Cross Border E Commerce Marketing And Management

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Cross-Border E-Commerce Marketing and Management

Author : Hoque, Md. Rakibul
Publisher : IGI Global
ISBN 13 : 1799858243
Total Pages : 349 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Cross-Border E-Commerce Marketing and Management by : Hoque, Md. Rakibul

Download or read book Cross-Border E-Commerce Marketing and Management written by Hoque, Md. Rakibul and published by IGI Global. This book was released on 2020-10-30 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: The continued advancement of globalization, increases in internet connectivity, compatibility of international payment systems, and adaptability of logistics and shipping processes have combined to contribute to the rapid growth of the cross-border e-commerce market. Due to these advancements and the ubiquitous presence of smartphones, consumer use of cross-border e-commerce is increasingly simplified, and thus, sellers are hardly restricted to a specific country in terms of promoting, selling, and shipping goods worldwide. The burgeoning opportunities, habits, and trends of shopping on cross-border e-commerce platforms have expedited the prospect of becoming a presence in the global market. This is true for enterprises of all sizes, especially for small? and medium?sized enterprises (SMEs) that want to add their footprint in the international market for the first time. Like any other industry, cross-border e-commerce has its specific economics and driving forces, but has different scopes, challenges, and trends due to the geographic and cultural expanse of relevant environments. Cross-Border E-Commerce Marketing and Management was conceptualized by identifying the scope of new complementary information with a comprehensive understanding of the issues and potential of cross-border e-commerce businesses. The authors believe that this book will not only fill the void in the current research but will also provide far-sighted vision and strategies, as it covers big data, artificial intelligence, IoT, supply chain management, and more. This book provides the necessary knowledge to managers to compete with the competitive market structure and ultimately contribute to the sustainable economic growth of a country. It works as a guideline for existing cross-border e-commerce managers to formulate individual strategies that combine to optimize the industry while keeping the enterprise competitive. This book is useful in both developed and developing country contexts. This publication is an ideal resource for academicians, policy makers, stakeholders, and cross-border e-commerce managers, especially from SMEs.

Digital China: Selling to China Through Cross-Border E-Commerce

Author : Ashley Dudarenok
Publisher : Alarice International Limited
ISBN 13 :
Total Pages : 27 pages
Book Rating : 4./5 ( download)

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Book Synopsis Digital China: Selling to China Through Cross-Border E-Commerce by : Ashley Dudarenok

Download or read book Digital China: Selling to China Through Cross-Border E-Commerce written by Ashley Dudarenok and published by Alarice International Limited. This book was released on 2019-01-01 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: China’s cross-border e-commerce market was worth 8.8 trillion yuan transactions in 2018, with 25-34 year-olds as the largest user segment making up 48% of China’s highly educated CBEC consumers. In early 2020. China also approved 24 more cross-border e-commerce pilot cities and has introduced relaxed foreign exchange regulations in its free trade zones. This is an area that China is clearly prioritizing. If you’ve ever thought about expanding your business into China but hesitated, this is the book for you. There are plenty of cross-border e-commerce options available without having to set up a branch office or hire a large group of local staff. It’s a great solution for brands of all sizes. Here’s an excerpt to give you a taste. China is a huge market with great potential. It’s unique, sophisticated, hyper-competitive and it’s not easy to succeed. Despite the challenges, international brands of all kinds are eager to get access to over 1.4 billion Chinese consumers. If you’ve decided that it’s time for your company to take its next big step and dive in, the good news is that it’s not necessary to set up shop in China to sell your products there. E-commerce is a way of life in China and by the end of 2019, e-commerce sales are forecast by some to expand 27.3%, reaching $1.935 trillion USD. This represents 36.6% of total retail sales in the country. Cross-border e-commerce can blur geographical borders so we’ve created this mini-book to help marketers better understand major online sales channels for cross-border e-commerce in 2019. You’ll find out about key players to watch and major e-commerce shopping festivals. We’ll dive into information that will empower you to take action and make wise decisions when it comes to your marketing budget. Social E-commerce and We-Commerce Whether it’s traditional media opening their own online stores, or e-commerce sites adding more editorial content and social features, both sides are coming closer together in the form of social e-commerce. It’s happening everywhere but it’s a trend that’s even more advanced in China. In the West, it’s more common to use an e-commerce site as the final stop when completing a transaction, whereas in China, e-commerce sites are destinations where you can make new discoveries, acquire information, socialize with others who can make informed recommendations and communicate with people who share your interests or concerns. Social commerce has become very popular in China because customer acquisition costs have increased significantly on traditional platforms, like Alibaba and JD.com, so brands and platforms are looking for new ways to engage customers. It’s estimated that by the end of 2022, 15% of all e-commerce in China will be social and it will became a major force in online retail sales. As more e-commerce outlets start adding a social element to their business model, three general categories have emerged. 1. Content Sharing Platforms The content sharing model is based on consumers trust in other consumers, influencers, key opinion leaders (KOLs) and key opinion consumers (KOCs). Brands and retailers cooperate with them to create content that informs potential buyers about their products and attempts to guide their purchasing decisions. KOLs and trusted consumers give products credibility and desirability. KOCs are a role specific to China and WeChat. KOCs are personal accounts listed under someone’s name but they’re administered by brand employees and WeChat users are aware of this arrangement. These accounts publish information, content marketing and many also do a wide range of customer relationship management tasks such as handling complaints, making product orders, handling returns, issuing coupons, promoting sales and more. This role was developed as a workaround on the highly influential WeChat social media platform as it is built for person to person contact so this method is not only functional but also feels more personal and can deliver the immediate action that many Chinese consumers demand. It also enables a low cost ad network as advertising rates on WeChat are very high. REVIEWS “Ashley is truly professional with international perspective, yet down to earth.” Bianca Un, Hang Lung Property “Nobody knows Chinese Social Media like Ashley. I say this as an ex-competitor.” Brad Emery CEO – Founder of The Aimviva Travel Club

