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Author : Cyril Charles Freer
Publisher :
ISBN 13 :
Total Pages : 422 pages
Book Rating : 4.3/5 (512 download)
Download or read book The Inner Side of Advertising written by Cyril Charles Freer and published by . This book was released on 1925 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cyril Charles FREER
Publisher :
ISBN 13 :
Total Pages : 353 pages
Book Rating : 4.:/5 (56 download)
Download or read book The Inner Side of Advertising ... New Edition written by Cyril Charles FREER and published by . This book was released on 1925 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cyril C. Freer
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (118 download)
Download or read book The Inner Side of Advertising: a Practical Handbook for Advertisers ... written by Cyril C. Freer and published by . This book was released on 1921 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Lyons
Publisher : AMACOM/American Management Association
ISBN 13 : 9780814477212
Total Pages : 324 pages
Book Rating : 4.4/5 (772 download)
Download or read book Guts written by John Lyons and published by AMACOM/American Management Association. This book was released on 1989 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful ad agency head traces his career in advertising and offers practical advice on career advancement and the creation of successful advertising campaigns
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Author : Cyril Charles FREER
Publisher :
ISBN 13 :
Total Pages : 347 pages
Book Rating : 4.:/5 (56 download)
Download or read book The Inner Side of Advertising, Etc. [With Plates.]. written by Cyril Charles FREER and published by . This book was released on 1921 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Detlev Zwick
Publisher : OUP Oxford
ISBN 13 : 0191647934
Total Pages : 376 pages
Book Rating : 4.1/5 (916 download)
Download or read book Inside Marketing written by Detlev Zwick and published by OUP Oxford. This book was released on 2011-02-24 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism. Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit? This book offers scholars, policy-makers, and practitioners a theoretical and conceptual understanding of how marketing works as a cultural institution and as an ideology.
Author : Jason Chambers
Publisher : University of Pennsylvania Press
ISBN 13 : 9780812220605
Total Pages : 332 pages
Book Rating : 4.2/5 (26 download)
Download or read book Madison Avenue and the Color Line written by Jason Chambers and published by University of Pennsylvania Press. This book was released on 2009-05-22 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the history of black advertising agency employees and agency owners.
Author : Detlev Zwick
Publisher : Oxford University Press
ISBN 13 : 0199576742
Total Pages : 370 pages
Book Rating : 4.1/5 (995 download)
Download or read book Inside Marketing written by Detlev Zwick and published by Oxford University Press. This book was released on 2011-02-24 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.
Author : Theresa Cramer
Publisher : Information Today
ISBN 13 : 9781937290061
Total Pages : 0 pages
Book Rating : 4.2/5 (9 download)
Download or read book Inside Content Marketing written by Theresa Cramer and published by Information Today. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers and brands are eager to cash in on the content marketing craze, but as EContent's Theresa Cramer points out, relatively few firms are doing it well. In fact, while a recent study shows that 90% of B2C marketers now have content marketing programs, just 34% rank their efforts to date as effective. In this book, Cramer's savvy guidance--drawn largely from incisive profiles and interviews with successful content marketers--demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide--it's engaging, perceptive, and our editors' pick as this year's must-read business title for anyone who is determined to make it in content marketing and thrive in the Age of Brand Journalism.
Author : Samm Sinclair Baker
Publisher :
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.F/5 ( download)
Download or read book The Permissible Lie written by Samm Sinclair Baker and published by . This book was released on 1968 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Architectural Digest
Publisher : Abrams
ISBN 13 : 1683356470
Total Pages : 468 pages
Book Rating : 4.6/5 (833 download)
Download or read book Architectural Digest at 100 written by Architectural Digest and published by Abrams. This book was released on 2019-10-08 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 100-year visual history of the magazine, showcasing the work of top interior designers and architects, and the personal spaces of numerous celebrities. Architectural Digest at 100 celebrates the best from the pages of the international design authority. The editors have delved into the archives and culled years of rich material covering a range of subjects. Ranging freely between present and past, the book features the personal spaces of dozens of private celebrities like Barack and Michelle Obama, David Bowie, Truman Capote, David Hockney, Michael Kors, and Diana Vreeland, and includes the work of top designers and architects like Frank Gehry, David Hicks, India Mahdavi, Peter Marino, John Fowler, Renzo Mongiardino, Oscar Niemeyer, Axel Vervoordt, Frank Lloyd Wright, and Elsie de Wolfe. Also included are stunning images from the magazine’s history by photographers such as Bill Cunningham, Horst P. Horst, Simon Upton, Francois Dischinger, Francois Halard, Julius Shulman, and Oberto Gili. “The book is really a survey of how Americans have lived—and how American life has changed—over the past 100 years.” ?Los Angeles Times “A Must-Have Book!” ?Interior Design Magazines “Written in the elevated quality that only the editors of Architectural Digest can master so well, AD at 100: A Century of Style is the world’s newest guide to the best and brightest designs to inspire your next big home project.” ?The Editorialist
Author : Aspatore Books
Publisher :
ISBN 13 : 9781587620546
Total Pages : 0 pages
Book Rating : 4.6/5 (25 download)
Download or read book Inside the Minds written by Aspatore Books and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside the Minds: Leading Advertisers features CEOs/Presidents from agencies such as Young & Rubicam, Leo Burnett, Ogilvy & Mather, Saatchi & Saatchi, Interpublic Group, Valassis, Grey Global Group, Doner, Digitas and FCB Worldwide. These leading advertisers share their knowledge on the future of the advertising industry, the everlasting effects of the Internet and technology, client relationships, compensation, buying media, getting noticed, working in teams, building and sustaining brands, and other important topics. An unprecedented look inside the world of advertising makes for exciting and highly interesting reading for CEOs, executives, entrepreneurs, and every marketing, advertising and pr professional at any level.
