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The Language Of Persuasion In Advertising A Corpus Based Critical Discourse Analysis
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Book Synopsis The Language of Persuasion in Advertising. A Corpus-based Critical Discourse Analysis by : Seda Evirgen
Download or read book The Language of Persuasion in Advertising. A Corpus-based Critical Discourse Analysis written by Seda Evirgen and published by GRIN Verlag. This book was released on 2021-05-04 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2020 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, Justus-Liebig-University Giessen, language: English, abstract: The thesis at hand puts a special emphasis on the use of persuasive language in online native advertisements from The New York Times. After careful examination, the corpus will be compiled of three native advertisements from the field of technology, by the sponsors Intel, Dropbox and Slack. The limitation to these native advertisements and persuasive linguistic devices and techniques was necessary with regard to the scope of this thesis. As no linguistic analysis of native advertisements could be found, there also was no reference to follow. Therefore, the thesis at hand lays the foundation for further research in this area. The aim is to conduct a corpus-based Critical Discourse Analysis in order to investigate and answer two main questions: 1. Do online native advertisements make use of the same persuasion methods as previously researched for other advertising types? 2. What are the most prominent persuasive linguistic devices and techniques in the online native advertisements from The New York Times? In addition to the CDA, the corpus-based approach is expected to provide quantitative evidence of the existence of discourse and to identify repetitive linguistic patterns of persuasive language use in native advertising. The thesis will be structured as follows. First, the theoretical framework provides general information about the functions and characteristics of advertising, while further focusing on native advertisement and the language of advertising. It continues with explaining the concept of persuasive language on the basis of ethos, logos and pathos and introduces some powerful persuasive techniques in advertisement. Further, linguistic devices of persuasive language on the phonetic, lexical, morphological and syntactic level will be defined. Additionally, the concept of Critical Discourse Analysis will be explained in detail, as the thesis at hand follows the CDA framework of Fairclough. The data collection method and data analysis procedure will be outlined in Chapter 3. This is followed by an analysis of three online native advertisements from the publisher The New York Times. After the analysis, the results will be presented and evaluated in order to assess the hypothesis. Finally, the conclusion provides a summary of the findings and suggests further research opportunities.
Book Synopsis Persuasion Across Genres by : Helena Halmari
Download or read book Persuasion Across Genres written by Helena Halmari and published by John Benjamins Publishing. This book was released on 2005-02-17 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes — persuasion and genres — by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
Book Synopsis Methods of Critical Discourse Studies by : Ruth Wodak
Download or read book Methods of Critical Discourse Studies written by Ruth Wodak and published by SAGE. This book was released on 2015-10-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a sophisticated and nuanced introduction to critical discourse analysis (CDA) that covers a range of topics in an accessible, engaging style. With international examples and an interdisciplinary approach, readers gain a rich understanding of the many angles into critical discourse analysis, the fundamentals of how analysis works and examples from written texts, online data and images. This new edition: expands coverage of multimodality adds two new chapters on social media and analysis of online data supports learning with a guided introduction to each chapter includes a new and extended glossary Clearly written, practical and rigorous in its approach, this book is the ideal companion when embarking on research that focuses on discourse and meaning-making.
Book Synopsis Television Advertising and Televangelism by : Rosemarie Schmidt
Download or read book Television Advertising and Televangelism written by Rosemarie Schmidt and published by John Benjamins Publishing. This book was released on 1986-01-01 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
Book Synopsis The Routledge Handbook of Corpus Approaches to Discourse Analysis by : Eric Friginal
Download or read book The Routledge Handbook of Corpus Approaches to Discourse Analysis written by Eric Friginal and published by Routledge. This book was released on 2020-12-17 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Corpus Approaches to Discourse Analysis highlights the diversity, breadth, and depth of corpus approaches to discourse analysis, compiling new and original research from notable scholars across the globe. Chapters showcase recent developments influenced by the exponential growth in linguistic computing, advances in corpus design and compilation, and the applications of sound quantitative and interpretive techniques in analyzing text and discourse patterns. Key discourse domains covered by 35 empirical chapters include: • Research contexts and methodological considerations; • Naturally occurring spoken, professional, and academic discourse; • Corpus approaches to conversational discourse, media discourse, and professional and academic writing. The Routledge Handbook of Corpus Approaches to Discourse Analysis is key reading for both experienced and novice researchers working at the intersection of corpus linguistics and discourse analysis, as well as anyone undertaking study in these areas, as well as anyone interested in related fields and adjacent research approaches.
