The Hyper Social Organization Eclipse Your Competition By Leveraging Social Media

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The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media

Author : Francois Gossieaux
Publisher : McGraw Hill Professional
ISBN 13 : 0071741186
Total Pages : 385 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media by : Francois Gossieaux

Download or read book The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media written by Francois Gossieaux and published by McGraw Hill Professional. This book was released on 2010-08-20 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive, maximum-impact guide to using the transformative power of social media as the ultimate competitive advantage About the Book In The Hyper-Social Company, Ed Moran of Deloitte and Francois Goissieaux of BeelineLabs identify how (and which) social media are fundamentally changing core business processes and the way businesses and customers interact. These changes are being driven by what the authors call the “Hyper-Social Shift.” Through interviews with more than 500 companies and studies of social media, Moran and Goissieaux have gained radical new insights into the advantages many businesses have derived from new technologies and practices. From these findings, the authors have developed self-analysis tools—including the Hyper-Sociality Index (HSI) profiled in this book—that leaders and mangers can use to assess their enterprise’s Hyper-Sociality; pinpoint which parts of their organization are ready to make the leap; and benchmark their progress against competitors, or against their industry as a whole.

The Social Organization

Author : Anthony J. Bradley
Publisher : Harvard Business Press
ISBN 13 : 1422172368
Total Pages : 268 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Social Organization by : Anthony J. Bradley

Download or read book The Social Organization written by Anthony J. Bradley and published by Harvard Business Press. This book was released on 2011 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes how businesses can capitalize on the use of social media, offering details of a variety of firms, including Xilinx and the Ford Motor Company, that have utilized social technologies effectively.

Communication and Technology

Author : Lorenzo Cantoni
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110271354
Total Pages : 588 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Communication and Technology by : Lorenzo Cantoni

Download or read book Communication and Technology written by Lorenzo Cantoni and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-08-31 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary goal of the Communication and Technology volume (5th within the series "Handbooks of Communication Science") is to provide the reader with a comprehensive compilation of key scholarly literature, identifying theoretical issues, emerging concepts, current research, specialized methods, and directions for future investigations. The internet and web have become the backbone of many new communication technologies, often transforming older communication media, through digitization, to make them compatible with the net. Accordingly, this volume focuses on internet/web technologies. The essays cover various infrastructure technologies, ranging from different kinds of hard-wired elements to a range of wireless technologies such as WiFi, mobile telephony, and satellite technologies. Audio/visual communication is discussed with reference to large-format motion pictures, medium-sized television and video formats, and the small-screen mobile smartphone. There is also coverage of audio-only media, such as radio, music, and voice telephony; text media, in such venues as online newspapers, blogs, discussion forums and mobile texting; and multi-media technologies, such as games and virtual reality.

Extreme Trust

Author : Don Peppers
Publisher : Penguin
ISBN 13 : 0143108557
Total Pages : 305 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis Extreme Trust by : Don Peppers

Download or read book Extreme Trust written by Don Peppers and published by Penguin. This book was released on 2016-06-21 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not so long ago, being reasonably trustworthy was good enough. But soon only the extremely trustworthy will thrive. In the age of smartphones and social networks, every action an organization takes can be exposed and critiqued in real time. Nothing is local or secret anymore. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. The users of Twitter, Yelp, and similar outlets show little mercy for bad behavior. The bar for trustworthiness is higher than ever and continues to rise. Bestselling authors Don Peppers and Martha Rogers, Ph.D., argue that the only sane response to these rising levels of transparency is to protect the interests of customers proactively—even if that requires spending extra money in the short run to preserve your brand reputation in the long run. The payoff of generating extreme trust will be worth it. With a wealth of fascinating research as well as practical applications, this book will show you how to earn—and keep—the extreme trust of everyone your company interacts with.

