The Manual Of Strategic Planning For Cultural Organizations

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The Manual of Strategic Planning for Cultural Organizations

Author : Gail Dexter Lord
Publisher : Rowman & Littlefield
ISBN 13 : 1538101327
Total Pages : 197 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis The Manual of Strategic Planning for Cultural Organizations by : Gail Dexter Lord

Download or read book The Manual of Strategic Planning for Cultural Organizations written by Gail Dexter Lord and published by Rowman & Littlefield. This book was released on 2017-03-17 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Manual of Strategic Planning for Cultural Organizations adopts a hollistic approach to the creative world of cultural institutions. By encompassing museums, art galleries, gardens, zoos, science centers, historic sites, cultural centers, festivals, and performing arts, this book responds to the reality that boundaries are being blurred among institutional types—with many gardens incorporating exhibitions, many museums part of multidisciplinary cultural centers and festivals.. As cultural leaders transform the arts in the twenty-first century, this “whole career” manual will prepare readers for every stage. Three key areas covered are: Leadership change. This chapter explains the role of strategic planning when an institution is going through the process of hiring a new director. A question we are frequently asked is “Should the strategic plan precede the search process or should it wait until the new director takes up the position?” Institutional change. Increasingly, cultural organizations are going through major change: from public-sector agencies to nonprofit corporations; from private ownership to non-profit status; from nonprofit status to a foundation, and many other variations. This book addresses the role of strategic planning during these transitions. Staff empowerment. This manual addresses the opportunities for staff at all levelsto grow by participating in strategic planning. This edition focuses on how to engage and empower staff. A Guide for Museums, Performing Arts, Science Centers, Public Gardens, Heritage Sites, Libraries, Archives, and Zoos is a game-changing book with broad reach into the cultural sector, while still serving the museum community.

The Manual of Strategic Planning for Cultural Organizations

Author : Gail Dexter Lord
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 9781538101308
Total Pages : 0 pages
Book Rating : 4.1/5 (13 download)

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Book Synopsis The Manual of Strategic Planning for Cultural Organizations by : Gail Dexter Lord

Download or read book The Manual of Strategic Planning for Cultural Organizations written by Gail Dexter Lord and published by Rowman & Littlefield Publishers. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This revision of the 2007 Manual of Strategic Planning for Museums has been expanded to be relevant to a broader group of cultural organizations"--Fourni par l'éditeur.

Creating a Staff-Led Strategic Plan

Author : Katy B. Mathuews
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 206 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis Creating a Staff-Led Strategic Plan by : Katy B. Mathuews

Download or read book Creating a Staff-Led Strategic Plan written by Katy B. Mathuews and published by Bloomsbury Publishing USA. This book was released on 2023-06-15 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a staff-led approach, this book helps libraries of all types create their own meaningful and authentic strategic plans while demystifying a process that can bring many benefits to the organization. With dwindling budgets to pay for consultants and a growing interest in collaboration across the organization, libraries are increasingly taking a do-it-yourself approach to strategic planning. This book takes a step-by-step approach to grassroots strategic planning for libraries of all types. The authors, who led a successful strategic planning process at their own library, provide practical advice and detailed information to guide library personnel through their own process. Topics include aligning with institutional and community values, creating vision and mission statements, researching stakeholder needs, conducting environmental scans, collaborative drafting of the plan, communication strategies, and implementation and assessment of the plan. Each chapter helps librarians create a strategic plan for a broad spectrum of libraries, including K–12, post-secondary, public, and special libraries. A unique feature of the book is its emphasis on the ways in which different library types can collaborate to meet shared goals. This book is a one-stop-shop, providing everything library staff will need to create a strategic plan without searching for additional sources.

