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The Impact Of Visual Merchandising Of Cotton On Product And Store On Consumers Impulse Buying Behavior
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Book Synopsis THE IMPACT OF VISUAL MERCHANDISING OF COTTON ON PRODUCT AND STORE ON CONSUMER'S IMPULSE BUYING BEHAVIOR by : MUHAMMAD MUAKHKHIR PUTRA (TP025341)
Download or read book THE IMPACT OF VISUAL MERCHANDISING OF COTTON ON PRODUCT AND STORE ON CONSUMER'S IMPULSE BUYING BEHAVIOR written by MUHAMMAD MUAKHKHIR PUTRA (TP025341) and published by . This book was released on 2013 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Visual Merchandising, Sales Promotion, and Credit Card Usage Influence Impulse Buying Behavior by : Diah Octaviany Nur Sabrina and Suresh Kumar
Download or read book Visual Merchandising, Sales Promotion, and Credit Card Usage Influence Impulse Buying Behavior written by Diah Octaviany Nur Sabrina and Suresh Kumar and published by Rasibook. This book was released on 2020-03-11 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph sees that visual merchandising, sales promotion, and credit card usage as key factors to increase the impulse buying of customers. One of the famous brand of batik, Batik Trusmi IBR, has been chosen as the object of research to examine customers experience during their shopping there. Every retailer tries to win the competition by keeping its sales revenue increase. Retailers have done several kinds of strategies, including creating impulse buying behavior. Using Batik Trusmi IBR Cirebon as the object of the research, this research analyzed the impact of visual merchandising factors, sales promotion, and credit card usage toward impulse buying behavior.
Book Synopsis Visual Merchandising and Consumer Demography by : Dr. Neha Mehta
Download or read book Visual Merchandising and Consumer Demography written by Dr. Neha Mehta and published by . This book was released on 2019 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study, to begin with, throws some light on Indian retail scenario, concept of visual merchandising and impulse buying and then attempts to explore the relationship between the factors of visual merchandising and consumers' demographics so as to analyze the impact of visual merchandising on consumers' impulse buying behavior. Indian retail is one of the fastest growing markets in the world. Modern and online retail business is growing tremendously with growing lifestyle of Indians. There are increased number of international brands entering the country and national brands penetrating the market. Consumers are becoming savvy in terms of their purchase decision. There is a trend that consumers see the product in physical channel compare price online and buy through channel which offers same product at lesser price. Omni channel makes it more difficult for retailers especially in physical channels to hold customers in their stores and lead them to buy. Hence, this study was conducted to find out relationship between factors of visual merchandising and consumer demography. Variables of visual merchandising under study were window display, in-store form/mannequin display, floor display, promotional signage. From the analysis it is found that there is weak relation of attractive window display with different age groups, gender, and income. Other than window display, the impact of visual merchandising on consumer behavior is almost irrelevant with respect to gender, age, education, monthly income, and education of consumers and, therefore retailers should, in general, create very impressive visual displays for all types of footfalls in the store. If a marketer tries to enhance the display of their stores, making the stores more creatively attractive, it will impact consumers to get into stores, remain there for some time and influence their impulse buying behavior to make them buy from the stores.
Book Synopsis MEASUREMENT OF EFFECTS OF VISUAL MERCHANDISING ON CONSUMER IMPULSE BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO APPARELS IN PUNJAB by : Dr. Komaldeep Kaur Randhawa
Download or read book MEASUREMENT OF EFFECTS OF VISUAL MERCHANDISING ON CONSUMER IMPULSE BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO APPARELS IN PUNJAB written by Dr. Komaldeep Kaur Randhawa and published by Shashwat Publication. This book was released on 2023-01-30 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual merchandizing is a vital tool to draw the customers, towards the displayed merchandise and also enhances the shopping experience for customers by conveying the exact message about the merchandize and also presenting it in an exceptional manner with efficient creative quotient. Therefore ardor for design and creativity are crucial to be a good visual merchandiser.This book is an effort to shed light on the effects of visual merchandising on consumer impulse buying behaviour with specific reference to apparel’s in Punjab.
