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Author : Ezequiel Siller
Publisher :
ISBN 13 :
Total Pages : 142 pages
Book Rating : 4.:/5 (561 download)
Download or read book The Internet as a branding tool for advertising beer to the U.S. Hispanic market written by Ezequiel Siller and published by . This book was released on 2001 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Felipe Korzenny
Publisher : Routledge
ISBN 13 : 1136398708
Total Pages : 351 pages
Book Rating : 4.1/5 (363 download)
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2012-06-25 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors’ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics “Hispanic” Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future
Author : Felipe Korzenny
Publisher : Routledge
ISBN 13 : 1317422295
Total Pages : 521 pages
Book Rating : 4.3/5 (174 download)
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2017-06-14 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Author : Brian Krogstad
Publisher : Generation Equis Media
ISBN 13 : 9780984454488
Total Pages : 110 pages
Book Rating : 4.4/5 (544 download)
Download or read book A Gringo's Guide to Online Hispanic Marketing written by Brian Krogstad and published by Generation Equis Media. This book was released on 2010-03 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Gringo's Guide to Online Hispanic Marketing is the first book of its kind and is a "must read" for anybody that wants to learn how to do business online the right way and also capitalize on one of the most rapidly growing population groups in America that also spans the world. The Hispanic market represents a buying power of over 1 Trillion dollars in America alone and is over 12% of the American population or about 54 Million and growing at 50% per year. In this book you not only learn all of the necessary components to build or grow an online business presence, you also learn how to do it in a new, growing, and unsaturated market with real opportunity - even during a recession. This market includes those of Spanish or Hispanic origin and they are referred to as Generation Equis. It is a group very similar to that represented by the term Generation X (born between 1960 and 1980) - with a different twist. Generation Equis refers to those of Spanish or Hispanic origin born after 1960. Because of their common Spanish origin, the X is replaced with Equis, which is the Spanish pronunciation of the letter X. After reading this book you will fully understand the opportunity. This is an all in one guide on how to sell and market online and to Generation Equis - the right way - leaving your competition in the dust. Topics covered with an emphasis on targeting Generation Equis include: - Creating the ultimate Spanish or Generation Equis Friendly website. - Website analytics to monitor and achieve your online success. - Optimizing your website to achieve #1 search engine placement. - Online email and newsletter messaging strategies. - Internet marketing techniques that work. - Social networking opportunities. Don't miss your chance to capitalize on this rapidly growing market opportunity. Will your business be prepared or left behind?
Author : Bruce Maxwell
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.F/5 ( download)
Download or read book Marketing Disease to Hispanics written by Bruce Maxwell and published by . This book was released on 1989 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brian Krogstad
Publisher :
ISBN 13 : 9780984454402
Total Pages : 126 pages
Book Rating : 4.4/5 (544 download)
Download or read book A Guide for Hispanic Marketing written by Brian Krogstad and published by . This book was released on 2010-02-01 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Olga L. Delgado
Publisher :
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4.F/5 ( download)
Download or read book Wooing the Hispanic written by Olga L. Delgado and published by . This book was released on 1995 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Juan Faura
Publisher : Paramount Market Publishing
ISBN 13 : 9780976697343
Total Pages : 150 pages
Book Rating : 4.6/5 (973 download)
Download or read book Hispanic Marketing Grows Up written by Juan Faura and published by Paramount Market Publishing. This book was released on 2006 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Juan Faura, the author of PMP's bestselling The Whole Enchilada: Hispanic Marketing 101, presents a message that will be a wake-up call to all Hispanic-focused marketing and advertising agencies. Based on insights gathered from interviews with Hispanics from many different walks of life, in cities large and small, Hispanic Marketing Grows Up:-Explores 30 perceptions and realities that affect how you market to Hispanics.-Explains when and when not to use Spanglish in advertising.-Identifies 10 future trends that will affect the Hispanic consumer market.Faura's conversational style makes this a quick read--one loaded with insights, taken straight from Hispanic consumers' mouths to you.
