The Kim Kardashian Principle

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The Kim Kardashian Principle

Author : Jeetendr Sehdev
Publisher : St. Martin's Press
ISBN 13 : 1250107539
Total Pages : 254 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis The Kim Kardashian Principle by : Jeetendr Sehdev

Download or read book The Kim Kardashian Principle written by Jeetendr Sehdev and published by St. Martin's Press. This book was released on 2017-03-21 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the instant New York Times, Wall Street Journal and Washington Post bestseller, Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases. In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products, and services break through? Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity that traditional marketing tactics just can’t touch. From YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk, The Kim Kardashian Principle reveals the people, products, and brands that do it best. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive–and how to make sure yours is one of them.

The Kim Kardashian Principle

Author : Jeetendr Sehdev
Publisher : St. Martin's Press
ISBN 13 : 1250107520
Total Pages : 254 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis The Kim Kardashian Principle by : Jeetendr Sehdev

Download or read book The Kim Kardashian Principle written by Jeetendr Sehdev and published by St. Martin's Press. This book was released on 2017-03-21 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Résumé : How do social media stars attract such obsessive attention -- even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? Celebrity branding expert Jeetendr Sehdev tackles these questions head-on. Sehdev shows why successful images today -- the most famous being Kim Kardashian -- are not photoshopped to perfection, but flawed, vulnerable, and in your face. This perceived transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products, and brands that do it best -- from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk -- and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.

The Kim Kardashian Principle

Author : Jeetendr Sehdev
Publisher : Hachette UK
ISBN 13 : 0349412995
Total Pages : 232 pages
Book Rating : 4.3/5 (494 download)

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Book Synopsis The Kim Kardashian Principle by : Jeetendr Sehdev

Download or read book The Kim Kardashian Principle written by Jeetendr Sehdev and published by Hachette UK. This book was released on 2017-03-23 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this New York Times bestselling sensation, media personality and the world's leading authority on celebrity branding Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases. 'One of the most influential books of the year' Michael Levin, Huffington Post 'The most buzzed about business book of the year!' Forbes 'Everything that a PR or spin doctor has traditionally advised: do the opposite' The Times 'The best in the business' Variety *One of Bustle's 20 Best Nonfiction Books* In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products and services break through? Jeetendr shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity that traditional marketing tactics just can't touch. From YouTube sensations like Pew Die Pie to taxi-hailing app Uber, The Kim Kardashian Principle reveals the people, products and brands that do it best. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle by Jeetendr Sehdev is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.

Principles of Style

Author : Sarah Andrews
Publisher : Simon and Schuster
ISBN 13 : 1761102729
Total Pages : 224 pages
Book Rating : 4.7/5 (611 download)

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Book Synopsis Principles of Style by : Sarah Andrews

Download or read book Principles of Style written by Sarah Andrews and published by Simon and Schuster. This book was released on 2021-09-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Principles of Style, Sarah Andrews presents her unique take on teaching design, drawing on her experience of working in the industry and as a teacher in her school, which has reached cult status around the world. Importantly, Principles of Style aims to be a timeless learning tool for readers, no matter their own personal style, with Sarah revealing many of the ideas, tips and skills she has accumulated along the way. She does this by examining some of her key projects and favourite rooms, as well as by focusing on her ten rules of styling, formulated both through hands-on experience and studies in the science of design. Sarah believes that everyone has the ability to create interiors that are right for them; in this inspiring and eminently practical book, she aims to demonstrate just how to do so.

