The Interior Designer's Guide to Pricing, Estimating, and Budgeting

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Author :
Publisher : Skyhorse Publishing Inc.
ISBN 13 : 1581157185
Total Pages : 201 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis The Interior Designer's Guide to Pricing, Estimating, and Budgeting by : Theo Stephan Williams

Download or read book The Interior Designer's Guide to Pricing, Estimating, and Budgeting written by Theo Stephan Williams and published by Skyhorse Publishing Inc.. This book was released on 2010 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers practical advice on fees and pricing for the design of commercial and residential interiors.

The Interior Designer's Guide to Pricing, Estimating, and Budgeting

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Author :
Publisher : Simon and Schuster
ISBN 13 : 158115769X
Total Pages : 282 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis The Interior Designer's Guide to Pricing, Estimating, and Budgeting by : Theo Stephen Williams

Download or read book The Interior Designer's Guide to Pricing, Estimating, and Budgeting written by Theo Stephen Williams and published by Simon and Schuster. This book was released on 2010-07-27 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition is updated throughout and includes additional material on time management and numerous interviews with leading designers. Empowered by the step-by-step guidance in this book, interior designers will be able to establish prices and budgets that make their clients happy and their businesses profitable. Written by a designer and veteran expert on pricing, estimating, and budgeting systems, the book provides practical guidelines on how to value the cost of designing commercial or residential interiors, from the designer's creative input to the pricing of decorating products and procedures. The book shows how to determine a profitable and fair hourly rate, balance the client's budget with his or her wishes and needs, negotiate prices with suppliers and contractors, write realistic estimates and clear proposals, manage budgets for projects of all sizes and types, and position the firm's brand in relation to its practices. Interviews with experienced interior designers, case studies, and sidebars highlight professional pitfalls and how to master them, from daily crisis management and self-organization to finding the perfect office manager.

The Graphic Designer's Guide to Pricing, Estimating, and Budgeting

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1581157665
Total Pages : 278 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis The Graphic Designer's Guide to Pricing, Estimating, and Budgeting by : Theo Stephen Williams

Download or read book The Graphic Designer's Guide to Pricing, Estimating, and Budgeting written by Theo Stephen Williams and published by Simon and Schuster. This book was released on 2010-06-29 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of running a graphic design business. Coverage includes how to set rates, deal with competitors' pricing, use different pricing methods, prepare estimates, draft proposals, establish and manage budgets, negotiate, and position the brand of the firm. Graphic designers will find the clearly written, practical advice indispensable to professional success.

Business and Legal Forms for Interior Designers, Second Edition

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1621532836
Total Pages : 284 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Business and Legal Forms for Interior Designers, Second Edition by : Tad Crawford

Download or read book Business and Legal Forms for Interior Designers, Second Edition written by Tad Crawford and published by Simon and Schuster. This book was released on 2013-07-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential trade reference offers more than fifty crucial forms and tells you everything you need to know to use them effectively, all for $5 less than the first edition. Made available in hard copy and on CD-ROM, each form can be customized and is accompanied by detailed instructions, advice on standard contractual provisions, and a negotiation checklist to help you achieve the best results. Included is an in-depth section on contractual issues relevant to the industry. Among the essential forms included are: Project plan and budget Proposal form Comprehensive production schedule Transmittal form Traffic log Collection letters Receipts log Marketing checklist Billing forms Work change order Designer–client agreement for commercial and residential projects Contract summary sheet Contract with fabricator Nondisclosure agreement for submitting ideas Employment agreement Trademark application And many more New to this edition are forms for leases, subleases, arbitration, general and mutual releases, employee warning and dismissal letters, and promissory notes. Don’t miss out. Use Business and Legal Forms for Interior Designers to spare yourself expensive lawyers’ fees and get fair compensation for your work.

The Interior Design Sourcebook

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Author :
Publisher : Skyhorse Publishing Inc.
ISBN 13 : 158115898X
Total Pages : 306 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis The Interior Design Sourcebook by : Thomas L. Williams

Download or read book The Interior Design Sourcebook written by Thomas L. Williams and published by Skyhorse Publishing Inc.. This book was released on 2012-01-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete compendium of materials for home design—from the familiar to the cutting edge.

