The Innovation Mindset

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Author :
Publisher : Columbia University Press
ISBN 13 : 0231554869
Total Pages : 408 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis The Innovation Mindset by : Lorraine Marchand

Download or read book The Innovation Mindset written by Lorraine Marchand and published by Columbia University Press. This book was released on 2022-09-13 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation requires more than a eureka moment. The vast majority of new product ideas never make it to market. Typically, this is because of the failure to address a real problem that a customer has experienced and is willing to pay to have solved. What do people and businesses need to know about the realities of innovating in order to develop products successfully? Lorraine Marchand—a seasoned practitioner who has guided Fortune 500 companies and start-ups on developing and launching new ideas—lays out a step-by-step framework for spurring success. She shares her eight laws of innovation, a formula for driving significant and lasting transformation in any organization. Marchand emphasizes the frame of mind needed to spark the innovation process, underscoring the importance of creating a problem-solving culture and supporting personal curiosity, passion, and talent. She pinpoints the strengths shared by the big ideas that break through and debunks the myths that hold back aspiring creators. Drawing on her experience as a woman in a male-dominated field, Marchand discusses how to support entrepreneurship by women and highlights the contributions of underrepresented innovators. Marchand’s how-to program for innovation is clear and easy to follow, featuring a toolkit of strategic templates and planning frameworks that are illustrated by helpful case studies. Written in authoritative but conversational language, The Innovation Mindset offers a practical plan for both the veteran with another great idea and the first-timer with a big dream.

The Innovative Mindset

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119161282
Total Pages : 213 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis The Innovative Mindset by : John Sweeney

Download or read book The Innovative Mindset written by John Sweeney and published by John Wiley & Sons. This book was released on 2015-10-26 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Redefine what it means to be innovative The Innovative Mindset calls the accepted definition of innovation into question, urging you to consider how innovation might function as a behavior that you perpetuate, rather than an inflexible theory or corporate-defined initiative. By asking yourself what it takes to be innovative—and by being honest with yourself about the answer—you can incorporate innovation into your life much in the same way that you would a behavior to help you lose weight, increase your strength, learn to play the piano, or improve your relationships. This groundbreaking text helps you identify what you need to do in order to become more innovative and less fearful, and assists in creating a regimen that transforms how you act. Innovation has become one of the most popular buzz words of the Digital Age, and there is no better time to reevaluate the true meaning of a concept than when it is being touted by individuals and companies around the world. A fresh, practical understanding of innovation can revolutionize the way you think about work. Master innovation by reexamining what it means and how you can implement it as a behavior Explore the transformative power of the Mindset of Discovery in poignant, up-to-date case studies and improvisation-based tenets Spark innovation, maximize productivity, and increase profitability as a result of implementing the Big Five behaviors Boost performance as you foster and leverage your new approach towards innovation The Innovative Mindset reevaluates the nature of innovation and shows how a change in perspective can lead to more dynamic, more successful endeavors.

The Creative Mindset

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Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523090170
Total Pages : 166 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis The Creative Mindset by : Jeff DeGraff

Download or read book The Creative Mindset written by Jeff DeGraff and published by Berrett-Koehler Publishers. This book was released on 2020-09-29 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Jeff and Staney emphasize that small acts of creativity can have huge consequences and that ordinary people can do extraordinary things if they can see the opportunities in front of them.” —Mitch Jacobson, Executive Director, Austin Technology Incubator, UT Blackstone LaunchPad, University of Texas at Austin Nearly all of today's major innovation workshops and programs call on organizations to drive innovation. What they miss is that innovation comes from the personal creativity of individuals. And creativity doesn't require an advanced education or technical skills—all employees can be creative. Often, all they lack is a fitting mindset and the right skills. The Creative Mindset brings how-to advice, tools, and techniques from two master innovators who have taught and worked with over half of all Fortune 500 companies. Jeff and Staney DeGraff introduce six essential creative-thinking skills that can be easily mastered with limited practice and remembered as the acronym CREATE: Concentrate, Replicate, Elaborate, Associate, Translate, and Evaluate. These six skills, sequenced as steps, simplify and summarize the most important research on creative thinking and draw on over thirty years of real-world application in some of the most innovative organizations in the world. It's time to rethink the way we make innovation happen. Individual creativity is an immense untapped resource, and you don't have to be Beethoven to make a big difference. As the spirit of chef Gusteau proclaims in the Pixar classic Ratatouille, “Anyone can cook.”