Book Synopsis The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer by : Dr. Neha Mehta
Download or read book The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer written by Dr. Neha Mehta and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apparel industry in India is booming and there is fierce competition among various players in apparel segment in terms of lifestyle format. The study is aimed to find out impact of various dimensions of visual merchandising on impulse buying behavior of the customers visiting “Central Malls”. Four dimensions of visual merchandising viz. window display, in-store form/mannequin display, floor merchandising and promotional signage are studied and its impact on impulse buying behavior is found out. The results reveal that certain dimensions of visual merchandising do affect impulse purchase. Hence, visual merchandising is important for strategic marketing decisions to increase the sales of the stores. The full paper is uploaded for the ready reference of the researchers. The copyright of the paper rests with the publishers who have made full paper available on the internet. For the commercial use of this paper permission from the publisher is needed.
Book Synopsis Visual Merchandising by : Louisa Iarocci
Download or read book Visual Merchandising written by Louisa Iarocci and published by Routledge. This book was released on 2017-07-05 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It seeks to challenge that scholarly ambivalence that often celebrates the spectacle but denies the agenda of consumerism. The volume considers strategies in the imaging of selling from the mid nineteenth century to the present, in terms of the visual interaction that occurs between the commodity and the consumer and between body and space. Under the categories of Promotion, Product and Place, contributors to the volume examine the strategies in the presentation of retail goods and environments that range from print advertising to product design to store display and architecture. Visual Merchandising: The Image of Selling is located directly at the nexus of business practice and cultural myth, where the spectator never loses sight of their status as buyer and the object of desire is always still a commodity.
Book Synopsis Impact of Visual Merchandising on Consumer Behavior by : Dr. Neha Mehta
Download or read book Impact of Visual Merchandising on Consumer Behavior written by Dr. Neha Mehta and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In retail industry furniture and furnishing category has become more competitive. There are many players entering into organized format of retail in this category. Therefore, it becomes important for retailers to differentiate themselves from each other. As the products are similar, one of the area in which they can differentiate themselves is store presentation in terms of visual merchandising. To study which dimensions have an impact on purchase behavior of consumers, this study is undertaken. By analyzing the impact of various dimensions of merchandising display such as window display, store front, merchandise presentation, store layout and organization, creative style and trend co-ordination, signages/graphics and store environment, it is found that window display, store front, store layout and organization (shelf display) and creative style and trend co-ordination have impact on purchase behavior of consumers.
Book Synopsis Impact of Visual Merchandising on Consumer Perception of Electronics Products and Usage of Technology by : Dr. Neha Mehta
Download or read book Impact of Visual Merchandising on Consumer Perception of Electronics Products and Usage of Technology written by Dr. Neha Mehta and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indian retail market is going through a turbulent time with the growth of online retail which has reduced the footfalls in the physical outlets/stores. Sales of electronics goods - specifically mobile phones, tablets, laptops, etc., are increasing online and giving fierce competition to brick and mortar retail stores. In such a scenario visual merchandising combined with sales promotion schemes may become one of the important tools to attract consumers into these stores. In India, the effective utilization of visual merchandising as tools for promoting electronics goods' sale has been not so effective. Most of the retailers do not focus on advanced product display techniques. This research is focused on finding the impact of visual merchandising on consumer buying behavior for electronics goods. It also suggests utilization of technology to enhance the effectiveness of visual display. Eight independent variables namely window display, store front, shelf display, wall mount display, counter top display, electronic center rack, signages/graphics and store atmosphere, have been studied to trace their impact on the dependent variable viz. the consumer perception regarding the store image for visual merchandising. From the analysis it was found that customers have unique and different perception for visual merchandising of different stores. Atmospherics of one outlet and shelf display of another outlet have strong perception or image, rest variables do not have strong positioning in customers' mind regarding visual merchandising. Retailers, therefore, must use better visual display techniques to lure customers into their stores. The application of usual tools of visual merchandising needs to be enhanced along with the usage of latest technology such as interactive screens and digital LED/LCD screens which not only display store's products but also highlight the product features to give better customer experience and ease to understand the technical aspects of the products resulting in greater number of footfalls and enhanced sales of the stores.