Advanced Hybrid Information Processing

Author : Shuai Liu
Publisher : Springer Nature
ISBN 13 : 3030945545
Total Pages : 523 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Advanced Hybrid Information Processing by : Shuai Liu

Download or read book Advanced Hybrid Information Processing written by Shuai Liu and published by Springer Nature. This book was released on 2022-01-18 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set constitutes the post-conference proceedings of the 5th EAI International Conference on Advanced Hybrid Information Processing, ADHIP 2021, held in October 2021. Due to COVID-19 the conference was held virtually. The 94 papers presented were selected from 254 submissions and focus on theory and application of hybrid information processing technology for smarter and more effective research and application. The theme of ADHIP 2020 was “Social hybrid data processing”. The papers are named in topical sections as follows: Intelligent algorithms in complex environment; AI system research and model design; Method research on Internet of Things technology; Research and analysis with intelligent education.

Developing E-commerce logistics in cross-border relation

Author : Ding, Feng
Publisher : Universitätsverlag der TU Berlin
ISBN 13 : 3798329729
Total Pages : 209 pages
Book Rating : 4.7/5 (983 download)

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Book Synopsis Developing E-commerce logistics in cross-border relation by : Ding, Feng

Download or read book Developing E-commerce logistics in cross-border relation written by Ding, Feng and published by Universitätsverlag der TU Berlin. This book was released on 2018-05-29 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a structured literature review and an exploratory factor analysis, this thesis presents a conceptual framework with 6 key factors composed of 19 indicators, including government, consumer, company, product, operation and partnership, which affecting the development of e-logistics in cross-border relation. Then, a comprehensive competitive strategy is generated based on the framework, including government policy, logistics strategy selection, differentiated product, dual-channel inventory and transport. Finally, Walmart and JD.com in China market are chosen as case study, the development of their cross-border e-logistics strategy verify the rationality and applicability of the framework found in this thesis. Durch eine strukturierte Literaturrecherche und eine explorative Faktorenanalyse, stellt diese Arbeit einen konzeptionellen Framework mit 6 Schlüsselfaktoren auf, die sich 19 Indikatoren zusammensetzen, die sich auf die Entwicklung der E-Logistik in Cross-Border-Beziehungen auswirken, darunter Regierung, Verbraucher, Unternehmen, Produkt, Betrieb und Partnerschaft. Anschließend wird eine umfassende Wettbewerbsstrategie auf der Grundlage des Frameworks erstellt, einschließlich der Regierungspolitik, der Auswahl der Logistikstrategie, des differenzierten Produkts, des Dual-Channel-Bestands und des Transports. Schließlich werden Walmart und JD.com im chinesischen Markt als Fallstudie ausgewählt, die Entwicklung ihrer Cross-Border-E-Logistik-Strategie aufgezeigt und Anwendbarkeit des Frameworks demonstriert.