The Uncertainty Mindset

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Publisher : Columbia University Press
ISBN 13 : 0231551878
Total Pages : 296 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis The Uncertainty Mindset by : Vaughn Tan

Download or read book The Uncertainty Mindset written by Vaughn Tan and published by Columbia University Press. This book was released on 2020-07-28 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is how businesses stay ahead of the competition and adapt to market conditions that change in unpredictable and uncertain ways. In the first decade of the twenty-first century, high-end cuisine underwent a profound transformation. Once an industry that prioritized consistency and reliability, it turned into one where constant change was a competitive necessity. A top restaurant’s reputation and success have become so closely bound up with its ability to innovate that a new organizational form, the culinary research and development team, has emerged. The best of these R&D teams continually expand the frontiers of food—they invent a constant stream of new dishes, new cooking processes and methods, and even new ways of experiencing food. How do they achieve this nonstop novelty? And what can culinary research and development teach us about how organizations innovate? Vaughn Tan opens up the black box of elite culinary R&D to provide essential insights. Drawing on years of unprecedented access to the best and most influential culinary R&D teams in the world, he reveals how they exemplify what he calls the uncertainty mindset. Such a mindset intentionally incorporates uncertainty into organization design rather than simply trying to reduce risk. It changes how organizations hire, set goals, and motivate team members and leads organizations to work in highly unconventional ways. A revelatory look at the R&D kitchen, The Uncertainty Mindset upends conventional wisdom about how to organize for innovation and offers practical insights for businesses trying to become innovative and adaptable.

The Innovator's Mindset

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Author :
Publisher : Dave Burgess Consulting
ISBN 13 : 9780986155499
Total Pages : 0 pages
Book Rating : 4.1/5 (554 download)

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Book Synopsis The Innovator's Mindset by : George Couros

Download or read book The Innovator's Mindset written by George Couros and published by Dave Burgess Consulting. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The traditional system of education requires students to hold their questions and compliantly stick to the scheduled curriculum. But our job as educators is to provide new and better opportunities for our students. It's time to recognize that compliance doesn't foster innovation, encourage critical thinking, or inspire creativity--and those are the skills our students need to succeed.

The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 1260460029
Total Pages : 240 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability by : Nir Bashan

Download or read book The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability written by Nir Bashan and published by McGraw Hill Professional. This book was released on 2020-08-04 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just about every book on creativity is bullshit. Filled with lofty theoretics and complexity about why you should be creative, they lack sound, practical tools about how to become more creative. That’s where this book comes in. The Creator Mindset is designed to bring you simple, sound, and practical tools to awaken your creativity at work—even if you don’t think you are creative. Not fluff or theories. No bullshit or fillers. Bashan draws on a lifetime of success in business to give you real actionable tools that you can use to become more creative. And each chapter brims with businesslike action items on how to make creativity happen at work. Written in plain language with real-world examples, chapters include: Creativity for non-creative people Training your mind to think in a creative way When nothing else works—creativity will The virtues of listening—and the value of making mistakes Meant to be used as a manual which you can draw upon at the office, business, or in your career, The Creator Mindset is all about teaching you how to awaken your long lost creativity in order to see the world as it can be, not as it is.

