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Author : Arthur Lawrence
Publisher : Gower Publishing Company, Limited
ISBN 13 : 9780566023958
Total Pages : 172 pages
Book Rating : 4.0/5 (239 download)
Download or read book The Management of Trade Marketing written by Arthur Lawrence and published by Gower Publishing Company, Limited. This book was released on 1983-01-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roberta Sebastiani
Publisher :
ISBN 13 : 9781307300437
Total Pages : 326 pages
Book Rating : 4.3/5 (4 download)
Download or read book Trade Marketing and Service Management written by Roberta Sebastiani and published by . This book was released on 2018 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : René Schmutzler
Publisher : Whu Publishing
ISBN 13 : 9783732380114
Total Pages : 0 pages
Book Rating : 4.3/5 (81 download)
Download or read book Trade Marketing, Category Management, and Shopper Marketing written by René Schmutzler and published by Whu Publishing. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shopper marketing, category management, and trade marketing have ranked high on the agenda of consumer goods manufacturers over the last years. They are key to keeping the interaction with increasingly consolidated retailers on eye-level and move the discussions beyond negotiations of trade terms. Yet, many manufacturers still struggle to successfully implement shopper marketing, category management, and trade marketing as functional units in their marketing and sales organization. René Schmutzler describes how different manufacturers have solved this challenge. He carves out key variables and determinants to be considered in designing the organization. He identifies organizational clusters through qualitative field research. The book closes with a summary of learnings that one consumer goods manufacturer made during the change of its marketing and sales organization. The WHU on Sales - Research Series publishes applied research on selling and sales management. It is targeted at academics, students, and managers interested in sales and marketing research.
Author : René Schmutzler
Publisher : Whu Publishing
ISBN 13 : 9783732380107
Total Pages : 252 pages
Book Rating : 4.3/5 (81 download)
Download or read book Trade Marketing, Category Management, and Shopper Marketing written by René Schmutzler and published by Whu Publishing. This book was released on 2016-06-15 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shopper marketing, category management, and trade marketing have ranked high on the agenda of consumer goods manufacturers over the last years. They are key to keeping the interaction with increasingly consolidated retailers on eye-level and move the discussions beyond negotiations of trade terms. Yet, many manufacturers still struggle to successfully implement shopper marketing, category management, and trade marketing as functional units in their marketing and sales organization. Rene Schmutzler describes how different manufacturers have solved this challenge. He carves out key variables and determinants to be considered in designing the organization. He identifies organizational clusters through qualitative field research. The book closes with a summary of learnings that one consumer goods manufacturer made during the change of its marketing and sales organization. The WHU on Sales - Research Series publishes applied research on selling and sales management. It is targeted at academics, students, and managers interested in sales and marketing research."
Author : Geoffrey Randall
Publisher : Routledge
ISBN 13 : 9780750620123
Total Pages : 183 pages
Book Rating : 4.6/5 (21 download)
Download or read book Trade Marketing Strategies written by Geoffrey Randall and published by Routledge. This book was released on 1994 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: As more producers' outlets are dominated by the main retail groups, manufacturers have to sell to the trade first to get space on retailers' shelves alongside own label products. The case for marketing to the trade is increasing and changing, and this book develops and provides strategies for this area of marketing. Manufacturers have two - and only two - strategies for success: *build and maintain strong brands *deliver outstanding customer service to retailers. The first has been neglected recently, which will create disastrous consequences in the medium to long term and the second forces companies to change not only their strategies, but their culture and organizational structures. The book is intended for practitioners and managers who are responsible for finding practical solutions to real problems. Key trends and real issues arising out of them will be familiar to those responsible for marketing in the FMCG section as well as to students of marketing.
