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The Local World
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Book Synopsis All Business Is Local by : John A. Quelch
Download or read book All Business Is Local written by John A. Quelch and published by Penguin. This book was released on 2012-02-02 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. The best global brands, from IBM to McDonald's, are by design also the leading local brands. For instance, your decision to patronize Starbucks will depend on whether it's the best local coffee shop in your neighborhood, not on how many thousands of global locations it has. Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision-from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this book will help any business-from global mega-brands to boutique, small town stores- influence customers more effectively.
Book Synopsis World Television by : Joseph D. Straubhaar
Download or read book World Television written by Joseph D. Straubhaar and published by SAGE. This book was released on 2007-05-18 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: World Television: From Global to Local, a new assessment of the interdependence of television across cultures and nations brings together the most current research and theories on the subject. By examining recent developments in the world system of television as well as several theories of culture, industry, genre, and audience, author Joseph D. Straubhaar offers new insights into the topic. He argues that television is being simultaneously globalized, regionalized, nationalized, and even localized, with audiences engaging it at multiple levels of identity and interest; therefore the book looks at all these levels of operation. Key Features Draws upon both international communication and cultural studies perspectives: Presents a new model is presented that attempts to move beyond the current controversies about imperialism and globalization. Looks at historical patterns: Historical patterns across cultures and countries help compare where television has been and where it is going. Takes a contemporary focus: Uses of technology, flows and patterns of program development, genres of television, the interaction of producers and audiences, and patterns of audience choice among emerging alternatives are examined. Explores how the audience for these evolving forms of television is structured: The effects of these forces or patterns of television have on both cultural formations and individual identities are identified. Intended Audience This is an excellent text for advanced undergraduate and graduate courses in Globalizatiion and Culture, Global Media, Television Studies, Television Criticism, and International Media.
Book Synopsis Global Warming in Local Discourses by : Michael Brüggemann
Download or read book Global Warming in Local Discourses written by Michael Brüggemann and published by . This book was released on 2020 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global news on anthropogenic climate change is shaped by international politics, scientific reports and voices from transnational protest movements. This timely volume asks how local communities engage with these transnational discourses.The chapters in this volume present a range of compelling case studies drawn from a broad cross-section of local communities around the world, reflecting diverse cultural and geographical contexts. From Greenland to northern Tanzania, it illuminates how different understandings evolve in diverse cultural and geographical contexts while also revealing some community.
Book Synopsis World Regional Geography (with Subregions) by : Lydia Mihelic Pulsipher
Download or read book World Regional Geography (with Subregions) written by Lydia Mihelic Pulsipher and published by Macmillan. This book was released on 2007-09-14 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows how individuals are affected by, and respond to, economic, social, and political forces at all levels of scale: global, regional and local. It offers an inclusive picture of people in a globalizing world - men, women, children, both mainstream and marginalized citizens - not as seen from a western perspective, but as they see themselves. Core topics of physical, economic, cultural, and political geography are examined from a contemporary perspective, based on authoritative insights from recent geographic theory and examples from countries from around the world.
Download or read book Istanbul written by Caglar Keyder and published by Rowman & Littlefield Publishers. This book was released on 1999-09-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking volume investigates the processes of globalization in Istanbul, one of the oldest and grandest of world cities. Explaining the course of the conflicts and the compromises involved in maintaining a precarious urbanity, this theoretically informed volume focuses on the fields of struggle ranging from politics to heritage, humor to music, public space to housing.
Download or read book No Local written by Greg Sharzer and published by John Hunt Publishing. This book was released on 2012-04-27 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can making things smaller make the world a better place? No Local takes a critical look at localism, an ideology that says small businesses, ethical shopping and community initiatives like gardens and farmers’ markets can stop corporate globalization. These small acts might make life better for some, but they don’t challenge the drive for profit that’s damaging our communities and the earth. No Local shows how localism’s fixation on small comes from an outdated economic model. Growth is built into capitalism. Small firms must play by the same rules as large ones, cutting costs, exploiting workers and damaging the environment. Localism doesn’t ask who controls production, allowing it to be co-opted by governments offloading social services onto the poor. At worst, localism becomes a strategy for neoliberal politics, not an alternative to it. No Local draws on political theory, history, philosophy and empirical evidence to argue that small isn’t always beautiful. Building a better world means creating local social movements that grow to challenge, not avoid, market priorities.
