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The Making Of Mcpaper
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Book Synopsis The Making of McPaper by : Peter Prichard
Download or read book The Making of McPaper written by Peter Prichard and published by Andrews McMeel Publishing. This book was released on 1987 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating, behind-the-scenes story of the battle to build a newspaper that has found a unique place in modern journalism.
Book Synopsis Making of Mcpaper by : Peter Prichard
Download or read book Making of Mcpaper written by Peter Prichard and published by . This book was released on 1989 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Making of McPaper by : Peter Prichard
Download or read book The Making of McPaper written by Peter Prichard and published by . This book was released on 2007 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Making of Mcpaper-Cn by : Peter S. Prichard
Download or read book Making of Mcpaper-Cn written by Peter S. Prichard and published by . This book was released on 1989-08-01 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The McDonaldization of Society by : George Ritzer
Download or read book The McDonaldization of Society written by George Ritzer and published by SAGE Publications. This book was released on 2020-12-10 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recipient of a 2021 McGuffey Longevity Award from the Textbook & Academic Authors Association (TAA) The book that made "McDonaldization" part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Tenth Edition. George Ritzer′s seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world. Ritzer opens our eyes to many current issues and shows how McDonaldization’s principles—efficiency, calculability, predictability, and control—have been applied to other sectors of American society and throughout the world. This new edition continues to shift its focus to how we experience McDonaldization online, the new locus of production and consumption in the digital age.
Download or read book CIO written by and published by . This book was released on 1988-01 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: CIO magazine, launched in 1987, provides business technology leaders with award-winning analysis and insight on information technology trends and a keen understanding of IT’s role in achieving business goals.
Book Synopsis Encyclopedia of Journalism by : Christopher H. Sterling
Download or read book Encyclopedia of Journalism written by Christopher H. Sterling and published by SAGE Publications. This book was released on 2009-09-23 with total page 3131 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Written in a clear and accessible style that would suit the needs of journalists and scholars alike, this encyclopedia is highly recommended for large news organizations and all schools of journalism." —Starred Review, Library Journal Journalism permeates our lives and shapes our thoughts in ways we′ve long taken for granted. Whether we listen to National Public Radio in the morning, view the lead story on the Today show, read the morning newspaper headlines, stay up-to-the-minute with Internet news, browse grocery store tabloids, receive Time magazine in our mailbox, or watch the nightly news on television, journalism pervades our daily activities. The six-volume Encyclopedia of Journalism covers all significant dimensions of journalism, including print, broadcast, and Internet journalism; U.S. and international perspectives; history; technology; legal issues and court cases; ownership; and economics. The set contains more than 350 signed entries under the direction of leading journalism scholar Christopher H. Sterling of The George Washington University. In the A-to-Z volumes 1 through 4, both scholars and journalists contribute articles that span the field′s wide spectrum of topics, from design, editing, advertising, and marketing to libel, censorship, First Amendment rights, and bias to digital manipulation, media hoaxes, political cartoonists, and secrecy and leaks. Also covered are recently emerging media such as podcasting, blogs, and chat rooms. The last two volumes contain a thorough listing of journalism awards and prizes, a lengthy section on journalism freedom around the world, an annotated bibliography, and key documents. The latter, edited by Glenn Lewis of CUNY Graduate School of Journalism and York College/CUNY, comprises dozens of primary documents involving codes of ethics, media and the law, and future changes in store for journalism education. Key Themes Consumers and Audiences Criticism and Education Economics Ethnic and Minority Journalism Issues and Controversies Journalist Organizations Journalists Law and Policy Magazine Types Motion Pictures Networks News Agencies and Services News Categories News Media: U.S. News Media: World Newspaper Types News Program Types Online Journalism Political Communications Processes and Routines of Journalism Radio and Television Technology
Book Synopsis History of the Mass Media in the United States by : Margaret A. Blanchard
Download or read book History of the Mass Media in the United States written by Margaret A. Blanchard and published by Routledge. This book was released on 2013-12-19 with total page 2118 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influence of the mass media on American history has been overwhelming. History of the Mass Media in the United States examines the ways in which the media both affects, and is affected by, U.S. society. From 1690, when the first American newspaper was founded, to 1995, this encyclopedia covers more than 300 years of mass media history. History of Mass Media in the United States contains more than 475 alphabetically arranged entries covering subjects ranging from key areas of newspaper history to broader topics such as media coverage of wars, major conflicts over press freedom, court cases and legislation, and the concerns and representation of ethnic and special interest groups. The editor and the 200 scholarly contributors to this work have taken particular care to examine the technological, legal, legislative, economic, and political developments that have affected the American media.