Influence

Author : Robert B. Cialdini
Publisher : Pearson Scott Foresman
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Influence by : Robert B. Cialdini

Download or read book Influence written by Robert B. Cialdini and published by Pearson Scott Foresman. This book was released on 1988 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

Skin in the Game

Author : Nassim Nicholas Taleb
Publisher : Random House
ISBN 13 : 0425284638
Total Pages : 305 pages
Book Rating : 4.4/5 (252 download)

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Book Synopsis Skin in the Game by : Nassim Nicholas Taleb

Download or read book Skin in the Game written by Nassim Nicholas Taleb and published by Random House. This book was released on 2018-02-27 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • A bold work from the author of The Black Swan that challenges many of our long-held beliefs about risk and reward, politics and religion, finance and personal responsibility In his most provocative and practical book yet, one of the foremost thinkers of our time redefines what it means to understand the world, succeed in a profession, contribute to a fair and just society, detect nonsense, and influence others. Citing examples ranging from Hammurabi to Seneca, Antaeus the Giant to Donald Trump, Nassim Nicholas Taleb shows how the willingness to accept one’s own risks is an essential attribute of heroes, saints, and flourishing people in all walks of life. As always both accessible and iconoclastic, Taleb challenges long-held beliefs about the values of those who spearhead military interventions, make financial investments, and propagate religious faiths. Among his insights: • For social justice, focus on symmetry and risk sharing. You cannot make profits and transfer the risks to others, as bankers and large corporations do. You cannot get rich without owning your own risk and paying for your own losses. Forcing skin in the game corrects this asymmetry better than thousands of laws and regulations. • Ethical rules aren’t universal. You’re part of a group larger than you, but it’s still smaller than humanity in general. • Minorities, not majorities, run the world. The world is not run by consensus but by stubborn minorities imposing their tastes and ethics on others. • You can be an intellectual yet still be an idiot. “Educated philistines” have been wrong on everything from Stalinism to Iraq to low-carb diets. • Beware of complicated solutions (that someone was paid to find). A simple barbell can build muscle better than expensive new machines. • True religion is commitment, not just faith. How much you believe in something is manifested only by what you’re willing to risk for it. The phrase “skin in the game” is one we have often heard but rarely stopped to truly dissect. It is the backbone of risk management, but it’s also an astonishingly rich worldview that, as Taleb shows in this book, applies to all aspects of our lives. As Taleb says, “The symmetry of skin in the game is a simple rule that’s necessary for fairness and justice, and the ultimate BS-buster,” and “Never trust anyone who doesn’t have skin in the game. Without it, fools and crooks will benefit, and their mistakes will never come back to haunt them.”

Trick Mirror

Author : Jia Tolentino
Publisher : Random House
ISBN 13 : 0525510559
Total Pages : 322 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Trick Mirror by : Jia Tolentino

Download or read book Trick Mirror written by Jia Tolentino and published by Random House. This book was released on 2019-08-06 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “From The New Yorker’s beloved cultural critic comes a bold, unflinching collection of essays about self-deception, examining everything from scammer culture to reality television.”—Esquire Book Club Pick for Now Read This, from PBS NewsHour and The New York Times • “A whip-smart, challenging book.”—Zadie Smith • “Jia Tolentino could be the Joan Didion of our time.”—Vulture FINALIST FOR THE NATIONAL BOOK CRITICS CIRCLE’S JOHN LEONARD PRIZE FOR BEST FIRST BOOK • NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY THE NEW YORK PUBLIC LIBRARY AND HARVARD CRIMSON AND ONE OF THE BEST BOOKS OF THE YEAR BY The New York Times Book Review • Time • Chicago Tribune • The Washington Post • NPR • Variety • Esquire • Vox • Elle • Glamour • GQ • Good Housekeeping • The Paris Review • Paste • Town & Country • BookPage • Kirkus Reviews • BookRiot • Shelf Awareness Jia Tolentino is a peerless voice of her generation, tackling the conflicts, contradictions, and sea changes that define us and our time. Now, in this dazzling collection of nine entirely original essays, written with a rare combination of give and sharpness, wit and fearlessness, she delves into the forces that warp our vision, demonstrating an unparalleled stylistic potency and critical dexterity. Trick Mirror is an enlightening, unforgettable trip through the river of self-delusion that surges just beneath the surface of our lives. This is a book about the incentives that shape us, and about how hard it is to see ourselves clearly through a culture that revolves around the self. In each essay, Tolentino writes about a cultural prism: the rise of the nightmare social internet; the advent of scamming as the definitive millennial ethos; the literary heroine’s journey from brave to blank to bitter; the punitive dream of optimization, which insists that everything, including our bodies, should become more efficient and beautiful until we die. Gleaming with Tolentino’s sense of humor and capacity to elucidate the impossibly complex in an instant, and marked by her desire to treat the reader with profound honesty, Trick Mirror is an instant classic of the worst decade yet. FINALIST FOR THE PEN/DIAMONSTEIN-SPIELVOGEL AWARD FOR THE ART OF THE ESSAY