E-commerce Platform Acceptance

Author : Ewelina Lacka
Publisher : Springer
ISBN 13 : 3319061216
Total Pages : 189 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis E-commerce Platform Acceptance by : Ewelina Lacka

Download or read book E-commerce Platform Acceptance written by Ewelina Lacka and published by Springer. This book was released on 2014-06-02 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to offer a comprehensive overview of the issues facing organizations when deciding whether to accept e-commerce as a platform for business. It provides a detailed evaluation of how the implementation of e-commerce may affect all parties within the supply chain: suppliers, retailers and consumers. It also compares various opportunities and threats of accepting e-commerce in order to conclude whether it might offer access to a new digital era, or whether it is an uncertain option yielding potential pitfalls. This book helps to reveal existing and future consequences of e-commerce acceptance, which are crucial for business decisions and operations in the present and going forward. It therefore provides a unique insight into emerging e-commerce platform acceptance and is one of the first to provide a holistic perspective of how each party in the supply chain is affected by e-commerce acceptance. E-commerce is bringing into view more flexible, effective and efficient ways of conducting business activities among suppliers, retailers and consumers. It is not limited to time and space and therefore this digital platform has already established for itself a major role in today’s world economy. Despite promised benefits however, threats emerge which need to be faced when turning to the virtual marketplace - all of which have to be acknowledged before businesses will shift and adapt to the e-commerce platform. This book is intended for postgraduate students, executive MBA students and researchers interested in information management, marketing and operations management.

Regional Comprehensive Economic Partnership

Author : Mahani Hamdan
Publisher : Bentham Science Publishers
ISBN 13 : 9815123238
Total Pages : 193 pages
Book Rating : 4.8/5 (151 download)

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Book Synopsis Regional Comprehensive Economic Partnership by : Mahani Hamdan

Download or read book Regional Comprehensive Economic Partnership written by Mahani Hamdan and published by Bentham Science Publishers. This book was released on 2023-01-12 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Regional Comprehensive Economic Partnership(RCEP) is a free-trade deal between 10 ASEAN member states and Australia,China, Japan, New Zealand, and South Korea. It is the world's biggest regionaltrade deal, and it will create the world's most populous trade area. Thisedited collection features 10 contributions from multidisciplinary authors andis meant to share research and best practises on different aspects of the RCEP.It presents research projects that contribute to the discussion about the theory,lessons learned, and business strategies, to give a better understanding of theRCEP and how it can shape policy in member countries. The themes in eachchapter can also serve to evaluate reports on the RCEP's overall progress. Thebook covers a broad range of subjects, including an overview of the RCEP,digital economy, peer-to-peer lending, international e-commerce, big data, ICTreadiness and much more. This work is a key source of information and referencefor RCEP development for academics and researchers (in economics and politicalscience), government and trade organisations and policymakers interested in theRCEP. Members of the general public who want to understand debates surroundingthe RCEP will also benefit from the information provided.

The Digital Transformation of Logistics

Author : Mac Sullivan
Publisher : John Wiley & Sons
ISBN 13 : 1119646456
Total Pages : 480 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The Digital Transformation of Logistics by : Mac Sullivan

