Historical Dictionary of the Chinese Economy

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1538108542
Total Pages : 547 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Historical Dictionary of the Chinese Economy by : Lawrence R. Sullivan

Download or read book Historical Dictionary of the Chinese Economy written by Lawrence R. Sullivan and published by Rowman & Littlefield. This book was released on 2017-11-08 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Historical Dictionary of the Chinese Economy covers the world’s second largest macro economy. Extensive attention throughout the volume is given to the historical development of the Chinese economy since the establishment of the People’s Republic of China (PRC) in 1949. Included is a review of developments during the period of central economic planning adopted from the Soviet Union (1953-1978) and in-depth information and analysis on the various policies and fundamental changes brought about in China by the inauguration of economic reforms from 1978-1979 through 2016. This book contains a chronology, an introduction, and an extensive bibliography. The dictionary section has over 400 cross-referenced entries on i critical sectors of the economy including automobiles, banking and finance, national currency, economic regulation, trade and investment, and important industries such as agriculture, computers and electronics, iron and steel, real estate, and shipping.. This book is an excellent resource for students, researchers, and anyone wanting to know more about China’s economy.

The JD.com Story

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Author :
Publisher : Lid Publishing
ISBN 13 : 9781910649718
Total Pages : 350 pages
Book Rating : 4.6/5 (497 download)

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Book Synopsis The JD.com Story by : Li Zhigang

Download or read book The JD.com Story written by Li Zhigang and published by Lid Publishing. This book was released on 2016 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Valued at more than $25 billion following its U.S. IPO in 2014, JD.com (Jingdong) is China's largest e-commerce company by revenue. It leads the way in sales of consumer electronics, books, apparel, fresh foods and countless other items that the company stores in its own warehouses and ships through its own homegrown, nationwide logistics network. With the author's unprecedented access to the inner workings of JD.com, including its founder, Richard Liu, key executives, partners, investors and other main players, this book offers the most detailed examination yet of the success behind one of China's most successful companies of recent times. Founded in 1998 as a modest store selling magneto-optical equipment, the company evolved into selling books, CDs, videos and consumer electronics online on an enormous scale. In 2014, Asia's largest Internet company, Tencent, acquired a minority stake in JD.com, which brought new attention to the company and triggered a fierce battle with Alibaba for dominance in the China market. The unique story of JD.com's growth and evolution and the strategies and philosophy of its charismatic founder are featured in this fascinating book.

The Golden Tap - The Inside Story of Hyper-Funded Indian Start-Ups

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Author :
Publisher : Roli Books Private Limited
ISBN 13 : 9351941574
Total Pages : 252 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis The Golden Tap - The Inside Story of Hyper-Funded Indian Start-Ups by : Kashyap Deorah

Download or read book The Golden Tap - The Inside Story of Hyper-Funded Indian Start-Ups written by Kashyap Deorah and published by Roli Books Private Limited. This book was released on 2015-11-16 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wondered why global investors are willing to write million dollar cheques to young and inexperienced entrepreneurs? Why companies are no longer judged on their ability to make profits? Why the valuation of a startup can dwarf that of its well-established counterpart? Is it a bubble? Or have the rules of the game changed? Can these hyper-funded; technology driven companiesbecome global superpowers? Or is it an unsustainable phenomenon? The Golden Tap gives you the answers. In a remarkably honest, no holds barred account; Kashyap – himself a serial entrepreneur – demystifies the technology ecosystem that exists in India today. From the origins of Amazon and Google, to the remarkable growth of Flipkart and Ola, he meticulously plots and chronicles a connected global sequence of events. Set in this background he recounts his personal roller coaster of a life.A story filled with ambition, greed, vanity, fear and success that all young entrepreneurs can relate to. Is this the business model of the future? Or merely a game of poker played by master investors? The answers pour out of The Golden Tap.

Innovation Factory: China’s Digital Playbook For Global Brands

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Author :
Publisher : Alarice International Limited
ISBN 13 : 988768953X
Total Pages : 78 pages
Book Rating : 4.8/5 (876 download)

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Book Synopsis Innovation Factory: China’s Digital Playbook For Global Brands by : Ashley Dudarenok

Download or read book Innovation Factory: China’s Digital Playbook For Global Brands written by Ashley Dudarenok and published by Alarice International Limited. This book was released on 2023-09-20 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: The criticism of China used to be that it was good at manufacturing but not at innovating. It has now proven those critics wrong. On top of that, some of its companies have developed cutting edge management approaches. We look at what’s behind China’s digital transformation, its unique e-commerce to see what Western brands can learn from China. In this book you’ll learn: How China got to its current stage of digital transformation How Chinese brands optimize e-commerce and digital marketing What highly effective management approaches Chinese companies have used to ramp up profit and turn around failing enterprises Here's what's inside: Chapter 1 What’s Behind China’s Innovation? Chapter 2 A Closer Look at China’s Digital Development I Customer-centric Ecosystems Chapter 3 China’s Tech Giant Transformation II The Future of Retail: What DTC Brands Can Learn from China Chapter 4 Mobile First Chapter 5 The Impact of Social Commerce Chapter 6 Online Merge Offline (OMO) Chapter 7 The Human Touch: Last Mile Delivery, QR Codes and CRM III Innovative Management Models Chapter 8 Management and Leadership Models from China Chapter 9 What China Can Learn From the World Chapter 10 Learning Together "Successful Chinese startups prioritize adaptability, quick production, and deep investment in influencer marketing while overseas brands often opt for a more organic strategy, risking missed growth and copycat challenges." — Tingyi (Jenny) Chen, Co-founder of Walk the Chat “Social new retail, combining social media, e-commerce and offline retail provides seamless consumer experiences and growth opportunities for retailers. As AI progresses, it will further improve the social new retail experience in China.” — Sandrine Zerbib, Founder & Chairwoman of Full Jet & President of Baozun Brand Management

The E-Commerce Book

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Author :
Publisher : dfv Mediengruppe Fachbuch
ISBN 13 : 3866415052
Total Pages : 655 pages
Book Rating : 4.8/5 (664 download)

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Book Synopsis The E-Commerce Book by : Alexander Graf

Download or read book The E-Commerce Book written by Alexander Graf and published by dfv Mediengruppe Fachbuch. This book was released on 2016-08-01 with total page 655 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed for people who want to understand e-commerce – and by "understanding", we mean first and foremost Why and What, not How. Why is Amazon dominating the market? What happened between 1995 and 2015? Why were the incumbents like Walmart not able to fight back? What will become of the herd of new unicorn e-commerce companies? And what will happen to the traditional value chain on which retail companies operate? This is not a book about How, though, so don't read this hoping to learn "how to master online marketing". From our point of view, the Why and What is much more challenging and important, whether you are running a company in this market or are a student wanting to break into it. In this book, we'll share what we've learned. Look forward to 150 pages of valuable material about changes in the value chain, a lively review of how e-commerce has developed over the last 20 years, 50 case studies of digital business models large and small, three extensive interviews with leading e-commerce entrepreneurs, and strategic mind-games galore for a range of industries. This book offers a unique review of the e-commerce industry and the major changes it has seen, notably what key players have done to keep up with evolving technology and heightened consumer expectations. The authors give a solid look at what any retail or brand decision maker should know about the industry's history and future. Stephan Schambach, Founder of Founder of Intershop, Demandware, and Newstore More than ever, understanding the issues impacting the digital retail market as a whole will be critical to success in the years ahead. Alexander Graf and Holger Schneider deliver exactly the information to help you refine your perspective across markets and retail industries. Hans-Otto Schrader, CEO Otto Group

Tencent

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Author :
Publisher : Lid Publishing
ISBN 13 : 9781912555567
Total Pages : 336 pages
Book Rating : 4.5/5 (555 download)

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Book Synopsis Tencent by : Wu Xiaobo

Download or read book Tencent written by Wu Xiaobo and published by Lid Publishing. This book was released on 2020-06-09 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the story of an Internet giant that most of the world has yet to find out about. Started in 1998 in the Chinese southern city of Shenzhen, Tencent is today one of the world's largest and most successful technology companies. Founded by Ma Huateng (Pony Ma) and four friends, Tencent first launched its QQ instant messaging tool that became a huge hit in China. Under Ma's leadership, Tencent has since moved into web portals, social networks (WeChat), multi-player games and e-commerce, making the company today an Internet powerhouse and China's number one brand. Ma himself was hailed by Time magazine in 2014 as one of the world's most influential people. Through unique and unprecedented access to the company and other key players, this book examines the incredible rise of Tencent, and gets inside the company's truly innovative thinking and approach to technology and business.

