The Little Data

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Small Data

Author : Martin Lindstrom
Publisher : St. Martin's Press
ISBN 13 : 1466892595
Total Pages : 256 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis Small Data by : Martin Lindstrom

Download or read book Small Data written by Martin Lindstrom and published by St. Martin's Press. This book was released on 2016-02-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You’ll learn... • How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound. • How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround. • How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution. • How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries. • How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year. • How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.

Big Data, Little Data, No Data

Author : Christine L. Borgman
Publisher : MIT Press
ISBN 13 : 0262529912
Total Pages : 411 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Big Data, Little Data, No Data by : Christine L. Borgman

Download or read book Big Data, Little Data, No Data written by Christine L. Borgman and published by MIT Press. This book was released on 2017-02-03 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of the uses of data within a changing knowledge infrastructure, offering analysis and case studies from the sciences, social sciences, and humanities. “Big Data” is on the covers of Science, Nature, the Economist, and Wired magazines, on the front pages of the Wall Street Journal and the New York Times. But despite the media hyperbole, as Christine Borgman points out in this examination of data and scholarly research, having the right data is usually better than having more data; little data can be just as valuable as big data. In many cases, there are no data—because relevant data don't exist, cannot be found, or are not available. Moreover, data sharing is difficult, incentives to do so are minimal, and data practices vary widely across disciplines. Borgman, an often-cited authority on scholarly communication, argues that data have no value or meaning in isolation; they exist within a knowledge infrastructure—an ecology of people, practices, technologies, institutions, material objects, and relationships. After laying out the premises of her investigation—six “provocations” meant to inspire discussion about the uses of data in scholarship—Borgman offers case studies of data practices in the sciences, the social sciences, and the humanities, and then considers the implications of her findings for scholarly practice and research policy. To manage and exploit data over the long term, Borgman argues, requires massive investment in knowledge infrastructures; at stake is the future of scholarship.

The Little Black Book of Data and Democracy

Author : Kyle Taylor
Publisher : Byline Books
ISBN 13 : 1838462902
Total Pages : 147 pages
Book Rating : 4.8/5 (384 download)

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Book Synopsis The Little Black Book of Data and Democracy by : Kyle Taylor

Download or read book The Little Black Book of Data and Democracy written by Kyle Taylor and published by Byline Books. This book was released on 2021-03-30 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: How much data does Facebook really have on me? What is a cookie on the Internet? Is my Amazon Alexa listening to me? Why can’t I seem to stop scrolling endlessly down my Instagram feed? Did social media really help cause an attempted coup in the United States? How did we go from short, 140-character tweets to attempted coups in less than two decades? How much data does Facebook really have on me? Is my Amazon Alexa listening to me? The Little Black Book of Data and Democracy demystifies these seemingly complex topics to help you understand how our very way of life is under threat and what you can do about it before it’s too late. Powered by your personal data, social media has transformed our way of life, from how we get information, meet people and create increasingly siloed communities. This has had a profound impact on democratic society. Our shared reality – the way we collectively understand the world – has rapidly been replaced by conflicting micro-realities that are often fueled by conspiracy theories, lies and “fake news.” This has been driven by a business model that supposedly gives us everything for free. All we have to do is give up our personal data and privacy. If you aren’t paying for the product, then you are the product.

The Global Findex Database 2017

Author : Asli Demirguc-Kunt
Publisher : World Bank Publications
ISBN 13 : 1464812683
Total Pages : 148 pages
Book Rating : 4.4/5 (648 download)

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Book Synopsis The Global Findex Database 2017 by : Asli Demirguc-Kunt

Download or read book The Global Findex Database 2017 written by Asli Demirguc-Kunt and published by World Bank Publications. This book was released on 2018-04-19 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2011 the World Bank—with funding from the Bill and Melinda Gates Foundation—launched the Global Findex database, the world's most comprehensive data set on how adults save, borrow, make payments, and manage risk. Drawing on survey data collected in collaboration with Gallup, Inc., the Global Findex database covers more than 140 economies around the world. The initial survey round was followed by a second one in 2014 and by a third in 2017. Compiled using nationally representative surveys of more than 150,000 adults age 15 and above in over 140 economies, The Global Findex Database 2017: Measuring Financial Inclusion and the Fintech Revolution includes updated indicators on access to and use of formal and informal financial services. It has additional data on the use of financial technology (or fintech), including the use of mobile phones and the Internet to conduct financial transactions. The data reveal opportunities to expand access to financial services among people who do not have an account—the unbanked—as well as to promote greater use of digital financial services among those who do have an account. The Global Findex database has become a mainstay of global efforts to promote financial inclusion. In addition to being widely cited by scholars and development practitioners, Global Findex data are used to track progress toward the World Bank goal of Universal Financial Access by 2020 and the United Nations Sustainable Development Goals. The database, the full text of the report, and the underlying country-level data for all figures—along with the questionnaire, the survey methodology, and other relevant materials—are available at www.worldbank.org/globalfindex.

