The Hidden Consumer

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The Hidden Consumer

Author : Christopher Breward
Publisher : Manchester University Press
ISBN 13 : 9780719047992
Total Pages : 292 pages
Book Rating : 4.0/5 (479 download)

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Book Synopsis The Hidden Consumer by : Christopher Breward

Download or read book The Hidden Consumer written by Christopher Breward and published by Manchester University Press. This book was released on 1999 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers various aspects of the social history of politics on both sides of the Iron Curtain in the period 1945 to 1956. The contributors come from a range of countries (Austria, Germany, Hungary, Slovakia and the United Kingdom) and comprise a mixture of established historians and younger scholars engaged in pioneering research. The individual chapters are organised into four sections dealing with workers, ethnic and linguistic minorities, youth, and women. In order to enhance the comparative character of the volume, the four chapters contained in each section consider the position of these social groups in, respectively, West Germany, East Germany, Austria, and either Czechoslovakia or Hungary. Major themes include the absence of popular revolutions in the aftermath of World War Two, the re-imposition of social control by post-war elites, the attempt to restore pre-war gender relations, and the failure of Communist parties to win popular support. The chosen time-frame saw most of the decisive developments which set the pattern for the remaining Cold War period and is therefore of key importance for any student of this topic.

The Hidden Wealth of Customers

Author : Bill Lee
Publisher : Harvard Business Press
ISBN 13 : 1422184005
Total Pages : 230 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Hidden Wealth of Customers by : Bill Lee

Download or read book The Hidden Wealth of Customers written by Bill Lee and published by Harvard Business Press. This book was released on 2012-05-15 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing “return on relationship” with your most valued customers The traditional model of growing your business—by relying on employees in sales, marketing, and product development—is dying. Today’s most successful companies are taking a different approach: getting customers to market, sell, and create products for them. In assessing client value, most companies look at the money paid for their goods and services. But in this book, Customer Strategy Group CEO Bill Lee offers a compelling new vision for growth by maximizing your “return on relationship” with select customers—those that offer rich sources of hidden wealth. A different type of ROI, this strategy of making the most of your firm’s existing relationships is a modern approach to customer relations—one that yields a distinct business advantage. Illustrated by numerous case studies—Salesforce.com, SAS Institute, 3M, Microsoft, and others—The Hidden Wealth of Customers shows the value some customers can have by helping to market your offerings, penetrate foreign markets, leverage the demand-generating power of social media, build customer communities, improve innovation, and more. Lee explains how to effectively engage this crucial audience, which has the power to keep your strategy focused on important customer issues and increase profitability. When done right, your best customers will prospect for you while also speeding product adoption and improving customer satisfaction and long-term loyalty. Consider this book a blueprint for finally making the most out of your most valuable customer relationships.

What's the Secret?

Author : John R. DiJulius, III
Publisher : John Wiley & Sons
ISBN 13 : 1118039424
Total Pages : 337 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis What's the Secret? by : John R. DiJulius, III

Download or read book What's the Secret? written by John R. DiJulius, III and published by John Wiley & Sons. This book was released on 2011-01-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the Secret? gives you an inside look at the world-class customer service strategies of some of today's best companies. You'll learn how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world-class customer service on a consistent basis- and how your company can too. Packed with insider knowledge and a wealth of proven best practices, author John DiJulius will show you how your company can emulate the world's best customer service providers.

Secret Service

Author : John R. DiJulius III
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814426972
Total Pages : 186 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Secret Service by : John R. DiJulius III

Download or read book Secret Service written by John R. DiJulius III and published by AMACOM Div American Mgmt Assn. This book was released on 2003-01-28 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Either you can decide to compete on price alone and pray you can maintain a cost structure to generate a profit, or you can provide magical moments that create value for your guests. . . . Throughout Secret Service, DiJulius demonstrates how to transform bland customer service standards into memorable customer experiences.”— from the foreword by Bill Capodagli and Lynn Jackson, coauthors of The Disney Way and Every Business Is Show Business How many successful businesses provide the kind of unforgettable client experience that keeps customers coming back time after time and year after year? John DiJulius has built his award-winning business around a customer service approach that has earned comparisons to Disney, Nordstrom, and other legendary customer experience pioneers. In Secret Service DiJulius reveals how to develop behind-the-scenes systems that will enable your business to * develop a great corporate culture that shows in the dedication and passion of your front-line people * “go deeper” with your existing customers * turn complaints into positive experiences * make each customer feel welcome, comfortable, important, and understood. DiJulius will teach you all the techniques that have catapulted his business to the top, making him one of the most sought-after service experts in America. By quantifying and examining each phase of the Customer Experience Cycle, Secret Service reveals clever, practical ideas that can be transformed into repeatable best practices in any organization and at every level. Packed with examples applicable to a wide range of industries, this book provides practical, realistic ways to reap the benefits of greater customer loyalty, exponentially expanded referral networks, lower employee turnover, and stronger bottom-line results.