Book Synopsis Visual Merchandising by : Karin Zaghi
Download or read book Visual Merchandising written by Karin Zaghi and published by EGEA spa. This book was released on 2019-02-20T00:00:00+01:00 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why a book on Visual Merchandising? Because Visual Merchandising gives substance to something that has to change its very essence: the store. The rise of new communication artifacts in today’s multichannel context means that the store needs to transform its role and its methods for interacting with both customers and producers. The store has to offer value through proactive interaction with its customers. If value in the store visit lies in living an experience, regardless of making a purchase, Visual Merchandising lays the groundwork for that experience. This book is for people who deal with communication – for the store and in the store – distributors, agencies, and university students in Master’s programs, along with all those interested in Marketing, Communication, or Retailing.
Book Synopsis Visual Merchandising and Consumer Buying Behavior by : Dr. Neha Mehta
Download or read book Visual Merchandising and Consumer Buying Behavior written by Dr. Neha Mehta and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying behavior of customers for different product categories varies because of different factors. This research was intended to find impact of visual merchandising on consumer buying behavior for two different product categories. The two product categories for study were apparel and furniture. Dimensions of visual merchandising taken for study of this topic were window display, store front, mannequin display, floor merchandising, merchandise display, store layout and organization, creative style and trend co-ordination, signage/graphics, store atmosphere. It is found that few dimensions of visual merchandising do affect buying behavior. Window display affects buying behavior for both product categories. Mannequin display is important visual merchandising dimension is found to impact customer's apparel buying behavior. While, store front, shelf display (in merchandise display) and creative combination of colour (in creative style and trend co-ordination) giving new design ideas for home impacts customer's buying behavior for furniture category. Note: The full paper is uploaded with the permission of the publisher GBATA. The copyright of the paper rests with the publishers who have made the paper available on the internet. For the commercial use of paper permission from publisher is needed.
Book Synopsis The Role of Visual Merchandising in Apparel Purchase Decision by : M.Krishna kumar
Download or read book The Role of Visual Merchandising in Apparel Purchase Decision written by M.Krishna kumar and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: As retail business is moving towards new phases, the emphasis is slowly changing from the product to the space -- the store -- where all the things happen. The shopping ambience becomes so important now, with retailers being interested in giving their stores a contemporary and consumer friendly design. Consumer behavior, which was earlier termed as 'overt behavior', is a continuous consumption process related to pre-purchase, purchase and post-purchase issues. A store has to display the product in a way that it attracts the customer. Visual merchandising is an art of displaying the things in an attractive way so that it could attract the attention of the customer and persuade them to buy the product. An effective visual merchandising will play a significant role in the consumers' purchase decision. This paper investigates the attitude of consumers towards visual merchandising in apparel purchase decision.
Book Synopsis Visual Merchandising by : Dr. Neha Mehta
Download or read book Visual Merchandising written by Dr. Neha Mehta and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail industry in India is booming and there is fierce competition. The country indeed has become the cynosure of FDI in retail sector and policies are heading towards more liberalization to attract foreign investment. There are various players in apparel segment in terms of lifestyle format. The study is aimed to find out impact of visual merchandising on the buying behavior of the customers visiting “Central Malls”. Four dimensions of visual merchandising viz. window display, in-store form/mannequin display, floor merchandising and promotional signage are studied and results reveal as to why visual merchandising is important for strategic marketing decisions to increase the sales of the stores. The study also reveals the dimensions of visual merchandising that are important and increase impulse buying of the consumers visiting the stores.
