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The Importance Of Market Intelligence In Spanish Firms Exporting Activity
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Book Synopsis Handbook of Research on International Entrepreneurship Strategy by : Pervez N. Ghauri
Download or read book Handbook of Research on International Entrepreneurship Strategy written by Pervez N. Ghauri and published by Edward Elgar Publishing. This book was released on 2015-11-27 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: This impressive Handbook provides a dynamic perspective on the international entrepreneurial strategies of SMEs, including the role and experience of their founders, as well as the collaboration of these SMEs in networks with larger firms. The expert contributors from all over the world and the editors explore the origin and evolution of internationalizing SMEs, the changing history and the future outlook of this sector. They study the effects of different cultures on the origin and growth of entrepreneurship and SMEs. The Handbook also outlines the various types of Born Globals that emerge from different parts of the world. This book will prove essential reading for researchers and students of international business, entrepreneurship and SMEs. Founders of internationalizing SMEs will also learn about novel management practices, whilst educational institutions and governments will find invaluable insights on how to foster and support SMEs in their internationalization efforts.
Book Synopsis Learning from Exporting by : Robert Salomon
Download or read book Learning from Exporting written by Robert Salomon and published by Edward Elgar Publishing. This book was released on 2006-01-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Questioning whether firms actually learn from exporting experiences, this unique study will prove a fascinating read for academics, researchers, and government and economic policy makers with an interest in business and management, international business, and of course, exporting.
Book Synopsis Handbook of Research on European Business and Entrepreneurship by : Leo Paul Dana
Download or read book Handbook of Research on European Business and Entrepreneurship written by Leo Paul Dana and published by Edward Elgar Publishing. This book was released on 2008 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an important contribution to the field of international entrepreneurship. . . it provides a comprehensive account of internationalization strategies adopted by SMEs in a wide range of European countries, and by drawing on a number of empirical studies, it enriches the theory of SME internationalization with a new theoretical framework that can be useful for understanding the complexity of SME internationalization processes in Europe. Julia Korosteleva, Thunderbird International Business Review From Andorra to Wales with stops in more than 35 other European countries along the way, this comprehensive collection of articles is required reading for scholars interested in international entrepreneurship. It provides information on how entrepreneurs and their firms go international from virtually every country in Europe. This unique volume permits researchers to compare how the process of entrepreneurial internationalization is affected by differences in culture, location, technology, and other influences within Europe. Furthermore, the various authors consider a range of theoretically important issues, such as cooperation and trust, venture capital, research and development, learning, networks, and government policy. This book serves as an essential departure point from which scholars can embark on their study of international entrepreneurship in Europe. Benjamin M. Oviatt, Georgia State University, US This is a timely and interesting book that brings together some of the most insightful contributions on the internationalization of new ventures, with an emphasis on the European experiences. Assembling some of the best scholars, the book offers a distinctively European perspective one that deserves recognition, analysis, and discussion. I applaud the editors for doing such a masterful job in bringing a great group of researchers and ideas together. I highly recommend this book for any serious researcher and scholar. Shaker A. Zahra, University of Minnesota, US This remarkable book provides valuable contributions on how the process of SMEs internationalization is operating in 37 different European countries. Researchers in international entrepreneurship will find new materials for theorization. Numerous facets of international business are carefully documented by a great many well-known scholars. Also, given the variety of situations typical of the European small business sector, the book may prove to be helpful to small-scale entrepreneurs wishing to take steps towards internationalization. Overall, this coordinate work makes you realize why Europe is so fascinating. Jean-Jacques Obrecht, University Robert Schuman, Strasbourg, France This unique comparative study of the internationalization of small firms is a milestone in international business research. It compares the internationalization strategies of fast-growing firms across nearly forty different European countries. It shows that the growth trajectories of firms reflect the investing country s geographical location, natural resource endowments, legal and financial institutions and local culture. There are many important new insights to be gained from a careful study of this important new research resource. Mark Casson, University of Reading, UK This unique Handbook illustrates how entrepreneurs across Europe tackle internationalization. This timely and important book identifies patterns and builds a theory of international entrepreneurship in Europe. The contributors discuss the performances of SMEs on the road to internationalization. Each chapter emphasizes how the process of internationalization of SMEs operates, the challenges and opportunities that arise due to each country s specific political and economic situation, and their subsequent internationalization performance. These processes, challenges and performances can be understood through theories of international business and entrepreneurship. Although at times these theories cannot fully
Book Synopsis Research Handbook on Innovation in International Business by : Dikova, Desislava
Download or read book Research Handbook on Innovation in International Business written by Dikova, Desislava and published by Edward Elgar Publishing. This book was released on 2022-06-10 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expansive and engaging, the Research Handbook on Innovation in International Business takes a deep dive into technological, organisational, firm, and industry-level innovation. Contributions from leading experts in international business cover large multinational firms to SMEs and emerging markets, providing industry-specific insights into innovative solutions from across the globe.
