The Graphic Designers Guide To Pricing Estimating And Budgeting

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The Graphic Designer's Guide to Pricing, Estimating, and Budgeting

Author : Theo Stephen Williams
Publisher : Simon and Schuster
ISBN 13 : 1581157665
Total Pages : 256 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis The Graphic Designer's Guide to Pricing, Estimating, and Budgeting by : Theo Stephen Williams

Download or read book The Graphic Designer's Guide to Pricing, Estimating, and Budgeting written by Theo Stephen Williams and published by Simon and Schuster. This book was released on 2010-06-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of running a graphic design business. Coverage includes how to set rates, deal with competitors' pricing, use different pricing methods, prepare estimates, draft proposals, establish and manage budgets, negotiate, and position the brand of the firm. Graphic designers will find the clearly written, practical advice indispensable to professional success.

The Graphic Designer's Guide to Pricing, Estimating & Budgeting

Author : Theo Stephan Williams
Publisher : Skyhorse Publishing Inc.
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Graphic Designer's Guide to Pricing, Estimating & Budgeting by : Theo Stephan Williams

Download or read book The Graphic Designer's Guide to Pricing, Estimating & Budgeting written by Theo Stephan Williams and published by Skyhorse Publishing Inc.. This book was released on 2001 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Williams (graphic design firm founder, author, teacher, lecturer on graphic design theory and business issues) provides useful information for beginning and experienced owners of design businesses, about achieving and increasing profitability. Topics include new trends in technology and communication, project proposals, rates, budgets, estimates, negotiations, financial management, software, and work environment. Written in a personable style to appeal to the creative professional who is mystified by the financial side of the design business. c. Book News Inc.

The Interior Designer's Guide to Pricing, Estimating, and Budgeting

Author : Theo Stephen Williams
Publisher : Simon and Schuster
ISBN 13 : 158115769X
Total Pages : 256 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis The Interior Designer's Guide to Pricing, Estimating, and Budgeting by : Theo Stephen Williams

Download or read book The Interior Designer's Guide to Pricing, Estimating, and Budgeting written by Theo Stephen Williams and published by Simon and Schuster. This book was released on 2010-07-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition is updated throughout and includes additional material on time management and numerous interviews with leading designers. Empowered by the step-by-step guidance in this book, interior designers will be able to establish prices and budgets that make their clients happy and their businesses profitable. Written by a designer and veteran expert on pricing, estimating, and budgeting systems, the book provides practical guidelines on how to value the cost of designing commercial or residential interiors, from the designer's creative input to the pricing of decorating products and procedures. The book shows how to determine a profitable and fair hourly rate, balance the client's budget with his or her wishes and needs, negotiate prices with suppliers and contractors, write realistic estimates and clear proposals, manage budgets for projects of all sizes and types, and position the firm's brand in relation to its practices. Interviews with experienced interior designers, case studies, and sidebars highlight professional pitfalls and how to master them, from daily crisis management and self-organization to finding the perfect office manager.

The Interior Designer's Guide to Pricing, Estimating, and Budgeting

Author : Theo Stephan Williams
Publisher : Skyhorse Publishing Inc.
ISBN 13 : 1581157185
Total Pages : 201 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis The Interior Designer's Guide to Pricing, Estimating, and Budgeting by : Theo Stephan Williams

Download or read book The Interior Designer's Guide to Pricing, Estimating, and Budgeting written by Theo Stephan Williams and published by Skyhorse Publishing Inc.. This book was released on 2010 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers practical advice on fees and pricing for the design of commercial and residential interiors.

Pricing, Estimating, and Budgeting

Author : Theo Stephan Williams
Publisher : Betterway Books
ISBN 13 : 9780891345961
Total Pages : 122 pages
Book Rating : 4.3/5 (459 download)

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Book Synopsis Pricing, Estimating, and Budgeting by : Theo Stephan Williams

Download or read book Pricing, Estimating, and Budgeting written by Theo Stephan Williams and published by Betterway Books. This book was released on 1996-01-01 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through step-by-step instructions and lots of illustrations, these practical guides are friendly, invaluable resources for beginning to intermediate designers.

The Graphic Designer's Guide to Clients

Author : Ellen M. Shapiro
Publisher : Simon and Schuster
ISBN 13 : 162153409X
Total Pages : 256 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis The Graphic Designer's Guide to Clients by : Ellen M. Shapiro

Download or read book The Graphic Designer's Guide to Clients written by Ellen M. Shapiro and published by Simon and Schuster. This book was released on 2014-04-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of the trade—for making sure the clients you want to work with know about you, become your clients, and work with you productively. Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mke Weymouth, Drew Hodges, Marc Gobé, and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clients’ needs. Their advice will help you: Identify what is distinct about your services Market yourself effectively Meet and court clients Learn the lingo of corporate strategy Make effective presentations Believe in the work you do and sell the work you believe in Obtain referrals from existing clients Keep clients coming back for more CEOs and design managers from nineteen marketing and design-savvy clients—such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard University—offer their own candid perspectives on the challenges solutions, and triumphs of working with designers. Whether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The Graphic Designer's Guide to Better Business Writing