Everydata

Author : John H. Johnson
Publisher : Routledge
ISBN 13 : 1351861832
Total Pages : 247 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Everydata by : John H. Johnson

Download or read book Everydata written by John H. Johnson and published by Routledge. This book was released on 2016-10-14 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: While everyone is talking about "big data," the truth is that understanding the "little data"--the stats that underlie newspaper headlines, stock reports, weather forecasts, and so on--is what helps you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 30 gigabytes of data every single day, but has no idea how to interpret it correctly. EVERYDATA explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day. EVERYDATA is filled with countless examples of people misconstruing data--with results that range from merely frustrating to catastrophic: The space shuttle Challenger exploded in part because the engineers were reviewing a limited sample set. Millions of women avoid caffeine during pregnancy because they interpret correlation as causation. Attorneys faced a $1 billion jury verdict because of outlier data. Each chapter highlights one commonly misunderstood data concept, using both realworld and hypothetical examples from a wide range of topics, including business, politics, advertising, law, engineering, retail, parenting, and more. You'll find the answer to the question--"Now what?"--along with concrete ways you can use this information to immediately start making smarter decisions, today and every day.

Small Wars, Big Data

Author : Eli Berman
Publisher : Princeton University Press
ISBN 13 : 0691204012
Total Pages : 410 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis Small Wars, Big Data by : Eli Berman

Download or read book Small Wars, Big Data written by Eli Berman and published by Princeton University Press. This book was released on 2020-07-14 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: How a new understanding of warfare can help the military fight today's conflicts more effectively. The way wars are fought has changed starkly over the past sixty years. International military campaigns used to play out between large armies at central fronts. Today's conflicts find major powers facing rebel insurgencies that deploy elusive methods, from improvised explosives to terrorist attacks. Small Wars, Big Data presents a transformative understanding of these contemporary confrontations and how they should be fought. The authors show that a revolution in the study of conflict--enabled by vast data, rich qualitative evidence, and modern methods--yields new insights into terrorism, civil wars, and foreign interventions. Modern warfare is not about struggles over territory but over people; civilians--and the information they might choose to provide--can turn the tide at critical junctures. The authors draw practical lessons from the past two decades of conflict in locations ranging from Latin America and the Middle East to Central and Southeast Asia. Building an information-centric understanding of insurgencies, the authors examine the relationships between rebels, the government, and civilians. This approach serves as a springboard for exploring other aspects of modern conflict, including the suppression of rebel activity, the role of mobile communications networks, the links between aid and violence, and why conventional military methods might provide short-term success but undermine lasting peace. Ultimately the authors show how the stronger side can almost always win the villages, but why that does not guarantee winning the war. Small Wars, Big Data provides groundbreaking perspectives for how small wars can be better strategized and favorably won to the benefit of the local population.

The Little Data Book on Financial Inclusion 2015

Author : World Bank
Publisher : World Development Indicators
ISBN 13 : 9781464805523
Total Pages : 0 pages
Book Rating : 4.8/5 (55 download)

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Book Synopsis The Little Data Book on Financial Inclusion 2015 by : World Bank

Download or read book The Little Data Book on Financial Inclusion 2015 written by World Bank and published by World Development Indicators. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pocket-sized reference on key development data for more than 200 countries provides profiles of each country with 54 development indicators about the financial sector access and services for lower income people.

Little Bites of Big Data for Public Policy

Author : Donald F. Kettl
Publisher : CQ Press
ISBN 13 : 150638353X
Total Pages : 0 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Little Bites of Big Data for Public Policy by : Donald F. Kettl

Download or read book Little Bites of Big Data for Public Policy written by Donald F. Kettl and published by CQ Press. This book was released on 2017-02-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Little Bites of Big Data for Public Policy brings to life the quest to make better policy with better evidence. This brief book frames the big puzzles and, through lively stories and clear examples, provides a valuable how-to guide for producing analysis that works—that speaks persuasively to policy makers, in the language they can best hear, on the problems for which they most need answers. Author Donald F. Kettl brings together the cutting-edge streams of data analytics and data visualization to frame the big puzzles and find ways to make the pieces fit together. By taking little bites of a wide variety of useful data, and then by analyzing it in ways that decision makers will find most helpful, analysts can be much more effective in shaping solutions to the most important problems governments face.