Innovation and Entrepreneurship

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1789737036
Total Pages : 288 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Innovation and Entrepreneurship by : Martha Corrales-Estrada

Download or read book Innovation and Entrepreneurship written by Martha Corrales-Estrada and published by Emerald Group Publishing. This book was released on 2019-09-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of business is constantly changing. Here, a cast of key players from Latin America explore the conceptual foundations, methodologies, and tools for mini-cases and business challenges to innovation and entrepreneurship in emerging markets.

The Mind of an Innovator

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Author :
Publisher : Strategic Book Publishing
ISBN 13 : 1609111842
Total Pages : 259 pages
Book Rating : 4.6/5 (91 download)

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Book Synopsis The Mind of an Innovator by : Patricia Harmon

Download or read book The Mind of an Innovator written by Patricia Harmon and published by Strategic Book Publishing. This book was released on 2010-05 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready for an empowering journey through the many paths to innovation? The Mind of an Innovator is a comprehensive guide to expanding the current limits of your thinking and to seeing opportunities where none existed before. The habits and techniques that have allowed businesses and individuals to make huge leaps are set out, reminding us that no matter what the nature of innovation is, complex or simple, we all have the capacity to innovate. How does emotional intelligence affect the quality of our thinking? What are the unique thinking skills that create outside-the-box ideas? How is the exciting new science of "biomimicry" a rich source of eco-sustainable innovation? The answers to these questions are essential reading for business people, parents, community leaders and ordinary people who want to expand their horizons. In tough times, when there isn't a lot of money to go around, it is more important than ever to look for low cost, high value ways of making yourself and your business superior. And The Mind of an Innovator will get you started.

Innovation is a State of Mind

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0730324419
Total Pages : 208 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Innovation is a State of Mind by : James O'Loghlin

Download or read book Innovation is a State of Mind written by James O'Loghlin and published by John Wiley & Sons. This book was released on 2016-01-20 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A modern framework for practical innovation—from individual ideas to an innovative organisational culture Everyone says that innovation is important. The problem is that no one tells you how to be innovative. Innovation is a State of Mind sets out a step-by-step guide to creating innovative ideas and putting them into action. You'll learn how to generate more ideas with greater potential, how to grow and evaluate them, test their effectiveness and then implement the ones that are going to improve your business. Author James O'Loghlin has worked with over a thousand of Australia's best inventors and innovators in the eight years he hosted ABC-TV's The New Inventors. He studied what they do differently and how they are able to identify and take advantage of opportunities that the rest of us miss. Packed with engaging stories and a good dose of humour, this insightful guide helps you to make innovation a part of what you do every day. Change your thinking and identify overlooked opportunities Step around common roadblocks to innovation Generate better ideas, and find the ones that will improve your business Create a culture where innovation is part of everyone's job Harvest innovative ideas from the entire staff and find the ones that will make a difference Innovators see things differently. They solve problems that the rest of us can't, and create solutions to problems that we never noticed we had. Getting stuck in routine and procedure is the death knell for modern business. Most companies undervalue and underuse the creative potential of their people, because they underestimate the impact of continuous innovation. Innovation is a State of Mind shows you how to think like an innovator and create a culture of innovation, so you can stay out in front of the future of business.

Radical Product Thinking

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Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523093331
Total Pages : 245 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Radical Product Thinking by : R. Dutt

Download or read book Radical Product Thinking written by R. Dutt and published by Berrett-Koehler Publishers. This book was released on 2021-09-27 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Iteration rules product development, but it isn't enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products. In the last decade, we've learned to harness the power of iteration to innovate faster—we've invested in a fast car, but our ability to set a clear destination and navigate to it hasn't kept up. When we iterate without a clear vision or strategy, our products become bloated, fragmented, and driven by irrelevant metrics. They catch “product diseases” that often kill innovation. Radical Product Thinking (RPT) gives organizations a repeatable model for building world-changing products. The key? Being vision-driven instead of iteration-led. R. Dutt guides readers through the five elements of the methodology (vision, strategy, prioritization, execution and measurement, and culture) to develop a clear process for translating vision into reality, and turning RPT skills into muscle memory. This book offers refreshing solutions to the shortcomings of our current model for product development; be prepared to toss out everything you know about a good vision and learn how to measure progress to create revolutionary products. The best part? You don't have to be a natural-born visionary to produce extraordinary results.