Understanding Y

Author : Charlie Caruso
Publisher : John Wiley & Sons
ISBN 13 : 0730313816
Total Pages : 207 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Understanding Y by : Charlie Caruso

Download or read book Understanding Y written by Charlie Caruso and published by John Wiley & Sons. This book was released on 2014-05-12 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate expose of the Misunderstood Millennials Understanding Y is a fresh and incisive book that offers a better understanding, appreciation and awareness of the Millennial generation. In this groundbreaking work, author Charlie Caruso has amassed a diverse array of papers, articles and journals from prominent individuals, noted entrepreneurs and bestselling authors who collectively explore how Gen Y thinks, interacts and works. Understanding Y gives insight into the generation and examines their motivations and passions. Understanding Y: #andYyoushould provides a refreshingly comprehensive and candid account of the current disconnect between reality and perception surrounding the Millennial cohort. The impressive list of contributors and collaborators each bring their unique insight to explore the myths, facts and motivators behind this generation. Contributors include notables such as David Burstein, author of Fast Future: How the Millennial Generation is Shaping Our World, Ryan Heath, author of Please F* Off: It's Our Turn Now, Bernard Salt, author, demographer and social commentator; and many more. Discover how to motivate, lead, inform, educate, integrate and collaborate with Millenials Learn what experts have to share about the psychology that drives Millenials Uncover the motivators and passions that excite this up-and-coming generation This is a book that offers anyone who interacts with the Millennial generation a humorous, educational, statistical, theoretical and conversational journey for connecting with Gen Y.

Social Marketing

Author : Gerard Hastings
Publisher : Routledge
ISBN 13 : 1317301471
Total Pages : 900 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Social Marketing by : Gerard Hastings

Download or read book Social Marketing written by Gerard Hastings and published by Routledge. This book was released on 2017-11-02 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with: Case studies from across the globe, accessible exercises, engaging stories and online support with an expanded and enhanced companion website which will all enable you to think critically about the individual and systemic drivers of both harm and progress, and provide you with the tools to act. This popular introductory textbook has been thoroughly updated to enable students to challenge the bad, champion the good and become rebels with a cause. Now including more on systems thinking, evaluation and apps, Hastings and Domegan also introduce the influential new 3Cs model (Containment, Counter-Marketing, Critical Capacity Building). This book is essential reading for all social marketing, marketing ethics, and marketing and society courses. Cover Picture: 'La Sardane de la Paix’ by Pablo Picasso. The sardane is a traditional circle dance from Catalonia which has come to symbolise the struggle of ordinary people against oppression, from Napoleon through Hitler and Franco and into the modern era. The individual dancer holds his or her hands in the air in a gesture of autonomy and empowerment, and is able to maintain what would quickly become a tiring stance thanks to the supporting hands of her fellow-dancers. It illustrates the key social marketing lesson that addressing complex social problems, such as climate change or inequalities – as with dictators - requires a combination of individual agency and collective action. It also shows that critical analysis, the questioning and challenging of the current system, lies at the heart of progressive social change, and that good social marketers should be rebels with a cause.

Social Marketing

Author :
Publisher : Routledge
ISBN 13 : 1135048029
Total Pages : 489 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Social Marketing by :

Download or read book Social Marketing written by and published by Routledge. This book was released on 2013-10-08 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of consumption at all costs. This popular introductory textbook has been updated to provide greater depth on marketing theory, more on branding, co-creation of value, Community Based Prevention Marketing (CBPM) and the vital role of critical thinking. In addition, the communications chapter is extended and radically updated to include much more on digital media. The rise of corporate social responsibility is also critically analysed. The subject of social marketing is brought to life with the integration of case studies from across the world to provide a textbook which is required reading for students at advanced undergraduate and postgraduate levels.

Social BPM

Author : Keith D. Swenson
Publisher : Future Strategies Inc.
ISBN 13 : 1461146305
Total Pages : 251 pages
Book Rating : 4.4/5 (611 download)

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Book Synopsis Social BPM by : Keith D. Swenson