Pocket Data Mining

Author : Mohamed Medhat Gaber
Publisher : Springer Science & Business Media
ISBN 13 : 3319027115
Total Pages : 112 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Pocket Data Mining by : Mohamed Medhat Gaber

Download or read book Pocket Data Mining written by Mohamed Medhat Gaber and published by Springer Science & Business Media. This book was released on 2013-10-19 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Owing to continuous advances in the computational power of handheld devices like smartphones and tablet computers, it has become possible to perform Big Data operations including modern data mining processes onboard these small devices. A decade of research has proved the feasibility of what has been termed as Mobile Data Mining, with a focus on one mobile device running data mining processes. However, it is not before 2010 until the authors of this book initiated the Pocket Data Mining (PDM) project exploiting the seamless communication among handheld devices performing data analysis tasks that were infeasible until recently. PDM is the process of collaboratively extracting knowledge from distributed data streams in a mobile computing environment. This book provides the reader with an in-depth treatment on this emerging area of research. Details of techniques used and thorough experimental studies are given. More importantly and exclusive to this book, the authors provide detailed practical guide on the deployment of PDM in the mobile environment. An important extension to the basic implementation of PDM dealing with concept drift is also reported. In the era of Big Data, potential applications of paramount importance offered by PDM in a variety of domains including security, business and telemedicine are discussed.

Science Data Book

Author : Ralph. M. Tennent
Publisher :
ISBN 13 : 9780050024874
Total Pages : 105 pages
Book Rating : 4.0/5 (248 download)

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Book Synopsis Science Data Book by : Ralph. M. Tennent

Download or read book Science Data Book written by Ralph. M. Tennent and published by . This book was released on 1971 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Storytelling with Data

Author : Cole Nussbaumer Knaflic
Publisher : John Wiley & Sons
ISBN 13 : 1119002265
Total Pages : 288 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Storytelling with Data by : Cole Nussbaumer Knaflic

Download or read book Storytelling with Data written by Cole Nussbaumer Knaflic and published by John Wiley & Sons. This book was released on 2015-10-09 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

Small Summaries for Big Data

Author : Graham Cormode
Publisher : Cambridge University Press
ISBN 13 : 1108477445
Total Pages : 279 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis Small Summaries for Big Data by : Graham Cormode

Download or read book Small Summaries for Big Data written by Graham Cormode and published by Cambridge University Press. This book was released on 2020-11-12 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive introduction to flexible, efficient tools for describing massive data sets to improve the scalability of data analysis.

Statistical Analysis with Missing Data

Author : Roderick J. A. Little
Publisher : John Wiley & Sons
ISBN 13 : 1118595696
Total Pages : 463 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Statistical Analysis with Missing Data by : Roderick J. A. Little

Download or read book Statistical Analysis with Missing Data written by Roderick J. A. Little and published by John Wiley & Sons. This book was released on 2019-03-21 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: An up-to-date, comprehensive treatment of a classic text on missing data in statistics The topic of missing data has gained considerable attention in recent decades. This new edition by two acknowledged experts on the subject offers an up-to-date account of practical methodology for handling missing data problems. Blending theory and application, authors Roderick Little and Donald Rubin review historical approaches to the subject and describe simple methods for multivariate analysis with missing values. They then provide a coherent theory for analysis of problems based on likelihoods derived from statistical models for the data and the missing data mechanism, and then they apply the theory to a wide range of important missing data problems. Statistical Analysis with Missing Data, Third Edition starts by introducing readers to the subject and approaches toward solving it. It looks at the patterns and mechanisms that create the missing data, as well as a taxonomy of missing data. It then goes on to examine missing data in experiments, before discussing complete-case and available-case analysis, including weighting methods. The new edition expands its coverage to include recent work on topics such as nonresponse in sample surveys, causal inference, diagnostic methods, and sensitivity analysis, among a host of other topics. An updated “classic” written by renowned authorities on the subject Features over 150 exercises (including many new ones) Covers recent work on important methods like multiple imputation, robust alternatives to weighting, and Bayesian methods Revises previous topics based on past student feedback and class experience Contains an updated and expanded bibliography The authors were awarded The Karl Pearson Prize in 2017 by the International Statistical Institute, for a research contribution that has had profound influence on statistical theory, methodology or applications. Their work "has been no less than defining and transforming." (ISI) Statistical Analysis with Missing Data, Third Edition is an ideal textbook for upper undergraduate and/or beginning graduate level students of the subject. It is also an excellent source of information for applied statisticians and practitioners in government and industry.