Management and the Arts

Author : William J. Byrnes
Publisher : Routledge
ISBN 13 : 1000587126
Total Pages : 678 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Management and the Arts by : William J. Byrnes

Download or read book Management and the Arts written by William J. Byrnes and published by Routledge. This book was released on 2022-06-01 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sixth edition of Management and the Arts has been revised and updated with the latest concepts, theories, and practices to meet the evolving demands faced by arts managers in cultural organizations around the world. This comprehensive textbook covers a wide range of topics, including planning, strategy development, leading, marketing, fundraising, budgeting, finance, staffing, and operations. The book takes an interdisciplinary approach as it explores how arts managers and leaders can develop equitable, collaborative, and dynamic organizations that bring communities together to experience all the arts have to offer. It also includes illustrations, tables, tools, techniques, and case studies that can be applied in a wide range of visual and performing arts organizations. Each chapter features terms, learning outcomes, real world examples, and discussion questions designed to help students build skills, develop strategies, and understand options to consider in meeting the challenges faced by cultural organizations. New to this edition: An extensive focus on how arts managers and organizations can successfully engage in developing and implementing equity, diversity, and inclusion programs Expanded content on leadership, marketing, social media, and fundraising theories, practices, and ethics Updated content about planning and assessment, business models, entrepreneurship, and heuristics Expanded coverage of organizational culture and its impact on programming, operations, and inclusion Additional perspectives about leading in the arts, examination of theories of motivation and communication, and expanded discussion on leadership ethics Integration of topics on operations, budgeting, and finance including technology and CRM systems Suggested additional readings, website links, and a broad array of other resources have been carefully gathered to help faculty guide students of Performing Arts programs and Arts Management courses as they explore what is required to work with artists, board members, staff, funders, volunteers, and community leaders. Management and the Arts includes access to a companion website featuring a sample syllabus, additional project assignments, suggested resources, and chapter-by-chapter PowerPoint slides (www.managementandthearts.com).

What Every Museum Director Should Know about Working with Boards

Author : Edward M. Luby
Publisher : Rowman & Littlefield
ISBN 13 : 1538188082
Total Pages : 283 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis What Every Museum Director Should Know about Working with Boards by : Edward M. Luby

Download or read book What Every Museum Director Should Know about Working with Boards written by Edward M. Luby and published by Rowman & Littlefield. This book was released on 2024-09-16 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: While new directors learn how to manage and lead museums as part of their professional training and career development, the skills and knowledge required to work with boards—which are instrumental to a museum director’s work—must somehow be acquired on the job as one’s career progresses. What Every Museum Director Should Know about Working with Boards is designed to empower new and aspiring museum directors by equipping them with the skills and knowledge to work with boards. What Every Museum Director Should Know about Working with Boards uses museum-based vignettes of all-too-true situations encountered by new museum directors to illustrate what museum directors need to understand about their work with museum boards, so that they have the skills and knowledge to identify, assess, and successfully navigate the common issues they will inevitably encounter as a director. Following the vignette, analysis of the situation and strategic guidance are offered. A new director’s understanding of how boards are structured and operate, how they will interact with the board, and what areas they will work on with the board are all critical to a new museum leader’s success. However, busy new directors often do not have time to access the many widely dispersed resources about working with boards or to ascertain what parts of board operations will most affect their daily work. Consequently, What Every Museum Director Should Know about Working with Boards outlines how boards are organized, discusses the common points of contact between the director and the museum’s board, and examines the kinds of challenges museum directors will likely encounter in working with their boards. Given the importance of museum boards to the success of museums and a director’s understanding of boards to their own career development, What Every Museum Director Should Know about Working with Boards is an essential resource for new and aspiring museum directors.

Theatre Management

Author : Anthony Rhine
Publisher : Bloomsbury Publishing
ISBN 13 : 1352001756
Total Pages : 264 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis Theatre Management by : Anthony Rhine

Download or read book Theatre Management written by Anthony Rhine and published by Bloomsbury Publishing. This book was released on 2017-12-21 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential introductory textbook that provides a comprehensive and student-friendly overview of the key processes involved in developing and managing a theatre in the 21st century. It covers a complete range of topics fundamental to successful commercial and not-for-profit theatre management, from developing a mission statement to communicating with stakeholders, from marketing and promotion to fund development platforms, and from governance structures to community engagement. With over two decades of experience in the industry, Anthony Rhine encourages a critical understanding of theatre management; rather than simply giving students the facts and theories to memorise, he shows readers how to think like theatre managers, giving them the skills needed to be able to carve out their own career paths. Far-reaching and globally applicable, the text serves as an invaluable guide for aspiring theatre managers, as well as undergraduate and postgraduate students on theatre management, arts management, creative industries and theatre and performance studies degree courses.