Download or read book Social BPM written by Keith D. Swenson and published by Future Strategies Inc.. This book was released on 2011-01-01 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Process Management and Workflow are, by their very nature, social activities. The collaboration and communication patterns that are now increasingly referred to as "social computing" were also fundamental to the BPM and workflow models of the early 1990s. Yet it has been the recent explosion of social computing and accompanying success of social production, from Linux to Wikipedia, and Facebook to Twitter, which have had the most dramatic impact on collaboration in business environments. Today we see the transformation of both the look and feel of BPM technologies along the lines of social media, as well as the increasing adoption of social tools and techniques democratizing process development and design. It is along these two trend lines; the evolution of system interfaces and the increased engagement of stakeholders in process improvement, that Social BPM has taken shape. Table of Contents The Quantum Organization: How Social Technology will Displace the Newto-nian view The Role of Trust and Reputation in Social BPM Change Management Processes How to Link BPM Governance and Social Collaboration through an Adaptive Paradigm Leveraging Social BPM for Enterprise Transformation BPM, Social Technology, Collaboration and the Workplace of the Future A Model-Driven Approach to Social BPM Applications How Social Technologies Enhance the BPM Experience for all Partici-pants Voice of the Network Through Social BPM Evidence-Based Service; Listening to Customers to Improve Customer-Service Processes Taking Channel and Distribution Management Social and Contextual Social Technology Makes the World a Better Place: Pro Bono BPM Dynamic Clinical Pathways Adaptive Case Management for Medical Profes-sionals A Case Study of BPM in a Kaizen Environment Next Generation Social Media: Alignment of Business Processes & Social In-telligence Next Generation BPM Suites: Social and Collaborative Directories and Appendices include Glossary of Social BPM Terms

Social Media Strategies for Dynamic Library Service Development

Author : Tella, Adeyinka
Publisher : IGI Global
ISBN 13 : 1466674164
Total Pages : 414 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Social Media Strategies for Dynamic Library Service Development by : Tella, Adeyinka

Download or read book Social Media Strategies for Dynamic Library Service Development written by Tella, Adeyinka and published by IGI Global. This book was released on 2014-12-31 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: As social technologies continue to evolve, it is apparent that librarians and their clientele would benefit through participation in the digital social world. While there are benefits to implementing these technologies, many libraries also face challenges in the integration and usage of social media. Social Media Strategies for Dynamic Library Service Development discusses the integration of digital social networking into library practices. Highlighting the advantages and challenges faced by libraries in the application of social media, this publication is a critical reference source for professionals and researchers working within the fields of library and information science, as well as practitioners and executives interested in the utilization of social technologies in relation to knowledge management and organizational development.

Brand Resilience

Author : Jonathan R. Copulsky
Publisher : St. Martin's Press
ISBN 13 : 0230120342
Total Pages : 258 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis Brand Resilience by : Jonathan R. Copulsky

Download or read book Brand Resilience written by Jonathan R. Copulsky and published by St. Martin's Press. This book was released on 2011-05-10 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash—by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in the twenty-first century. Five Signs that You Need to Pay More Attention to the Possibility of Brand Sabotage: A group of uniformed employees posts embarrassing YouTube videos, in which they display unprofessional attitudes towards their work. One of your senior executives publicly blames a supplier for product defects, even though they predate your relationship with the supplier. Your competitor's ads trumpet their solution to the performance problems associated with your most recent product. A customer unhappy with changes made to your product design launches a Facebook group, which attracts 5,000 fans. Your outsource partner is prominently featured in numerous blogs and websites describing allegations of worker mistreatment and workplace safety hazards.

Digital Virtual Consumption

Author : Mike Molesworth
Publisher : Routledge
ISBN 13 : 1136292837
Total Pages : 240 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Digital Virtual Consumption by : Mike Molesworth

Download or read book Digital Virtual Consumption written by Mike Molesworth and published by Routledge. This book was released on 2013-05-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital media present opportunities for new types of consumption including desiring, buying, collecting, making, and even selling digital virtual goods. To these activities we can add those taking place in virtual communities of consumption, online shops, brand websites, and online auction houses that together amount to a vast new landscape of consumption. Digital virtual consumption motivates concatenated practices which produce meaningful experience for their users as well as market opportunities to profit from them. Consumers create and maintain elaborate wish lists, engaging with simulations of brands on websites and in videogames, coveting items for use in online games and even spending ‘real’ money on these, undertaking entrepreneurial activity in virtual worlds, conjuring nostalgia via online auctions, engaging in playful consumption in other new retail formats, writing reviews of products as part of the consumption experience, engaging in online activist activities, and many other emerging behaviors. Analyses of consumption in the digital virtual realm are however limited. This collection brings together experienced researchers from the fields of consumer research, digital games, and virtual worlds to provide conceptual and empirical work that helps us understand these new and significant consumer activities. Online communities negotiate the ‘correct’ use of goods and offer technical advice, consumers develop new products, individuals create and distribute their own promotional material for their favorite brands, and entrepreneurial consumers marketing and selling their own products online. Here we may see a blurring of consumption and production, or work and leisure activity that requires further thought about what makes it meaningful for individuals. The chapters in this volume take stock of the emergence and likely importance of digital virtual consumption for consumer culture, including a review of both new and existing conceptual and methodological tools as well as a resource of key examples and analyses of practices.