Book Synopsis Appliable Approaches to Analyzing Texts in Academic Discourse by : Alireza Jalilifar
Download or read book Appliable Approaches to Analyzing Texts in Academic Discourse written by Alireza Jalilifar and published by Cambridge Scholars Publishing. This book was released on 2024-01-03 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of approaches to problems of language learning, aimed at graduate students and researchers interested in English for academic purposes. Its primary focus is the complexity and nuances of academic writing such as phraseology, nominalization, thematicity, and phrasal complexity features. The book will clarify the issue of how language is used to communicate discipline-related content, viewed through the lens of linguistics as one of the human sciences. Each chapter concludes with several tasks that enable users to substantiate what has been presented in that chapter. The book primarily addresses non-native speakers of English who are studying for master’s and PhD qualifications through the medium of English; however, non-native researchers may also find some chapters of the book useful for their underlying focus on academic writing and publishing.
Book Synopsis Evaluation in Advertising Reception by : S. Bullo
Download or read book Evaluation in Advertising Reception written by S. Bullo and published by Springer. This book was released on 2014-08-26 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Book Synopsis Researching and Applying Metaphor in the Real World by : Graham Low
Download or read book Researching and Applying Metaphor in the Real World written by Graham Low and published by John Benjamins Publishing. This book was released on 2010 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has become increasingly clear that metaphor needs to be explored in terms of the social and discourse context in which it is used, especially where the aim is to address real-world problems. The notion of 'real world' metaphor research has been developed to describe this important area of investigation. This book starts by describing the nature and scope of real world metaphor research and then illustrates, through 17 detailed, mainly empirically-based studies, the different areas it can apply to, and different methodologies that can be employed. Research problems are explored in areas such as artificial intelligence, language teaching and learning, reconciliation dialogue, university lecture discourse, poetry and wine description. Methods include corpus analysis, experimentation, discourse analysis, cross-cultural analysis and genre analysis. In each case the empirical studies refer back to Gibbs's opening overview of real-world research. The result is an invaluable and cross-referenced collection of papers addressing real-world problems.
Book Synopsis Persuasion in Public Discourse by : Jana Pelclová
Download or read book Persuasion in Public Discourse written by Jana Pelclová and published by John Benjamins Publishing Company. This book was released on 2018-08-08 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.
Book Synopsis Discourses of Southeast Asia by : Kumaran Rajandran
Download or read book Discourses of Southeast Asia written by Kumaran Rajandran and published by Springer Nature. This book was released on 2019-11-08 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discourses of Southeast Asia presents the latest Southeast Asian research in Systemic Functional Linguistics (SFL). SFL provides a sophisticated social semiotic architecture for exploring meaning in languages and texts in the context of Southeast Asia. This edited volume examines the ideational, interpersonal and textual metafunctions in the domains of education, media, translation and language typology. It applies SFL in text analysis so as to be relevant to theory, research and professional practice. This book brings together 12 original chapters by both seasoned and emerging scholars. Their chapters study the ‘native’ languages of Southeast Asia: Indonesian, Malay, Tagalog, Thai and Vietnamese, and relatively newer languages in Southeast Asia: English and Mandarin. The chapters analyze a variety of texts, namely advertisements, classroom interactions, corporate reports, dramas, interviews, media reports, narratives, novels, textbooks and video clips. This volume captures the exciting and productive state of the art of SFL in Southeast Asia. It will be of particular interest to scholars trying to understand the application of SFL in this region.