Author : Ruth Cash-Smith
Publisher : Simon and Schuster
ISBN 13 : 1581158041
Total Pages : 291 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis The Graphic Designer's Guide to Better Business Writing by : Ruth Cash-Smith

Download or read book The Graphic Designer's Guide to Better Business Writing written by Ruth Cash-Smith and published by Simon and Schuster. This book was released on 2010-06-29 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual-thinking graphic designers sometimes struggle to express themselves clearly and effectively in writing. Now there’s help! The Graphic Designer’s Guide to Better Business Writing teaches graphic designers how to write compelling business communications. Created especially to address the needs of graphic designers, this handy guide breaks the writing process down into simple, easy-to-understand stages and offers practical writing and presentation models that designers can put to use immediately. Real-life examples cover an array of essential topics: writing winning resumes and cover letters, landing accounts, writing polished letters and reports, creating design briefs, and much more. As a bonus, the authors include time-saving insider tricks of the trade, gleaned from interviews with design professionals and creative directors from across the country. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The Designer's Guide To Marketing And Pricing

Author : Ilise Benun
Publisher : Simon and Schuster
ISBN 13 : 1440325162
Total Pages : 288 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis The Designer's Guide To Marketing And Pricing by : Ilise Benun

Download or read book The Designer's Guide To Marketing And Pricing written by Ilise Benun and published by Simon and Schuster. This book was released on 2008-03-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do what you love and make money! The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services. This book shows you how to: learn which marketing tools are most effective and how to use them create a smart marketing plan that reflects your financial goals plan small actionable steps to take in reaching those financial goals determine who your ideal clients are and establish contact with them turn that initial contact into a profitable relationship for both of you talk to clients about money and the design process - without fear figure out a fair hourly rate and give an accurate estimate for a project You'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.

Business and Legal Forms for Graphic Designers

Author : Tad Crawford
Publisher : Skyhorse Publishing Inc.
ISBN 13 : 1621532496
Total Pages : 225 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Business and Legal Forms for Graphic Designers by : Tad Crawford

Download or read book Business and Legal Forms for Graphic Designers written by Tad Crawford and published by Skyhorse Publishing Inc.. This book was released on 2013-07 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have business and legal reference for the graphic design industry, now updated for the next generation. This classic industry tool, now in its fourth edition, brings together more than fifty essential and ready-to-use forms for graphic designers. All forms are accompanied by thorough explanations and are made available on CD-ROM so that they can be easily customized. Business and Legal Forms for Graphic Designers also provides step-by-step instructions, advice on standard contractual provisions, and unique negotiation checklists so you can deal correctly with clients and manage your office efficiently. Included are: - Project plan and budget - Proposal form - Credit reference form - Job index - Job sheet - Time sheet - Studio production schedule - Estimate request form - Artwork log and digital file management - Project confirmation agreement - Website design agreement - Contract with illustrator or photographer - Employment agreement - Applications for copyright registration of designs - Trademark application Commercial lease - And many more New to this edition are forms for arbitration, general and mutual releases, employee warning and dismissal letters, and promissory notes. Don't get stuck paying expensive lawyers' fees or accepting less than what your designs are worth. Whether you are an established designer or just starting out, this guide will help you to save money, protect yourself, and negotiate for maximum profit. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

AIGA Professional Practices in Graphic Design

Author : Tad Crawford
Publisher : Simon and Schuster
ISBN 13 : 1581157495
Total Pages : 336 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis AIGA Professional Practices in Graphic Design by : Tad Crawford

Download or read book AIGA Professional Practices in Graphic Design written by Tad Crawford and published by Simon and Schuster. This book was released on 2010-02-23 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Provides definitive guidelines on all aspects of the graphic design business."—FYI. * Newly revised and expanded version of an industry classic--5,000 sold! * Up-to-the-minute! Includes web, interactive, and green design, new legislation * Each chapter written by an authority on the subject. Here’s the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The Designer's Guide to Presenting Numbers, Figures, and Charts

Author : Sally Bigwood
Publisher : Simon and Schuster
ISBN 13 : 1621533840
Total Pages : 176 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis The Designer's Guide to Presenting Numbers, Figures, and Charts by : Sally Bigwood

Download or read book The Designer's Guide to Presenting Numbers, Figures, and Charts written by Sally Bigwood and published by Simon and Schuster. This book was released on 2013-11-05 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Numbers can tell an exciting story. The trick is to know what story to tell and make it understandable. This compact, practical guide will show everyone who must design numeric data how to transform raw data into readable, relevant information. The Designer’s Guide to Presenting Numbers, Figures, and Charts brings together the guidelines established over the last forty years for making effective presentations of figures, tables, and graphs. Included are the straightforward steps designers and other professionals can take to make their tables and charts the most meaningful. The authors define and discuss a range of graph types, from simple bar and pie charts to contemporary “data visualizations,” offering explanations of the intended application of each. Readers will learn when to use a table, when to use a chart, which chart is best to use, and how to make all numeric presentations as comprehensible as possible. Specific topics include: Rounding numbers Table construction Chart design Guidance on numbers and page layout Color Reference and demonstration tables Presenting figures in PowerPoint Ordering numbers for decision-making Multiple comparisons Grids And more Communicating information effectively is an increasingly important skill in the digital age. People find numbers persuasive, and well-executed visual presentations of information will influence more people and even shorten meetings. Complete with a glossary and helpful exercises, this guide offers everything needed to create more-effective presentations.

