Consumer Engineering, 1920s–1970s

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Author :
Publisher : Springer
ISBN 13 : 3030145646
Total Pages : 298 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Consumer Engineering, 1920s–1970s by : Jan Logemann

Download or read book Consumer Engineering, 1920s–1970s written by Jan Logemann and published by Springer. This book was released on 2019-05-29 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer engineers,” and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentieth century, this volume contributes to a reassessment of consumer history more broadly.

Checklist of Writings on American Music, 1640-1992

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Author :
Publisher : Scarecrow Press
ISBN 13 : 9780810831339
Total Pages : 258 pages
Book Rating : 4.8/5 (313 download)

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Book Synopsis Checklist of Writings on American Music, 1640-1992 by : Guy A. Marco

Download or read book Checklist of Writings on American Music, 1640-1992 written by Guy A. Marco and published by Scarecrow Press. This book was released on 1996 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cumulative index to all three volumes of Literature of American Music in Books and Folk Music Collections.

The Cumulative Book Index

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Publisher :
ISBN 13 :
Total Pages : 3344 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Cumulative Book Index by :

Download or read book The Cumulative Book Index written by and published by . This book was released on 1986 with total page 3344 pages. Available in PDF, EPUB and Kindle. Book excerpt: A world list of books in the English language.

Early '70s Radio

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 1441129685
Total Pages : 290 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis Early '70s Radio by : Kim Simpson

Download or read book Early '70s Radio written by Kim Simpson and published by Bloomsbury Publishing USA. This book was released on 2011-07-21 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Early '70s Radio focuses on the emergence of commercial music radio "formats," which refer to distinct musical genres aimed toward specific audiences. This formatting revolution took place in a period rife with heated politics, identity anxiety, large-scale disappointments and seemingly insoluble social problems. As industry professionals worked overtime to understand audiences and to generate formats, they also laid the groundwork for market segmentation. Audiences, meanwhile, approached these formats as safe havens wherein they could re-imagine and redefine key issues of identity. A fresh and accessible exercise in audience interpretation, Early '70s Radio is organized according to the era's five prominent formats and analyzes each of these in relation to their targeted demographics, including Top 40, "soft rock", album-oriented rock, soul and country. The book closes by making a case for the significance of early '70s formatting in light of commercial radio today.

Music, Books on Music, and Sound Recordings

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Publisher :
ISBN 13 :
Total Pages : 760 pages
Book Rating : 4.:/5 (7 download)

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Book Synopsis Music, Books on Music, and Sound Recordings by : Library of Congress

Download or read book Music, Books on Music, and Sound Recordings written by Library of Congress and published by . This book was released on 1988 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Catalog of Copyright Entries. Third Series

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Publisher : Copyright Office, Library of Congress
ISBN 13 :
Total Pages : 1076 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Catalog of Copyright Entries. Third Series by : Library of Congress. Copyright Office

Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1974 with total page 1076 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bibliographic Guide to Music

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Publisher :
ISBN 13 :
Total Pages : 766 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Bibliographic Guide to Music by : New York Public Library. Music Division

Download or read book Bibliographic Guide to Music written by New York Public Library. Music Division and published by . This book was released on 1992 with total page 766 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Music in American Life [4 volumes]

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Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 2530 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis Music in American Life [4 volumes] by : Jacqueline Edmondson

Download or read book Music in American Life [4 volumes] written by Jacqueline Edmondson and published by Bloomsbury Publishing USA. This book was released on 2013-10-03 with total page 2530 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating exploration of the relationship between American culture and music as defined by musicians, scholars, and critics from around the world. Music has been the cornerstone of popular culture in the United States since the beginning of our nation's history. From early immigrants sharing the sounds of their native lands to contemporary artists performing benefit concerts for social causes, our country's musical expressions reflect where we, as a people, have been, as well as our hope for the future. This four-volume encyclopedia examines music's influence on contemporary American life, tracing historical connections over time. Music in American Life: An Encyclopedia of the Songs, Styles, Stars, and Stories That Shaped Our Culture demonstrates the symbiotic relationship between this art form and our society. Entries include singers, composers, lyricists, songs, musical genres, places, instruments, technologies, music in films, music in political realms, and music shows on television.

Music Trades

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Publisher :
ISBN 13 :
Total Pages : 762 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Music Trades by :

Download or read book Music Trades written by and published by . This book was released on 1985 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Forthcoming Books

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Publisher :
ISBN 13 :
Total Pages : 1926 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Forthcoming Books by : Rose Arny

Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 1994-04 with total page 1926 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Musical, Second Edition

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Publisher : State University of New York Press
ISBN 13 : 1438487525
Total Pages : 610 pages
Book Rating : 4.4/5 (384 download)

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Book Synopsis The Musical, Second Edition by : Kurt Gänzl

Download or read book The Musical, Second Edition written by Kurt Gänzl and published by State University of New York Press. This book was released on 2022-01-01 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Musical, Second Edition, introduces students and general readers to the entire scope of the history of musical theater, from eighteenth-century ballad operas to nineteenth-century operettas, to the Golden Age of Broadway to today. In this comprehensive history, master theater historian Kurt Gänzl draws on his vast knowledge of the productions, the actors, the music and dance, and the reception of the central repertory of the musical theater. Focus boxes on key shows are included in every chapter, along with a chronology of the major musical productions described in the text. Production photographs from around the world enhance the descriptions of the costumes and staging. This book is an ideal introduction for college-level courses on the History of Musical Theater and will also appeal to the general theatergoer who wants to learn more about how today’s musical developed from its earliest roots.