Cyber Behavior: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466659432
Total Pages : 2168 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Cyber Behavior: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Cyber Behavior: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-04-30 with total page 2168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the migration of workflows, data, and communication to the Cloud and other Internet-based frameworks, interaction over the Web has become ever more commonplace. As with any social situation, there are rules and consequences to actions within a virtual environment. Cyber Behavior: Concepts, Methodologies, Tools, and Applications explores the role of cyberspace in modern communication and interaction, including considerations of ethics, crime, security, and education. With chapters on a variety of topics and concerns inherent to a contemporary networked society, this multi-volume work will be of particular interest to students and academicians, as well as software developers, computer scientists, and specialists in the field of Information Technologies.

Managing Customer Experience and Relationships

Author : Don Peppers
Publisher : John Wiley & Sons
ISBN 13 : 1119815347
Total Pages : 517 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Managing Customer Experience and Relationships by : Don Peppers

Download or read book Managing Customer Experience and Relationships written by Don Peppers and published by John Wiley & Sons. This book was released on 2022-04-19 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.

The 21st Century Meeting and Event Technologies

Author : Seungwon "Shawn" Lee
Publisher : CRC Press
ISBN 13 : 1315355221
Total Pages : 278 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis The 21st Century Meeting and Event Technologies by : Seungwon "Shawn" Lee

Download or read book The 21st Century Meeting and Event Technologies written by Seungwon "Shawn" Lee and published by CRC Press. This book was released on 2017-03-03 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such as How to harness the power of social media How to use crowdsourcing effectively How to choose appropriate room layout design software How to manage and use guest-generated content How to measure and evaluate your success How to choose meeting registration software How to promote your meeting with blogs, websites, podcasts, and more How to hold virtual meetings and events How to use search engine optimization to advantage The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals. Faculty may request an examination copy from [email protected]. Please provide your name and title, course title, course start date, current text, number of students, and your institution address.

Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466658819
Total Pages : 668 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices by : Kaufmann, Hans-Ruediger

Download or read book Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-03-31 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.

Cases on Web 2.0 in Developing Countries: Studies on Implementation, Application, and Use

Author : Azab, Nahed Amin
Publisher : IGI Global
ISBN 13 : 1466625163
Total Pages : 561 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Cases on Web 2.0 in Developing Countries: Studies on Implementation, Application, and Use by : Azab, Nahed Amin

Download or read book Cases on Web 2.0 in Developing Countries: Studies on Implementation, Application, and Use written by Azab, Nahed Amin and published by IGI Global. This book was released on 2012-11-30 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the majority of the world continues to move into an internet-based society we have seen significant social, cultural, economic and technological changes. Most developing countries have embraced Web 2.0 and have moved onto the next generation of the World Wide Web, however, some developing countries still struggle to bridge the digital divide. Cases on Web 2.0 in Developing Countries: Studies on Implementation, Application, and Use investigates the perception of the value of Web 2.0, the adoption and application of its technologies, as well as the different approaches and innovations necessary for the implementation of Web applications in developing countries.

The Routledge Companion to Digital Consumption

Author : Rosa Llamas
Publisher : Routledge
ISBN 13 : 113625336X
Total Pages : 613 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis The Routledge Companion to Digital Consumption by : Rosa Llamas

Download or read book The Routledge Companion to Digital Consumption written by Rosa Llamas and published by Routledge. This book was released on 2013-05-07 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age. Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge. The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal.