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Author : Raplh Merle Hower
Publisher :
ISBN 13 :
Total Pages : 647 pages
Book Rating : 4.:/5 (779 download)
Download or read book The History of an Advertising Agency written by Raplh Merle Hower and published by . This book was released on 1979 with total page 647 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ralph Merle Hower
Publisher :
ISBN 13 : 9780674183315
Total Pages : 728 pages
Book Rating : 4.1/5 (833 download)
Download or read book The history of an advertising agency: N.W. Ayer & Son at work, 1869- 1949 written by Ralph Merle Hower and published by . This book was released on 2013-10-01 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ralph Merle Hower
Publisher :
ISBN 13 : 9780674395602
Total Pages : 0 pages
Book Rating : 4.3/5 (956 download)
Download or read book The History of an Advertising Agency written by Ralph Merle Hower and published by . This book was released on 1949 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ralph M. Hower
Publisher :
ISBN 13 :
Total Pages : 647 pages
Book Rating : 4.:/5 (459 download)
Download or read book The History of an Advertising Agency, N. W. Ayer and Son at Work, 1869-1949, Ralph M. Hower,... Revised Edition written by Ralph M. Hower and published by . This book was released on 1949 with total page 647 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Author : Ralph Merle HOWER
Publisher :
ISBN 13 :
Total Pages : 647 pages
Book Rating : 4.:/5 (56 download)
Download or read book The History of an Advertising Agency. N.W. Ayer & Son at Work, 1869-1949 ... Revised Edition. [With Plates, Including Portraits.]. written by Ralph Merle HOWER and published by . This book was released on 1949 with total page 647 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ralph Merle Hower
Publisher :
ISBN 13 :
Total Pages : 740 pages
Book Rating : 4.:/5 (321 download)
Download or read book The History of an Advertising Agency: N. W. Ayer & Son at Work, 1869-1949 written by Ralph Merle Hower and published by . This book was released on 1949 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John McDonough
Publisher : Routledge
ISBN 13 : 1135949131
Total Pages : 4291 pages
Book Rating : 4.1/5 (359 download)
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 4291 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author : Ralph Merle Hower
Publisher :
ISBN 13 : 9780405111754
Total Pages : 652 pages
Book Rating : 4.1/5 (117 download)
Download or read book The History of an Advertising Agency written by Ralph Merle Hower and published by . This book was released on 1978-01-01 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Rutherford
Publisher : University of Toronto Press
ISBN 13 : 1487522983
Total Pages : 467 pages
Book Rating : 4.4/5 (875 download)
Download or read book Admans Dilemma written by Paul Rutherford and published by University of Toronto Press. This book was released on 2018-01-01 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.
Author : Edd Applegate
Publisher : Scarecrow Press
ISBN 13 : 0810884070
Total Pages : 213 pages
Book Rating : 4.8/5 (18 download)
Download or read book The Rise of Advertising in the United States written by Edd Applegate and published by Scarecrow Press. This book was released on 2012-08-17 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include: • P. T. Barnum, master of the advertising “gimmick” • Lydia Pinkham, queen of the patent medicine cure • John Wanamaker, progenitor of modern retail advertising • Albert Lasker, the formulator of “reason why” advertising • Stanley Resor, the consummate market researcher • Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.
Author : Edd C. Applegate
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313029946
Total Pages : 192 pages
Book Rating : 4.3/5 (13 download)
Download or read book Personalities and Products written by Edd C. Applegate and published by Bloomsbury Publishing USA. This book was released on 1998-01-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers, such as Benjamin Franklin, who created it. It then goes on to consider early advertising agents such as Francis Wayland Ayer and the contributions of the great promoter P. T. Barnum. Lydia Pinkham's Vegetable Compound and the advertising of patent medicines is also covered, as is John Wanamaker's impact on retail advertising. The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.