Graphic Design Business

Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613082088
Total Pages : 942 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Graphic Design Business by :

Download or read book Graphic Design Business written by and published by Entrepreneur Press. This book was released on 2012-07-15 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's time to make your mark in the world of graphic design. There's no doubt you've imagined it-placing your name and logo on business cards, taking creative control and being your own boss. Why not turn your fantasy into reality? Whether you want to start a part-time graphic design business, a full-time operation or build a substantial company with a full staff of graphic designers, everything you need to get started is at your fingertips. Learn the basic requirements, startup costs, day-to-day operations and even what to do when things don't go as planned. Industry experts and successful graphic designers share what they've learned and give you the motivation and priceless tips and tricks to help you reach success. Learn how to: Discover your market and their needs Choose a business environment that works for you Create a business brand that gets noticed Write a marketing plan that captures clients and creates referrals Develop profitable client relationships Set your fees Boost profits by expanding your specialty or your business Combine your creativity with Entrepreneur's expert advice-and design your own successful graphic design business today! The First Three Years In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. • Pin point your target market • Uncover creative financing for startup and growth • Use online resources to streamline your business plan • Learn the secrets of successful marketing • Discover digital and social media tools and how to use them • Take advantage of hundreds of resources • Receive vital forms, worksheets and checklists • From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success. BONUS: Entrepreneur’s Startup Resource Kit! Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compliled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.

How to Grow as a Graphic Designer

Author : Catharine Fishel
Publisher : Simon and Schuster
ISBN 13 : 1621531163
Total Pages : 240 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis How to Grow as a Graphic Designer by : Catharine Fishel

Download or read book How to Grow as a Graphic Designer written by Catharine Fishel and published by Simon and Schuster. This book was released on 2005-01-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helping graphic designers find professional and spiritual support in the ever-demanding struggle to stay creative and profitable, this book reveals how some of today's most successful and intriguing designers keep growing as artists and as people with the power to affect public attitudes. Topics addressed include how to keep track of one's vision, the meaning of success, what sustains designers spiritually, and how to embrace change and stay fluid. Also provided is priceless peer advice on strategic issues such setting a goal for one's company, growing or shrinking a business, and promoting one's uniqueness.

Inside the Business of Graphic Design

Author : Catharine Fishel
Publisher : Simon and Schuster
ISBN 13 : 1621531171
Total Pages : 327 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Inside the Business of Graphic Design by : Catharine Fishel

Download or read book Inside the Business of Graphic Design written by Catharine Fishel and published by Simon and Schuster. This book was released on 2002-09-01 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one's business in the face of major changes, and even whether to stay with the business or move on. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.

Start Your Own Graphic Design Business

Author :
Publisher : Entrepreneur Press
ISBN 13 : 1599181630
Total Pages : 154 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Start Your Own Graphic Design Business by :

Download or read book Start Your Own Graphic Design Business written by and published by Entrepreneur Press. This book was released on 2008 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Starting Your Career as a Freelance Illustrator or Graphic Designer

Author : Michael Fleishman
Publisher : Simon and Schuster
ISBN 13 : 1581159323
Total Pages : 256 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis Starting Your Career as a Freelance Illustrator or Graphic Designer by : Michael Fleishman

Download or read book Starting Your Career as a Freelance Illustrator or Graphic Designer written by Michael Fleishman and published by Simon and Schuster. This book was released on 2012-01-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has sent shockwaves of change through the world of commercial art. Digital illustration and design, online portfolio sites, and the proliferation of stock art have radically changed the way that illustrators and graphic designers work. What has not changed, however, is the wealth of illustrators and graphic designers hoping to turn their talent into freelance success. More than ever, artists face questions such as how to get started, how to sell their work, how to promote themselves, and what to do once they are working. For those embarking on freelance careers in illustration or graphic design, the answers have arrived. A twenty-five year veteran in the field, Michael Fleishman, has detailed every business aspect of commercial art in Starting Your Career as a Freelance Illustrator or Graphic Designer.

The Elements of Graphic Design

Author : Alex W. White
Publisher : Skyhorse Publishing, Inc.
ISBN 13 : 1581157622
Total Pages : 227 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis The Elements of Graphic Design by : Alex W. White

Download or read book The Elements of Graphic Design written by Alex W. White and published by Skyhorse Publishing, Inc.. This book was released on 2011-03-15 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design.