Author : Philip Kleinman
Publisher : W H Allen
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.:/5 ( download)
Download or read book Advertising Inside Out written by Philip Kleinman and published by W H Allen. This book was released on 1977 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leonard W. Clements
Publisher : Prima Lifestyles
ISBN 13 : 9780761521761
Total Pages : 0 pages
Book Rating : 4.5/5 (217 download)
Download or read book Inside Network Marketing written by Leonard W. Clements and published by Prima Lifestyles. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An MLM Insider Reveals the Truths and Myths of the Industry If you're thinking about becoming one of the 6.3 million people now involved in network marketing, you may be frustrated by the surprising lack of reliable information available on MLM. With this eye-opening insider's account, you'll understand both the immense potential of this exciting industry and its vulnerability to exploitation and abuse. In this lively and entertaining book, MLM expert Leonard W. Clements shows you: -How compensation plans really work -Surprising facts and myths about network marketing -Why MLM is so maligned by the media and regulatory authorities -How "not to lose money in MLM -Cutting-edge strategies for increasing your recruiting and sales numbers -And more! Updated to include the most recent trends and the hottest network marketing companies, this revised edition of "Inside Network Marketing shows you how to avoid MLM failures and to find a direct-selling company that really delivers. "The longer I know Len, the smarter I get."--John Milton Fogg, chairman of "Upline journal "If you want a group of savvy, educated, professional network marketers, get them a copy of "Inside Network Marketing."--Tom "Big Al" Schreiter, author of "Big Al series of MLM books and tapes
Author : Winston Fletcher
Publisher : OUP Oxford
ISBN 13 : 0191614270
Total Pages : 161 pages
Book Rating : 4.1/5 (916 download)
Download or read book Advertising: A Very Short Introduction written by Winston Fletcher and published by OUP Oxford. This book was released on 2010-06-24 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims to answer these questions, and in doing so, dispels some of the myths and misunderstandings surrounding the industry. The book contains a short history of advertising and an explanation of how the industry works, and how each of the parties (the advertisers , the media and the agencies) are involved. It considers the extensive spectrum of advertisers and their individual needs. It also looks at the financial side of advertising and asks how advertisers know if they have been successful, or whether the money they have spent has in fact been wasted. Fletcher concludes with a discussion about the controversial and unacceptable areas of advertising such as advertising products to children and advertising products such as cigarettes and alcohol. He also discusses the benefits of advertising and what the future may hold for the industry. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Author : Winston Fletcher
Publisher : OUP Oxford
ISBN 13 : 0191647594
Total Pages : 313 pages
Book Rating : 4.1/5 (916 download)
Download or read book Powers of Persuasion written by Winston Fletcher and published by OUP Oxford. This book was released on 2008-07-10 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world's largest advertising archive and the world's most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league. Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media.
Author : Aspatore Books
Publisher :
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.0/5 ( download)
Download or read book The Art of Advertising written by Aspatore Books and published by . This book was released on 2003 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside the Minds: The Art of Advertising is the most authoritative book ever written on the essentials behind building successful brands and implementing creative communications solutions. This title features the founders, presidents and CEOs from some of the country's leading advertising agencies, who have each contributed chapters akin to objective, experience-related white papers or essays on the core issues surrounding success in such a competitive market. In an over-arching as wel as in-depth presentation of the fundamentals, authors articulate the unspoken rules and the important issues facing any agency now, and what will hold true into the future. From effective branding strategies to industry trends and challenges, this title pulls readers through all facets of advertising, from beginning to end. The different niches represented and the various perspectives presented enable readers to really get inside the great minds of advertising and glean practical advice, as the experts go back to basics in a must-read for anyone interested in this dynamic, unique industry.