Book Synopsis Rethinking Empowerment by : Jane L. Parpart
Download or read book Rethinking Empowerment written by Jane L. Parpart and published by Routledge. This book was released on 2003-08-29 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethinking Empowerment looks at the changing role of women in developing countries and calls for a new approach to empowerment. An approach that adopts a more nuanced, feminist interpretation of power and em(power)ment, recognises that local empowerment is always embedded in regional, national and global contexts, pays attention to institutional structures and politics and acknowledges that empowerment is both a process and an outcome. Moreover, the book warns that an obsession with measurement rather than process can undermine efforts to foster transformative and empowering outcomes. It concludes that power must be restored as the centrepiece of empowerment. Only then will the term and its advocates provide meaningful ammunition for dealing with the challenges of an increasingly unequal, and often sexist, global/local world.
Book Synopsis Local Communities in the Big World of Prehistoric Northwest Europe by : Corrie C. Bakels
Download or read book Local Communities in the Big World of Prehistoric Northwest Europe written by Corrie C. Bakels and published by . This book was released on 2018 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about how local communities in prehistory, by shaping their landscape, carved out a place for themselves in a big social world that stretched out far beyond the landscape they lived and worked in.
Book Synopsis Teaching World Literature by : David Damrosch
Download or read book Teaching World Literature written by David Damrosch and published by Options for Teaching. This book was released on 2009 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an exciting, and unsettling, time to be teaching world literature, writes David Damrosch. Because the range of works taught in world literature courses has expanded enormously, both historically and geographically, the task of selection—and of teacher preparation—has grown more challenging. Teachers of this field must grapple with such issues as coverage, cultural difference, and the role of translation in the classroom. Should one emphasize masterpieces or traditions, concepts or themes? How does one avoid making a work bear the burden of representing an entire tradition? To what extent should anthologies be used? Can a course be global in scope and yet focus on a few works, authors, moments? This collection of thirty-two essays in the MLA series Options for Teaching offers an array of solutions to these challenges, reflecting the wide variety of institutions, courses, and students described by the contributors. An annotated bibliography is provided, with a listing of useful Web sites.
Download or read book Baptist Missionary Magazine written by and published by . This book was released on 1901 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Counterworks written by Richard Fardon and published by Routledge. This book was released on 2003-12-16 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization is often described as the spread of western culture to other parts of the world. How accurate is the depiction of 'cultural flow'? In Counterworks, ten anthropologists examine the ways in which global processes have affected particular localities where they have carried out research. They challenge the validity of anthropological concepts of culture in the light of the pervasive connections which exist between local and global factors everywhere. Rather than assuming that the world is culturally diverse, this book proposes that culture is itself a representation of the similarities and difference recognized between forms of social life. The authors address issues of globalization in terms of diverse histories and traditions of knowledge, which may include the construction of difference as cultural. In its attention to specific local situations, such as Bali, Cuba, Bolivia, Greece, Kenya, and the Maoris in New Zealand, Counterworks argues that the apparent oppositoin between strong westernizing, global forces and weak concept of culture, which supposes cultures to be integrated and possessed of essential properties, needs rethinking in a contemporary world where a marked sense of culture has become a wide-spread property of people's social knowledge. The book will have wide appeal to anthropologists, to students of comparative studies in history, religion and language, and to anyone interested in the phenomenon of postmodernism.
Download or read book The World's Work written by and published by . This book was released on 1919 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of our time.
Download or read book World's Work written by and published by . This book was released on 1915 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Trevlyn Hold written by Mrs. Henry Wood and published by . This book was released on 1907 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book House documents written by and published by . This book was released on 1895 with total page 946 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Double-dealer written by and published by . This book was released on 1921 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Oil Age written by and published by . This book was released on 1911 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:
