The Health Professionals Marketing Handbook

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Health Services Marketing

Author : Richard K. Thomas
Publisher : Springer Science & Business Media
ISBN 13 : 0387736042
Total Pages : 170 pages
Book Rating : 4.3/5 (877 download)

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Book Synopsis Health Services Marketing by : Richard K. Thomas

Download or read book Health Services Marketing written by Richard K. Thomas and published by Springer Science & Business Media. This book was released on 2008 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game: The health industry as seen from the marketing perspective. Healthcare products, and the consumers who need them. What marketing can (and can’t) do for a medical practice. Demographics and beyond: how social marketing works. Where your marketing dollar goes: staying on budget. Market positioning: knowing the competition, building the strategy. Evaluating a marketing plan’s effectiveness. Plus dozens of forms, checklists, and questionnaires to simplify the process. Useful to practitioners and administrators alike, and equally suited to the for-profit as to the non-profit organization, Health Services Marketing gives the reader valuable tools to reach out to consumers and build lasting relationships.

Marketing for the Mental Health Professional

Author : David P. Diana
Publisher : John Wiley & Sons
ISBN 13 : 0470609133
Total Pages : 260 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Marketing for the Mental Health Professional by : David P. Diana

Download or read book Marketing for the Mental Health Professional written by David P. Diana and published by John Wiley & Sons. This book was released on 2010-03-19 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners "This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places." —Dr. Thomas Phelan, Psychologist and bestselling author of 1-2-3 Magic "David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision." —Melinda Edwards, MD, Psychiatrist A hands-on guide to building a successful mental health practice There is real opportunity for growth, advancement, and overall success within the mental health profession. Marketing for the Mental Health Professional helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice. Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on: Using customer-based selling to create a thriving practice Developing effective strategies for engaging clients, building credibility, and earning loyalty Identifying true prospects that will lead to long-term success Using power, influence, and persuasion to help grow your practice Creating an impression and being remembered Using Internet technology to start a conversation and build relevance A practical guide for professionals looking to achieve long-term success in the field, Marketing for the Mental Health Professional proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that "best in class" organizations and sales/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.

The Health Professional's Marketing Handbook

Author : Alan L. Bernstein
Publisher :
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Health Professional's Marketing Handbook by : Alan L. Bernstein

Download or read book The Health Professional's Marketing Handbook written by Alan L. Bernstein and published by . This book was released on 1988 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Health and Fitness Professional's Guide to Social Media Marketing

Author : Debra Atkinson
Publisher :
ISBN 13 : 9781606794357
Total Pages : 133 pages
Book Rating : 4.7/5 (943 download)

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Book Synopsis The Health and Fitness Professional's Guide to Social Media Marketing by : Debra Atkinson

Download or read book The Health and Fitness Professional's Guide to Social Media Marketing written by Debra Atkinson and published by . This book was released on 2018 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Complete Guide to Hospital Marketing, Second Edition

Author : Patrick T. Buckley
Publisher : HC Pro, Inc.
ISBN 13 : 1601463510
Total Pages : 191 pages
Book Rating : 4.6/5 (14 download)

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Book Synopsis The Complete Guide to Hospital Marketing, Second Edition by : Patrick T. Buckley

Download or read book The Complete Guide to Hospital Marketing, Second Edition written by Patrick T. Buckley and published by HC Pro, Inc.. This book was released on 2009-09-10 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide for the thoroughly modern healthcare marketer. Written for the marketer in the field using everyday language and scenarios that will help all members of the marketing department do their jobs better, meet the challenges of accountability, and spend marketing dollars wisely, The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a straightforward but engaging way with information, tips, and strategies that facilities of all sizes, types, and budgets can use right away This unique guide also comes with a CD-ROM containing ready-to-use customizable forms, checklists, and other tools and examples that will help marketers promote quality, create a buzz, and face challenges within an organization, including internal marketing.

The Mobile Marketing Handbook

Author : Kim Dushinski
Publisher : Information Today
ISBN 13 : 9780910965903
Total Pages : 0 pages
Book Rating : 4.9/5 (659 download)

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Book Synopsis The Mobile Marketing Handbook by : Kim Dushinski

Download or read book The Mobile Marketing Handbook written by Kim Dushinski and published by Information Today. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Focusing on the continuing integration of mobile marketing into the daily lives of consumers-locally, nationally, and globally-this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers' hands"--Provided by publisher.

