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Consumer Engineering 1920s 1970s
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Book Synopsis Consumer Engineering, 1920s–1970s by : Jan Logemann
Download or read book Consumer Engineering, 1920s–1970s written by Jan Logemann and published by Springer. This book was released on 2019-05-29 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer engineers,” and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentieth century, this volume contributes to a reassessment of consumer history more broadly.
Download or read book Free Time written by Gary S. Cross and published by NYU Press. This book was released on 2024-02-13 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In a sweeping historical analysis, Gary Cross explains why affluence in America has not freed more time from work and why free time is often frustrating"--
Book Synopsis Digital Capitalism and Distributive Forces by : Sabine Pfeiffer
Download or read book Digital Capitalism and Distributive Forces written by Sabine Pfeiffer and published by transcript Verlag. This book was released on 2022-01-31 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are robots taking away our jobs? Those who ask this question have misunderstood digitalisation - it is not an industrial revolution by other means. Sabine Pfeiffer searches for the actual novelties brought about by digitalisation and digital capitalism. In her analysis, she juxtaposes Marx's concept of productive force with the idea of distributive force. From the platform economy to artificial intelligence, Pfeiffer shows that digital capitalism is less about the efficient production of value, but rather about its fast, risk-free, and permanently secured realisation on the markets. The examination of this dynamic and its consequences also leads to the question of how destructive the distributive forces of digital capitalism might be.
Book Synopsis History of Intellectual Culture 2/2023 by : Charlotte A. Lerg
Download or read book History of Intellectual Culture 2/2023 written by Charlotte A. Lerg and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-10-23 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second issue of the yearbook History of Intellectual Culture (HIC) dedicates a thematic section to modes of publication. This volume addresses recent advances in publication studies and stresses the cultural formation of knowledge. By exploring and analyzing layers of presenting, sharing, and circulating knowledge, we invite readers to critically engage with questions of media uses and publishing practices and structures, both historically and in our contemporary digital age. The articles in this volume attest to the great variety of publication modes and perspectives, from the potential and limits of digitizing newspapers such as the New York Times to questions of positionality in building and using Wikipedia, from translation policies and female participation to the genre of university histories.
Book Synopsis Engineered to Sell by : Jan L. Logemann
Download or read book Engineered to Sell written by Jan L. Logemann and published by University of Chicago Press. This book was released on 2019-11-20 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mid-twentieth-century marketing world influenced nearly every aspect of American culture—music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the “Americanization” paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigrés at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. By focusing on the transnational lives of emigré consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the midcentury transformation of American marketing and the subsequent European shift to “American” consumer capitalism.
Book Synopsis Art Deco Chicago by : Robert Bruegmann
Download or read book Art Deco Chicago written by Robert Bruegmann and published by Yale University Press. This book was released on 2018-10-02 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expansive take on American Art Deco that explores Chicago's pivotal role in developing the architecture, graphic design, and product design that came to define middle-class style in the twentieth century Frank Lloyd Wright’s lost Midway Gardens, the iconic Sunbeam Mixmaster, and Marshall Field’s famed window displays: despite the differences in scale and medium, each belongs to the broad current of an Art Deco style that developed in Chicago in the first half of the twentieth century. This ambitious overview of the city’s architectural, product, industrial, and graphic design between 1910 and 1950 offers a fresh perspective on a style that would come to represent the dominant mode of modernism for the American middle class. Lavishly illustrated with 325 images, the book narrates Art Deco’s evolution in 101 key works, carefully curated and chronologically organized to tell the story of not just a style but a set of sensibilities. Critical essays from leading figures in the field discuss the ways in which Art Deco created an entire visual universe that extended to architecture, advertising, household objects, clothing, and even food design. Through this comprehensive approach to one of the 20th century’s most pervasive modes of expression in America, Art Deco Chicago provides an essential overview of both this influential style and the metropolis that came to embody it.