Innovation Mindset

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Author :
Publisher : Independently Published
ISBN 13 : 9781698538303
Total Pages : 221 pages
Book Rating : 4.5/5 (383 download)

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Book Synopsis Innovation Mindset by : Vital Germaine

Download or read book Innovation Mindset written by Vital Germaine and published by Independently Published. This book was released on 2019-10-08 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: INNOVATION MINDSET is designed for entrepreneurs, business owners, executives, leaders and cultures to be inspired and enabled to navigate change. It includes a series of action steps to simplify transformation. It will also have a positive impact on your personal life. "The book includes interviews with thought leaders from different industries: Tim Sanders, New York Times Best-selling author and former Yahoo executive. Jordan Adler, Best-selling author and MLM Millionaire. Randy Sutton, former police detective and TV News contributor. Dennis Bonilla, Executive Dean at UoPX and former U.S. Navy Nuke!"Creativity is not a skill or a talent. It's a mindset. Find your inner Da Vinci!"

Undisruptable

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Publisher : John Wiley & Sons
ISBN 13 : 1119817099
Total Pages : 224 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Undisruptable by : Aidan McCullen

Download or read book Undisruptable written by Aidan McCullen and published by John Wiley & Sons. This book was released on 2021-03-10 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the barriers to change and cultivate a reinvention mindset that will make you impervious to disruption In our world of incessant change, we are all threatened by volatility, uncertainty, complexity, and ambiguity—at the individual and organizational levels. Undisruptable will give you a new lens through which to consider change as an opportunity rather than an obstacle. You’ll be inspired to consider the big questions of today: What does the future hold? What does the exponential growth of technology mean for the world of work? What does a changing job market mean for future generations? What do waves of disruption mean for business leaders? Society is evolving at breakneck speed. What does this mean for all of us? Read Undisruptable to bridge the chaos and build the resilience you need to move forward. While we cannot see into the future, there are repeatable patterns that we can understand. Undisruptable demystifies the principles of change through a blend of analogies, innovation frameworks and exemplars of change such as Fujifilm and Arnold Schwarzenegger. The first step to becoming undisputable is to realize that evolution is a natural part of life, and nature provides many examples. Undisruptable will help you to: Understand the principles of change Overcome the barriers to change See change as an opportunity and not an obstacle Utilize simple frameworks and examples to guide you on your transformation By the end of this book, you will have the essential tools and techniques to foster a reinvention mindset that will help you and your organization to become Undisruptable. This book is part of a 3-part series. Part 2 looks at the biases and mental obstacles that prevent change. Part 3 examines the best ways to communicate change within an organization. PRAISE FOR UNDISRUPTABLE “Aidan McCullen has lived a fascinating life of major change. In his book, ‘Undisruptable’; he brings us a method for making sense of the external world, and an accessible and visual approach to letting go of the past, and welcoming the future with a mindset of permanent reinvention. It is a timely, thoughtful book, well worth reading.” – Dee Hock, founder and CEO Emeritus of VISA and author of One from Many: VISA and the Rise of Chaordic Organization “As the poet Paul Valery said, 'the future is not what is used to be'. Organizations across the board must come to grips with permanent reinvention as their needed way of being. Aidan McCullen's gifted storytelling will inspire you and get you on your way to permanent reinvention.” – Mark Johnson, co-founder Innosight and author Lead from the Future “This book teaches the mindset—the lens of clarity—that we all must develop in order to be undisruptable in a future of chilling disruption.” – Bob Johansen author Full-Spectrum Thinking, Distinguished Fellow, Institute for the Future “The snake may slough off its tail, but there's nothing to be sloughed off with this book. Former professional rugby player Aidan McCullen knows how not to be defeated by victory. He knows how to disrupt himself. He knows what it means to be Undisruptable.” – Whitney Johnson, author of Disrupt Yourself “Aidan McCullen shows us how to embrace a mindset of permanent reinvention. By reading this book, you will learn how to shed o

