points is much more than five points. Creating a plan, dealing with emotions, trading psychology, and technical analysis are just some of the topics explained." —James Bittman, Senior Instructor, The Options Institute at CBOE, and author of Options for the Stock Investor "Most people think trading markets is easy, but the process is fraught with pitfalls, snares, and delusions. This book is written by two savvy veteran traders. Applying the wisdom contained here will not guarantee success, but it will very definitely put the odds strongly in your favor." —Martin J. Pring, President of pring.com "This is a wonderful introduction to terminology and a fresh approach to the stock market. It gives the reader a language and way of thinking that is new, providing a great foundation for further research. These authors are to be commended for an excellent book on the stock market and how it works." —James P. Gills, MD, Director/Chairman of the Board of the Ironman Triathlon "The Market Guys have created the perfect recipe for financial success." —Nick Nickolas, Restaurateur, Nick's Fishmarket of Hawaii, www.nicksboca.com

The Sales Gurus

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Author :
Publisher : Penguin
ISBN 13 : 1591845939
Total Pages : 321 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis The Sales Gurus by : Andrew Clancy

Download or read book The Sales Gurus written by Andrew Clancy and published by Penguin. This book was released on 2013-02-26 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview's summaries have been acclaimed as the definitive selection service for the sophisticated business book reader. Now Soundview is bringing together summaries of eighteen classic and contemporary sales books, including seven never-before-published summaries. Here, in one easy-to-digest volume, is just about everything you ever wanted to know about sales. The summarized titles cover every aspect of superior salesmanship from some of the most acclaimed and legendary sales gurus. For instance: Brian Tracy gives new and experiences salespeople additional ways to improve their numbers in Be A Sales Superstar. Tom Hopkins provides advice and encouragement to transform the average salesperson into a champion in How to Master the Art of Selling. Chet Holmes presents his twelve key strategies for doubling sales in any company in The Ultimate Sales Machine. Zig Ziglar bridges the past and present of sales strategy in Ziglar on Selling. John Maxwell explains The Winning Attitude. Marc Miller helps sales professionals eliminate the adversarial stigma in A Seat at the Table. The collective wisdom contained in The Sales Guru can help any salesperson on his or her journey to becoming a sales guru.

Managing Your Personal Finance

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Author :
Publisher : WS Professional
ISBN 13 : 9811212570
Total Pages : 326 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Managing Your Personal Finance by : Wai Mun Fong

Download or read book Managing Your Personal Finance written by Wai Mun Fong and published by WS Professional. This book was released on 2020 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Deals with a wide range of topics on personal finance covered in 45 chapters. Explains complex financial tools, products, processes in a simple-to-understand way. Beyond providing an explanation of products and tools, it also provides practical advice on money management"--

Investing For Dummies® (Volume 1 of 2) (EasyRead Super Large 18pt Edition)

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Author :
Publisher : ReadHowYouWant.com
ISBN 13 : 1458721094
Total Pages : 502 pages
Book Rating : 4.4/5 (587 download)

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Book Synopsis Investing For Dummies® (Volume 1 of 2) (EasyRead Super Large 18pt Edition) by : Eric Kevin Tyson

Download or read book Investing For Dummies® (Volume 1 of 2) (EasyRead Super Large 18pt Edition) written by Eric Kevin Tyson and published by ReadHowYouWant.com. This book was released on with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a savvy investor with this updated Wall Street Journal bestseller Want to take charge of your financial future? This national bestselling guide has been thoroughly updated to provide you with the latest insights into smart investing, from weighing your investment options (such as stocks, real estate, and small business) to understanding risks and returns, managing your portfolio, and much more.Get time-tested investment advice -- expert author Eric Tyson shares his extensive knowledge and reveals how to invest in challenging marketsDiscover all the fundamenta.

Efficiently Inefficient

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Publisher : Princeton University Press
ISBN 13 : 0691196095
Total Pages : 368 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Efficiently Inefficient by : Lasse Heje Pedersen

Download or read book Efficiently Inefficient written by Lasse Heje Pedersen and published by Princeton University Press. This book was released on 2019-09-17 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Efficiently Inefficient describes the key trading strategies used by hedge funds and demystifies the secret world of active investing. Leading financial economist Lasse Heje Pedersen combines the latest research with real-world examples and interviews with top hedge fund managers to show how certain trading strategies make money - and why they sometimes don't. -- from back cover.

Gurus, Hired Guns, and Warm Bodies

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Author :
Publisher : Princeton University Press
ISBN 13 : 9780691119434
Total Pages : 364 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Gurus, Hired Guns, and Warm Bodies by : Stephen R. Barley

Download or read book Gurus, Hired Guns, and Warm Bodies written by Stephen R. Barley and published by Princeton University Press. This book was released on 2004 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gurus, Hired Guns and Warm Bodies tells the story of how the market for temporary professionals operates from the perspective of the contractors who do the work, the managers who employ them, the permanent employees who work beside them, and the staffing agencies who broker deals. Based on a year of field work in three staffing agencies, life histories with over seventy contractors and studies of workers in some of America's best known firms, the book dismantles the myths of temporary employment and offers instead, a grounded description of how contracting works. Engagingly written, it goes beyond rhetoric to examine why contractors leave permanent employment, why managers hire them, and how staffing agencies operate.