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The Impact Of Advertising Law On Business And Public Policy
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Book Synopsis The Impact of Advertising Law on Business and Public Policy by : Ross D. Petty
Download or read book The Impact of Advertising Law on Business and Public Policy written by Ross D. Petty and published by Praeger. This book was released on 1992-09-08 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are U.S. advertising laws ruining competition? Are they helping or hurting consumers? These questions are answered in the first book ever published to present a comprehensive public policy analysis of advertising law. Using insights from communications theory and economic analysis, Professor Petty analyzes all of the recent reported cases under the principal advertising laws. He examines their tendency to discourage beneficial advertising such as explicit comparisons, and analyzes their potential for protecting consumers from significant injury caused by deceptive advertising. The book begins with an innovative analysis of the Constitutional protection afforded advertising under the First Amendment. Petty proposes a simple test for determining whether particular advertising is fully or partially protected by the First Amendment. This novel analysis continues with an overview of advertising law from an evolutionary perspective and social science perspectives on how advertising works. The bulk of the book examines cases under the Lanham and Federal Trade Commission acts, as well as advertising as regulated by the antitrust laws and the U.S. International Trade Commission.
Book Synopsis Journal of Public Policy and Marketing by : Thomas C. Kinnear
Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by American Marketing Association. This book was released on 1984-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The SAGE Handbook of Advertising by : Gerard J Tellis
Download or read book The SAGE Handbook of Advertising written by Gerard J Tellis and published by SAGE. This book was released on 2007-10-24 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.
Book Synopsis Handbook of Marketing and Society by : Paul N. Bloom
Download or read book Handbook of Marketing and Society written by Paul N. Bloom and published by SAGE. This book was released on 2001 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health, economic growth, and other aspect of societal welfare. The large and growing amount of research has become fragmented and diverse. There is a need for a volume to pull all of this research together to facilitate the assessment of what we have learned and what we need to study further. This volume fills that need! Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing affects societal welfare. Drawing on the talents of a distinguished group of contributors, the editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing. An unifying model is presented in the introduction that illustrates the linkage of marketing knowledge, marketing decisions, and societal welfare. Each chapter covers, in a purposeful way, a different link or path through which marketing can affect societal welfare. Future research needs are identified in each chapter in order to help focus marketing thinking and marketing practice serve society more effectively. Academics, graduate students, and others interested in marketing's role in society will find this a valuable resource and an excellent guidebook for future research.
Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Book Synopsis The Tangled Web They Weave by : Ivan L. Preston
Download or read book The Tangled Web They Weave written by Ivan L. Preston and published by Univ of Wisconsin Press. This book was released on 1994 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ivan L. Preston, recognized as a preeminent scholar of the legal dimensions of American advertising, has written The Tangled Web They Weave for the ordinary consumer as well as for advertisers and trade regulators. His frank aim is to demonstrate how advertising can better serve its audience. Advertising, Preston points out, is full of falsity that is quite legal. Indeed, clever presentation of lies can make advertising entertaining to consumers, and Preston provides lively examples and anecdotes of such cases. The problem with falsity in advertising, he argues, is not so much with the bald lie as it is with deception. It is in this thicket of implied claims that he shows us the dangers and indicates the need for regulatory adjustment. Preston takes us down the slippery slope, from the high ground of honest product claims to the unscrupulous bottom-of-the-barrel claims that are wholly false. Along the way he documents the subtle misrepresentations, half and lesser truths, and exploitations of our gullibility that abound in contemporary advertising. The cases he describes are sometimes comic and sometimes shocking and infuriating. Preston's agenda is not merely to cry Foul! He sees advertising as performing not only a legitimate but an important public service. It is in all our interests, therefore, to perfect and not just pillory. As he concludes, "It is the time to see a way to serve society by creating a standard of personal and corporate credibility under which all advertisers, regulators, and consumers should want to live."
Book Synopsis The Advertising Business by : John Philip Jones
Download or read book The Advertising Business written by John Philip Jones and published by SAGE Publications. This book was released on 1999-02-10 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A significant one-volume reference on the business of advertising, this work is recommended for undergraduate through professional collections." —R.R. Attison, CUNY College of Staten Island "John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest." --Andy Fenning, J. Walter Thompson, New York John Philip Jones, best-selling author of What′s in a Name? Advertising and the Concept of Brands and When Ads Work: New Proof That Advertising Triggers Sales, has edited an authoritative handbook of successful advertising procedures. All aspects of the business—creativity, media planning, operations, and specialty advertising—are fully represented in this comprehensive volume. Chapter authors reflect on a global mix of academic and professional backgrounds, and include David Ogilvy, Don E. Schultz, John Deighton Randall Rothnberg, Herbert Krugman, and John Philip Jones himself. Most chapters have been specifically written for this volume, and are complemented by a few adaptations of classic articles. The result is a single knowledge bank of theory and practice for advertising students and professionals. This handbook is part of a series of edited by John Philip Jones, when complete, will comprise a complete library of essential advertising theory and practice. How Advertising Works has already been published; future volumes will address the key topics of brand building and multinational advertising.