The Innovation Delusion

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Author :
Publisher : Crown Currency
ISBN 13 : 0525575685
Total Pages : 274 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Innovation Delusion by : Lee Vinsel

Download or read book The Innovation Delusion written by Lee Vinsel and published by Crown Currency. This book was released on 2020-09-08 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Innovation” is the hottest buzzword in business. But what if our obsession with finding the next big thing has distracted us from the work that matters most? “The most important book I’ve read in a long time . . . It explains so much about what is wrong with our technology, our economy, and the world, and gives a simple recipe for how to fix it: Focus on understanding what it takes for your products and services to last.”—Tim O’Reilly, founder of O’Reilly Media It’s hard to avoid innovation these days. Nearly every product gets marketed as being disruptive, whether it’s genuinely a new invention or just a new toothbrush. But in this manifesto on thestate of American work, historians of technology Lee Vinsel and Andrew L. Russell argue that our way of thinking about and pursuing innovation has made us poorer, less safe, and—ironically—less innovative. Drawing on years of original research and reporting, The Innovation Delusion shows how the ideology of change for its own sake has proved a disaster. Corporations have spent millions hiring chief innovation officers while their core businesses tank. Computer science programs have drilled their students on programming and design, even though theoverwhelming majority of jobs are in IT and maintenance. In countless cities, suburban sprawl has left local governments with loads of deferred repairs that they can’t afford to fix. And sometimes innovation even kills—like in 2018 when a Miami bridge hailed for its innovative design collapsed onto a highway and killed six people. In this provocative, deeply researched book, Vinsel and Russell tell the story of how we devalued the work that underpins modern life—and, in doing so, wrecked our economy and public infrastructure while lining the pockets of consultants who combine the ego of Silicon Valley with the worst of Wall Street’s greed. The authors offer a compelling plan for how we can shift our focus away from the pursuit of growth at all costs, and back toward neglected activities like maintenance, care, and upkeep. For anyone concerned by the crumbling state of our roads and bridges or the direction our economy is headed, The Innovation Delusion is a deeply necessary reevaluation of a trend we can still disrupt.

The Innovative Mindset

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119161304
Total Pages : 208 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis The Innovative Mindset by : John Sweeney

Download or read book The Innovative Mindset written by John Sweeney and published by John Wiley & Sons. This book was released on 2015-09-23 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Redefine what it means to be innovative The Innovative Mindset calls the accepted definition of innovation into question, urging you to consider how innovation might function as a behavior that you perpetuate, rather than an inflexible theory or corporate-defined initiative. By asking yourself what it takes to be innovative—and by being honest with yourself about the answer—you can incorporate innovation into your life much in the same way that you would a behavior to help you lose weight, increase your strength, learn to play the piano, or improve your relationships. This groundbreaking text helps you identify what you need to do in order to become more innovative and less fearful, and assists in creating a regimen that transforms how you act. Innovation has become one of the most popular buzz words of the Digital Age, and there is no better time to reevaluate the true meaning of a concept than when it is being touted by individuals and companies around the world. A fresh, practical understanding of innovation can revolutionize the way you think about work. Master innovation by reexamining what it means and how you can implement it as a behavior Explore the transformative power of the Mindset of Discovery in poignant, up-to-date case studies and improvisation-based tenets Spark innovation, maximize productivity, and increase profitability as a result of implementing the Big Five behaviors Boost performance as you foster and leverage your new approach towards innovation The Innovative Mindset reevaluates the nature of innovation and shows how a change in perspective can lead to more dynamic, more successful endeavors.