Literature of American Music III, 1983-1992

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Author :
Publisher :
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Literature of American Music III, 1983-1992 by : Guy A. Marco

Download or read book Literature of American Music III, 1983-1992 written by Guy A. Marco and published by . This book was released on 1996 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Literature of American Music III, 1983-1992 is the second supplement to the original Literature of American Music in Books and Folk Music Collections. Taken together, the three volumes provide a comprehensive inventory of the 5,100 books representing the core literature on American music. This volume cites and critically annotates monographs on American music published from 1983 to 1992, but does not include literature in folk music collections. More than 1,300 entries cover all aspects of American music, including folk, blues, jazz, rock, music of major cities, festivals, the music industry, instruments, music education, and music for TV and film. Entries are arranged according to Library of Congress classification numbers, which allows librarians to check their own holdings. Each citation provides full imprint data, ISBN, facts about earlier editions, series notes, references to reviews in standard media, descriptions of favorable and unfavorable features, and special notes of reference elements such as indexes and bibliographies. Includes title and subject indexes. Author indexing is included in the Checklist of Writings on American Music, 1640-1992.

Encyclopedia of Radio 3-Volume Set

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Publisher : Routledge
ISBN 13 : 1135456496
Total Pages : 2848 pages
Book Rating : 4.1/5 (354 download)

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Book Synopsis Encyclopedia of Radio 3-Volume Set by : Christopher H. Sterling

Download or read book Encyclopedia of Radio 3-Volume Set written by Christopher H. Sterling and published by Routledge. This book was released on 2004-03 with total page 2848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Produced in association with the Museum of Broadcast Communications in Chicago, the Encyclopedia of Radio includes more than 600 entries covering major countries and regions of the world as well as specific programs and people, networks and organizations, regulation and policies, audience research, and radio's technology. This encyclopedic work will be the first broadly conceived reference source on a medium that is now nearly eighty years old, with essays that provide essential information on the subject as well as comment on the significance of the particular person, organization, or topic being examined.

Musical Groups in the Movies, 1929-1970

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Author :
Publisher : McFarland
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Musical Groups in the Movies, 1929-1970 by : Roy Liebman

Download or read book Musical Groups in the Movies, 1929-1970 written by Roy Liebman and published by McFarland. This book was released on 2009-01-22 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book discusses hundreds of musical groups which appeared in at least one film between 1929 and 1970. Most entries include a brief description of the musical group, a list of the main singers or performers, and when available, a list of the songs performed in each film"--Provided by publisher.

The Sonneck Society Newsletter

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Publisher :
ISBN 13 :
Total Pages : 214 pages
Book Rating : 4.X/5 (1 download)

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Book Synopsis The Sonneck Society Newsletter by :

Download or read book The Sonneck Society Newsletter written by and published by . This book was released on 1985 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Oxford Handbook of Music and the Middlebrow

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Author :
Publisher : Oxford University Press
ISBN 13 : 0197523935
Total Pages : 633 pages
Book Rating : 4.1/5 (975 download)

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Book Synopsis The Oxford Handbook of Music and the Middlebrow by : Kate Guthrie

Download or read book The Oxford Handbook of Music and the Middlebrow written by Kate Guthrie and published by Oxford University Press. This book was released on 2025-03-06 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Music and the Middlebrow takes a fresh look at the history of nineteenth- and twentieth-century music. Offering an alternative to the traditional focus on either highbrow modernism on the one hand or lowbrow popular music on the other, its novel view centers on the wealth of previously overlooked products and practices that bridged the space between these cultural extremes. While seminal attempts to recover middlebrow culture came from literary critics and historians, middlebrow studies is now a burgeoning field within musicology. As the first essay collection on this topic, this handbook has two aims: first, it seeks to explore the middlebrow as a historical phenomenon, excavating the kinds of critical writings, marketing practices, and compositional styles with which it was associated. By reanimating a range of musical practices and products--from symphonic concerts to Broadway musicals, opera criticism to rock journalism, and modern jazz to pop-rock--the contributors investigate how artists, critics, and audiences breached the divide from both above and below. In the process, the handbook chapters push the boundaries of middlebrow studies and demonstrate the category's relevance outside of the mid-twentieth-century Anglophone world by delving into the nineteenth century, interrogating the present day, and looking to Germany, Russia, and beyond. The handbook's second aim is to complicate the disciplinary divisions that have flowed from the entrenched oppositions between high and low genres. Breaking new ground by bringing together scholars of classical and popular music, these chapters trace common middlebrow themes across traditional disciplinary boundaries. Across this broad vista, contributors account for the kinds of syntheses, overlaps, and juxtapositions that made the cultural middle such a richly textured and endlessly contested terrain.

Historical Dictionary of Vaudeville

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 153811335X
Total Pages : 691 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Historical Dictionary of Vaudeville by : James Fisher

Download or read book Historical Dictionary of Vaudeville written by James Fisher and published by Rowman & Littlefield. This book was released on 2023-06-15 with total page 691 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vaudeville, as it is commonly known today, began as a response to scandalous variety performances appealing mostly to adult, male patrons. When former minstrel performer and balladeer Tony Pastor opened the Fourteenth Street Theatre in New York in 1881, he was guided by a mission to provide family-friendly variety shows in hopes of drawing in that portion of the audience – women and children – otherwise inherently excluded from variety bills prior to 1881. There he perfected a framework for family-oriented amusements of the highest obtainable quality and style. Historical Dictionary of Vaudeville contains a chronology, an introduction, an extensive bibliography, and the dictionary section has more than 1,000 cross-referenced entries on performing artists, managers and agents, theatre facilities, and the terminology central to the history of vaudeville. This book is an excellent resource for students, researchers, and anyone wanting to know more about vaudeville.