Download or read book The Digital Transformation of Logistics written by Mac Sullivan and published by John Wiley & Sons. This book was released on 2021-04-06 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital transformation is in full swing and fundamentally changes how we live, work, and communicate with each other. From retail to finance, many industries see an inflow of new technologies, disruption through innovative platform business models, and employees struggling to cope with the significant shifts occurring. This Fourth Industrial Revolution is predicted to also transform Logistics and Supply Chain Management, with delivery systems becoming automated, smart networks created everywhere, and data being collected and analyzed universally. The Digital Transformation of Logistics: Demystifying Impacts of the Fourth Industrial Revolution provides a holistic overview of this vital subject clouded by buzz, hype, and misinformation. The book is divided into three themed-sections: Technologies such as self-driving cars or virtual reality are not only electrifying science fiction lovers anymore, but are also increasingly presented as cure-all remedies to supply chain challenges. In The Digital Transformation of Logistics: Demystifying Impacts of the Fourth Industrial Revolution, the authors peel back the layers of excitement that have grown around new technologies such as the Internet of Things (IoT), 3D printing, Robotic Process Automation (RPA), Blockchain or Cloud computing, and show use cases that give a glimpse about the fascinating future we can expect. Platforms that allow businesses to centrally acquire and manage their logistics services disrupt an industry that has been relationship-based for centuries. The authors discuss smart contracts, which are one of the most exciting applications of Blockchain, Software as a Service (SaaS) offerings for freight procurement, where numerous data sources can be integrated and decision-making processes automated, and marine terminal operating systems as an integral node for shipments. In The Digital Transformation of Logistics: Demystifying Impacts of the Fourth Industrial Revolution, insights are shared into the cold chain industry where companies respond to increasing quality demands, and how European governments are innovatively responding to challenges of cross-border eCommerce. People are a vital element of the digital transformation and must be on board to drive change. The Digital Transformation of Logistics: Demystifying Impacts of the Fourth Industrial Revolution explains how executives can create sustainable impact and how competencies can be managed in the digital age - especially for sales executives who require urgent upskilling to remain relevant. Best practices are shared for organizational culture change, drawing on studies among senior leaders from the US, Singapore, Thailand, and Australia, and for managing strategic alliances with logistics service providers to offset risks and create cross-functional, cross-company transparency. The Digital Transformation of Logistics: Demystifying Impacts of the Fourth Industrial Revolution provides realistic insights, a ready-to-use knowledge base, and a working vocabulary about current activities and emerging trends of the Logistics industry. Intended readers are supply chain professionals working for manufacturing, trading, and freight forwarding companies as well as students and all interested parties.

Distributed, Ambient and Pervasive Interactions. Smart Living, Learning, Well-being and Health, Art and Creativity

Author : Norbert A. Streitz
Publisher : Springer Nature
ISBN 13 : 3031054318
Total Pages : 442 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Distributed, Ambient and Pervasive Interactions. Smart Living, Learning, Well-being and Health, Art and Creativity by : Norbert A. Streitz

Download or read book Distributed, Ambient and Pervasive Interactions. Smart Living, Learning, Well-being and Health, Art and Creativity written by Norbert A. Streitz and published by Springer Nature. This book was released on 2022-06-16 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-volume set, LNCS 13325 and 13326, are conference proceedings that constitutes the refereed proceedings of the 10th International Conference on Distributed, Ambient and Pervasive Interactions, DAPI 2022, held as part of the 24th International Conference, HCI International 2022, which took place during June-July 2022. The conference was held virtually due to the COVID-19 pandemic. The 58 papers of DAPI 2022 are organized in topical sections named for each volume: Part I: User Experience and Interaction Design for Smart Ecosystems; Smart Cities, Smart Islands, and Intelligent Urban Living; Smart Artifacts in Smart Environments; and Opportunities and Challenges for the Near Future Smart Environments Part II: Smart Living in Pervasive IoT Ecosystems; Distributed, Ambient, and Pervasive Education and Learning; Distributed, Ambient, and Pervasive Well-being and Healthcare; and Smart Creativity and Art.

Pathway of digital transformation in logistics

Author : Junge, Anna Lisa
Publisher : Universitätsverlag der TU Berlin
ISBN 13 : 3798330948
Total Pages : 70 pages
Book Rating : 4.7/5 (983 download)

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Book Synopsis Pathway of digital transformation in logistics by : Junge, Anna Lisa

Download or read book Pathway of digital transformation in logistics written by Junge, Anna Lisa and published by Universitätsverlag der TU Berlin. This book was released on 2019-12-17 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research study “Pathway of Digital Transformation in Logistics” deals with today’s logistics challenges, which are increasing speed and the integration of real-time information for data-driven services, implementing new organizational and leadership structures as well as the need for finding approaches for cooperation with new actors such as start-ups or tech companies. Therefore, the study examines four thematic building blocks central to current developments in logistics: technologies, including platforms, and data-driven services as tools and leadership and organization, as well as open innovation as enablers. The research approach is twofold. First, we investigate the four topics by means of an online questionnaire answered by 120 international participants. Second, a Delphi workshop with 32 logistics experts from industry and LSP reveals further evaluations of success factors and barriers for future developments in logistics. The study describes findings how companies move forward on the path of digital transformation towards smart logistics by presenting and discussing best practice concepts and future developments in logistics. Die Forschungsstudie "Pathway of Digital Transformation in Logistics" beschäftigt sich mit aktuellen Herausforderungen in der Logistik: zunehmende Geschwindigkeit und die Integration von Echtzeitdaten für datengetriebene Services, Implementierung neuer Organisations- und Führungsstrukturen sowie die Notwendigkeit, Ansätze für die Zusammenarbeit mit neuen Akteuren wie Start-ups oder Technologieunternehmen zu finden. Daher untersucht die Studie vier thematische Bausteine, die für aktuelle Entwicklungen in der Logistik zentral sind: Technologien, einschließlich Plattformen, und datengesteuerte Services als Werkzeuge und Führung und Organisation sowie Open Innovation als Enabler. Der Forschungsansatz ist zweigeteilt. Zunächst untersuchen wir die vier Themen anhand eines Online-Fragebogens, der von 120 internationalen Teilnehmenden beantwortet wurde. Zweitens ergibt ein Delphi-Workshop mit 32 Logistikexpert/innen aus Industrie und Logistikdienstleistung weitere Erkenntnisse über Barrieren und Erfolgsfaktoren für zukünftige Entwicklungen in der Logistik. Die Studie präsentiert Ergebnisse, wie Unternehmen auf dem Weg der digitalen Transformation zur intelligenten Logistik voranschreiten, indem sie Best-Practice-Konzepte und zukünftige Entwicklungen in der Logistik vorstellt und diskutiert.