Book Synopsis Impact of Visual Merchandising, Premium Pricing and Ethnocentrism Marketing Strategies Towards Consumer Behavior in Different Industries by : Iresha Madushani
Download or read book Impact of Visual Merchandising, Premium Pricing and Ethnocentrism Marketing Strategies Towards Consumer Behavior in Different Industries written by Iresha Madushani and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many factors affecting to the purchasing behavior of the customers. I n the modern world most of the consumers paying attention on the strategies of seller. As a result, the purpose of this prospective conceptual study is to identify past scholar's findings on how Visual Merchandising (VM), Price Premium (PP), and Ethnocentrism are used as marketing strategies in various industries. Mainly focusing on the apparel industry on visual merchandising and premium pricing for B2B selling and luxury brands. And ethnocentrism how influencing for marketing. The focus of this research is on the Sri Lankan context. Furthermore, the report will analyze certain global context. There are three sections to this study. The first part about visual merchandising, second part for premium pricing and third part for ethnocentrism.
Book Synopsis Consumers' Shopping Value and Their Responses to Visual Merchandise Displays in an In-store Retail Setting by : Sarah E. Fister
Download or read book Consumers' Shopping Value and Their Responses to Visual Merchandise Displays in an In-store Retail Setting written by Sarah E. Fister and published by . This book was released on 2009 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purposes of this study were to investigate consumers' responses (aesthetic response, approach response, and perceived risk) to two types of visual merchandise displays (full size mannequin and flat hanging display) in an in-store retail setting. An interest for this study arises from retailers' constant effort to differentiate themselves from other retailers and increase retention through in-store entertainment or "shopper-tainment". Kotler (1973/74, p.50) defined atmospherics as "the conscious designing of space to create specific effects in buyers to enhance purchase likelihood". An aspect of effective atmospherics is known as visual merchandising --"how merchandise is visually communicated to the customer" by the retailer (Kerfoot et al., 2003, p. 143). Many retailers have specific visual merchandisers who strive to create the most attractive and beneficial type of window and in-store displays to attract customers and give information about products. In-store displays also provide customers with a mental image of how merchandise can be used or combined. A model, based on the S-O-R model (introduced by Mehrabian and Russell in 1974), was proposed that a stimulus, in this case display type (flat hanging display, full size mannequin) can influence a behavioral response in a consumer, in this case approach response and perceived risk, which is mediated by that consumer's affective or cognitive response, which in this is case is aesthetic response. An additional component added to the traditional S-O-R model was shopping value as a moderator. Shopping value refers to a customer's orientation or goal while shopping, measured by hedonic score. To test the proposed model, a convenience sample of 76 males and 76 females was employed. The independent variable for this study was display type (full size mannequin or flat hanging display) for each gender, which was performed twice due to stimulus sampling procedure. The moderator was shopping value; the dependent variables were aesthetic response, approach response and perceived risk. Cronbach's alpha was used to test internal consistency of each measure. An ANOVA was used to compare participants' responses between the two experimental days; i.e., test to see if the styles of clothing in the displays affected the responses. A MANOVA analysis was used to examine relationships between the independent variable (display type) and dependent variables (aesthetic response, approach response and perceived risk). A second MANOVA was run to test the moderating relationship of shopping value (hedonic) on dependent variables (aesthetic response, approach response, perceived risk) caused by display type. Pearson's Correlation was utilized to examine the correlation relationships between the dependent variables (aesthetic response, approach response and perceived risk). A post hoc ANOVA analysis was run between gender and shopping value to examine gender differences in hedonic shopping value scores. Lastly, an exploratory analysis was conducted to provide the reader with ideas for future research in identifying specific demographic characteristics and their relationship to consumers' utilitarian shopping value. The results of this study support the significance of visual merchandising in a retail environment. The results demonstrate that all individuals (regardless of their gender or shopping value) had a higher aesthetic response (which led to an increased approach response and decreased perceived risk) to the