Invisible Marketing

Author : Jeff Lotman
Publisher :
ISBN 13 : 9781544507262
Total Pages : 144 pages
Book Rating : 4.5/5 (72 download)

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Book Synopsis Invisible Marketing by : Jeff Lotman

Download or read book Invisible Marketing written by Jeff Lotman and published by . This book was released on 2020-05-11 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ask the CMO of any consumer packaged goods company and they'll tell you: their industry is extremely competitive. When you're using the same tools to go after the same customers as your competitors, breaking away from the pack is a challenge. Everyone is looking for an edge, and yet there's one area of marketing that remains largely unexplored. In fact, according to Jeff Lotman, it's almost invisible. What is this form of marketing with such untapped potential? Brand expansion through licensing. Most people want nothing to do with licensing because they think it means slapping their logo on a product or letting a third party run amok with their brand. In Invisible Marketing, Jeff shows you the true promise of licensing: creating new entry points for people to discover your brand. With proper licensing, you'll outflank the competition by entering into unexplored categories and connecting with new customers. By following Jeff's step-by-step process and learning from the success stories of well-known brands, you'll also be equipped to deepen the relationships with your existing customers.

The Challenger Customer

Author : Brent Adamson
Publisher : Portfolio
ISBN 13 : 1591848156
Total Pages : 290 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis The Challenger Customer by : Brent Adamson

Download or read book The Challenger Customer written by Brent Adamson and published by Portfolio. This book was released on 2015-09-08 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge. Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and champion your products and services across the organization. It turns out that’s the last person you need. Most marketing and sales teams go after low-hanging fruit: buyers who are eager and have clearly articulated needs. That’s simply human nature; it’s much easier to build a relationship with someone who always makes time for you, engages with your content, and listens attentively. But according to brand-new CEB research—based on data from thousands of B2B marketers, sellers, and buyers around the world—the highest-performing teams focus their time on potential customers who are far more skeptical, far less interested in meeting, and ultimately agnostic as to who wins the deal. How could this be? The authors of The Challenger Customer reveal that high-performing B2B teams grasp something that their average-performing peers don’t: Now that big, complex deals increasingly require consensus among a wide range of players across the organization, the limiting factor is rarely the salesperson’s inability to get an individual stakeholder to agree to a solution. More often it’s that the stakeholders inside the company can’t even agree with one another about what the problem is. It turns out only a very specific type of customer stakeholder has the credibility, persuasive skill, and will to effectively challenge his or her colleagues to pursue anything more ambitious than the status quo. These customers get deals to the finish line far more often than friendlier stakeholders who seem so receptive at first. In other words, Challenger sellers do best when they target Challenger customers. The Challenger Customer unveils research-based tools that will help you distinguish the "Talkers" from the "Mobilizers" in any organization. It also provides a blueprint for finding them, engaging them with disruptive insight, and equipping them to effectively challenge their own organization.

The Secret of the Hidden Scrolls: The Beginning

Author : M.J. Thomas
Publisher : WorthyKids
ISBN 13 : 1546033904
Total Pages : 112 pages
Book Rating : 4.5/5 (46 download)

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Book Synopsis The Secret of the Hidden Scrolls: The Beginning by : M.J. Thomas

Download or read book The Secret of the Hidden Scrolls: The Beginning written by M.J. Thomas and published by WorthyKids. This book was released on 2019-10-15 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: A mysterious scroll transports a brother and sister back in time to God's creation of the world in the first installment of this action-packed chapter book series for emerging readers. The Secret of the Hidden Scrolls series follows siblings Peter and Mary and their dog, Hank, as they discover ancient scrolls that transport them back to key moments in biblical history. In the first adventure in the series, Peter and Mary find themselves witnesses to the creation of the world just as God is speaking it into existence. Can they unlock the mystery of the scrolls before they get trapped in history forever? Children will discover the answer as the two characters ride rhinos, meet the angel Michael, and talk to a certain snake in the Garden of Eden. Riveting text and engaging illustrations bring this beloved Bible story to riotous life.