Book Synopsis International Advertising Law by : Peter Schotthöfer
Download or read book International Advertising Law written by Peter Schotthöfer and published by Kluwer Law International B.V.. This book was released on 2017-04-01 with total page 850 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some familiarity with the dense web of legislation, regulation, and case law that may effect its use is essential for all advertisers. This well-known book, now in a fully updated third edition, provides all the necessary information in an easy-to-use country-by-country format. Twenty-six country reports, each by a local expert, provide detailed information on the particular legal environment in each country vis-à-visadvertising, including specific effects of all relevant treaties and trade agreements. Among the issues and topics taken into account are the following: · effect of import restrictions on advertising; · use of price comparisons in advertising; · ‘cold calling’; · consumers’ right to dispute resolution; · ‘blacklisted’ practices; · use of a language other than that of the target country; · special rules for agricultural products; · principles of non-discrimination and equal treatment of nationals; · precautionary principle versus risk principle; · protection of trademarks; · false or deceptive indication of source; · product ‘placement’ in non-advertising communications; · respectful interaction with religious, cultural, and social values; and · when a statement may be deemed ‘misleading’. Because the freedom to market a product simultaneously in several countries is a significant economic benefit, the invaluable information and guidance in this book on what is legally possible in a broad range of countries will be enormously beneficial to firms in all fields that engage in the sale and marketing of products or services. Corporate counsel and marketing directors will warmly welcome this new edition of a proven handbook. "
Book Synopsis Journal of Public Policy & Marketing by :
Download or read book Journal of Public Policy & Marketing written by and published by . This book was released on 2009 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Federal Trade Commission by : Robert V. Larabee
Download or read book The Federal Trade Commission written by Robert V. Larabee and published by Routledge. This book was released on 2020-03-11 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: This annotated bibliography assists the reader in locating information about the United States Federal Trade Commission. The book is divided into four chapters, each reflecting the major functions and regulatory responsibilities of the FTC.
Book Synopsis The Impact of Advertising Associations on Public Policy Toward Advertising by : Donald Walter Hill
Download or read book The Impact of Advertising Associations on Public Policy Toward Advertising written by Donald Walter Hill and published by . This book was released on 1964 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Journal of Public Policy & Marketing : JPP&M by :
Download or read book Journal of Public Policy & Marketing : JPP&M written by and published by . This book was released on 2011 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Law for Advertising, Broadcasting, Journalism, and Public Relations by : Michael G. Parkinson
Download or read book Law for Advertising, Broadcasting, Journalism, and Public Relations written by Michael G. Parkinson and published by Routledge. This book was released on 2013-03-07 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of communication law essential and most relevant for readers throughout the communication curriculum. Its integrated approach will serve students and practitioners in advertising and public relations as well as those in journalism and electronic media. Providing background to help readers understand legal concepts, this comprehensive communication law text includes an introduction to the legal system; covers legal procedures, structures, and jurisdictions; discusses the First Amendment and electronic media regulations; and considers issues of access. Additional material includes: *intellectual property law; *employment and agency law, with explanations of how these laws create obligations for mass communication professionals and their employees; *commercial communication laws; and *special laws and regulations that impact reporters, public relations practitioners, and advertisers who deal with stock sales. Special features of this text include: *Magic Words and Phrases--defining legal terms; *Cases--illustrating key points in each chapter; *Practice Notes--highlighting points of particular interest to professional media practices; *Instructions on finding and briefing cases, with a sample brief; and *Examples of legal documents and jury instructions. This text is intended as an introduction to communication law for students and practitioners in mass communication, journalism, advertising, broadcasting, telecommunications, and public relations.
Book Synopsis The Handbook of International Advertising Research by : Hong Cheng
Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Book Synopsis Advertising and the Public Interest by : S. F. Divita
Download or read book Advertising and the Public Interest written by S. F. Divita and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Evolving Landscape of Media and Communication in Hong Kong by : Yu Huang
Download or read book The Evolving Landscape of Media and Communication in Hong Kong written by Yu Huang and published by City University of HK Press. This book was released on 2018 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last twenty years Hong Kong society has witnessed dramatic change, and nowhere is this better reflected than in the realm of media and communications. Across the fields of journalism, public relations and advertising, we can see the changing trends in terms of audience consumption and interaction. From technological developments to the shift in audience participation, the expectations and functions of these professions have been greatly altered. While many of these changes are occurring worldwide, within Hong Kong the processes of change have been further complicated by recent social and political events. Through a selection of essays by field experts, this volume explores the evolution of media itself as well as the complex causes underlying these developments. It identifies not only the difficulties and opportunities for media professionals today, but also the evolving role of the audience.
Book Synopsis Advertising and the Public Interest by : John A. Howard
Download or read book Advertising and the Public Interest written by John A. Howard and published by . This book was released on 1973 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