Book Synopsis Agglomeration and Firm Performance by : Fiorenza Belussi
Download or read book Agglomeration and Firm Performance written by Fiorenza Belussi and published by Springer. This book was released on 2018-08-10 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume studies and explains the effect of agglomeration on a firm’s innovation and performance. It presents new cases as well as new topics within the agglomeration phenomenon, exploring also their role under the Great Recession. Beyond the analysis of regions or clusters, this volume focuses on firms within agglomerations and captures this phenomenon from different perspectives, contexts and diverse literatures. Specifically, it looks at the question under what circumstances exert generate benefits on firms’ performance, and how those gains are generated and distributed, usually asymmetrically, across agglomerated firms. In this context, the book addresses topics such as networks, collocation, labor mobility, firm’s strategies, innovation, competitiveness and collective actions across a diverse set of literatures, including economic geography, business economics, management, social networks, industrial districts, international business, sociology or industry dynamics.
Book Synopsis Strategy and Performance by : A. Ghobadian
Download or read book Strategy and Performance written by A. Ghobadian and published by Springer. This book was released on 2003-12-11 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.
Book Synopsis Contemporary Euromarketing by : Jorma Larimo
Download or read book Contemporary Euromarketing written by Jorma Larimo and published by Routledge. This book was released on 2018-10-24 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how European firms operate in the global marketplace Contemporary Euromarketing examines the strategies of small and medium-sized firms that sell their products and services in international markets, with a special focus on international new ventures (INV) and born globals (BG). Academics and researchers working in Finland, Spain, Denmark, Italy, France, Portugal, and the Czech Republic analyze both outward and inward types of operations, foreign sourcing, and foreign partner selection. The book also addresses international counterfeiting and the impact of culture on advertising related issues. Contemporary Euromarketing includes results of surveys and interviews with more than 1,000 European companies and case studies of software firms, export circles, and print media to present analytical insights on the internal and external aspect of marketing in the European Union. This unique book examines the vital issues facing European markets and marketing systems in dealing with global economics, including inter- and intra-trade activities, export behavior, marketing strategies and practices, marketing implications of strategic alliances, public sector marketing, comparative marketing systems, buyer-seller interactions, and business customs and practices among European countries. Topics examined in Contemporary Euromarketing include: a conceptual growth model with typical starting points, pathways, and outcomes of international growth whether partner commitment to export cooperation leads to a higher degree of success differences in international development of INVs and how/why differences are manifested the relationship between export intensity and different types of performance by structural equation modeling (SEM) analysis description of the stages of the internationalization process and its link to performance international sourcing as an entrepreneurial act the relationship between partner selection and international joint venture (IJV) performance differences and similarities between magazine advertisements in France and the Czech Republic the effects of provocative advertising imagery on consumers’ attitudes toward product factors that attract international counterfeiting to the European Union and much more! Contemporary Euromarketing is an essential resource for practitioners, academics, and policymakers involved in the European Union’s growing role in the global marketplace.
Book Synopsis Entrepreneurship, Regional Development and Culture by : Marta Peris-Ortiz
Download or read book Entrepreneurship, Regional Development and Culture written by Marta Peris-Ortiz and published by Springer. This book was released on 2015-02-16 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book is to analyze the relationships among entrepreneurship, regional development and culture in the current economy. Using an institutional approach, it examines the main theoretical issues and practices and their effect on different dimensions of society and the economy. Business creation is considered a key element of economic growth, innovation and employment. In recent years, entrepreneurial scholars have studied the factors that affect entrepreneurship and drive economic growth. In doing so, these scholars have aimed to understand what promotes entrepreneurial activity and also how to improve the development of regions or countries to increase wealth in society. The institutional approach can be applied to the entrepreneurship field to understand the phenomenon of entrepreneurship. This view considers the role of environment in the decision to create a company, which is critical to entrepreneurship, innovation and economic growth. Environment relates to legal aspects, public policy and support services (formal institutions) but is especially important in terms of sociocultural context (informal institutions). The creation of new ventures is greatly influenced by culture. Furthermore, it is important to highlight the influence of entrepreneurship on regional development, specifically through job creation, stimulation of economic growth and innovation. Thus, entrepreneurship, regional development and culture are fundamental for understanding economic growth and development as well as other phenomena such as technology transfer or women’s entrepreneurship. Featuring contributions and cases studies from various countries and sectors, this volume provides an essential reference for scholars, academics, and researchers in entrepreneurship, business management, innovation and economics.