Hidden in Plain Sight

Author : Erich Joachimsthaler
Publisher : Harvard Business Press
ISBN 13 : 1422163318
Total Pages : 271 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Hidden in Plain Sight by : Erich Joachimsthaler

Download or read book Hidden in Plain Sight written by Erich Joachimsthaler and published by Harvard Business Press. This book was released on 2007-03-30 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one’s entire music library. This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company’s growth strategy.

Gotcha Capitalism

Author : Bob Sullivan
Publisher : Ballantine Books
ISBN 13 : 0345504887
Total Pages : 370 pages
Book Rating : 4.3/5 (455 download)

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Book Synopsis Gotcha Capitalism by : Bob Sullivan

Download or read book Gotcha Capitalism written by Bob Sullivan and published by Ballantine Books. This book was released on 2008-01-22 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Gotcha Capitalism? Coughing up $4 fees for ATM transactions. Iron-clad cell phone contracts you can’t get out of with a crowbar. Paying big bucks for insurance you don’t need on a rental car or forking over $20 a day for supposedly “free” wireless internet. Every day we use banks, cell phones, and credit cards. Every day we book hotels and airline tickets. And every day we get ripped off. How? Here are just a few examples of how big business can get you: • You didn’t fill up the rental car with gas? Gotcha! Gas costs $7 a gallon here. • Your bank balance fell to $999.99 for one day? Gotcha! That’ll be $12. • You miss one payment on that 18-month same-as-cash loan? Gotcha! That’ll be $512 extra. • You’re one day late on that electric bill? Gotcha! All your credit cards now have a 29.99% interest rate. But not for much longer. In Gotcha Capitalism, MSNBC.com’s “Red Tape Chronicles” columnist Bob Sullivan exposes the ways we’re all cheated by big business, and teaches us how to get our money back–proven strategies that can help you save more than $1,000 a year. From the Trade Paperback edition.

The Hidden Power of Advertising

Author : Robert Heath
Publisher :
ISBN 13 : 9781841160931
Total Pages : 124 pages
Book Rating : 4.1/5 (69 download)

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Book Synopsis The Hidden Power of Advertising by : Robert Heath

Download or read book The Hidden Power of Advertising written by Robert Heath and published by . This book was released on 2001 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert Heath explores the science behind successful advertising by considering the differences between various memory states and the human aptitude for learning at levels of low involvement. Several successful brands are used as case studies.

hidden

Author : Tomas Mournian
Publisher : Kensington Publishing Corp.
ISBN 13 : 0758267983
Total Pages : 400 pages
Book Rating : 4.7/5 (582 download)

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Book Synopsis hidden by : Tomas Mournian

Download or read book hidden written by Tomas Mournian and published by Kensington Publishing Corp.. This book was released on 2011-02-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Ahmed's parents send him to a residential treatment center known as Serenity Ridge, it's with one goal: to "fix" their son, at any cost. But eleven months of abuse and overmedication leave him desperate to escape. And when the opportunity comes, Ahmed runs away to San Francisco. There, he moves into a secret safe house shared by a group of teens. Until they become independent at eighteen, the housemates hide away from authorities, bound by rules that both protect and frustrate. Ahmed, now known as Ben, tries to adjust to a life lived in impossibly close quarters with people he barely knows, all of whom guard secrets of their own. But even if they succeed in keeping the world at bay, there's no hiding from each other or from themselves. And there's no avoiding the conflicts, crushes, loneliness, and desire that could shatter their fragile, complicated sanctuary at any moment. . . "This fresh and original novel defies easy labels. It's knowing yet vulnerable, observant yet naive--a wholly unique and compelling read." --Rachel Cohn, New York Times bestselling author Tomas Mournian attended U.C. Berkeley. A freelance journalist, he's written articles for The San Francisco Bay Guardian, Los Angeles Magazine, OUT, In Style and Marie Claire. His investigation journalism ("Hiding Out," "Anywhere But There," and "Girls Sent to Institutions") has been recognized with awards from the Peninsula Press Club, East Bay Press Club and NCCD Pass awards, with nominations by the GLAAD Media Awards and Pulitzer. Writing under a pseudonym, his plays have been produced internationally. He held the Eli Cantor Chair at The Corporation of Yaddo and lives in Los Angeles.