Knowledge Engineering for Modern Information Systems

Author : Anand Sharma
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110713632
Total Pages : 238 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Knowledge Engineering for Modern Information Systems by : Anand Sharma

Download or read book Knowledge Engineering for Modern Information Systems written by Anand Sharma and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-01-19 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an extensive collection of the recent findings and innovative research in the information system and knowledge engineering domain. Knowledge engineering is a field within artificial intelligence that develops in particular systems that use knowledge, rather than data, to solve many computing problems, that would usually require high levels of human expertise.

Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN

Author : Almunawar, Mohammad Nabil
Publisher : IGI Global
ISBN 13 : 1799849856
Total Pages : 883 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN by : Almunawar, Mohammad Nabil

Download or read book Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN written by Almunawar, Mohammad Nabil and published by IGI Global. This book was released on 2020-08-28 with total page 883 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers.

Proceedings of the 3rd International Conference on Internet Finance and Digital Economy (ICIFDE 2023)

Author : Yusheng Jiao
Publisher : Springer Nature
ISBN 13 : 9464632704
Total Pages : 535 pages
Book Rating : 4.4/5 (646 download)

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Book Synopsis Proceedings of the 3rd International Conference on Internet Finance and Digital Economy (ICIFDE 2023) by : Yusheng Jiao

Download or read book Proceedings of the 3rd International Conference on Internet Finance and Digital Economy (ICIFDE 2023) written by Yusheng Jiao and published by Springer Nature. This book was released on 2023-11-26 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.With the advent of economic globalization and the information technology revolution, especially the dawn of the era of network economy marked by the Internet, human society is embarking on a transition from an industrial society to an information society, and from industrial civilization to information civilization. In recent years, domestic Internet business has become more and more prosperous. In order to adapt to the development of the new media era, many traditional industries have extended their business to the Internet field. Among them, the most prominent is the financial business. Thanks to the operation of Internet business, the efficiency of financial services has been rapidly improved. However, the rapid development of the Internet has also brought certain practical problems that must be faced. This conference has therefore been convened in the hope of engaging in an in-depth exchange with scholars in the following aspects: Acquaint yourself with the development status of Internet finance and the digital economy in various countries and deepen the elaboration of the concept of financial Internet; Summarize the characteristics of Internet finance in the world and propose solutions to the problems faced by Internet finance; Understand academic development trends, broaden research ideas, strengthen academic research and discussion, and promote the industrialization cooperation of academic achievements; Promote the institutionalization and standardization of management science through modern research. The previous conference of ICIFDE took place in Guangzhou, China (Online). ICIFDE 2023 will come back this year on August 04–06 and it will provide a valuable and face-to-face opportunity for researchers, scholars and some scientists to exchange their ideas. Distinguished by its strong organizational team, dependable reputation and prestigious sponsors across the globe, ICIFDE 2023 is an annual conference on Internet Finance and the Digital Economy for all researchers, both domestic and international. ICIFDE started in 2021, and all papers accepted in the last session of ICIFDE have been successfully published. The 3rd International Conference on Internet Finance and Digital Economy (ICIFDE 2023) will be held in Chengdu, China on August 04–06, 2023. We warmly invite you to participate in ICIFDE 2023 and look forward to seeing you in Chengdu, China.