The Serendipity Mindset

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Author :
Publisher : Penguin
ISBN 13 : 0593086023
Total Pages : 386 pages
Book Rating : 4.5/5 (93 download)

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Book Synopsis The Serendipity Mindset by : Christian Busch

Download or read book The Serendipity Mindset written by Christian Busch and published by Penguin. This book was released on 2020-06-09 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good luck isn’t just chance—it can be learned and leveraged—and The Serendipity Mindset explains how you can use serendipity to make life better at work, at home—everywhere. Many of us believe that the great turning points and opportunities in our lives happen by chance, that they’re out of our control. Often we think that successful people—and successful companies and organizations—are simply luckier than the rest of us. Good fortune—serendipity—just seems to happen to them. Is that true? Or are some people better at creating the conditions for coincidences to arise and taking advantage of them when they do? How can we connect the dots of seemingly random events to improve our lives? In The Serendipity Mindset, Christian Busch explains that serendipity isn’t about luck in the sense of simple randomness. It’s about seeing links that others don’t, combining these observations in unexpected and strategic ways, and learning how to detect the moments when apparently random or unconnected ideas merge to form new opportunities. Busch explores serendipity from a rational and scientific perspective and argues that there are identifiable approaches we can use to foster the conditions to let serendipity grow. Drawing from biology, chemistry, management, and information systems, and using examples of people from all walks of life, Busch illustrates how serendipity works and explains how we can train our own serendipity muscle and use it to turn the unexpected into opportunity. Once we understand serendipity, Busch says, we become curators of it, and luck becomes something that no longer just happens to us—it becomes a force that we can grasp, shape, and hone. Full of exciting ideas and strategies, The Serendipity Mindset offers a clear blueprint for how we can cultivate serendipity to increase innovation, influence, and opportunity in every aspect of our lives.

The Innovation Book

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Author :
Publisher : Pearson UK
ISBN 13 : 1292011920
Total Pages : 297 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis The Innovation Book by : Max Mckeown

Download or read book The Innovation Book written by Max Mckeown and published by Pearson UK. This book was released on 2014-08-06 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Innovation Book is your hands-on guide to turning new thinking into exciting opportunities. The quick-read format features an overview of each topic, what success looks like, the pitfalls to dodge and an action plan of what you can start doing - right now - to achieve success. Includes: Your Creative Self – how to become a more powerful innovator Leading Innovators – how to inspire and motivate creative people Creating Innovation – how to develop and test new concepts Winning with Innovation – how to sell your new ideas The Innovator’s Toolkit – 20+ tools to help you create, shape and share your ideas The Innovator’s Case Notes – real-life examples of innovation in action; what would you have done?

The Innovator's Spirit

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Author :
Publisher : Greenleaf Book Group
ISBN 13 : 1732439176
Total Pages : 272 pages
Book Rating : 4.7/5 (324 download)

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Book Synopsis The Innovator's Spirit by : Chuck Swoboda

Download or read book The Innovator's Spirit written by Chuck Swoboda and published by Greenleaf Book Group. This book was released on 2020-05-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2021 Axiom Business Book Award Winner in Business Intelligence/Innovation Innovation isn't optional—it's imperative Everyone wants to create new products and services, find new customers and markets, stay ahead of the competition, and work smarter instead of harder. Yet with all the focus and attention on innovation, the term has become an overused buzzword rather than a real, tangible concept. If you want to seriously pursue innovation—you need to strip away the hype. Real innovators need to transcend the existing ideas, rules, and patterns to discover exciting new outcomes. They must step outside the best practice box and get their hands dirty. The spirit of a true innovator is rooted in wanting to do something that has never been done before, to solve problems that have never been solved, and to run through walls and leap over tall buildings to get there. In The Innovator’s Spirit, author Chuck Swoboda—retired chairman and CEO of Cree, a company that fundamentally changed the way people experience light and drove the obsolescence of the Edison light bulb—explains that innovation is fundamentally about people and shows his readers how to develop a mindset of creativity, risk-taking, and hard work. He also instills in them a belief that there is always a better way.