The Infomercial

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SHIFT Commercial

Author : Jay Papasan
Publisher : Bard Press
ISBN 13 : 1959472143
Total Pages : 303 pages
Book Rating : 4.9/5 (594 download)

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Book Synopsis SHIFT Commercial by : Jay Papasan

Download or read book SHIFT Commercial written by Jay Papasan and published by Bard Press. This book was released on 2023-12-05 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real estate shifts are easier to recognize than they are to acknowledge. One day job growth is beginning to stall and, seemingly overnight, vacancies are on the rise. Tenants start asking to downsize. Commercial property valuations level off. Negative news stories feed the worries of buyers and tenants. New development halts. Fear creeps in. Then, the market that was quietly losing ground goes into full retreat as tenant delinquencies turn into owner delinquencies and lenders sever lines of credit. Rents go into a free fall as owners scavenge for income to offset a rising tide of red ink. Deals unravel. Buyers and tenants hunker down to wait for a steal. Bankruptcies mount. Eventually, big commercial real estate owners start selling their companies or simply close their doors. Credit freezes up. Banks begin to shut down... Sound familiar? If you've been in the business for any length of time, it should. SHIFT Commercial provides proven models, tactics, and insights from top commercial brokers who are thriving in this market, including Find the Motivated - Lead Generation; Get to the Table - Lead Capture and Conversion; Catch People in Your Web - Internet Lead Conversion; Expand the Options - Creative Financing; Master the Market of the Moment - Identify and Establish Needed Expertise...and so much more. Real solutions for real agents in commercial real estate.

Cheat

Author : Bill Burr
Publisher : Simon and Schuster
ISBN 13 : 1451645694
Total Pages : 232 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Cheat by : Bill Burr

Download or read book Cheat written by Bill Burr and published by Simon and Schuster. This book was released on 2012-10-09 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: MONOGAMY HAS MET ITS MATCH When it comes to scoring on the side, this book is your best friend. Comedians Bill Burr, Joe DeRosa, and Robert Kelly have experienced the rich pleasures and unspeakable risks of romantic infidelity, and survived to tell their tales. Now, they impart all the wisdom, advice, and humor they picked up along the way, including how to: * Wipe away your shame and guilt—and get smart before you get hard * Conduct your filth with the right chick, in the right place, at the right time * Take an hour to shower and scour—and fight your worst enemy: glitter * Explain a strange scrunchy, hair extension, or pair of earrings to your girl * Navigate strip clubs, massage parlors, and women of the night Lie like a woman—and call it quits without getting caught Featuring ten true stories from men who’ve lived the life and a link to watch Burr, DeRosa, and Kelly’s hilarious short film of the same name, Cheat is a wickedly smart field guide to philandering that will revolutionize your game.

"This Business Has Legs"

Author : Peter Bieler
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis "This Business Has Legs" by : Peter Bieler

Download or read book "This Business Has Legs" written by Peter Bieler and published by John Wiley & Sons. This book was released on 1996-05-28 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an inside look at direct response television.

The Complete Guide to Infomercial Marketing

Author : Timothy R. Hawthorne
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Complete Guide to Infomercial Marketing by : Timothy R. Hawthorne

Download or read book The Complete Guide to Infomercial Marketing written by Timothy R. Hawthorne and published by N T C Business Books. This book was released on 1997 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the history, appeal, strategy, and likely future of the 30- minute advertisements, which target more than just the bored and insomniac. Provides step-by-step formulas to help determine whether or not an infomercial is the right marketing approach for a particular company's product, goals, and budget. Chapters cover topics such as identifying target audience, producing an infomercial, financial realities, and inbound telemarketing. Includes a glossary. Annotation copyrighted by Book News, Inc., Portland, OR

But Wait ... There's More!

Author : Remy Stern
Publisher : Harper Collins
ISBN 13 : 0061971111
Total Pages : 277 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis But Wait ... There's More! by : Remy Stern

Download or read book But Wait ... There's More! written by Remy Stern and published by Harper Collins. This book was released on 2009-10-06 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one—and you're not alone. Last year, one out of every three Americans picked up the phone and ordered a product from a television infomercial or home shopping network, and in But Wait . . . There's More! journalist (and infomercial addict) Remy Stern offers a lively, behind-the-scenes exploration of this enormous business—one that markets the world's most outrageous products using the most outrageous tactics. Don't let the kitschy exterior fool you: behind the laughable demonstrations, goofy grins, and cheesy dialogue lies an industry larger than the film and music industries combined. The first book of its kind, But Wait . . . There's More! exposes the never-before-told story of the infomercial and home shopping phenomenon in all its excessive glory and its meteoric rise to become one of the most profitable businesses in America. Along the way, Stern details the history behind the classic products and introduces readers to some of the most famous (and infamous) pitchmen and personalities in the business, including Tony Robbins, Billy Mays, Ron Popeil, Tony Little, Suzanne Somers, Kevin Trudeau, and Joe Francis. He also presents an in-depth look at the business behind the camera—the canny sales strategies, clever psychological tools, and occasionally questionable tactics marketers have used to get us to open up our wallets and spend, spend, spend. Stern's eye-opening account also offers a penetrating look at how late-night television conquered the American consumer and provides insight into modern American culture: our rampant consumerism, our desire for instant riches, and our collective dream of perfect abs, unblemished skin, and gleaming white teeth. Both a compelling business story and a thoroughly entertaining piece of investigative journalism (with a touch of muckraking and social satire), But Wait . . . There's More! will ensure that you never look at those too-good-to-be-true deals the same way again.