Innovation and Research - A Driving Force for Socio-Econo-Technological Development

Author : Marcelo Zambrano Vizuete
Publisher : Springer Nature
ISBN 13 : 3031114388
Total Pages : 644 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Innovation and Research - A Driving Force for Socio-Econo-Technological Development by : Marcelo Zambrano Vizuete

Download or read book Innovation and Research - A Driving Force for Socio-Econo-Technological Development written by Marcelo Zambrano Vizuete and published by Springer Nature. This book was released on 2022-08-01 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of the 2nd International Congress on Innovation and Research—A Driving Force for Socio-Econo-Technological Development (CI3 2021). CI3 was held on September 1–3, 2021. It was organized by the Instituto Tecnológico Superior Rumiñahui and GDEON, in co-organization with Higher Institutes: Bolivariano de Tecnología, Central Técnico, Espíritu Santo, José Chiriboga Grijalva, ISMAC, Policía Nacional del Ecuador Vida Nueva; and sponsored by the Universidad Nacional Mayor de San Marcos (Peru), Universidade Federal de Goiás (Brazil) and City University of New York (United States). CI3 aims to disseminate the research project results that are being carried out in different Higher Education Institutions, research centers, and the business sector.

Manual of Digital Museum Planning

Author : Ali Hossaini
Publisher : Rowman & Littlefield
ISBN 13 : 1442278978
Total Pages : 419 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Manual of Digital Museum Planning by : Ali Hossaini

Download or read book Manual of Digital Museum Planning written by Ali Hossaini and published by Rowman & Littlefield. This book was released on 2017-03-27 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Manual of Digital Museum Planning is a comprehensive guide to digital planning, development, and operations for museum professionals and students of museums studies and arts administration. In the tradition of Lord Cultural Resource’s renowned manuals, this book gives practical advice on how digital can enhance and improve all aspects of the museum. With chapters written by experienced professionals working at leading institutions such as the British Museum, the Metropolitan Museum of Art, the Indianapolis Museum of Art, Bristol Culture, the Canadian Museum for Human Rights, and others, The Manual of Digital Museum Planning is an easy-to-understand, step-by-step guide for anyone planning a new museum, a museum expansion, or a new project in the Digital Age. Part 1 explains how digital technologies are transforming museums and their value proposition Part 2 explores how adopting a user-centric, omnichannel approach creates new relationships between museums and communities Part 3 offers a guide to integrating digital into the workflow of museums- from data analytics, to user experience design to project management Part 4 identifies the business models, infrastructure and skills and competencies for the digital museum, Each chapter culminates in ‘summary takeaways’ for easy recall, and key words are defined throughout. A glossary and reference list are also included as an accessible resources for readers.

Manual of Museum Management

Author : Gail Dexter Lord
Publisher : Rowman & Littlefield
ISBN 13 : 153816213X
Total Pages : 369 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Manual of Museum Management by : Gail Dexter Lord

Download or read book Manual of Museum Management written by Gail Dexter Lord and published by Rowman & Littlefield. This book was released on 2024-02-27 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Manual of Museum Management, Third Edition presents a comprehensive and detailed analysis of: the principles of museum organization, the ways in which people work together to accomplish museum objectives, and the ways in which museums, large and small, can function most effectively. This new edition offers updated information on the key aspects of museum practice that dominate today – everything from “flatter” organizational models, shared leadership, the efflorescence of digital practice and complexity in the field, museums and social justice, the hard work and positive rewards of community engagement and partnership, platform “balance” to alternative revenue models. All new contemporary “snapshots” provided by practitioners and drawn from museums and galleries around the world bring the principles to life and digitally-accessed links and resources (in the e-book) round out the relevance and usefulness of this third edition.