Business and Legal Forms for Interior Designers, Second Edition

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Author :
Publisher : Skyhorse Publishing Inc.
ISBN 13 : 162153250X
Total Pages : 289 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Business and Legal Forms for Interior Designers, Second Edition by : Tad Crawford

Download or read book Business and Legal Forms for Interior Designers, Second Edition written by Tad Crawford and published by Skyhorse Publishing Inc.. This book was released on 2013-07-09 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The Graphic Designer's Guide to Pricing, Estimating & Budgeting

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Author :
Publisher : Skyhorse Publishing Inc.
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Graphic Designer's Guide to Pricing, Estimating & Budgeting by : Theo Stephan Williams

Download or read book The Graphic Designer's Guide to Pricing, Estimating & Budgeting written by Theo Stephan Williams and published by Skyhorse Publishing Inc.. This book was released on 2001 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Williams (graphic design firm founder, author, teacher, lecturer on graphic design theory and business issues) provides useful information for beginning and experienced owners of design businesses, about achieving and increasing profitability. Topics include new trends in technology and communication, project proposals, rates, budgets, estimates, negotiations, financial management, software, and work environment. Written in a personable style to appeal to the creative professional who is mystified by the financial side of the design business. c. Book News Inc.

Starting Your Career as an Interior Designer

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1581157258
Total Pages : 228 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis Starting Your Career as an Interior Designer by : Robert K. Hale

Download or read book Starting Your Career as an Interior Designer written by Robert K. Hale and published by Simon and Schuster. This book was released on 2010-02-23 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting Your Career as an Interior Designer contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing on the authors' extensive experience, this book includes case studies, and personal anecdotes that help teach you how to: - choose a design field - obtain and keep clients - garner referrals - market and position your business - bid competitively on projects - manage sales - organize a budget - manage start-up costs and cash flow - promote your business - branch out into product and architectural design - design within a retail environment - set pricing guidelines - sell to your target demographic - set up your office. Readers will find a history of the business side of interior design as well as various career tracks available to today’s budding entrepreneur. Any early career interior designer or student looking for practical advice on the ins and outs of running a design firm will need this one-stop guide. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The Interior Design Business Handbook

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118328205
Total Pages : 561 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis The Interior Design Business Handbook by : Mary V. Knackstedt

Download or read book The Interior Design Business Handbook written by Mary V. Knackstedt and published by John Wiley & Sons. This book was released on 2012-08-22 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of interior design professionals have come to rely on The Interior Design Business Handbook for comprehensive, accessible coverage of the essential procedures, tools, and techniques necessary to manage a successful interior design business. The Fifth Edition of this essential resource has been revised to address the latest trends and changes in the field, with new and updated material on business size and structure, building a brand, client development, social networking and Internet marketing, finances, purchasing, technology and software programs, and other key areas. Complete with more than 75 sample forms and letters, this Fifth Edition is a one-stop resource for all aspects of establishing and running an interior design business from choosing a location and managing day-to-day operations to growing a business and putting it up for sale. All of the techniques and procedures in the book are rooted in real-world experience and are used daily in successful design firms throughout the United States. Filled with valuable information for solo practices and small firms as well as larger businesses, this book is an indispensable resource for seasoned professionals as well as interior designers who are at the start of their career.

Interior Design in Practice

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470190531
Total Pages : 247 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Interior Design in Practice by : Terri L. Maurer

Download or read book Interior Design in Practice written by Terri L. Maurer and published by John Wiley & Sons. This book was released on 2013-11-11 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through real-world case studies, master the business of interior design practice Whether you hope to own your own company, grow your company, or rise high in the managerial ranks of a larger practice, you must have a tight grasp of business basics in order to succeed as an interior designer. Interior Design in Practice provides the vital business education an interior designer needs. It describes in detail how to plan and launch an interior design business, and how to grow that business towards success. Through real-world case studies, you'll learn the essentials of building a design practice, including: Deciding how and when to use business planning, strategic planning, and financial planning to your benefit Techniques to build teams and motivate team members Ways to avoid costly mistakes Advice on branding and marketing your firm and yourself Methods to integrate new technology into your day-to-day practice, marketing, and networking Coauthored by a former ASID national president and an experienced design writer and editor, Interior Design in Practice assists interior designers with practical, from-the-field advice, along with enlightening case studies throughout the book. Both budding entrepreneurs and seasoned design practitioners will find this comprehensive, real-world guide a welcome stepping-stone to success.

Interior Design Clients

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Author :
Publisher : Simon and Schuster
ISBN 13 : 158115741X
Total Pages : 272 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis Interior Design Clients by : Thomas L. Williams