Book Synopsis New Product Success Stories by : Robert J. Thomas
Download or read book New Product Success Stories written by Robert J. Thomas and published by John Wiley & Sons. This book was released on 1995-01-18 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the secrets behind such spectacular new product successesas Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCIFriends and Family, MTV, and The Body Shop emerge from obscurity tobecome household names, seemingly overnight? Find out in New Product Success Stories, a book that takes youbehind the scenes of 24 of the biggest new product success storiesof the past few years. From repeat purchase and durable productssuch as Lever 2000 and Ford Taurus, to major technologies such asCellular One, from services like Courtyard by Marriott, toretailers such as The Body Shop International, you're given aunique, firsthand look at how a wide range of innovative companiesemployed a variety of approaches to successfully developing andmarketing their new products. New Product Success Stories was designed to help businesspeople toidentify and study the factors that have been shown to play acentral role in new product success. Consequently, the book isorganized according to such vital issues as: * Aligning strategic opportunities * Capitalizing on the business environment * Pursuing market acceptance * Motivating the organization * Creating new product ideas * Designing new products from concepts * Refining the new product * Tracking the new product Each success story follows a similar format, offering a briefhistory of the product idea, a company profile, a blow-by-blowaccount of the development process, an explanation of the product'ssuccess in terms of factors both inside and outside theorganization, and future prospects for both product and thecompany. Offering a unique opportunity to learn the secrets behind 24sensational new product success stories, New Product SuccessStories is an invaluable tool of survival in today's rapidlychanging business world. "A refreshing and practical book that adds considerable insight tothe processes of new product development. Both practitioners andstudents of new product development will find considerable value inbenchmarking against these success stories." --Thomas S. RobertsonSainsbury Professor of Marketing London Business School "New products are essential for organizations, but they are bothrisky and costly. The stories in this book record how 24 newproducts traversed the marketplace minefield successfully. Theyprovide insight and inspiration for those involved in the newproduct arena." -- Gary L. Lilien Director, Institute for the Studyof Business Markets Distinguished Research Professor of ManagementScience, Penn State "Refreshing and illuminating . . . a compelling series of casestudies that shows how the success of a new product can be achievedthrough innovation and risk-taking. A book on new product successthat is a new product in its own right." -- John S. HendricksFounder, Chairman and Chief Executive Officer DiscoveryCommunications, Inc. "This book makes an important contribution to the literature on newproduct success. It inspires as it instructs." --William W. AdamsFormer Chairman and President Armstrong World Industries,Inc. "One of the most readable and insightful collections of new productcase studies I have ever read. New Product Success Storiesdemonstrates that business managers and new product professionalscan gain relevant insights from others' successes as well aslearning from others' mistakes." -- John D. Bowlin President andChief Operating Officer Miller Brewing Company
Book Synopsis American Television News: The Media Marketplace and the Public Interest by : Steve M. Barkin
Download or read book American Television News: The Media Marketplace and the Public Interest written by Steve M. Barkin and published by Routledge. This book was released on 2016-09-16 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise history of the news broadcasting industry will appeal to both students and general readers. Stretching from the "radio days" of the 1920s and 1930s and the early era of television after World War II through to the present, the book shows how commercial interests, regulatory matters, and financial considerations have long shaped the broadcasting business. The network dominance of the 1950s ushered in the new prominence of the "anchorman," a distinctly American development, and gave birth to the "golden age" of TV broadcasting, which featured hard-hitting news and documentaries epitomized by the reports by CBS's Edward R. Murrow. Financial pressures and advertising concerns in the 1960s led the networks to veer away from their commitment to serve the public interest, and "tabloid" television - celebrity, gossip-driven "soft news" - and news "magazines" became increasingly widespread. In the 1980s cable news further transformed broadcasting, igniting intense competition for viewers in the media marketplace. Focusing on both national and local news, this stimulating volume examines the evolution of broadcast journalism. It also considers how new electronic technologies will affect news delivery in the 21st century, and whether television news can still both serve the public interest and maintain an audience.
Book Synopsis The A to Z of Journalism by : Ross Eaman
Download or read book The A to Z of Journalism written by Ross Eaman and published by Scarecrow Press. This book was released on 2009-10-12 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism is the discipline of gathering, writing, and reporting news, and it includes the process of editing and presenting news articles. Journalism applies to various media, including but not limited to newspapers, magazines, radio, television, and the internet. The word 'journalist' started to become common in the early 18th century to designate a new kind of writer, about a century before 'journalism' made its appearance to describe what those writers produced. Though varying in form from one age and society to another, it gradually distinguished itself from other forms of writing through its focus on the present, its eye-witness perspective, and its reliance on everyday language. The A to Z of Journalism relates how journalism has evolved over the centuries. This is done through a chronology, an introductory essay, a bibliography, and hundreds of cross-referenced dictionary entries on the different styles of journalism, the different types of media, and important writers and editors.