Having and Being Had

Author : Eula Biss
Publisher : Penguin
ISBN 13 : 0525537473
Total Pages : 336 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Having and Being Had by : Eula Biss

Download or read book Having and Being Had written by Eula Biss and published by Penguin. This book was released on 2020-09-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES EDITORS’ CHOICE NAMED A BEST BOOK OF THE YEAR BY TIME , NPR, INSTYLE, AND GOOD HOUSEKEEPING “A sensational new book [that] tries to figure out whether it’s possible to live an ethical life in a capitalist society. . . . The results are enthralling.” —Associated Press A timely and arresting new look at affluence by the New York Times bestselling author, “one of the leading lights of the modern American essay.” —Financial Times “My adult life can be divided into two distinct parts,” Eula Biss writes, “the time before I owned a washing machine and the time after.” Having just purchased her first home, the poet and essayist now embarks on a provocative exploration of the value system she has bought into. Through a series of engaging exchanges—in libraries and laundromats, over barstools and backyard fences—she examines our assumptions about class and property and the ways we internalize the demands of capitalism. Described by the New York Times as a writer who “advances from all sides, like a chess player,” Biss offers an uncommonly immersive and deeply revealing new portrait of work and luxury, of accumulation and consumption, of the value of time and how we spend it. Ranging from IKEA to Beyoncé to Pokemon, Biss asks, of both herself and her class, “In what have we invested?”

After Fame

Author : Sam Riviere
Publisher : Faber & Faber
ISBN 13 : 0571356931
Total Pages : 121 pages
Book Rating : 4.5/5 (713 download)

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Book Synopsis After Fame by : Sam Riviere

Download or read book After Fame written by Sam Riviere and published by Faber & Faber. This book was released on 2020-03-31 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: After Fame is a discursive rendering of the Roman epigrammatist Martial's Book I. Its 118 poems, on themes such as work, friendship and public life, are modelled after the source material through a variety of 'treatments' - most notably machine translation (for which Latin still presents near-insurmountable difficulties), employing the results as scaffolding for poems that quickly improvise their way clear of their originals. As it progresses, the book is increasingly interrupted by reflections on authorship, technology, cultural complicity and the privileged, mediating role of the poet: all fixations of Martial's work that still resonate today. Pitched between translation and new writing, After Fame challenges the integrity of both categories, dramatising the obscurity of its source, refraining from easy equivalences, while insisting on its contemporary relevance.

Hit Makers

Author : Derek Thompson
Publisher : Penguin
ISBN 13 : 110198032X
Total Pages : 354 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Hit Makers by : Derek Thompson

Download or read book Hit Makers written by Derek Thompson and published by Penguin. This book was released on 2017 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful, "--NoveList.