Download or read book Interior Design Clients written by Thomas L. Williams and published by Simon and Schuster. This book was released on 2010-06-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clients are the lifeblood of any interior design firm and a sound understanding of how to manage those clients is essential. Interior Design Clients is an informative yet fun read for entrepreneurial designers interested in gaining a better understanding of how to build and manage their clientele. Tom Williams, designer, author, and blogger, deconstructs the pitfalls and challenges that can waylay even seasoned designers. As many professional designers learn, clients can be intimidated by interior designers and sometimes can even be fearful of the process. This unreasonable intimidation can often hinder the designer-client relationship and can even stop clients from asking for what they want. This leads to clients being unsatisfied and then walking away with a negative impression of their designer. Learning why clients fear their interior designer and developing strategies to allay those fears is essential for gaining and keeping a satisfied clientele. Everything from good client, project, and time management to interview techniques and staff and paperwork organization can all lead to making client interaction as rewarding as possible and are important aspects of the business rarely addressed by the interior design community as a whole. Interior Design Clients covers the subjects rarely taught in design schools such as specific presentation and interview skills and how to sell to market. Through frank discussion and practical examples, Williams weaves the art of selling into his lessons on interviewing, presenting, and pleasing the client as a natural part of the design process. Becoming a residential or commercial interior designer is not an easy undertaking, but Thomas Williams’ Interior Design Clients: The Designer’s Guide to Building and Keeping a Great Clientele provides the fundamental lessons and innovative solutions to help designers succeed in the ultra-competitive world of modern interior design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Interior Design Practice

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1581157401
Total Pages : 485 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis Interior Design Practice by : Cindy Coleman

Download or read book Interior Design Practice written by Cindy Coleman and published by Simon and Schuster. This book was released on 2010-05-25 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interior Design magazine has assembled some of the most notable voices in the interior design world today under editor-in-chief Cindy Coleman to define contemporary interior design and its practice. Interior Design Practice provides aspiring and practicing professionals a perspective that is as broad as it is deep, encompassing design theory and education, global professional practice, and the experiences of design firms large and small. An overview is provided of the development and growth of the profession, along with an in-depth assessment of the legal and regulatory environment. An extensive section is offered on the work process, ranging from pre-design, programming, and design development to contract administration. Finally, a section on management provides a thorough exploration of issues in marketing, financial management, project management, and managing client relationships. Both comprehensive and timely,Interior Design Practice describes the changes currently occurring in the design profession and industry and suggests new, unique ways of thinking and working that will serve as a catalyst for designers who seek excellence in their profession. List of Contributors, their company, and their location: — Edward Friedrichs, (former President, Gensler) San Francisco — Derrel Parker, Parker Scaggiari,Las Vegas — Cindy Coleman, Chicago — Beth Harmon Vaughan, Gensler, Phoenix — Barry LePatner, LePatner & Associates, LLP, New York — Eva Maddox, Perkins + Will, Chicago — Sharon Turner, Swanke Hayden Connell Architects, London — Pamela Anderson Brule, Pamela Anderson Brule Architects, San Jose — Orlando Diaz-Azcuy, San Francisco — Stuart Cohen, Cohen/Hacker Architects, Chicago — David Boeman, Powell + Kleinshmidt, Chicago — Greg Switzer, Robert Sutter, Switzer Architects, New York — Lisabeth Quebe, (Former VP, Perkins + Will) Soldiers Grove, WI — Gary Wheeler, Wheeler Kanik, Richmond, UK — Kathy Rogers, Jacobs Facilities, Arlington, VA Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Marketing Interior Design

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1581157282
Total Pages : 249 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis Marketing Interior Design by : Lloyd Princeton

Download or read book Marketing Interior Design written by Lloyd Princeton and published by Simon and Schuster. This book was released on 2010-02-16 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why struggle to market interior design when you can get specialized advice from a top-notch consultant? In Marketing Interior Design, Lloyd Princeton offers you the same high-quality insights that he gives to his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed guidance to help you learn to: • figure out what to charge and have the confidence to demand that price • write your business statement • brand your business, including designing promotional materials • find leads and take advantage of them through networking • land jobs and learn how to handle the interview process • protect yourself with contracts • take advantage of the burgeoning market for green products and services. This insider guide is packed with examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need Marketing Interior Design! Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Pricing, Estimating, and Budgeting

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Author :
Publisher : Betterway Books
ISBN 13 : 9780891345961
Total Pages : 122 pages
Book Rating : 4.3/5 (459 download)

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Book Synopsis Pricing, Estimating, and Budgeting by : Theo Stephan Williams

Download or read book Pricing, Estimating, and Budgeting written by Theo Stephan Williams and published by Betterway Books. This book was released on 1996-01-01 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through step-by-step instructions and lots of illustrations, these practical guides are friendly, invaluable resources for beginning to intermediate designers.