Author : Brian Krogstad
Publisher :
ISBN 13 : 9780557353743
Total Pages : 132 pages
Book Rating : 4.3/5 (537 download)
Download or read book A Gringo's Guide to Online Hispanic Marketing written by Brian Krogstad and published by . This book was released on 2010-03-23 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first of its kind and is a 'must read' for anybody that wants to learn how to capitalize on one of the most rapidly growing population groups in America that also spans the world. We refer to this group of people as Generation Equis. After reading this book you will fully understand the opportunity Online Hispanic marketing.- Creating the ultimate Spanish website.- Optimizing your website to achieve #1 search engine placement.- Online email and newsletter messaging strategies.- Internet marketing techniques that work.- Social networking opportunities.- Use of news and media to target Generation Equis.- Website analytics to monitor and achieve your online success.Don't miss your chance to capitalize on this rapidly growing market opportunity.
Author : Isaac Mizrahi (Marketing executive)
Publisher :
ISBN 13 : 9781003348931
Total Pages : 0 pages
Book Rating : 4.3/5 (489 download)
Download or read book Hispanic Market Power written by Isaac Mizrahi (Marketing executive) and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how. Now more than ever, corporations operating in the US should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. It's time for a modern approach, and in this book, Isaac Mizrahi, one of the country's leading voices in multicultural marketing, uses his unique experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the booming Hispanic consumer segment to drive sales. Filled with straightforward talk, illustrative case studies, and pragmatic suggestions and recommendations, this book counterbalances academic books on the topic with little connection to day-to-day reality and other books with a more political standpoint. This is a business book created by a marketer for other marketers and business leaders looking to succeed in the US"--
Author : Maria-Luisa Villachica
Publisher :
ISBN 13 :
Total Pages : 270 pages
Book Rating : 4.:/5 (617 download)
Download or read book Developing Effective Print Advertising for the U.S. and International Hispanic Market in a Campaign that Uses Personality Brand Image, Resonance Creation Or Affectiveness as the Creative Strategy Approach written by Maria-Luisa Villachica and published by . This book was released on 2005 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christina Gradl
Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.:/5 (633 download)
Download or read book Successful Marketing Communication with US Hispanics on the Internet written by Christina Gradl and published by . This book was released on 2002 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elsevier Science & Technology
Publisher : Academic Press
ISBN 13 : 9780120884971
Total Pages : 200 pages
Book Rating : 4.8/5 (849 download)
Download or read book Hispanic Marketing written by Elsevier Science & Technology and published by Academic Press. This book was released on 2005-10 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Francisco J. Valle
Publisher :
ISBN 13 : 9780595658367
Total Pages : 116 pages
Book Rating : 4.6/5 (583 download)
Download or read book How to Win the Hispanic Gold Rushtm written by Francisco J. Valle and published by . This book was released on 2003-10 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The California Gold Rush of the 1850's produced great financial rewards for those visionaries who anticipated the needs of a promising market. We are currently at the beginning of another great business phenomenon: The Hispanic Gold RushT of the 21st century. Organizations have made the penetration of the Hispanic market a key component of their strategic growth plans, and are certainly trying to do all the "right things" to leverage the potential that the Hispanic market offers. However, in spite of their massive investments of effort and resources, many organizations have experienced only limited success. How to Win The Hispanic Gold RushT explains how to succeed in marketing to Hispanics, presents key demographic data and cultural factors about the Hispanic population, and provides practical tools to help organizations better direct their resources. In addition, it describes four steps that can be implemented to significantly increase the penetration of this important ethnic market. To learn more about this book please, visit: www.HispanicGoldRush.com
Author : Jeff Hasen
Publisher : John Wiley & Sons
ISBN 13 : 1118243269
Total Pages : 224 pages
Book Rating : 4.1/5 (182 download)
Download or read book Mobilized Marketing written by Jeff Hasen and published by John Wiley & Sons. This book was released on 2012-05-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.
Author :
Publisher :
ISBN 13 :
Total Pages : 964 pages
Book Rating : 4.E/5 ( download)
Download or read book The Adweek Directory written by and published by . This book was released on 2009 with total page 964 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1136 pages
Book Rating : 4.E/5 ( download)
Download or read book The Wall Street Journal written by and published by . This book was released on 2007 with total page 1136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