Education and the Commercial Mindset

Author : Samuel E. Abrams
Publisher : Harvard University Press
ISBN 13 : 067454580X
Total Pages : 341 pages
Book Rating : 4.6/5 (745 download)

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Book Synopsis Education and the Commercial Mindset by : Samuel E. Abrams

Download or read book Education and the Commercial Mindset written by Samuel E. Abrams and published by Harvard University Press. This book was released on 2016-05-02 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: America’s commitment to public schooling once seemed unshakable. But today the movement to privatize K–12 education is stronger than ever. A veteran teacher and administrator, Samuel E. Abrams examines the rise of market forces in public education and reveals how a commercial mindset has taken over. For decades, Milton Friedman and his disciples contended that private markets could deliver better schooling than governments. In the 1990s, this belief was put to the test by Edison Schools and other for-profit educational management organizations (EMOs). Edison grew rapidly, running schools in Baltimore, Philadelphia, and many other cities across the country. Yet disappointing academic and financial outcomes soon pushed the company and its competitors to the margins. The focus of EMOs on efficiency and results nevertheless found expression in federal policy with No Child Left Behind in 2002 and Race to the Top in 2009. The new ethos also defined nonprofit charter management organizations (CMOs) like KIPP that surfaced in the wake of EMOs and flourished. But the dependence of CMOs on philanthropists, tireless teachers, and students capable of abiding by rigid expectations limits their reach. Abrams argues that while the commercial mindset sidesteps fundamental challenges, public schools should adopt lessons from the business world. Citing foreign practices, he recommends raising teacher salaries to attract and retain talent, conferring more autonomy on educators to build ownership, and employing sampling techniques rather than universal assessments to gauge student progress.

Designing and Producing the Television Commercial

Author : Larry Elin
Publisher : Addison-Wesley Longman
ISBN 13 : 9780205365388
Total Pages : 0 pages
Book Rating : 4.3/5 (653 download)

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Book Synopsis Designing and Producing the Television Commercial by : Larry Elin

Download or read book Designing and Producing the Television Commercial written by Larry Elin and published by Addison-Wesley Longman. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.

The Advertising Handbook

Author : Helen Powell
Publisher : Routledge
ISBN 13 : 1134718926
Total Pages : 260 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis The Advertising Handbook by : Helen Powell

Download or read book The Advertising Handbook written by Helen Powell and published by Routledge. This book was released on 2013-09-13 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.

The Commercial Revolution of the Middle Ages, 950-1350

Author : Robert S. Lopez
Publisher : Cambridge University Press
ISBN 13 : 9780521290463
Total Pages : 196 pages
Book Rating : 4.2/5 (94 download)

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Book Synopsis The Commercial Revolution of the Middle Ages, 950-1350 by : Robert S. Lopez

Download or read book The Commercial Revolution of the Middle Ages, 950-1350 written by Robert S. Lopez and published by Cambridge University Press. This book was released on 1976-03-26 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roman and barbarian precedents The growth of self-centered agriculture The take-off of the commerical revolution The uneven diffusion of commercialization Between crafts and industry The response of the agricultural society.

The Commercial Society

Author : Samuel Gregg
Publisher : Lexington Books
ISBN 13 : 073915320X
Total Pages : 195 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis The Commercial Society by : Samuel Gregg

Download or read book The Commercial Society written by Samuel Gregg and published by Lexington Books. This book was released on 2007-03-29 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once relatively confined to parts of Europe and North America, commercial societies are now found in many other cultures and continents. Yet despite the international spread and growth of commercial order, the moral, economic, and legal foundations of commercial society remain poorly understood, especially in those countries where it first took root. Guided by the thoughts of Alexis de Tocqueville, Samuel Gregg's The Commercial Society identifies and explores the key foundational elements that must exist within a society for commercial order to take root and flourish. Gregg studies the challenges that have consistently impeded and occasionally undermined commercial order, including the persistence of 'corporatist' values and political movements seeking to equalize social conditions. This book offers a historically-grounded analysis for modern audiences interested in philosophy or the history of economics.