How People Become Famous

Author : Rainer Zitelmann
Publisher :
ISBN 13 : 9781852527891
Total Pages : 210 pages
Book Rating : 4.5/5 (278 download)

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Book Synopsis How People Become Famous by : Rainer Zitelmann

Download or read book How People Become Famous written by Rainer Zitelmann and published by . This book was released on 2021-11-24 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The art of self-marketing has never been more important. Best-selling author Rainer Zitelmann shows how 12 of the most successful self-promoters of all time achieved their extraordinary fame. The celebrities featured come from a variety of backgrounds from politics to sport, fashion, show business and science. Each has their own technique and their own lessons to offer - essential reading for anyone wanting to create their own successful personal brand. "Skillfully combines meticulous analysis with entertaining mini-biographies and practical insights with gossip... Even those who don't want to be on the biggest stage will want to read about how others have done it." OK! Magazine (Germany) "The book portrays twelve completely different celebrities who have more in common with each other than they would probably have ever thought themselves. These illustrious figures serve as models and examples for anyone who wants to learn the tricks of the marketing trade - to get ahead professionally and privately, to build a brand and engage with people on the internet and elsewhere." GRAZIA "If you want to build a brand, this is your bible." ERFOLG Magazine

Anna K

Author : Jenny Lee
Publisher : Flatiron Books
ISBN 13 : 1250236428
Total Pages : 475 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Anna K by : Jenny Lee

Download or read book Anna K written by Jenny Lee and published by Flatiron Books. This book was released on 2020-03-03 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: A national indie bestseller! Meet Anna K: every happy teenage girl is the same, while every unhappy teenage girl is miserable in her own special way... At seventeen, Anna K is at the top of Manhattan and Greenwich society (even if she prefers the company of her horses and dogs); she has the perfect (if perfectly boring) boyfriend, Alexander W.; and she has always made her Korean-American father proud (even if he can be a little controlling). Meanwhile, Anna's brother, Steven, and his girlfriend, Lolly, are trying to weather an sexting scandal; Lolly’s little sister, Kimmie, is struggling to recalibrate to normal life after an injury derails her ice dancing career; and Steven’s best friend, Dustin, is madly (and one-sidedly) in love with Kimmie. As her friends struggle with the pitfalls of ordinary teenage life, Anna always seems to be able to sail gracefully above it all. That is...until the night she meets Alexia “Count” Vronsky at Grand Central. A notorious playboy who has bounced around boarding schools and who lives for his own pleasure, Alexia is everything Anna is not. But he has never been in love until he meets Anna, and maybe she hasn’t, either. As Alexia and Anna are pulled irresistibly together, she has to decide how much of her life she is willing to let go for the chance to be with him. And when a shocking revelation threatens to shatter their relationship, she is forced to question if she has ever known herself at all. Dazzlingly opulent and emotionally riveting, Anna K: A Love Story is a brilliant reimagining of Leo Tolstoy's timeless love story, Anna Karenina—but above all, it is a novel about the dizzying, glorious, heart-stopping experience of first love and first heartbreak.

How Adam Smith Can Change Your Life

Author : Russ Roberts
Publisher : Portfolio
ISBN 13 : 1591847958
Total Pages : 274 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis How Adam Smith Can Change Your Life by : Russ Roberts

Download or read book How Adam Smith Can Change Your Life written by Russ Roberts and published by Portfolio. This book was released on 2015-10-13 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How the insights of an 18th century economist can help us live better in the 21st century. Adam Smith became famous for The Wealth of Nations, but the Scottish economist also cared deeply about our moral choices and behavior--the subjects of his other brilliant book, The Theory of Moral Sentiments (1759). Now, economist Russ Roberts shows why Smith's neglected work might be the greatest self-help book you've never read. Roberts explores Smith's unique and fascinating approach to fundamental questions such as: - What is the deepest source of human satisfaction? - Why do we sometimes swing between selfishness and altruism? - What's the connection between morality and happiness? Drawing on current events, literature, history, and pop culture, Roberts offers an accessible and thought-provoking view of human behavior through the lenses of behavioral economics and philosophy"--

Mastin Kipp's Claim Your Power

Author : Mastin Kipp
Publisher : Hay House
ISBN 13 : 1401949541
Total Pages : 281 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Mastin Kipp's Claim Your Power by : Mastin Kipp

Download or read book Mastin Kipp's Claim Your Power written by Mastin Kipp and published by Hay House. This book was released on 2017 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With [this book], you'll wake up energized by the momentum you've unleashed, an energy that will only increase with each new accomplishment and breakthrough. And you'll discover the peace and sense of self-respect that comes only to those who follow through and bring their Purpose to life"--Amazon.com.