clothing displayed in a full size mannequin display than to the flat hanging display. Unexpectedly, male respondents had a preference for the full size mannequin as did female respondents. Expectedly, females had a higher score for hedonic shopping value than males did in this study. Hedonic shopping value did not play a role as a moderator, whereas all respondents had a higher aesthetic response leading to an increased approach response and decreased perceived risk associated with the full size mannequin. This study offers further support for the S-O-R model introduced by Mehrabian and Russell (1974). The results of this study support the significance of visual merchandising by in a retail environment. This study suggests that a customer's mental imagery processing through viewing a retailers visual display can raise aesthetic response and therefore encourage approach response and reduce perceived risk associated with the products displayed. This study suggests that all consumers (regardless of gender or shopping value) prefer exciting, realistic and aesthetically pleasing visual displays, but require a full size mannequin display to raise their aesthetic response, approach response and reduce perceived risk associated with the items displayed. The limitations of this study include the use of convenience sampling which means the results of this study cannot be generalized beyond the product category (college licensed merchandise) and sample.
Book Synopsis Visual Merchandising and Purchasing Behavior for High Involvement Products by : Dr. Neha Mehta
Download or read book Visual Merchandising and Purchasing Behavior for High Involvement Products written by Dr. Neha Mehta and published by . This book was released on 2015 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronics, a high involvement product (HIP), consists of 8 per cent in organized retail industry in India. This category is growing at a rapid pace with many players entering into organized format of retail in this category. Recently many players have also entered into online marketing of their products. Hence, competition in this category is increasing rapidly. This product category is such that other than technological differentiation there can be little means to differentiate them from competitors. In addition, customers think many factors before purchasing these products like price, brand, etc. This study was undertaken to find out whether visual product display and other display criteria affect the purchase behavior of customers of electronic product category, as it is a high involvement products (HIP). The dimensions of visual display that were taken for study of this topic were window display, store front, merchandise presentation, store layout and organization, shelf display, floor merchandise, wall mount display, experience, signages/graphics and store environment and it is found that window display and store front have impact on purchase behavior of consumers.
Book Synopsis Exploring the Effects of Scarcity, Impulse Buying, and Product Returning Behavior in the Fast Fashion Environment Among Female Fashion Conscious Consumers by : Sasikarn Chatvijit
Download or read book Exploring the Effects of Scarcity, Impulse Buying, and Product Returning Behavior in the Fast Fashion Environment Among Female Fashion Conscious Consumers written by Sasikarn Chatvijit and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis examines the relationship between consumer purchasing and fast fashion retail production and marketing. While other fashion retailers struggle with lost profits from overstock and inflexibility of supply chains to follow quick trend changes, fast fashion retailers have turned these obstacles to their advantage. The success of flexible supply chain management strategies results in a quicker response to new fashion trends. Instead of delaying their purchase to take advantage of sale prices, consumers feel compelled to immediately purchase apparel products from fast fashion retailers because the availability of current designs are limited. Not only are the products available for a short amount of time due to frequent introduction of new designs, but also are scarce because of small batches of production and replenishment. Limited product availability has become a unique characteristic of the fast fashion retail environment. While several studies have examined the success of the fast fashion environment, these previous studies have focused on the benefits of fast fashion from the retailers' perspective. The purpose of the current research was to investigate the relationship that may exist among fashion consciousness, attitude, perception of product scarcity, impulse buying behavior, post-purchase emotional response, and product return behavior within the context of the fast fashion environment.
Book Synopsis Consumer Behavior and Fashion Marketing by : Sidney Packard
Download or read book Consumer Behavior and Fashion Marketing written by Sidney Packard and published by WCB/McGraw-Hill. This book was released on 1979 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