The Hidden History of the Tibetan Book of the Dead

Author : Bryan J. Cuevas
Publisher : Oxford University Press
ISBN 13 : 9780195306521
Total Pages : 354 pages
Book Rating : 4.3/5 (65 download)

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Book Synopsis The Hidden History of the Tibetan Book of the Dead by : Bryan J. Cuevas

Download or read book The Hidden History of the Tibetan Book of the Dead written by Bryan J. Cuevas and published by Oxford University Press. This book was released on 2005-12-08 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1927, Oxford University Press published the first western-language translation of a collection of Tibetan funerary texts (the Great Liberation upon Hearing in the Bardo) under the title The Tibetan Book of the Dead. Since that time, the work has established a powerful hold on the western popular imagination, and is now considered a classic of spiritual literature. Over the years, The Tibetan Book of the Dead has inspired numerous commentaries, an illustrated edition, a play, a video series, and even an opera. Translators, scholars, and popular devotees of the book have claimed to explain its esoteric ideas and reveal its hidden meaning. Few, however, have uttered a word about its history. Bryan J. Cuevas seeks to fill this gap in our knowledge by offering the first comprehensive historical study of the Great Liberation upon Hearing in the Bardo, and by grounding it firmly in the context of Tibetan history and culture. He begins by discussing the many ways the texts have been understood (and misunderstood) by westerners, beginning with its first editor, the Oxford-educated anthropologist Walter Y. Evans-Wentz, and continuing through the present day. The remarkable fame of the book in the west, Cuevas argues, is strikingly disproportionate to how the original Tibetan texts were perceived in their own country. Cuevas tells the story of how The Tibetan Book of the Dead was compiled in Tibet, of the lives of those who preserved and transmitted it, and explores the history of the rituals through which the life of the dead is imagined in Tibetan society. This book provides not only a fascinating look at a popular and enduring spiritual work, but also a much-needed corrective to the proliferation of ahistorical scholarship surrounding The Tibetan Book of the Dead.

The Hidden One

Author : Linda Castillo
Publisher : Minotaur Books
ISBN 13 : 125078106X
Total Pages : 293 pages
Book Rating : 4.2/5 (57 download)

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Book Synopsis The Hidden One by : Linda Castillo

Download or read book The Hidden One written by Linda Castillo and published by Minotaur Books. This book was released on 2022-07-05 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discovery of an Amish bishop's remains leads chief of police Kate Burkholder to unearth a chilling secret in The Hidden One, a new thriller from bestselling author Linda Castillo. Over a decade ago, beloved Amish bishop Ananias Stoltzfus disappeared without a trace. When skeletal remains showing evidence of foul play are unearthed, his disappearance becomes even more sinister. The town’s elders arrive in Painters Mill to ask chief of police Kate Burkholder for help, but she quickly realizes she has a personal connection to the crime. The handsome Amish man who stands accused of the murder, Jonas Bowman, was Kate’s first love. Forced to confront a painful episode from her past, Kate travels to Pennsylvania’s Kishacoquillas Valley, where the Amish culture differs dramatically from the traditions she knows. Though Bishop Stoltzfus was highly respected, she soon hears about a dark side to this complex man. What was he hiding that resulted in his own brutal death? Someone doesn’t want Kate asking questions. But even after being accosted and threatened in the dead of night, she refuses to back down. Is she too close to the case—and to Jonas—to see clearly? There’s a killer in the Valley who will stop at nothing to keep the past buried. Will they get to Kate before she can expose the truth? Or will the bishop’s secrets remain hidden forever?