Endowment Essentials for Museums

Author : Rebekah Beaulieu
Publisher : Rowman & Littlefield
ISBN 13 : 153812811X
Total Pages : 143 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Endowment Essentials for Museums by : Rebekah Beaulieu

Download or read book Endowment Essentials for Museums written by Rebekah Beaulieu and published by Rowman & Littlefield. This book was released on 2022-06-27 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stable and well-managed endowment can be the key to a museum’s financial strength. But how do you establish and maintain an endowment that is right for your organization and its future? With easily accessible language and case studies of real museums to illuminate major points, Endowment Essentials for Museums provides guidance on the establishment and oversight of endowments, including how to: Plan for and build an endowment fund Create opportunities to grow the endowment through fundraising and investment management Incorporate endowment management into institutional planning Foster transparency and shared knowledge about endowments between staff, trustees, and community members Evaluate and modify endowments accurately and according to best practices. Attending to endowment management at all stages, incorporating references from across the nonprofit spectrum, and designed to resonate with readers from a variety of backgrounds, Endowment Essentials for Museums invites forward-thinking museum professionals, trustees, and volunteers to enhance their knowledge about the endowments and the integral role it plays in the health of your museum.

Museum Resilience

Author : Susan Guyette
Publisher : Rowman & Littlefield
ISBN 13 : 1538189178
Total Pages : 285 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Museum Resilience by : Susan Guyette

Download or read book Museum Resilience written by Susan Guyette and published by Rowman & Littlefield. This book was released on 2024-04-24 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focused on multiple-scenario planning method, Museum Resilience gets to the “how” for expanding inclusivity and decolonization efforts, as well as adapting in a time of visitation and financial challenges. Unique features of the book include explaining worldview differences, value-based planning techniques (adaptive and multiple-scenario), the specifics of expanding museum income through collaborations, and ways of developing learning programs that support cultural continuance. The author has field-tested these methods for 30 years (over 50 plans completed), blending her graduate degrees in Cultural Anthropology and Urban and Regional Planning to design methods for cross-cultural planning. Integral to the book are planning processes for museums to use with communities in addressing these issues. Each chapter contains an annotated “Further Readings” feature, useful for textbook readers. Another feature of the book is the integration of examples concerning potential roles museums can take in opening environmental awareness. The author is an experienced leader in culturally diverse issues, focusing on value-based planning and designing techniques that work across cultures.

Museum Development in China

Author : Gail Dexter Lord
Publisher : Rowman & Littlefield
ISBN 13 : 1538109980
Total Pages : 161 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Museum Development in China by : Gail Dexter Lord

Download or read book Museum Development in China written by Gail Dexter Lord and published by Rowman & Littlefield. This book was released on 2019-06-15 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of the number and scale of Chinese museums in the 21st century, from about 1,400 at the turn of the century to over 5,000 to date, reflects the government’s Museum Development Plan for 2011-2020 to open one museum per 250,000 inhabitants, with the goal of attracting one billion visitors at the end of the decade. It is not just the numbers but the speed of development of Chinese museums that takes our breath away—with nearly one new museum per day being opened or expanded in this huge country. What are the motivations for the rapid development of museums in China? How is the public responding? Who pays for these museums and how? What has been the impact of china’s urbanization? How do Chinese museums balance education, scientific research, social cohesion, cultural diplomacy and tourism both internal and external? These are issues that continue to be discussed and debated among western museum professionals in the context of our 200-year history of modern museology. How are these debates evolving in China, which has its own history of museology over that same period from colonialism to communism and from isolation to opening up to the world? This book explores these issues while introducing English-language readers to a sample of the new Chinese museums in case studies and photographs. To accomplish this goal, Lord Cultural Associates partnered with the Chinese Museums Association who engaged leading Chinese museologists, museum directors, academics and architects to provide chapters and case studies on the history of museums in China, on evolving national museum policies, museum exhibitions and cultural diplomacy, the role of private museums, and the impact of museums on society. The four sections of this book build our knowledge of the roles of China’s museums through social and political changes, the systems of governance, the complex relationships between private and public sectors and many levels of government. Section One places the current building boom in context. Section Two addresses how China’s rapid urbanization has fueled the museum building boom, framed it, formed it and in some cases financed it. Section Three analyzes how Chinese exhibitions are tools for cultural diplomacy and key elements of soft power The six case studies in Section Four provide perspectives on the diversity of innovative approaches in the sector. Museum Development in China --- a beautiful, full-color book --- is the product of an international collaboration to discover how much East and West can learn from each other about museum roles, our publics, how we preserve, what we conserve, and our future sustainability—even as we marvel at the accomplishments of China’s museum building boom.