Book Synopsis Two Essays in Finance by : Ward R. Kangas
Download or read book Two Essays in Finance written by Ward R. Kangas and published by Universal-Publishers. This book was released on 1997-10 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on data on publicly traded insurance firms, the first essay examines questions about the effect of large catastrophic events on insurance firms. Rather than looking at a single event, thirty catastrophic events were aggregated into quintiles and the cumulative abnormal returns around these events were found to be significantly positive over a 25 day trading window. There is no significant evidence that post-catastrophic stock returns are correlated to the magnitude of the catastrophe. The second essay analyzes the effect of a large land grant university, the University of Illinois, on the State Treasury of Illinois. If the State Treasury were acting as its own agent trying to maximize revenues, would it choose higher education as an investment versus other alternative investments. While it is true the State makes large expenditures for the operations of the University, it is also true that individuals receiving degrees on average receive higher incomes. Taxes or higher incomes offset the cost of operating the University. The study is broken out by the level of student: undergraduate, masters, doctorate, medical professional, and by function of the University. It was found that all levels of education have a positive return not only for the individual, but also for the State Treasury. This is in excess of any non-pecuniary benefits to the State of having a better educated population, or the local taxation effects on the county or city where the campus is located. These returns are found to be higher than other types of investments.
Book Synopsis U.S.-Japan Science And Technology Exchange by : Cecil H Uyehara
Download or read book U.S.-Japan Science And Technology Exchange written by Cecil H Uyehara and published by Routledge. This book was released on 2021-11-28 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: An account of the 1988 US-Japan Science and Technology Agreement (88STA). The research methodology of the study is based on interviews and analysis of the relevant documents and articles augmented by an analysis of selected studies on US-Japan and science and technology relations. The author hopes to: increase the reader's understanding of the bureaucratic process and negotiations within the US and Japanese government in drafting an agreement and the interaction of the negotiators in the outcome; increase our knowledge about how the US-Japanese relationship in science and technology in the public sector is managed; throw some light on how domestic factors impact on preparing for a negotiating a new agreement between the US and Japan on science and technology; develop insights into the negotiating styles of each country; assess its role as a model agreement for negotiating similar agreements with other countries; learn some lessons for future negotiations with Japan in the science and technology area and with other countries if this Agreement is to be used as a model
Book Synopsis An Introduction to Design and Culture by : Penny Sparke
Download or read book An Introduction to Design and Culture written by Penny Sparke and published by Routledge. This book was released on 2013 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of An Introduction to Design and Culture has been revised and updated throughout to include issues of globalization, sustainability and digital/interactive design. New for this edition is a chapter which covers key changes in design culture. Design culture has changed dramatically in the 21st century, the designer-hero is now much less in evidence and design has become much more interdisciplinary. Drawing on a wealth of mass-produced artefacts, images and environments including sewing machines, cars, televisions, clothes, electronic and branded goods and exhibitions, author Penny Sparke shows how design has helped to shape and reflect our social and cultural development. This introduction to the development of modern (and postmodern) design is ideal for undergraduate students.
Book Synopsis Routledge Handbook of Sustainable Product Design by : Jonathan Chapman
Download or read book Routledge Handbook of Sustainable Product Design written by Jonathan Chapman and published by Routledge. This book was released on 2017-05-08 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a cultivated form of invention, product design is a deeply human phenomenon that enables us to shape, modify and alter the world around us – for better or worse. The recent emergence of the sustainability imperative in product design compels us to recalibrate the parameters of good design in an unsustainable age. Written by designers, for designers, the Routledge Handbook of Sustainable Product Design presents the first systematic overview of the burgeoning field of sustainable product design. Brimming with intelligent viewpoints, critical propositions, practical examples and rich theoretical analyses, this book provides an essential point of reference for scholars and practitioners at the intersection of product design and sustainability. The book takes readers to the depth of our engagements with the designed world to advance the social and ecological purpose of product design as a critical twenty-first-century practice. Comprising 35 chapters across 6 thematic parts, the book’s contributors include the most significant international thinkers in this dynamic and evolving field.
