Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

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Publisher : Springer
ISBN 13 : 3319169432
Total Pages : 509 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference by : Naresh K. Malhotra

Download or read book Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference written by Naresh K. Malhotra and published by Springer. This book was released on 2015-05-05 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

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Author :
Publisher : Springer
ISBN 13 : 3319169734
Total Pages : 511 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference by : Jay D. Lindquist

Download or read book Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference written by Jay D. Lindquist and published by Springer. This book was released on 2015-05-18 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Economic Change and Consumer Shopping Behavior

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Author :
Publisher : Greenwood
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Economic Change and Consumer Shopping Behavior by : A. Ben Oumlil

Download or read book Economic Change and Consumer Shopping Behavior written by A. Ben Oumlil and published by Greenwood. This book was released on 1983 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dissertation Abstracts International

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Publisher :
ISBN 13 :
Total Pages : 546 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Dissertation Abstracts International by :

Download or read book Dissertation Abstracts International written by and published by . This book was released on 2009-06 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

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Author :
Publisher : Springer
ISBN 13 : 331917052X
Total Pages : 562 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference by : Jon M. Hawes

Download or read book Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference written by Jon M. Hawes and published by Springer. This book was released on 2015-05-18 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Genes, Climate, and Consumption Culture

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Publisher : Emerald Group Publishing
ISBN 13 : 1787434125
Total Pages : 267 pages
Book Rating : 4.7/5 (874 download)

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Book Synopsis Genes, Climate, and Consumption Culture by : Jagdish N. Sheth

Download or read book Genes, Climate, and Consumption Culture written by Jagdish N. Sheth and published by Emerald Group Publishing. This book was released on 2017-08-31 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from decades of research, Genes,Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption.

The Effects of Economic and Social-cultural Factors on Retail Modernization

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Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Effects of Economic and Social-cultural Factors on Retail Modernization by : Hayiel Hino

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Handbook of Research on Consumerism and Buying Behavior in Developing Nations

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Publisher : IGI Global
ISBN 13 : 1522502831
Total Pages : 594 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Consumerism and Buying Behavior in Developing Nations by : Gbadamosi, Ayantunji

Download or read book Handbook of Research on Consumerism and Buying Behavior in Developing Nations written by Gbadamosi, Ayantunji and published by IGI Global. This book was released on 2016-05-31 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

World Energy Outlook 2017

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Publisher :
ISBN 13 : 9789264282056
Total Pages : 0 pages
Book Rating : 4.2/5 (82 download)

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Book Synopsis World Energy Outlook 2017 by : Agence internationale de l'énergie

Download or read book World Energy Outlook 2017 written by Agence internationale de l'énergie and published by . This book was released on 2018-01-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global energy scene is in a state of flux. Large-scale shifts include: the rapid deployment and steep declines in the costs of major renewable energy technologies; the growing importance of electricity in energy use across the globe; profound changes in China's economy and energy policy, moving consumption away from coal; and the continued surge in shale gas and tight oil production in the United States. These changes provide the backdrop for the World Energy Outlook-2017, which includes a full update of energy demand and supply projections to 2040 based on different scenarios. The projections are accompanied by detailed analyses of their impact on energy industries and investment, as well as implications for energy security and the environment. The report this year includes a focus on China, which examines how China's choices could reshape the global outlook for all fuels and technologies. A second focus, on natural gas, explores how the rise of shale gas and LNG are changing the global gas market as well as the opportunities and risks for gas in the transition to a cleaner energy system. Finally, the WEO-2017 introduces a major new scenario - the Sustainable Development Scenario - that outlines an integrated approach to achieving internationally agreed objectives on climate change, air quality and universal access to modern energy.

Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

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Publisher : Springer Nature
ISBN 13 : 9464630361
Total Pages : 1906 pages
Book Rating : 4.4/5 (646 download)

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Book Synopsis Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) by : Yushi Jiang

Download or read book Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) written by Yushi Jiang and published by Springer Nature. This book was released on 2023-05-11 with total page 1906 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. With the support of universities and the research of AEIC Academic Exchange Center, The 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) will be held in Dali from June 24th to 26th. Compared with previous conferences, it will discuss more in-depth economic independent innovation, open cooperation and innovative business culture under the background of the new development stage, new situation and new journey era. There will be a broad exchange environment. Well-known experts, scholars or entrepreneurs in the field will be invited to make keynote reports. Contributing authors are also very welcome to actively participate in the conference and build an academic exchange ceremony.

Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era

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Publisher : IGI Global
ISBN 13 : 1668441705
Total Pages : 484 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era by : Keikhosrokiani, Pantea

Download or read book Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2022-06-24 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.

A STUDY ON THE IMPACT OF BRANDING ON CONSUMER BUYING BEHAVIOUR WITH REFERENCE TO SELECT RETAIL OUTLETS IN HYDERABAD

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Publisher : Archers & Elevators Publishing House
ISBN 13 : 9390996651
Total Pages : 154 pages
Book Rating : 4.3/5 (99 download)

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Book Synopsis A STUDY ON THE IMPACT OF BRANDING ON CONSUMER BUYING BEHAVIOUR WITH REFERENCE TO SELECT RETAIL OUTLETS IN HYDERABAD by : P.LALITHA PRAVEENA

Download or read book A STUDY ON THE IMPACT OF BRANDING ON CONSUMER BUYING BEHAVIOUR WITH REFERENCE TO SELECT RETAIL OUTLETS IN HYDERABAD written by P.LALITHA PRAVEENA and published by Archers & Elevators Publishing House. This book was released on with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

An Inquiry Into the Nature and Causes of the Wealth of Nations

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Publisher :
ISBN 13 :
Total Pages : 522 pages
Book Rating : 4.:/5 (8 download)

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Book Synopsis An Inquiry Into the Nature and Causes of the Wealth of Nations by : Adam Smith

Download or read book An Inquiry Into the Nature and Causes of the Wealth of Nations written by Adam Smith and published by . This book was released on 1822 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on Contemporary Consumerism

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Publisher : IGI Global
ISBN 13 : 1522582711
Total Pages : 383 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Contemporary Consumerism by : Kaufmann, Hans Ruediger

Download or read book Handbook of Research on Contemporary Consumerism written by Kaufmann, Hans Ruediger and published by IGI Global. This book was released on 2019-09-20 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.

Senior Citizens’ Perceptions on E-banking Services

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Publisher : Exceller Books
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4./5 ( download)

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Book Synopsis Senior Citizens’ Perceptions on E-banking Services by : Dr. Lakshman K.

Download or read book Senior Citizens’ Perceptions on E-banking Services written by Dr. Lakshman K. and published by Exceller Books. This book was released on with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Senior Citizens' Perceptions On E-Banking Services presents the evolution of banking, the influence of information and communication technologies on banking and its products, and the quintessential role played by computer science in fulfilling banks' marketing objective of servicing senior customers at a lower cost, reaping more profits. It also highlights the use of advanced statistics and computer science to measure, mitigate and manage various risks associated with banks' business with its customers and other banks. In addition, the book reveals the growing influence of customer relationship management and data mining in tackling various marketing-related problems and fraud detection problems in the banking industry. Over recent years there has been a lack of a comprehensive and accessible textbook that deals with the broad spectrum of banking issues. This book will be insightful for students, academicians, and banking professionals.

Treasury Papers

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Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.M/5 ( download)

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Book Synopsis Treasury Papers by :

Download or read book Treasury Papers written by and published by . This book was released on 1976-07 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Driving Transformative Change in E-Business Through Applied Intelligence and Emerging Technologies

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Publisher : IGI Global
ISBN 13 : 1668452375
Total Pages : 328 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Driving Transformative Change in E-Business Through Applied Intelligence and Emerging Technologies by : Taherdoost, Hamed

Download or read book Driving Transformative Change in E-Business Through Applied Intelligence and Emerging Technologies written by Taherdoost, Hamed and published by IGI Global. This book was released on 2022-06-30 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investments in technologies such as the cloud, the internet of things (IoT), and robotic process automation are part of a strategy that helps organizations respond to changing customer demands and operational challenges. Emerging technologies are becoming one of the most remarkable elements to be considered in businesses, and e-businesses are no exception. With the expansion of e-businesses worldwide, the great population of e-business leaders tends to increase their knowledge to make future investments in key aspects and implications of their businesses. Thus, e-business leaders need to realize and seize existing opportunities for the advancement of their businesses. Driving Transformative Change in E-Business Through Applied Intelligence and Emerging Technologies contributes a comprehensive source to the existing knowledge and research in the field of e-business and emerging technologies and provides an understanding to readers about the current concepts, trends, technologies, and platforms in e-business. Covering topics such as competitive intelligence, enterprise resource planning systems, and online crowdfunding, this premier reference source is a comprehensive resource for business leaders and executives, IT managers, computer scientists, software engineers, economists, entrepreneurs, students, researchers, and academicians.