Book Synopsis Understanding Political Persuasion: Linguistic and Rhetorical Analysis by : Douglas Mark Ponton
Download or read book Understanding Political Persuasion: Linguistic and Rhetorical Analysis written by Douglas Mark Ponton and published by Vernon Press. This book was released on 2020-04-02 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book builds on the consolidated research field of Political Discourse Analysis and attempts to provide an introduction suitable for adoption amongst a readership wishing to understand some of the principles underlying such research, and above all to appreciate how the tools of discourse analysis might be applied to actual texts. It summarises some of the work that has been done in this field by authorities such as Halliday, Fairclough, Wodak, Chilton, Van Dijk, Martin, Van Leeuwen and others to provide the would-be analyst with practical ideas for their own research. Naturally, this would not be the first time that such a handbook or introductory reference book has been proposed. Fairclough himself recently produced one; however, his work, simply entitled Political Discourse Analysis, inevitably includes theoretical insights from his own research. The beginning analyst can, at times, experience a sense of bewilderment at the mass of theoretical writing in linguistics, in the search for some practical, usable tools. I explain a variety of such tools, demonstrating their usefulness in application to the analysis of a number of political speeches, from different historical periods and diverse social contexts. The author’s hope is that would-be students of political rhetoric, of whatever level and from a variety of research areas, will be able to pick up this book and find tools and techniques that will assist them in actual work on texts. Naturally, it is also hoped that they will be inspired to follow up the suggestions for further reading which they will find in the bibliography.
Book Synopsis The Language of Cosmetics Advertising by : Helen Ringrow
Download or read book The Language of Cosmetics Advertising written by Helen Ringrow and published by Springer. This book was released on 2016-09-28 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires ‘work’ to fix its ‘problems’: flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives.
Book Synopsis Interpreting and Translation for Agri-Food Professionals in the Global Marketplace by : Isabel Peñuelas Gil
Download or read book Interpreting and Translation for Agri-Food Professionals in the Global Marketplace written by Isabel Peñuelas Gil and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-12-18 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the context of an increasingly internationalized agri-food sector, this volume explores existing and new tools developed to help professionals with writing, interpreting and translating. Centered on the English-Spanish language pair, the contributions address a variety of terminology issues, the importance of intercultural understanding, the use of corpora, as well as the possibilities offered by automatic translation.
Book Synopsis The Routledge Linguistics Encyclopedia by : Kirsten Malmkjaer
Download or read book The Routledge Linguistics Encyclopedia written by Kirsten Malmkjaer and published by Routledge. This book was released on 2009-12-04 with total page 763 pages. Available in PDF, EPUB and Kindle. Book excerpt: An encyclopedia covering the major and subsidiary areas of linguistics and applied linguistics. It includes the seventy nine entries providing coverage of the topics and sub-topics of the field. It is suitable for specialists and non-specialists alike.
Book Synopsis Critical Discourse Analysis of Dove’s Campaign for Real Beauty Advertisement by : Seda Evirgen
Download or read book Critical Discourse Analysis of Dove’s Campaign for Real Beauty Advertisement written by Seda Evirgen and published by GRIN Verlag. This book was released on 2020-12-21 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, Justus-Liebig-University Giessen, language: English, abstract: The purpose of this paper is to explore how Dove experienced the corporate social responsibility paradox, which occurs when a CSR campaign hurts the brand’s reputation instead of benefiting it. Dove communicates its corporate social responsibility activities, as part of its marketing strategy, through social media, which caused in some cases criticism and backlash towards the brand. Even though the message from Dove, that everyone is beautiful in their own way, was perceived positively, the way it was being advertised and represented also caused negative consumer responses toward Dove. The advertisement that was criticized and is the object of investigation in this paper, is the body-shaped bottle advertisement, that was published as part of Dove’s Real Beauty Campaign. The analysis of the advertisement will be conducted according to Fairclough’s (1989, 1995) model for critical discourse analysis. The aim of the Critical Discourse Analysis (CDA) is to explore the visuals, ideology and stereotypes behind the advertisement, what the reason for the negative responses could be, the role of social media in this context and the resulting consequences for Dove.
Book Synopsis Corpus Approaches to Discourse by : Charlotte Taylor
Download or read book Corpus Approaches to Discourse written by Charlotte Taylor and published by Routledge. This book was released on 2018-01-31 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corpus linguistics has now come of age and Corpus Approaches to Discourse equips students with the means to question, defend and refine the methodology. Looking at corpus linguistics in discourse research from a critical perspective, this volume is a call for greater reflexivity in the field. The chapters, each written by leading authorities, contain an overview of an emerging area and a case-study, presenting practical advice alongside theoretical reflection. Carefully structured with an introduction by the editors and a conclusion by leading researcher, Paul Baker, this is key reading for advanced students and researchers of corpus linguistics and discourse analysis.
Download or read book Persuasive Signs written by Ron Beasley and published by Walter de Gruyter. This book was released on 2010-12-14 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