Author : Christopher H. Sterling
Publisher : Routledge
ISBN 13 : 1135176833
Total Pages : 2383 pages
Book Rating : 4.1/5 (351 download)
Download or read book The Concise Encyclopedia of American Radio written by Christopher H. Sterling and published by Routledge. This book was released on 2010-04-12 with total page 2383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The average American listens to the radio three hours a day. In light of recent technological developments such as internet radio, some argue that the medium is facing a crisis, while others claim we are at the dawn of a new radio revolution. The Concise Encyclopedia of American Radio is an essential single-volume reference guide to this vital and evolving medium. It brings together the best and most important entries from the three-volume Museum of Broadcast Communications Encyclopedia of Radio, edited by Christopher Sterling. Comprised of more than 300 entries spanning the invention of radio to the Internet, The Concise Encyclopedia of American Radio addresses personalities, music genres, regulations, technology, programming and stations, the "golden age" of radio and other topics relating to radio broadcasting throughout its history. The entries are updated throughout and the volume includes nine new entries on topics ranging from podcasting to the decline of radio. The Concise Encyclopedia of American Radio include suggestions for further reading as complements to most of the articles, biographical details for all person-entries, production credits for programs, and a comprehensive index.
Author : Rosemary VanArsdel
Publisher : University of Toronto Press
ISBN 13 : 9780802008107
Total Pages : 396 pages
Book Rating : 4.0/5 (81 download)
Download or read book Periodicals of Queen Victoria's Empire written by Rosemary VanArsdel and published by University of Toronto Press. This book was released on 1996-01-01 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary research in periodical literature has demonstrated conclusively that the nineteenth century in Britain was the age of the periodical. It also has shown that, in Victorian society, the circulation of periodicals and newspapers was both larger and more influential than that of books. The six essays in this volume investigate the extent to which this was equally true of Britain's colonies during the period up to 1900. In chapters devoted to periodical publishing in Australia, Canada, India, New Zealand, Southern Africa, and the 'outposts' of the Empire (Ceylon, Cyprus, Hong Kong, Malaya and Singapore, Malta, and the West Indies), the contributors also consider the function and importance of periodicals in colonial life. They identify and describe all locally produced publications that appeared at weekly or longer intervals and that contained, for example, local news, poetry, fiction, criticism, commentary on the arts, news from home, shipping information and commodities reports. Each chapter presents an evaluation of the quantity and quality of guides available to periodical literature in each region, from basic bibliographies of periodicals, directories, and finding aids, to microfilm records and databases on the Internet. Periodicals of Queen Victoria's Empire is an initial step towards understanding and analyzing what its editors regard as the 'unseen power' of the periodical press in the British Empire of the nineteenth century.
Author : Anne Cronin
Publisher : Routledge
ISBN 13 : 1135141495
Total Pages : 167 pages
Book Rating : 4.1/5 (351 download)
Download or read book Advertising Myths written by Anne Cronin and published by Routledge. This book was released on 2012-11-12 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.
Author : Cindy Sondik Aron
Publisher : New York : Oxford University Press
ISBN 13 : 0195048741
Total Pages : 245 pages
Book Rating : 4.1/5 (95 download)
Download or read book Ladies and Gentlemen of the Civil Service written by Cindy Sondik Aron and published by New York : Oxford University Press. This book was released on 1987 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from workers' applications, testimonies, and other primary documents, this book examines the changing roles of federal civil servants during the crucial period between 1860 and 1900 as they formed part of the first white-collar bureaucracy in the United States.
Author : James F. Hamilton
Publisher : Lexington Books
ISBN 13 : 9780739118672
Total Pages : 354 pages
Book Rating : 4.1/5 (186 download)
Download or read book Democratic Communications written by James F. Hamilton and published by Lexington Books. This book was released on 2009-07 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Democratic Communications is the first book to subject long-standing assumptions about alternative media and democratic communications to a detailed cultural and historical examination and critique. Ranging from prophecy in sixteenth-century England to the self-managed projects of critical literacy and social change of today, this book assesses the historical heritage present conditions, and future possibilities of today's remade media landscape for democratic communications. Book jacket.
Author : Timothy D. Taylor
Publisher : University of Chicago Press
ISBN 13 : 0226791157
Total Pages : 367 pages
Book Rating : 4.2/5 (267 download)
Download or read book The Sounds of Capitalism written by Timothy D. Taylor and published by University of Chicago Press. This book was released on 2012-07-27 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here, Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like 'The Clicquot Club Eskimons' to the rise of the jingle, from the postwar growth of consumerism, to the more complete fusion of popular music and consumption in the 1980s and after.