Author : Bsc Ma Pa Basheer
Publisher : PartridgeIndia
ISBN 13 : 9781482889055
Total Pages : 206 pages
Book Rating : 4.8/5 (89 download)
Download or read book Trade Marketing Focus written by Bsc Ma Pa Basheer and published by PartridgeIndia. This book was released on 2017-03-31 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses need to create a great product, but they also need to produce it in the right quantity and make it visible to right consumers--and that's why in-house marketing is critical. In this guide, Basheer P.A, a successful business strategist, walks you through, how to create promotional plans and how to execute it, with excellence. The strategies and best practices will help you quickly capture the attention of consumers. He shares insights on key marketing topics, including: - ways to maintain a feeling of warmth and connection with customers; - elements you must track when observing competitors; - tips on using minimum resources to achieve maximum results; and - strategies to maximize the value of consumer feedback. Whether you're a business management student, business professional, business owner, distribution, sales or marketing professional or consultant, you can easily take what you apply to overcome common business obstacles and achieve success. Improve the efficiency of yourself, your employees and/or coworkers, and your entire organization with the lessons in Trade Marketing Focus.
Author : PA Basheer BSc. MA MBA
Publisher : Partridge Publishing
ISBN 13 : 1482889048
Total Pages : 202 pages
Book Rating : 4.4/5 (828 download)
Download or read book Trade Marketing Focus written by PA Basheer BSc. MA MBA and published by Partridge Publishing. This book was released on 2017-03-31 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses need to create a great product, but they also need to produce it in the right quantity and make it visible to right consumersand thats why in-house marketing is critical. In this guide, Basheer P.A, a successful business strategist, walks you through, how to create promotional plans and how to execute it, with excellence. The strategies and best practices will help you quickly capture the attention of consumers. He shares insights on key marketing topics, including: ways to maintain a feeling of warmth and connection with customers; elements you must track when observing competitors; tips on using minimum resources to achieve maximum results; and strategies to maximize the value of consumer feedback. Whether youre a business management student, business professional, business owner, distribution, sales or marketing professional or consultant, you can easily take what you apply to overcome common business obstacles and achieve success. Improve the efficiency of yourself, your employees and/or coworkers, and your entire organization with the lessons in Trade Marketing Focus.
Author : Dhruv Grewal
Publisher : SAGE
ISBN 13 : 1526457334
Total Pages : 214 pages
Book Rating : 4.5/5 (264 download)
Download or read book Retail Marketing Management written by Dhruv Grewal and published by SAGE. This book was released on 2018-12-03 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.
Author :
Publisher : Società Editrice Esculapio
ISBN 13 : 8874888651
Total Pages : 184 pages
Book Rating : 4.8/5 (748 download)
Download or read book Arethuse 1/2 2015 written by and published by Società Editrice Esculapio. This book was released on 2015-07-10 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers presented in this issue are those that the Scientific Committee has assessed as being particularly of merit. They relate to three areas, Strategic Management, Economics and Statistics, and Public Finance. These areas have not only been the subject of study of researchers who adhere to the international Association, Arethuse, but especially in recent years provide a useful opportunity for whoever operates in European countries (university researchers, spin-off, managers, entrepreneurs, local associations, public authorities, governmental and non- governmental financial institutions etc.) to enrich their knowledge. In this year with the Expo taking place in Italy, the issues concerning the quality and development of the people and territory have led to scientific fields of study and discussions that are of particular global relevance. The Universal Exposition of Milan places special emphasis on sustainable development and the new sense of globalization of economic and social phenomena. A great deal of research, the results of which are presented in this issue, provide useful contributions. They highlight the metrics to be used to promote the development of the territory; they study the impact of information technology in the tourism sector; they present studies on the most appropriate reconfiguration of relationships with retailers and the reconfiguration of supply chains; finally, special attention is paid to the redesign of management techniques and of inter- enterprise relations, in order to facilitate the growth of SMEs and the environment in which they are rooted.