Emerging Champions in the Digital Economy

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Author :
Publisher : Springer
ISBN 13 : 9811326282
Total Pages : 337 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Emerging Champions in the Digital Economy by : Xiaoming Zhu

Download or read book Emerging Champions in the Digital Economy written by Xiaoming Zhu and published by Springer. This book was released on 2018-12-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a list of emerging and established companies which have a strong belief in the digital economy and elaborate their unique digital innovations. The companies selected for this book are from a variety of industries, including both Chinese and international leading technology companies such as iflytek, JD.com, IBM and Amazon. A wide range of commercial fields are covered ensuring a comprehensive research on the topic of digital economy, for example Shanghai Center (Construction Management), PPDai(Finance), 3Dmed(Precision Medicine), Children’s Hospital of Shanghai(Medical Service), First Respond (First Aid Service) etc. All cases are presented based on field studies as well as in-depth interviews and are followed by thought-provoking case analysis, which can help readers to better understand the cases from different perspectives. Readers can use this book as a good reference to address challenges and capture opportunities in the context of ever growing digital economy.

Digital Transactions in Asia

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Author :
Publisher : Routledge
ISBN 13 : 0429757026
Total Pages : 473 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Digital Transactions in Asia by : Adrian Athique

Download or read book Digital Transactions in Asia written by Adrian Athique and published by Routledge. This book was released on 2019-03-07 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comprehensive overview of transactional forms of the digital across the Asian region by addressing the platforms and infrastructures that shape the digital experience. Contributors argue that each and every encounter mediated by the digital carries with it a functional exchange, but at the same time each transaction also implies an exchange based on social relationships for the digital age. In capturing the digital revolution through case studies of economic, informational, and social exchanges from across the larger Asian region, the book offers a richly contextualized and comparative account of the pervasive nature of the digital as both a medium for action and a medium of record.

Planet VC

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Author :
Publisher : Harriman House Limited
ISBN 13 : 0857199986
Total Pages : 267 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis Planet VC by : Terrance Philips

Download or read book Planet VC written by Terrance Philips and published by Harriman House Limited. This book was released on 2023-08-22 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Venture capital (VC) is the business of financing the new—and making outsized profits. It grew up in Silicon Valley, backing the most influential companies known today, including Apple and Airbnb. It’s not the iPhone, but VC, that is Silicon Valley’s greatest export—it’s the key ingredient of innovation, and provides the toolkit for inventors and startup founders around the world to become powerful, multi-billion-dollar companies. Once other countries learned how to finance risky startups, they could unlock their own innovative energies. And where is VC placing its bets today? The answer is: everywhere. China. India. Israel. Brazil. Planet VC uncovers the story of how VC went global, transforming cities from Beijing to Bangalore into the techno-hubs of tomorrow. Authors Terrance Philips and Jame DiBiasio follow the money to understand how VC helped enable the rise of America’s global competitors, and where the world of innovation is headed next. What sectors or technologies are VCs backing in different parts of the world? How does VC work in countries as different as China and India? How do governments influence the funding of innovation? And how is technology, from blockchain to the metaverse, changing the nature of VC? By exploring these questions, through in-depth interviews with the people who pioneered venture investing around the world as well as with today’s industry leaders, Planet VC provides a unique and useful framework for understanding the future of global innovation.

Musings on Markets: Articles from 2015-2019

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Author :
Publisher : Martin Kilarski
ISBN 13 :
Total Pages : 1502 pages
Book Rating : 4./5 ( download)

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Book Synopsis Musings on Markets: Articles from 2015-2019 by : Martin Kilarski

Download or read book Musings on Markets: Articles from 2015-2019 written by Martin Kilarski and published by Martin Kilarski. This book was released on with total page 1502 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ever-evolving world of finance, clarity and insight are precious commodities. Enter Professor Aswath Damodaran, the mind behind the influential blog "Musings on Markets." This unassuming corner of the internet, launched in 2008, serves as a platform for his insightful commentary on current financial events, valuation methodologies, and emerging trends. Damodaran's ability to break down complex financial concepts into digestible terms has made him a beloved figure among investors and students. Professor Damodaran, or "Aswath" as he's affectionately known to his readers, isn't your typical Wall Street guru. His writing is refreshingly devoid of jargon, laced with wit, and grounded in a passion for demystifying complex financial concepts. Think of "Musings on Markets" as your friendly neighborhood professor, patiently explaining the intricate workings of financial markets through clear explanations, insightful analyses, and a healthy dose of real-world examples. Aswath Damodaran is a distinguished professor of finance at the Stern School of Business, New York University. Renowned for his groundbreaking work in corporate finance and valuation, Damodaran has been instrumental in shaping the field's methodologies and applications. Born in India, Damodaran pursued his academic journey in the United States, earning his Ph.D. in finance from the University of Michigan. His early career was marked by a deep dive into the intricacies of capital markets and corporate valuation, a fascination that has remained a constant throughout his illustrious career. Damodaran's academic prowess is evident in his extensive publications. He is the author of several highly acclaimed textbooks, including "Investment Valuation," "Corporate Finance: Theory and Practice," and "Applied Corporate Finance: A User's Guide." These books are considered essential reading for students, practitioners, and academics alike, providing invaluable insights into the theory and practice of finance. His contributions to the field of finance have not gone unnoticed. Damodaran has been recognized with numerous awards and honors, including the Graham and Dodd Award from the Financial Analysts Journal and the Distinguished Scholar Award from the Academy of Financial Management. Aswath Damodaran's legacy extends far beyond his academic achievements. His dedication to teaching, research, and public outreach has inspired countless individuals to pursue careers in finance and has significantly advanced the field of corporate valuation.