A Marketer's Guide to Measuring ROI

Author : David Marlowe
Publisher : HC Pro, Inc.
ISBN 13 : 1601460201
Total Pages : 151 pages
Book Rating : 4.6/5 (14 download)

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Book Synopsis A Marketer's Guide to Measuring ROI by : David Marlowe

Download or read book A Marketer's Guide to Measuring ROI written by David Marlowe and published by HC Pro, Inc.. This book was released on 2007 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book walks you through the essential steps you must take to accurately measure the ROI of your hospital marketing efforts"--P. [4] of cover.

Handbook of the Economics of Marketing

Author :
Publisher : Elsevier
ISBN 13 : 0444637656
Total Pages : 634 pages
Book Rating : 4.4/5 (446 download)

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Book Synopsis Handbook of the Economics of Marketing by :

Download or read book Handbook of the Economics of Marketing written by and published by Elsevier. This book was released on 2019-09-19 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. - Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing - Designed for economists already convinced of the benefits of applying economics tools to marketing - Written for those who wish to become quickly acquainted with the integration of marketing and economics

Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption

Author : Bogueva, Diana
Publisher : IGI Global
ISBN 13 : 1522547584
Total Pages : 482 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption by : Bogueva, Diana

Download or read book Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption written by Bogueva, Diana and published by IGI Global. This book was released on 2018-03-02 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.

Statistics for Health Care Professionals

Author : Ian Scott
Publisher : SAGE
ISBN 13 : 1848600658
Total Pages : 249 pages
Book Rating : 4.8/5 (486 download)

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Book Synopsis Statistics for Health Care Professionals by : Ian Scott

Download or read book Statistics for Health Care Professionals written by Ian Scott and published by SAGE. This book was released on 2005-01-13 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Statistics for Health Care Professionals is an accessible guide to understanding statistics within health care practice. Focusing on quantitative approaches to investigating problems, the book introduces the basic rules and principles of statistics. Challenging the notion that statistics are often incomprehensible and complex to use, the authors begin by presenting a `how to' section explaining how specific statistical tests can be performed. They also help readers to understand the language of statistics, which is often a stumbling block for those coming to the subject for the first time. The reader is taught how to calculate statistics by hand as well as being introduced to computer packages to make life easier, and then how to analyse these results. As the results of health care research are so integral to decision-making and developing new practice within the profession, the book encourages the reader to think critically about data analysis and research design, and how these can impact upon evidence based practice. This critical stance is also crucial in the assessment of the many reports and documents issued within the health industry. Statistics for Health Care Professionals includes practical examples of statistical techniques throughout, and the exercises within and at the end of each chapter help readers to learn and to develop proficiency. There is also a glossary at the end of the book for quick and easy referencing. This book is essential reading for those coming to statistics for the first time within a health care setting.

The Direct Marketing Handbook

Author : Edward L. Nash
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 872 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis The Direct Marketing Handbook by : Edward L. Nash

Download or read book The Direct Marketing Handbook written by Edward L. Nash and published by McGraw-Hill Companies. This book was released on 1992 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Complete Independent Movie Marketing Handbook

Author : Mark Steven Bosko
Publisher :
ISBN 13 : 9780941188760
Total Pages : 404 pages
Book Rating : 4.1/5 (887 download)

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Book Synopsis The Complete Independent Movie Marketing Handbook by : Mark Steven Bosko

Download or read book The Complete Independent Movie Marketing Handbook written by Mark Steven Bosko and published by . This book was released on 2003 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives street-level instruction and real-world examples on how to promote, distribute, and sell a production.