Book Synopsis Historical Dictionary of Journalism by : Ross Eaman
Download or read book Historical Dictionary of Journalism written by Ross Eaman and published by Scarecrow Press. This book was released on 2009-03-02 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism is the discipline of gathering, writing, and reporting news, and it includes the process of editing and presenting news articles. Journalism applies to various media, including but not limited to newspapers, magazines, radio, television, and the internet. The word 'journalist' started to become common in the early 18th century to designate a new kind of writer, about a century before 'journalism' made its appearance to describe what those writers produced. Though varying in form from one age and society to another, it gradually distinguished itself from other forms of writing through its focus on the present, its eye-witness perspective, and its reliance on everyday language. The Historical Dictionary of Journalism relates how journalism has evolved over the centuries. This is done through a chronology, an introductory essay, a bibliography, and hundreds of cross-referenced dictionary entries on the different styles of journalism, the different types of media, and important writers and editors.
Book Synopsis Reporting from Washington by : Donald A. Ritchie
Download or read book Reporting from Washington written by Donald A. Ritchie and published by Oxford University Press. This book was released on 2005-03-15 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Donald Ritchie offers a vibrant chronicle of news coverage in our nation's capital, from the early days of radio and print reporting and the heyday of the wire services to the brave new world of the Internet. Beginning with 1932, when a newly elected FDR energized the sleepy capital, Ritchie highlights the dramatic changes in journalism that have occurred in the last seven decades. We meet legendary columnists--including Walter Lippmann, Joseph Alsop, and Drew Pearson --as well as the great investigative reporters, from Paul Y. Anderson to the two green Washington Post reporters who launched the political story of the decade--Woodward and Bernstein. We read of the rise of radio news--fought tooth and nail by the print barons--and of such pioneers as Edward R. Murrow, H. V. Kaltenborn, and Elmer Davis. Ritchie also offers a vivid history of TV news, from the early days of Meet the Press, to Huntley and Brinkley and Walter Cronkite, to the cable revolution led by C-SPAN and CNN. In addition, he compares political news on the Internet to the alternative press of the '60s and '70s; describes how black reporters slowly broke into the white press corps (helped mightily by FDR's White House); discusses path-breaking woman reporters such as Sarah McClendon and Helen Thomas, and much more. From Walter Winchell to Matt Drudge, the people who cover Washington politics are among the most colorful and influential in American news. Reporting from Washington offers an unforgettable portrait of these figures as well as of the dramatic changes in American journalism in the twentieth century.
Book Synopsis When MBAs Rule the Newsroom by : Doug Underwood
Download or read book When MBAs Rule the Newsroom written by Doug Underwood and published by Columbia University Press. This book was released on 1995 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing with anger but with a deep affection for the trade, he examines the growing economic pressures within the industry, the roots of the managerial revolution, and the impact of marketplace journalism on the operation of the newsroom and employee morale.
Book Synopsis Estimating Equilibrium Exchange Rates by : John Williamson
Download or read book Estimating Equilibrium Exchange Rates written by John Williamson and published by Peterson Institute. This book was released on 1994 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: The problems of exchange rate misalignments and the resulting payments imbalances have plagued the world economy for decades. At the Louvre Accord of 1987, the Group of Five industrial countries adopted a system of reference ranges for exchange rate management, influenced by proposals of C. Fred Bergstan and John Williamson for a target zone system. The reference range approach has, however, been operated only intermittently and half-heartedly, and questions continue to be raised in policy and scholarly circles about the design and operation of a full-fledged target zone regime. This volume, with chapters by leading international economists, explores one crucial issue in the design of a target zone system: the problem of calculating Williamson's concept of the fundamental equilibrium exchange rate (FEER). Williamson contributes an overview of the policy and analytic issues and a second chapter on his own calculations.
Download or read book My Paper Chase written by Harold Evans and published by Little, Brown. This book was released on 2009-11-05 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vivid and whip-smart memoir from the legendary editor who spent decades leading newspapers in London and New York. In My Paper Chase, Harold Evans recounts the wild and wonderful tale of newspapering life. His story stretches from the 1930s to his service in WWII, through towns big and off the map. He discusses his passion for the crusading style of reportage he championed, his clashes with Rupert Murdoch, and his struggle to use journalism to better the lives of those less fortunate. There's a star-studded cast and a tremendously vivid sense of what once was: the lead type, the smell of the presses, eccentrics throughout, and angry editors screaming over the intercoms. My Paper Chase tells the story of Evans's great loves: newspapers and Tina Brown, the bright, young journalist who became his wife. In an age when newspapers everywhere are under threat, My Paper Chase is not just a glorious recounting of an amazing life, but a nostalgic journey in black and white.
Book Synopsis Designing Texts by : Eva R. Brumberger
Download or read book Designing Texts written by Eva R. Brumberger and published by Routledge. This book was released on 2016-12-14 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Designing Texts' is an edited collection dedicated to teaching visual communication in non-visual disciplines, with a particular focus on the fields of technical and professional communication, rhetoric, and composition.