The American Trap

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Author :
Publisher : Hodder & Stoughton
ISBN 13 : 1529326885
Total Pages : 363 pages
Book Rating : 4.5/5 (293 download)

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Book Synopsis The American Trap by : Frédéric Pierucci

Download or read book The American Trap written by Frédéric Pierucci and published by Hodder & Stoughton. This book was released on 2019-11-14 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2014, France lost part of the control of its nuclear power plants to the United States. Frédéric Pierucci, former senior executive of one of Alstom's power company subsidiaries, found himself at the heart of this state scandal. His story goes to the very core of how he plotted the key features of the secret economic war that the United States is waging in Europe. And after being silenced for a long time, he has decided, with the help of journalist Matthieu Aron, to reveal all. In April 2013, Frédéric Pierucci was arrested in New York by the FBI and accused of bribery. The US authorities imprisoned him for more than two years - including fourteen months in a notorious maximum-security prison. In doing so, they forced Alstom to pay the biggest financial penalty ever imposed by the United States. In the end, Alstom also gave up areas of control to General Electric, its biggest American competitor. Frédéric's story unpacks how the United States is using corporate law as an economic weapon against its own allies. One after the other, some of the world's largest companies are being actively destabilised to the benefit of the US, in acts of economic sabotage that seem to be the beginning of what's to come...

The Unicorn Quest

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 9389449766
Total Pages : 302 pages
Book Rating : 4.3/5 (894 download)

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Book Synopsis The Unicorn Quest by : Archana Rai

Download or read book The Unicorn Quest written by Archana Rai and published by Bloomsbury Publishing. This book was released on 2023-11-10 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting up is not just about business. In the life of a young nation like India, it is also a marker of changing mores, aspirations and perhaps even the evolving cultural fabric of a society that is finally coming into its own. This book will seek to illustrate how this wave of change, which differs from earlier ones in the history of Indian business, has come to pass. It will examine what these changes mean in an era that looks set to be dominated as much by the uncertainties of climate change and a transition away from a fossil-fuel economy as also by the rise and disquieting threat of artificial intelligence. This is a story of innovation, of ambition and yes, the grand vision of a select few that is transforming the way India learns, works and plays.

Musings on Markets: Articles from 2020-2024

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Author :
Publisher : Martin Kilarski
ISBN 13 :
Total Pages : 1369 pages
Book Rating : 4./5 ( download)

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Book Synopsis Musings on Markets: Articles from 2020-2024 by : Martin Kilarski

Download or read book Musings on Markets: Articles from 2020-2024 written by Martin Kilarski and published by Martin Kilarski. This book was released on with total page 1369 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ever-evolving world of finance, clarity and insight are precious commodities. Enter Professor Aswath Damodaran, the mind behind the influential blog "Musings on Markets." This unassuming corner of the internet, launched in 2008, serves as a platform for his insightful commentary on current financial events, valuation methodologies, and emerging trends. Damodaran's ability to break down complex financial concepts into digestible terms has made him a beloved figure among investors and students. Professor Damodaran, or "Aswath" as he's affectionately known to his readers, isn't your typical Wall Street guru. His writing is refreshingly devoid of jargon, laced with wit, and grounded in a passion for demystifying complex financial concepts. Think of "Musings on Markets" as your friendly neighborhood professor, patiently explaining the intricate workings of financial markets through clear explanations, insightful analyses, and a healthy dose of real-world examples. Aswath Damodaran is a distinguished professor of finance at the Stern School of Business, New York University. Renowned for his groundbreaking work in corporate finance and valuation, Damodaran has been instrumental in shaping the field's methodologies and applications. Born in India, Damodaran pursued his academic journey in the United States, earning his Ph.D. in finance from the University of Michigan. His early career was marked by a deep dive into the intricacies of capital markets and corporate valuation, a fascination that has remained a constant throughout his illustrious career. Damodaran's academic prowess is evident in his extensive publications. He is the author of several highly acclaimed textbooks, including "Investment Valuation," "Corporate Finance: Theory and Practice," and "Applied Corporate Finance: A User's Guide." These books are considered essential reading for students, practitioners, and academics alike, providing invaluable insights into the theory and practice of finance. His contributions to the field of finance have not gone unnoticed. Damodaran has been recognized with numerous awards and honors, including the Graham and Dodd Award from the Financial Analysts Journal and the Distinguished Scholar Award from the Academy of Financial Management. Aswath Damodaran's legacy extends far beyond his academic achievements. His dedication to teaching, research, and public outreach has inspired countless individuals to pursue careers in finance and has significantly advanced the field of corporate valuation.