Handbook of Research on Assertiveness, Clarity, and Positivity in Health Literacy

Author : Vaz de Almeida, Cristina
Publisher : IGI Global
ISBN 13 : 1799888258
Total Pages : 423 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Assertiveness, Clarity, and Positivity in Health Literacy by : Vaz de Almeida, Cristina

Download or read book Handbook of Research on Assertiveness, Clarity, and Positivity in Health Literacy written by Vaz de Almeida, Cristina and published by IGI Global. This book was released on 2021-09-17 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health literacy in practice requires the development of techniques that ensure that the patient can better access information, understand its content, know how to use this information, and make better health decisions. If the patient makes better health decisions, there are immediate reflexes in health outcomes. The aim is to develop an approach based on the commitment and creation of an atmosphere of trust that reduces uncertainty, anxiety, and embarrassment based on a process of assertive, clear, and positive communication (ACP model). The Handbook of Research on Assertiveness, Clarity, and Positivity in Health Literacy brings the consolidation of knowledge, strategies, and techniques to improve health literacy. This book discusses the importance of making sound health decisions: decisions that can save lives, prevent premature deaths, avoid hospitalizations and abusive resources to medical emergencies, and improve overall health outcomes for the individual, family, community, and society. Covering topics such as dietary guidance, health behavior change models, and medication reconciliation, this resource has theoretical and practical aspects essential to health information libraries, hospitals, clinics, health centers, health schools, patient associations, health professionals, medical students, researchers, professors, and academicians.

Marketing Your Services

Author : Anthony O. Putman
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Marketing Your Services by : Anthony O. Putman

Download or read book Marketing Your Services written by Anthony O. Putman and published by John Wiley & Sons. This book was released on 1990-05-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don’t know what to do." Now, here’s a book that shows you, step by step, how to market your services—painlessly, confidently, profitably. Marketing Your Services shows you: How to define and promote your services to the right market How to differentiate your business from other similar businesses How to price and package your services How to turn qualified prospects into customers and build long-term relationships with clients "This is the best book I have seen about Marketing—making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." —Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." —Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." —Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company

Marketing for Therapists

Author : Jeri Davis
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing for Therapists by : Jeri Davis

Download or read book Marketing for Therapists written by Jeri Davis and published by Jossey-Bass. This book was released on 1996-02-23 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Therapists is the first book of its kind to offer step-by-step guidance for creating effective and ethical marketing strategies that meet the challenges of today's rapidly changing behavioral healthcare environment. The expert contributors apply proven marketing concepts and techniques to the field of clinical practice and present nuts-and-bolts information in easy-to-understand language.

Hand Hygiene

Author : Didier Pittet
Publisher : John Wiley & Sons
ISBN 13 : 111884680X
Total Pages : 473 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Hand Hygiene by : Didier Pittet

Download or read book Hand Hygiene written by Didier Pittet and published by John Wiley & Sons. This book was released on 2017-05-03 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die erste umfassende und wegweisende Publikation zur Handhygiene, eines der grundlegendsten und wichtigsten Themen bei der Infektionsbekämpfung und Patientensicherheit. Für alle medizinischen Berufe ist dieses Handbuch zur Handhygiene ein wichtiges Referenzwerk, geschrieben von weltweit führenden Wissenschaftlern und Klinikern. - Geschrieben von weltweit führenden Experten des Fachgebiets. - Berücksichtigt umfassend die Richtlinien und Vorschriften der Weltgesundheitsorganisation (WHO). - Behandelt das Thema Handhygiene aus globaler Sicht, relevant für Industrie- und Entwicklungsländer. - Erörtert grundlegende sowie hochkomplexe klinische Anwendungen der Handhygiene. - Beinhaltet neue, ungewöhnliche Aspekte und Fragestellungen, wie religiöse und kulturelle Aspekte und die Einbeziehung der Patienten. - Bietet Leitlinien für nationale und weltweite Hygienekampagnen, für jeden Einzelnen, für Institutionen und Organisationen.

Marketing Healthcare Services to Employers

Author : Frank H. Leone
Publisher : Seahill Press Incorporated
ISBN 13 : 9781937720063
Total Pages : 0 pages
Book Rating : 4.7/5 (2 download)

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Book Synopsis Marketing Healthcare Services to Employers by : Frank H. Leone

Download or read book Marketing Healthcare Services to Employers written by Frank H. Leone and published by Seahill Press Incorporated. This book was released on 2012-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book draws from the author's thirty years of focus on employer provider healthcare. The author offers his highly valued experience and insight to healthcare organizations that want to use modern strategies and tactics to reach out to the community through employers.Offering hundreds of sales/marketing strategies and tactics, and provides a detailed actios for any sales person to follow. Appropriate for all sales and marketing professionals, occupational health operatives, physicians, senior executives, and urgent care clinic owners. It is intended as a sales and marketing guide to assist any service in attaining greater market share and higher community visibility.