How to Open and Operate a Financially Successful Interior Design Business

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Author :
Publisher : Atlantic Publishing Company
ISBN 13 : 1601382626
Total Pages : 290 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis How to Open and Operate a Financially Successful Interior Design Business by : Diane Leone

Download or read book How to Open and Operate a Financially Successful Interior Design Business written by Diane Leone and published by Atlantic Publishing Company. This book was released on 2010 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book & CD-ROM. An active real estate market has turned interior design into a boom industry in recent years. Interior designers owning their own firms have a median income of $75,000. Tens of thousands of homes are for sale in the United States today, and many need the help of an interior designer to be sold. Interior designers create the spaces where we work, play, and live every day. Whether it is a private residence, corporate office, retail store, or a zany restaurant, interior designers use their creativity, as well as their knowledge of colour principles, architecture, and design, to make it work and look amazing. As a result, they are well compensated for the work. This guide provides readers with an understanding of the basic concepts of starting their own interior design business. This book is a comprehensive and detailed study of the business side of interior design. You will learn everything from the initial start-up decisions to working with clients. If you are investigating opportunities in this type of business, you should begin by reading this book. You can build a highly successful business using your talent and understanding of colour and architectural features, while providing a much needed service to home owners. If you enjoy working with people and have that creative knack, this may be the perfect business for you. Keep in mind that this business looks easy but, as with any business, looks can be deceiving. This complete manual will arm you with everything you need, including sample business forms; contracts; worksheets and checklists for planning, opening, and running day-to-day operations; setting up your office; and dozens of other valuable, timesaving tools of the trade that no business should be without. While providing detailed instruction and examples, the author leads you through every detail that will bring success. You will learn how to draw up a winning business plan (the companion CD-ROM has the actual business plan you can use in Microsoft Word® and about choosing a name; getting Started; the who, what, when, why, and how of interior design; equipment; selling your other services to your present customers; home staging and interior redesign; how to build a portfolio; how to get your first clients; how to attract and bid on new jobs; contracts and billing procedures; advertising; insurance; legal matters; basic cost control systems; market research; getting new clients; tax laws; zoning laws; pricing; leads; sales and marketing techniques; and pricing formulas. You will learn how to set up computer systems to save time and money, how to hire and keep a qualified professional staff if necessary, how to meet IRS requirements, how to manage and train employees, how to generate high profile public relations and publicity, and how to implement low cost internal marketing ideas. You will learn how to build your business by using low and no cost ways to satisfy customers, as well as increase sales and have customers refer others to you. You will learn the basics of accounting and bookkeeping procedures, auditing, successful budgeting, and profit planning development, as well as thousands of great tips and useful guidelines. This manual delivers innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Successful entrepreneurs will appreciate this valuable resource and reference it in their daily activities as a source of ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can easily be applied to their operations. The companion CD-ROM contains all the forms found in the book, as well as a sample business plan you can adapt for your own use.

Green Interior Design

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1621537641
Total Pages : 464 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Green Interior Design by : Lori Dennis

Download or read book Green Interior Design written by Lori Dennis and published by Simon and Schuster. This book was released on 2021-03-09 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An essential introduction to sustainable domestic design." —Dwell magazine How to Achieve Style and Sustainability Green Interior Design is the most comprehensive guide to sustainable building, designing, and decorating on the market. This beautifully illustrated guide covers every detail of your home—from the drywall to the finial on the curtain rod—and how to find the most environmentally friendly versions of products and décor. This second edition of Green Interior Design is meant as much for the budget DIYer as it is for the luxury homebuilders looking to dip their toes into sustainability. Sprinkled among the chapters, readers will find: Digestible how-tos for quick updates Fun DIY projects Quick tips on repurposing and upcycling Helpful resources and buying guides Inspiring home tours Unconventional advice from designers (e.g., “Don’t buy anything!”) We hope readers carry this reference guide with them as they decorate apartments, furnish their first properties, and build their dream homes from the ground up. The second edition’s interactive structure allows you, the reader, to choose your own adventure: go into the weeds and get granular with purchasing decisions for your home, or take a more generalized approach to your green design project. Whichever path you choose, know that it’s more important than ever before to act sustainably. “Going green” is more than just a trend: It’s a global economic and social necessity.

How to Start and Operate Your Own Design Firm

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Author :
Publisher : Simon and Schuster
ISBN 13 : 158115805X
Total Pages : 224 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis How to Start and Operate Your Own Design Firm by : Albert W. Rubeling

Download or read book How to Start and Operate Your Own Design Firm written by Albert W. Rubeling and published by Simon and Schuster. This book was released on 2010-06-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to make it big on Broadway—as a techie? Or how about working in smaller regional theater? Careers in Technical Theater explains more than twenty different careers from the perspective of successful theater artists. Included are specialties that have been around for decades, as well as those still emerging in the field. Concise information is provided on job duties, estimated earnings, recommended training, examples of career paths, and the insights are given of working pros in management, scenery, audio/visual, costumes, video and projection, engineering, and theatrical systems. There’s even a detailed appendix on finding on-the-job training as an intern, apprentice, or paid worker. For anyone interested in a behind-the-scenes life in the theater,Careers in Technical Theater is a priceless resource. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.