Big Data, Small Devices

Author : Donna Governor
Publisher :
ISBN 13 : 9781681402765
Total Pages : 0 pages
Book Rating : 4.4/5 (27 download)

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Book Synopsis Big Data, Small Devices by : Donna Governor

Download or read book Big Data, Small Devices written by Donna Governor and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now your students can transform their mobile phones and tablets into tools for learning about everything from weather to water quality. Big Data, Small Devices shows you how. This book is designed for Earth and environmental science teachers who want to help students tap into, organize, and deploy large data sets via their devices to investigate the world around them. Using the many available websites and free apps, students can learn to detect patterns among phenomena related to the atmosphere, biosphere, geosphere, hydrosphere, and seasons. Written by veteran teachers, Big Data, Small Devices is organized into two major parts. It covers tools that help you both find real-time data and understand what to do with the data. Then, the authors provide sample app-based activities that you can use as written or adapt to your specific needs. These days, opportunities to learn are as close as your students' personal technology. As the authors of Big Data, Small Devices note, " Allowing students to conduct investigations using their smart phone in app-based activities allows them to be more engaged in science investigations."

Inference and Asymptotics

Author : D.R. Cox
Publisher : Routledge
ISBN 13 : 1351438565
Total Pages : 360 pages
Book Rating : 4.3/5 (514 download)

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Book Synopsis Inference and Asymptotics by : D.R. Cox

Download or read book Inference and Asymptotics written by D.R. Cox and published by Routledge. This book was released on 2017-10-19 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our book Asymptotic Techniquesfor Use in Statistics was originally planned as an account of asymptotic statistical theory, but by the time we had completed the mathematical preliminaries it seemed best to publish these separately. The present book, although largely self-contained, takes up the original theme and gives a systematic account of some recent developments in asymptotic parametric inference from a likelihood-based perspective. Chapters 1-4 are relatively elementary and provide first a review of key concepts such as likelihood, sufficiency, conditionality, ancillarity, exponential families and transformation models. Then first-order asymptotic theory is set out, followed by a discussion of the need for higher-order theory. This is then developed in some generality in Chapters 5-8. A final chapter deals briefly with some more specialized issues. The discussion emphasizes concepts and techniques rather than precise mathematical verifications with full attention to regularity conditions and, especially in the less technical chapters, draws quite heavily on illustrative examples. Each chapter ends with outline further results and exercises and with bibliographic notes. Many parts of the field discussed in this book are undergoing rapid further development, and in those parts the book therefore in some respects has more the flavour of a progress report than an exposition of a largely completed theory.

Small Data, Big Disruptions

Author : Martin Schwirn
Publisher : Red Wheel/Weiser
ISBN 13 : 1632657430
Total Pages : 228 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis Small Data, Big Disruptions by : Martin Schwirn

Download or read book Small Data, Big Disruptions written by Martin Schwirn and published by Red Wheel/Weiser. This book was released on 2021-04-15 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A method to find and connect the small data clues that show what the future’s big picture will look like. “Strategy decisions are like playing high-stakes blackjack, and scanning is the technique for counting cards. Martin Schwirn isn’t a pro gambler, but an expert in scanning.” —Bill Ralston, cofounder of Strategic Business Insights and author of Scenario Planning Handbook An organization’s future success depends on their decision makers’ ability to anticipate changes and disruptions in the marketplace. But how do you get information about tomorrow today? How can your decisions today account for tomorrow’s uncertainties? Small Data, Big Disruptions presents a tool kit to foresee coming changes: Understand why big data will not help you with understanding tomorrow’s disruptions. The future starts with small data—first. Learn the proven 4-step process to capture small data that help envision the future. See examples of how the process anticipated major disruptions. Implement the process in your organization and learn how to initiate meaningful actions. Small Data, Big Disruptions provides the information you need to anticipate the future, understand tomorrow’s market dynamics, and make the necessary decisions to meet the future on your terms. Small Data, Big Disruptions lets you exploit the period between the moment you could know about emerging disruptions and the moment most everybody will know about it. It’s the difference between being ahead of the curve and struggling to catch up.

The Little Book of Big Fashion Data

Author : Madé Lapuerta
Publisher :
ISBN 13 :
Total Pages : 145 pages
Book Rating : 4.4/5 (994 download)

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Book Synopsis The Little Book of Big Fashion Data by : Madé Lapuerta

Download or read book The Little Book of Big Fashion Data written by Madé Lapuerta and published by . This book was released on 2021-10-19 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Little Book of Big Fashion Data: Edition II, contains a data-driven, fashion trends analysis for top, 16 high-fashion runways of the Fall / Winter 2021 season. Composed of data graphs and analytics, now you can dive into your new favorite coffee table accessory to uncover what's (objectively) in style. The data presented in this book is aggregated via software models built in python code. Each runway collection outlined contains data visualizations (e.g. graphs) representing its trends, and relevant descriptions.