Mobile Marketing Management

Author : Hongbing Hua
Publisher : CRC Press
ISBN 13 : 0429633890
Total Pages : 444 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Mobile Marketing Management by : Hongbing Hua

Download or read book Mobile Marketing Management written by Hongbing Hua and published by CRC Press. This book was released on 2019-03-18 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the development of mobile internet technology, people’s lifestyle and consumer behavior are changing rapidly. Nowadays, the products on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile internet. So, what’s the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major country of mobile internet application. The book summarizes the experience of the author accumulated from many trials and errors in management and marketing innovation, so as to form the pattern of management and marketing for the next 30 years. Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short. In view of the concept of customer-first, it is all about service, and products become productized service concepts. In view of the failure of mass communication, the competition among all services becomes the competition of substance differentiation. Regarding the popularity of self-organization, it becomes a trend to cooperate with people rather than the company to develop the market. In view of the principle of fuzzy market boundary, the enterprises shall optimize their living space and evolve their development space. This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises. Through this book, readers can master the marketing methods of the mobile internet era. They can apply the marketing theory in this book to guide the marketing practice, thus improving marketing efficiency and reducing marketing costs.

Global Applications of the Internet of Things in Digital Marketing

Author : Naim, Arshi
Publisher : IGI Global
ISBN 13 : 1668481685
Total Pages : 433 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Global Applications of the Internet of Things in Digital Marketing by : Naim, Arshi

Download or read book Global Applications of the Internet of Things in Digital Marketing written by Naim, Arshi and published by IGI Global. This book was released on 2023-05-23 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Handbook of Research on Big Data, Green Growth, and Technology Disruption in Asian Companies and Societies

Author : Ordóñez de Pablos, Patricia
Publisher : IGI Global
ISBN 13 : 1799885267
Total Pages : 415 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Big Data, Green Growth, and Technology Disruption in Asian Companies and Societies by : Ordóñez de Pablos, Patricia

Download or read book Handbook of Research on Big Data, Green Growth, and Technology Disruption in Asian Companies and Societies written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2021-10-23 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business ecosystem within Asia is undergoing a transformation post COVID-19. Green issues, inclusion, and strategic disruptors in companies and economies have become rising topics in Asian businesses, causing such a change. This has the potential to be an evolution for Asian businesses, creating new business models for economic growth in Asia. The Handbook of Research on Big Data, Green Growth, and Technology Disruption in Asian Companies and Societies presents a rich collection of chapters exploring and discussing the emerging topics, challenges, and success factors in business, big data, innovation, and technology in Asia. This book will explore the changes made in the transition towards greener and sustainable societies and economies. Covering topics including information technologies, open innovation, and green issues, this book is essential for researchers, academicians, students, politicians, policymakers, corporate heads of firms, senior general managers, managing directors, information technology directors and managers, and libraries.

Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media

Author : Ashley Dudarenok
Publisher : Alarice International Limited
ISBN 13 :
Total Pages : 95 pages
Book Rating : 4./5 ( download)

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Book Synopsis Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media by : Ashley Dudarenok

Download or read book Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media written by Ashley Dudarenok and published by Alarice International Limited. This book was released on with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.

The Global Green Consumer - A Cross Border Market

Author : Franziska Guhr
Publisher : GRIN Verlag
ISBN 13 : 3638918475
Total Pages : 29 pages
Book Rating : 4.6/5 (389 download)

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Book Synopsis The Global Green Consumer - A Cross Border Market by : Franziska Guhr

Download or read book The Global Green Consumer - A Cross Border Market written by Franziska Guhr and published by GRIN Verlag. This book was released on 2008-03 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 74,0, Northumbria University, course: International Marketing Management, 18 entries in the bibliography, language: English, abstract: This assignment is about the global green consumer and green marketing around the globe. Beside the theoretical information the example of The Body Shop shows the main issues of green marketing in practice. Table of contents: 1 CROSS BORDER MARKET SEGMENTATION 3 2 THE GLOBAL GREEN CONSUMER 3 2.1 Definition 3 2.1.1 The Body Shop 6 2.1.2 The product policy of The Body Shop 6 2.2 Reasons for the emergence of global green consumers 7 2.3 Problems in researching 8 2.4 Green marketing 10 2.5 Opportunities for the international marketer - now and in the future 12 2.6 Limitations of marketing such an international cross cultural segment 13 3 CONCLUSION 14 REFERENCE LIST 15 APPENDICES 18