Managing Arts Organizations

Author : David Andrew Snider
Publisher : Rowman & Littlefield
ISBN 13 : 153816065X
Total Pages : 383 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Managing Arts Organizations by : David Andrew Snider

Download or read book Managing Arts Organizations written by David Andrew Snider and published by Rowman & Littlefield. This book was released on 2021-12-09 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Things have changed, to say the least. The arts field is resizing, recombining, rethinking. Gone are the days of long term subscribers and reliable audiences. Arts organizations must become more flexible, adaptive, and nimble to survive and thrive in today’s world. Arts managers must engage, adapt, and innovate. Great management invites creativity. Vibrant artistry welcomes strong management. Managing Arts Organizations can help. In Managing Arts Organizations, David Andrew Snider provides a playbook for navigating arts management in this new era and seeks to inspire a new generation of arts managers. Each chapter is focused on a specific topic, with principles, stories, exercises, advice, and best practices related to that topic. The appendix includes eight case studies, each illuminating issues in arts management via a real world scenario or organization. These narratives will enhance the reader’s understanding of topics including financial management, marketing, programming, Diversity, Equity, and Inclusion efforts, and accessibility across multiple disciplines. An instructor’s manual is available for professors who adopt the book as a required textbook.

Leading Museums Today

Author : Martha Morris
Publisher : Rowman & Littlefield
ISBN 13 : 1442275340
Total Pages : 239 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Leading Museums Today by : Martha Morris

Download or read book Leading Museums Today written by Martha Morris and published by Rowman & Littlefield. This book was released on 2018-04-05 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Leading Museums Today: Theory and Practice, readers learn about leadership theory in both for profit and nonprofit worlds and how to effectively master the role of both leader and follower. Literature from business and non-profit management as well as the insights of current thought leaders provide lessons for the reader. The book explores the reality of change in the workplace, the standards and best practices of businesses and museums, and innovative approaches to creating a nimble and responsive organization. Topics covered include: Organizational structure, team-based work, and new business models are detailed. Working as a leader at the middle of the organization and ways to be successful in leading up are described. Leadership training and how individuals can be continual learners. Case studies and profiles cover the work of university museums, children’s museums, historic sites, history, art, and multi-disciplinary museums. Each of the case studies provides personal perspectives of leadership qualities, career progression, and highlights of the transformative work at their museum.

Consumers towards marketing strategies of coffee producers

Author : Grzegorz Maciejewski
Publisher : BRILL
ISBN 13 : 908686905X
Total Pages : 260 pages
Book Rating : 4.0/5 (868 download)

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Book Synopsis Consumers towards marketing strategies of coffee producers by : Grzegorz Maciejewski