Applications of New Technology in Operations and Supply Chain Management

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 509 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Applications of New Technology in Operations and Supply Chain Management by : Taghipour, Atour

Download or read book Applications of New Technology in Operations and Supply Chain Management written by Taghipour, Atour and published by IGI Global. This book was released on 2024-08-26 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Data Corporation (IDC) has unveiled a series of transformative predictions to reshape operations and supply chain management, leading companies to re-assess their processes. Applications of New Technology in Operations and Supply Chain Management offers an in-depth exploration of how emerging technologies are positioned to revolutionize the way businesses execute and coordinate their operations. The book delves into the adoption of digital technologies, the shift to cloud technology, and the emergence of real-time operational insights that can be accessed from anywhere. For instance, 2026 ushers in integrating digital tools for measuring carbon footprints and the increased use of robots in unconventional domains, such as remote inspection and maintenance. By 2027, augmented reality technology will take center stage, reducing operator and field worker errors. Furthermore, remote operations embrace satellite-based artificial intelligence or machine learning technologies, revolutionizing data collection and analysis at the edge.

Business Model Innovation

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Author :
Publisher : Routledge
ISBN 13 : 0429821832
Total Pages : 354 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Business Model Innovation by : Allan Afuah

Download or read book Business Model Innovation written by Allan Afuah and published by Routledge. This book was released on 2018-10-03 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.

#MeToo and Cyber Activism in China

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Author :
Publisher : Routledge
ISBN 13 : 1000442438
Total Pages : 200 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis #MeToo and Cyber Activism in China by : Li Ma

Download or read book #MeToo and Cyber Activism in China written by Li Ma and published by Routledge. This book was released on 2021-11-16 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focusses on the #MeToo movement in China, critically examining how three competing ideologies have worked in co-opting #MeToo activism: China’s official communism, Western neoliberalism, and an emerging Chinese cyber-feminism. In 2018, China’s #MeToo cyber activism initially maintained its momentum despite strict censorship, presenting women’s voices against gendered violence and revealing scripts of power in different sectors of society. Eventually though it lost impetus with sloganization and stigmatization under a trio forces of pressures: corporate corruption, over-politicization by Western media and continued state censorship. The book documents the social events and gendered norms in higher education, NGOs, business and religious circles that preceded and followed high-profile cases of alleged sexual abuses in mainland China, engaging with sociological scholarship relating to demoralization and power, media studies and gender studies. Through these entwined theories the author seeks to give both scholars and the general audience in gender studies a window into the ongoing tension in the power spheres of state, market and gendered hierarchy in contemporary Chinese society. This book will be of interest to students of gender studies, China studies, media studies, and cultural Studies

Research Anthology on Privatizing and Securing Data

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Author :
Publisher : IGI Global
ISBN 13 : 1799889556
Total Pages : 2188 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on Privatizing and Securing Data by : Management Association, Information Resources

Download or read book Research Anthology on Privatizing and Securing Data written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-23 with total page 2188 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the immense amount of data that is now available online, security concerns have been an issue from the start, and have grown as new technologies are increasingly integrated in data collection, storage, and transmission. Online cyber threats, cyber terrorism, hacking, and other cybercrimes have begun to take advantage of this information that can be easily accessed if not properly handled. New privacy and security measures have been developed to address this cause for concern and have become an essential area of research within the past few years and into the foreseeable future. The ways in which data is secured and privatized should be discussed in terms of the technologies being used, the methods and models for security that have been developed, and the ways in which risks can be detected, analyzed, and mitigated. The Research Anthology on Privatizing and Securing Data reveals the latest tools and technologies for privatizing and securing data across different technologies and industries. It takes a deeper dive into both risk detection and mitigation, including an analysis of cybercrimes and cyber threats, along with a sharper focus on the technologies and methods being actively implemented and utilized to secure data online. Highlighted topics include information governance and privacy, cybersecurity, data protection, challenges in big data, security threats, and more. This book is essential for data analysts, cybersecurity professionals, data scientists, security analysts, IT specialists, practitioners, researchers, academicians, and students interested in the latest trends and technologies for privatizing and securing data.