Consumer Economics

Author : Elizabeth B. Goldsmith
Publisher : Routledge
ISBN 13 : 1317539702
Total Pages : 562 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Consumer Economics by : Elizabeth B. Goldsmith

Download or read book Consumer Economics written by Elizabeth B. Goldsmith and published by Routledge. This book was released on 2016-06-10 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: From identity theft to product recalls, from what we once thought of as unshakeable institutions to increasing concerns about sustainability, consumer issues are an integral part of modern life. This fully updated third edition of Consumer Economics offers students an accessible and thorough guide to the concerns surrounding the modern consumer and brings to light the repercussions of making uninformed decisions in today’s economy. This definitive textbook introduces students to these potential issues and covers other key topics including consumer behavior, personal finance, legal rights and responsibilities, as well as marketing and advertising. Combining theory and practice, students are introduced to both the fundamentals of consumer economics and how to become better-informed consumers themselves. Highlights in this new edition include: New Critical Thinking Projects feature to encourage students to develop their critical thinking skills through analysing consumer issues. Expanded coverage of social media and the impact of social influence on consumers. Revised Consumer Alerts: practical advice and guidance for students to make smart consumer decisions. A new Companion Website with a range of presentation materials and exercises related to each chapter. Fully updated throughout, this textbook is suitable for students studying consumer sciences – what works, what doesn’t, and how consumers are changing.

The Hidden Leader

Author : Scott Edinger
Publisher : AMACOM
ISBN 13 : 0814434002
Total Pages : 240 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Hidden Leader by : Scott Edinger

Download or read book The Hidden Leader written by Scott Edinger and published by AMACOM. This book was released on 2015-02-04 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think you can spot the leaders in your company? Do you believe that all the linchpins in your organization can be identified based on the title on their business card? Well, think again. What about the field agent you haven’t bothered to get to know who solves previously intractable problems? What about the service rep you assumed was just another cookie-cutter ear-piece holder who thinks outside the box and creates unshakable customer loyalty? Don’t settle for the traditional feedback that tells you these are “good employees” who deserve a pat on the back and a 3 percent increase at the end of the year. No, these are hidden leaders who have become fundamental to your company’s success. And if they’re not recognized and utilized to the best of their abilities, these linchpins will soon be pulled out by another organization giving them the opportunity they deserve.The Hidden Leader wants to help managers recognize these hidden gems and learn how to utilize them for their greatest impact. Supported by real-world examples of hidden leaders in action--and QR codes readers can scan for instant access to online assessments--this invaluable resource helps managers discover these secret saviors and enable them to deliver even greater value to customers.

The Hidden

Author : Jo Chumas
Publisher :
ISBN 13 : 9781477848197
Total Pages : 0 pages
Book Rating : 4.8/5 (481 download)

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Book Synopsis The Hidden by : Jo Chumas

Download or read book The Hidden written by Jo Chumas and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2013 Winner--Amazon Breakthrough Novel Award--Mystery & Thriller A university professor is brutally murdered in Egypt's Sinai desert in 1940, leaving behind his new bride, the beautiful young Aimee Ibrahim. As Aimee tries to unravel the web of lies and secrets surrounding her husband's death, she unwittingly becomes a pawn in a revolutionary plot against Egypt's king. As Aimee gets ever closer to the truth, she discovers startling parallels between her own life and that of the mother she never knew. Unfolding in the city's brothels, hashish cafes, and jasmine-scented colonial mansions, The Hidden is a gritty, sensual tale of revolution, betrayal, and the lengths we will go to for love--and truth.

The Hidden Things

Author : Jamie Mason
Publisher : Gallery Books
ISBN 13 : 150117732X
Total Pages : 352 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis The Hidden Things by : Jamie Mason

Download or read book The Hidden Things written by Jamie Mason and published by Gallery Books. This book was released on 2020-03-03 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brilliantly original thriller and “a startling, smart, vivid book” (Tana French, New York Times bestselling author) from the acclaimed author of Three Graves Full—inspired by the real-life unsolved theft of a seventeenth-century painting. Twenty-eight seconds. In less than half a minute, a home-security camera captures the hidden resolve in fourteen-year-old Carly Liddell as she fends off a vicious attack just inside her own front door. The video of her heroic escape appears online and goes viral. As the view count climbs, the lives of four desperate people will be forever changed by what’s just barely visible in the corner of the shot. Carly’s stepfather is spurred to protect his darkest secret: how a stolen painting—four hundred years old, by a master of the Dutch Golden Age—has come to hang in his suburban foyer. The art dealer, left for dead when the painting vanished, sees a chance to buy back her life. And the double-crossed enforcer renews the hunt to deliver the treasure to his billionaire patrons—even if he has to kill to succeed. But it’s Carly herself, hailed as a social-media hero, whose new perspective gives her the courage to uncover the truth as the secrets and lies tear her family apart.