Download or read book Consumers towards marketing strategies of coffee producers written by Grzegorz Maciejewski and published by BRILL. This book was released on 2023-09-14 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book presenting the relation between coffee producers and consumers of coffee beverages, at marketing management level. Many books offer advice on how to write effective marketing strategies, but only few indicate how to implement them successfully. This book belongs to the second group. The proposed solutions can be applied by coffee producers, but can also be adapted to suit the needs of enterprises operating on other markets. The actual needs of the clients are presented, and the authors show how to implement and control the adopted marketing strategies to satisfy those needs. Valuable assets this book offers are the control system for the execution of the marketing strategy proposed by the authors (based on the Balanced Scorecard), and the aggregate of 38 indicators enabling you to determine the degree of implementation of the marketing strategy adopted by the enterprise. 'The main idea of the monograph is the effort to improve the activities of coffee producers by analysing and eliminating the discrepancy between the marketing strategies used and the real needs and preferences of consumers. The monograph is based on primary and secondary data obtained as a result of surveys of consumers and participants of the supply side of the coffee market. The conclusions presented in the monograph are drawn from the analysis of documents of twenty-six coffee producers, individual in-depth interviews with managers, a case study of the company MOKATE sp. z o.o. - the leader of the Polish instant cappuccino market, and from direct interviews with 800 coffee consumers. The Polish coffee market is one of the largest markets of this kind in Europe and it has great potential for growth. Therefore, this publication is not only a valuable contribution to research on behaviour of market entities, but also an important source of inspiration for managers responsible for everyday marketing in FMCG markets, in particular, in coffee markets.' Prof. Roman E. Niestrój Professor of Marketing, WSB University, Poland 'This book describes possible marketing strategies with focus on the coffee sector. The history of 'marketing' is presented, from the first attempts at a scientific approach in 1926, up to the establishment of this term in science in the 1950s. The authors refer to various definitions of marketing and describe its strategy variants (defensive/active). The main element (and advantage) of the book is the presentation of various methods of implementation and (equally important) their control. This content is supplemented by tables and figures concerning production, consumption and prices in the coffee market. In general, the book has a significant practical value, as it shows enterprises (not only from the coffee sector) how to effectively implement marketing strategies.' Dr. Joachim Schwanitz Managing Director, Huth's Kaffee & Feinkost, Germany

The Manual of Strategic Planning for Museums

Author : Gail Dexter Lord
Publisher : AltaMira Press
ISBN 13 : 0759113815
Total Pages : 172 pages
Book Rating : 4.7/5 (591 download)

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Book Synopsis The Manual of Strategic Planning for Museums by : Gail Dexter Lord

Download or read book The Manual of Strategic Planning for Museums written by Gail Dexter Lord and published by AltaMira Press. This book was released on 2007-04-16 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: While some view strategic planning with trepidation, it is one of a museum's strongest tools for improving quality, motivating staff and board members, adapting to environmental changes, and preparing the groundwork for future initiatives. The Manual of Strategic Planning for Museums offers proven methods for successful strategic planning in museums from two experienced leaders in the field.

The Cycle

Author : Michael M. Kaiser
Publisher : Brandeis University Press
ISBN 13 : 1611684781
Total Pages : 239 pages
Book Rating : 4.6/5 (116 download)

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Book Synopsis The Cycle by : Michael M. Kaiser

Download or read book The Cycle written by Michael M. Kaiser and published by Brandeis University Press. This book was released on 2013-08-13 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on—in short, to participate in the organization’s programs. Additionally, they create exciting activities that draw people to the organization as a whole. This institutional marketing creates a sense of enthusiasm that attracts donors, board members, and volunteers. Kaiser calls this group of external supporters the family. When this hidden engine is humming, staff, board, and audience members, artists, and donors feel confidence in the future. Resources are reinvested in more and better art, which is marketed aggressively; as a result, the “family” continues to grow, providing even more resources. This self-reinforcing cycle underlies the activities of all healthy arts organizations, and the theory behind it can be used as a diagnostic tool to reveal—and remedy—the problems of troubled ones. This book addresses each element of the cycle in the hope that more arts organizations around the globe—from orchestras, theaters, museums, opera companies, and classical and modern dance organizations to service organizations and other not-for-profit cultural institutions—will be able to sustain remarkable creativity, pay the bills, and have fun doing so!