Ghachar Ghochar

Author : Vivek Shanbhag
Publisher : Penguin
ISBN 13 : 014311168X
Total Pages : 130 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis Ghachar Ghochar by : Vivek Shanbhag

Download or read book Ghachar Ghochar written by Vivek Shanbhag and published by Penguin. This book was released on 2017-02-07 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: ONE OF THE NEW YORK TIMES CRITICS' TOP BOOKS OF 2017 ONE OF VULTURE'S 100 BEST BOOKS OF THE 21ST CENTURY FINALIST FOR THE L.A. TIMES BOOK PRIZE IN FICTION “A modern classic.” —The New York Times Book Review A young man's close-knit family is nearly destitute when his uncle founds a successful spice company, changing their fortunes overnight. As they move from a cramped, ant-infested shack to a larger house on the other side of Bangalore, and try to adjust to a new way of life, the family dynamic begins to shift. Allegiances realign; marriages are arranged and begin to falter; and conflict brews ominously in the background. Things become “ghachar ghochar”—a nonsense phrase uttered by one meaning something tangled beyond repair, a knot that can't be untied. Elegantly written and punctuated by moments of unexpected warmth and humor, Ghachar Ghochar is a quietly enthralling, deeply unsettling novel about the shifting meanings—and consequences—of financial gain in contemporary India. “A classic tale of wealth and moral ruin.” —The New Yorker “Ghachar Ghochar introduces us to a master.” —The Paris Review Named a Best Book of the Year by the Guardian, Globe and Mail, and Publishers Weekly Shortlisted for the ALTA National Translation Award in Prose Longlisted for the International Dublin Literary Award

Some Girls Are

Author : Courtney Summers
Publisher : St. Martin's Griffin
ISBN 13 : 1429986956
Total Pages : 255 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Some Girls Are by : Courtney Summers

Download or read book Some Girls Are written by Courtney Summers and published by St. Martin's Griffin. This book was released on 2010-01-05 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Classic Courtney Summers with a brand new look and exclusive bonus material! This ebook edition of Some Girls Are includes updated text and a discussion guide. The only thing worse than being Anna Morrison's best friend is being her enemy—and Regina Afton is about to discover that the hard way. After she's set-up by a fellow member of their vicious, all-girl clique, Regina ends up on the receiving end of the same acts of cruelty she spent years committing and seeks solace in the unexpected company of Michael Hayden, a quiet loner she used to bully. As tensions grow and the abuse worsens, the two question whether a mean girl can ever truly be redeemed for her past, and if not, just how much should she be made to pay. As their feelings for each other grow more complicated and the final days of senior year march toward an explosive conclusion, they're terrified to find out . . . Also available from Courtney Summers: I'M THE GIRL, the new "brutally captivating" (Publishers Weekly, starred review) queer thriller based loosely on The Epstein case.

The New Ethics of Journalism

Author : Kelly McBride
Publisher : CQ Press
ISBN 13 : 1483320952
Total Pages : 257 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The New Ethics of Journalism by : Kelly McBride

Download or read book The New Ethics of Journalism written by Kelly McBride and published by CQ Press. This book was released on 2013-07-17 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring a new code of ethics for journalists and essays by 14 journalism thought leaders and practitioners, this authoritative, practical book examines the new pressures brought to bear on journalism by technology and changing audience habits. It offers a new framework for making critical moral choices, as well as case studies that reinforce the concepts and principles rising to prominence in 21st century communication. The book addresses the unique problems facing journalism today, including how we arrive at truth in an era of abundant and unverified information; the evolution of new business models and partnerships; the presence of journalists on independent social media platforms; the role of diversity; the meaning of stories; the value of images; and the role of community in the production of journalism.