Book Synopsis New Challenges to International Marketing by : Tamer Cavusgil
Download or read book New Challenges to International Marketing written by Tamer Cavusgil and published by Emerald Group Publishing. This book was released on 2009-02-20 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
Book Synopsis ICGR 2021 4th International Conference on Gender Research by : Prof Elisabeth T. Pereira
Download or read book ICGR 2021 4th International Conference on Gender Research written by Prof Elisabeth T. Pereira and published by Academic Conferences Inter Ltd. This book was released on 2021-06-21 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Conference Proceedings of 4th International Conference on Gender Research
Book Synopsis International Economic Integration: General issues by : Miroslav Jovanovic
Download or read book International Economic Integration: General issues written by Miroslav Jovanovic and published by Taylor & Francis. This book was released on 1998 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Innovation and Export by : Manon Enjolras
Download or read book Innovation and Export written by Manon Enjolras and published by John Wiley & Sons. This book was released on 2021-11-30 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.
Book Synopsis Individuals in B2B Marketing by : Maria Ivanova-Gongne
Download or read book Individuals in B2B Marketing written by Maria Ivanova-Gongne and published by Taylor & Francis. This book was released on 2024-06-21 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are responsible for making decisions, negotiating, networking, branding, and all other of the firm’s vital processes. Especially in small and medium-sized enterprises (SMEs), the role of individuals is important, as those in charge of the SMEs are often the face and the mind of a company. However, the role of the individual in B2B marketing literature has often been overlooked. This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment. This book will provide practical implications on the topics in focus, which will bring the role and importance of individuals to the fore in the understanding of how B2B marketing works. It introduces readers to the role of embedded individual managers in developing and changing business systems and networks and consists of three core sections: cognition (individual sensemaking within a business environment), action (decision-making in business networks), and finally, contextualization (interrelation between micro- and macro-levels). Each section is supported with case studies to exemplify the research ideas presented. Individuals in B2B Marketing offers a comprehensive investigation into this much overlooked topic and will be a valuable resource for marketing, entrepreneurship, and international business scholars and graduate students in particular.
Book Synopsis Advances in Global Marketing by : Leonidas C. Leonidou
Download or read book Advances in Global Marketing written by Leonidas C. Leonidou and published by Springer. This book was released on 2017-10-20 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance. With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research. It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business.
Book Synopsis The Business Year: Spain 2021/22 by :
Download or read book The Business Year: Spain 2021/22 written by and published by The Business Year. This book was released on with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this edition, which features interviews with top business leaders from across the economy, as well as news and analysis, we cover: green economy, energy, finance, industry, agriculture, ICT, transport and logistics, construction, real estate, health, education, and tourism.
Book Synopsis Handbook of Research on Global Business Opportunities by : Christiansen, Bryan
Download or read book Handbook of Research on Global Business Opportunities written by Christiansen, Bryan and published by IGI Global. This book was released on 2014-10-31 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern globalized economy, it is important for businesses of all sizes to take advantage of the opportunity to enter diverse markets around the world. Through an international presence, organizations can remain competitive. The Handbook of Research on Global Business Opportunities combines comprehensive viewpoints and research on various business enterprises from around the world in companies of all sizes and models, discussing different aspects and concerns in the global business environment such as corruption, taxation, supply chain management, and economic impacts. This handbook is an essential reference source for business executives from both large and small firms, business scholars, researchers, academics, students, and professionals.
Book Synopsis International Marketing by : Andrew McAuley
Download or read book International Marketing written by Andrew McAuley and published by John Wiley & Sons. This book was released on 2001-06-08 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). He includes numerous examples throughout the text that describe the experiences of both SMEs and MNCs. Examples and case studies are provided that illustrate situations faced by marketers in the international marketplace e.g. market entry decisions, international expansion decisions, the use of strategic alliances, dealing with distributors, and issues raised in cross cultural negotiations.