Author : Gary Davies
Publisher : Paul Chapman Publishing
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (512 download)
Download or read book Trade Marketing Strategy written by Gary Davies and published by Paul Chapman Publishing. This book was released on 1993 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Gattorna
Publisher :
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4.:/5 (219 download)
Download or read book Channel Culture and Trade Marketing written by John Gattorna and published by . This book was released on 1985 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jesko Perrey
Publisher : John Wiley & Sons
ISBN 13 : 1118489519
Total Pages : 269 pages
Book Rating : 4.1/5 (184 download)
Download or read book Retail Marketing and Branding written by Jesko Perrey and published by John Wiley & Sons. This book was released on 2013-01-02 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters
Author : Hoque, Md. Rakibul
Publisher : IGI Global
ISBN 13 : 1799858243
Total Pages : 349 pages
Book Rating : 4.7/5 (998 download)
Download or read book Cross-Border E-Commerce Marketing and Management written by Hoque, Md. Rakibul and published by IGI Global. This book was released on 2020-10-30 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: The continued advancement of globalization, increases in internet connectivity, compatibility of international payment systems, and adaptability of logistics and shipping processes have combined to contribute to the rapid growth of the cross-border e-commerce market. Due to these advancements and the ubiquitous presence of smartphones, consumer use of cross-border e-commerce is increasingly simplified, and thus, sellers are hardly restricted to a specific country in terms of promoting, selling, and shipping goods worldwide. The burgeoning opportunities, habits, and trends of shopping on cross-border e-commerce platforms have expedited the prospect of becoming a presence in the global market. This is true for enterprises of all sizes, especially for small? and medium?sized enterprises (SMEs) that want to add their footprint in the international market for the first time. Like any other industry, cross-border e-commerce has its specific economics and driving forces, but has different scopes, challenges, and trends due to the geographic and cultural expanse of relevant environments. Cross-Border E-Commerce Marketing and Management was conceptualized by identifying the scope of new complementary information with a comprehensive understanding of the issues and potential of cross-border e-commerce businesses. The authors believe that this book will not only fill the void in the current research but will also provide far-sighted vision and strategies, as it covers big data, artificial intelligence, IoT, supply chain management, and more. This book provides the necessary knowledge to managers to compete with the competitive market structure and ultimately contribute to the sustainable economic growth of a country. It works as a guideline for existing cross-border e-commerce managers to formulate individual strategies that combine to optimize the industry while keeping the enterprise competitive. This book is useful in both developed and developing country contexts. This publication is an ideal resource for academicians, policy makers, stakeholders, and cross-border e-commerce managers, especially from SMEs.
Author : Alexander René Schmutzler
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (959 download)
Download or read book FMCG Marketing and Sales written by Alexander René Schmutzler and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ruth P. Stevens
Publisher : Texere
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.:/5 ( download)
Download or read book Trade Show and Event Marketing written by Ruth P. Stevens and published by Texere. This book was released on 2005 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.
Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : Claudia Buhamra Abreu Romero
Publisher : AuthorHouse
ISBN 13 : 1481739441
Total Pages : 127 pages
Book Rating : 4.4/5 (817 download)
Download or read book Retail Marketing Management written by Claudia Buhamra Abreu Romero and published by AuthorHouse. This book was released on 2013-04 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Born from studies and the experiences of its author, Retail Marketing Management provides guidelines, concepts, and practices of marketing, with a special focus on retail management. The guidelines aim to encourage and facilitate the development of marketing strategies that enable organizations to achieve greater competitive power and build brands that are respected and valued in the market, while the concepts are intended to give the theoretical background to the practices commented on and suggested here. As the language is accessible and direct, the work has the advantage of proposing immediate solutions for business, especially for market professionals who are eager for results and have no time for heavy academic reading. Moreover, the teachings contained herein are also useful to students and teachers who wish to enhance their knowledge about marketing. Application This book is recommended for professionals and academics from different areas and can be used for reading in business environments, and as part of the literature of technology courses for undergraduate and postgraduate studies in business administration and marketing.