Selling Sounds

Author : David Suisman
Publisher : Harvard University Press
ISBN 13 : 067403337X
Total Pages : 365 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis Selling Sounds by : David Suisman

Download or read book Selling Sounds written by David Suisman and published by Harvard University Press. This book was released on 2009-05-31 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Tin Pan Alley to grand opera, player-pianos to phonograph records, David Suisman’s Selling Sounds explores the rise of music as big business and the creation of a radically new musical culture. Around the turn of the twentieth century, music entrepreneurs laid the foundation for today’s vast industry, with new products, technologies, and commercial strategies to incorporate music into the daily rhythm of modern life. Popular songs filled the air with a new kind of musical pleasure, phonographs brought opera into the parlor, and celebrity performers like Enrico Caruso captivated the imagination of consumers from coast to coast. Selling Sounds uncovers the origins of the culture industry in music and chronicles how music ignited an auditory explosion that penetrated all aspects of society. It maps the growth of the music business across the social landscape—in homes, theaters, department stores, schools—and analyzes the effect of this development on everything from copyright law to the sensory environment. While music came to resemble other consumer goods, its distinct properties as sound ensured that its commercial growth and social impact would remain unique. Today, the music that surrounds us—from iPods to ring tones to Muzak—accompanies us everywhere from airports to grocery stores. The roots of this modern culture lie in the business of popular song, player-pianos, and phonographs of a century ago. Provocative, original, and lucidly written, Selling Sounds reveals the commercial architecture of America’s musical life.

The Commercial & Financial Chronicle ...

Author :
Publisher :
ISBN 13 :
Total Pages : 750 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Commercial & Financial Chronicle ... by :

Download or read book The Commercial & Financial Chronicle ... written by and published by . This book was released on 1903 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt:

I Booked It

Author : Judy Kain
Publisher : Keep It Real Acting
ISBN 13 : 9781938620133
Total Pages : 162 pages
Book Rating : 4.6/5 (21 download)

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Book Synopsis I Booked It by : Judy Kain

Download or read book I Booked It written by Judy Kain and published by Keep It Real Acting. This book was released on 2015-09-15 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the Secret to Booking a Commercial? This book will teach you all the techniques you need to Book It! Learn how to have a winning slate Master the art of the personality question Discover your unique choices in every spot Handle nerves, making that an asset, not a liability Nail the callback Tips on how to market yourself Know who you are in commercials and much, much more! Learn from the award-winning teacher, coach, and actress who has BOOKED over 375 commercials"

Life After the 30-Second Spot

Author : Joseph Jaffe
Publisher : John Wiley & Sons
ISBN 13 : 0471738697
Total Pages : 306 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Life After the 30-Second Spot by : Joseph Jaffe

Download or read book Life After the 30-Second Spot written by Joseph Jaffe and published by John Wiley & Sons. This book was released on 2005-06-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."

Proposed Code of Fair Competition for the Commercial Duplicating and Mailing Industry as Submitted on August 29, 1933

Author : United States. National Recovery Administration
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.3/5 (126 download)

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Book Synopsis Proposed Code of Fair Competition for the Commercial Duplicating and Mailing Industry as Submitted on August 29, 1933 by : United States. National Recovery Administration

Download or read book Proposed Code of Fair Competition for the Commercial Duplicating and Mailing Industry as Submitted on August 29, 1933 written by United States. National Recovery Administration and published by . This book was released on 1933 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Ultimate Commercial Book for Kids and Teens

Author : Chambers Stevens
Publisher : Sandcastle Publishing LLC
ISBN 13 : 9781883995133
Total Pages : 0 pages
Book Rating : 4.9/5 (951 download)

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Book Synopsis The Ultimate Commercial Book for Kids and Teens by : Chambers Stevens

Download or read book The Ultimate Commercial Book for Kids and Teens written by Chambers Stevens and published by Sandcastle Publishing LLC. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Commercial Book For Kids and Teens: The Young Actors? Commercial Study-guide! provides 6-18 year-olds with true-to-life comedic and dramatic commercials, all 100% tested by working young actors. It is packed with detailed descriptions of how to increase your presentation's impact, whether preparing for a class assignment or professional commercial audition. This includes training, preparation, and materials such as resumes, photos and classes. +150 original commercials are included for practice. Interviews with six Hollywood 101 insiders, all currently working industry experts provide tips on making your presentation stellar. Also includes Stevens? list of Presentation Do's and Dont?s, example agent query letter, a glossary of industry terms, and info. on where to get work permits. This book is meant to be read by the young performer who is searching to improve is presentation/commercial audition skills.

The Infomercial and DRTV Handbook

Author : Drew Cummings
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781453827390
Total Pages : 0 pages
Book Rating : 4.8/5 (273 download)

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Book Synopsis The Infomercial and DRTV Handbook by : Drew Cummings

Download or read book The Infomercial and DRTV Handbook written by Drew Cummings and published by Createspace Independent Publishing Platform. This book was released on 2010-09-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new version of the 1995 Best Selling book on Infomercials and DRTV. This handbook will answer your questions about planning, pricing, production, marketing, telemarketing, and fullfilment of direct response products and services. It is also a step-by-step guide to the exciting and lucrative world of direct response television. Written by one of the pioneers of direct response television who produced and created the first electronic retail television series with Dayton-Hudson (Target Stores), produced many successful short and long form direct response infomercials and spots, and was the former head of 20th Century Fox Direct Response. This book will give readers insight into the production, marketing, psychology, telemarketing and fullfilment of offering products and services using direct response marketing techniques. The products and players may change over the years but the basics and economics of direct response television have remained the same for over 40 years. This is a must read for anyone interested in direct response television marketing. Plus, this new edition also includes a section on identifying scams in the direct response television industry and how to avoid becoming a victim.