Book Synopsis Consumer Engineering by : Roy Sheldon
Download or read book Consumer Engineering written by Roy Sheldon and published by . This book was released on 1932 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Sex of Things by : Victoria de Grazia
Download or read book The Sex of Things written by Victoria de Grazia and published by Univ of California Press. This book was released on 1996-08-02 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A rare pleasure. Rooting gender and consumption in the actions of people making their own history, these brilliant essays move from nineteenth-century pinups to the formation of gendered modernity. Once you've savored this volume, you'll never think of modern life in the same way again."—Temma Kaplan, author of Red City, Blue Period
Book Synopsis Tool and Manufacturing Engineers Handbook: Design for Manufacturability by : Thomas J. Drozda
Download or read book Tool and Manufacturing Engineers Handbook: Design for Manufacturability written by Thomas J. Drozda and published by Society of Manufacturing Engineers. This book was released on 1983 with total page 679 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses important topics of DFM, including how it relates to concurrent engineering, management issues, getting started in DFM, how to justify using DFM, applying quality tools and how DFM is affecting computer technology (and vice versa). Covers topics starting with the creative thinking process, to combining DFM with geometric dimensioning and tolerancing. Also includes product design information that designers should know when committing pen to paper or mouse to mat.
Book Synopsis Creating Consumers by : Carolyn M. Goldstein
Download or read book Creating Consumers written by Carolyn M. Goldstein and published by Univ of North Carolina Press. This book was released on 2012-05-28 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar period to its virtual disappearance by the 1970s. Working for both business and government, home economists walked a fine line between educating and representing consumers while they shaped cultural expectations about consumer goods as well as the goods themselves. Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis on domesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace.
Book Synopsis The Handbook of the Political Economy of Financial Crises by : Martin H. Wolfson
Download or read book The Handbook of the Political Economy of Financial Crises written by Martin H. Wolfson and published by OUP USA. This book was released on 2013-02-21 with total page 785 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Great Financial Crisis that began in 2007-2008 reminds us with devastating force that financial instability and crises are endemic to capitalist economies. This Handbook describes the theoretical, institutional, and historical factors that can help us understand the forces that create financial crises.
Book Synopsis Science, Technology and Society in Postwar Japan by : Shigeru Nakayama
Download or read book Science, Technology and Society in Postwar Japan written by Shigeru Nakayama and published by Routledge. This book was released on 2013-10-28 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1991. The study of Japanese science and technology (especially technology) is a fashionable subject at the present time, and numerous English language works appear month by month claiming to explain the 'miracle' of the recent rise of Japanese technology. Most of these works are, however, seem to be superficial treatments of Japan's recent technological performance, lacking in historical insight. This book is an attempt to introduce a critical examination of the mechanisms by which Japan has promoted science and technology by looking at its post-war historical development.
Book Synopsis Sound and Safe by : Karin Bijsterveld
Download or read book Sound and Safe written by Karin Bijsterveld and published by Oxford University Press. This book was released on 2013-11-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you enjoy listening to music while driving? Do you find radio traffic information indispensable? Do you like to sing along with whatever you like as you drive? This book tells the fascinating story of how, over the course of the twentieth century, we turned automobiles from intentionally noisy contraptions into spheres of auditory privacy that make us feel sound and safe. It explains how engineers in the automotive industry found pride in making car engines quieter once they realized that noise stood for inefficiency. And, after the automobile had become a closed vehicle, it follows them as they struggled against sounds audible within the car. The book also traces how noise is linked both to fears - fears of noise-induced fatigue, fears about the danger of the car radio and drivers' attention spans - and to wants, exploring how drivers at one point actually desired to listen to their cars' engines in order to diagnose mechanical problems and how they now appreciate radio traffic information. And it suggests that their disdain for the ever-expanding number of roadside noise barriers made them long for new forms of in-car audio entertainment. This book also allows you to peep behind the scenes of international standardization committees and automotive test benches. What did and does the automotive industry do to secure the sounds characteristic for their brands? Drawing on archives, interviews, beautiful historical automotive ads, and writing from cultural history, science and technology studies, sound and sensory studies, this book unveils the hidden history of an everyday phenomenon. It is about the sounds of car engines, tires, wipers, blinkers, warning signals, in-car audio systems and, ultimately, about how we became used to listening while driving.
