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The Handbook Of Program Management How To Facilitate Project Success With Optimal Program Management Second Edition
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Book Synopsis The Handbook of Program Management by : James T Brown
Download or read book The Handbook of Program Management written by James T Brown and published by McGraw Hill Professional. This book was released on 2007-12-06 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establish processes that ensure the success of your project managers - and increase the profitability of your products and services With The Handbook of Program Management, you'll obtain the skills to incorporate new technology and people into your processes while delivering improved products and services that continually outpace your competition. In light of the Project Management Institute's new certification program for program managers, (PgMPSM) it's crucial that you have the understanding and processes necessary to deliver projects on schedule, within target costs, and that meet customer expectations. Program and project management authority Dr. James Brown helps you create the necessary culture that will ensure the success of your project managers and teams by providing the “must have” insights you would only get from a trusted mentor, including: The price of delayed decision-making How calculated failure can drive organizational change Why your best people often make the biggest mistakes What the customer really needs to know (and not know) The essence of successful execution
Book Synopsis The Handbook of Program Management: How to Facilitate Project Success with Optimal Program Management, Second Edition by : James T Brown
Download or read book The Handbook of Program Management: How to Facilitate Project Success with Optimal Program Management, Second Edition written by James T Brown and published by McGraw Hill Professional. This book was released on 2014-06-06 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE DEFINITIVE GUIDE TO PROGRAM MANAGEMENT--FULLY UPDATED AND REVISED Program managers must strike a balance between operations and project implementations in order to develop and maintain a culture in which the components of success are repeatable. The Handbook of Program Management is designed to help you do exactly that. This go-to guide supplies you with the insight and tools you need to establish processes that ensure the success of your project managers--and increase the profitability of your products and services. Fully updated and heavily revised, this new edition helps you incorporate new technologies and people into your processes while delivering improved products and services that continually outpace your competition. The Handbook of Program Management provides critical information from a trusted expert. In addition to the classic chapters on Attributes of the Effective Program Manager, Stakeholder Management, and Portfolio Management Essentials, this updated edition is packed with brandnew material covering: Change management Interfaces How bad projects are stopped or postponed How consultants and subcontractors should be used Program performance analysis The role of governance Avoiding the complicated theories and phantom quick-fixes you'll find in other books, The Handbook of Program Management offers straightforward, actionable methods for establishing a highly effective project management culture: one with integrity, energy, and full stakeholder support. Nowhere else will you find such comprehensive, authoritative information on creating successful program management outcomes. The author takes you on the entire journey, from strategically creating a program culture, to building effective relationships, and to analyzing ways of accomplishing your program objectives. The Handbook of Program Management is essential reading for program managers of all levels, whether you're a novice seeking certification in the field or an executive looking to build a flexible organization that can support dynamic on-going product development. Praise for the previous edition of The Handbook of Program Management: "Brown's book captures the essential skills of program and project management. It serves as a 'how to' guide for those entering the business, as well as a refresher on the skills and attributes for those ready to take the next step. The book effectively defines the leader’s role in creating the team culture and environment for success." -- Eugene F. Kranz, Apollo 13 Flight Director, author of Failure Is Not an Option, and retired Director NASA Space Operations "Program management is one of the toughest jobs a person can hold...and James Brown knows Program Management. Here's a chance to learn from the scar tissue of others rather than your own." -- Norman R. Augustine, retired Chairman and CEO, Lockheed Martin Corporation "Finally, a pragmatic book that shares the secrets behind successful program management. If I was giving one book to program managers, this would be it! Any business leader in today's environment of accelerating change will benefit from this book." -- Jack Cooper, former CIO, Bristol-Myers Squibb
Book Synopsis Strategic Marketing Management by : Dane Butler
Download or read book Strategic Marketing Management written by Dane Butler and published by Scientific e-Resources. This book was released on 2019-06-08 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: The economic liberalization and globalization, initiated a few decades ago, has played a key role in bringing drastic transformation in business scenario. There has been a paradigm shift in the role played by top managers to keep their business rolling smoothly. The existing and prospective managers are required to think strategically by carefully analyzing the business environment, both external and internal, while extrapolating the trends before taking crucial decisions. The book Strategic Marketing Management has been written keeping in view the needs of Business Schools covering courses. Various models and theories have been explained with examples from appropriate corporate scenario. Strategic Marketing Management is a field of management which provides strategic approaches to the challenges of marketing. This book studies the concept of strategic marketing in a succinct manner so that even a beginner will be able to understand the idea of strategic marketing easily. It will be highly useful to the students and teachers of Marketing Management. This book offers useful information for students of management and for marketers from companies of all sizes.
Book Synopsis Global Marketing Management by : Gustavo Morales
Download or read book Global Marketing Management written by Gustavo Morales and published by Scientific e-Resources. This book was released on 2018-07-02 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Marketing is invaluable text for M.Com, and MBA students studying international or global marketing. Today, many companies have trouble deciding whether using a truly global marketing strategy is right for them. There is a slight trend back toward localization due to new efficiencies of customization made possible by technology, the Internet, and new manufacturing processes. "e;Mass Customization"e; has now taken the place of "e;Mass Production."e; In today's world, the customer does not always respond to a "e;one size fits all"e; approach. Global marketing is also a field of study in general business management to provide valuable products, solutions and services to customers locally, nationally, internationally and worldwide. Global Marketing Management equips students with knowledge and skills to enable them to make key management decisions and understand how organisations may be navigated through the increasingly dynamic and challenging global trading environment. Global marketing management is of great importance to a company that is looking to offer its product in an international market. This book will give a high level overview of the planning and organization marketing leaders must address when considering a new country to sell its product in.
Book Synopsis Consumer Behaviour and Advertising Management by : Conner Acevedo
Download or read book Consumer Behaviour and Advertising Management written by Conner Acevedo and published by Scientific e-Resources. This book was released on 2018-01-11 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to familiarise readers with a wide range of managerial issues faced by modern advertising strategies in planning, implementing, and controlling the advertising efforts of various enterprises. It contains numerous examples of successful advertising images alongside accompanying commentary to illustrate just what goes into making an effective advertisement. The positive role played by advertising in the market process has been largely ignored by academic economists. It is only recently, since the modern economic revolution, that economists have realized the benefits of advertising and have joined the research agenda developed by researchers in marketing and other business fields. Consumer Behaviour (CB) intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyse behaviour of Indian consumers, and strategies used by marketers to deal with them. Marketers need to understand the buying behaviour of consumers while designing their advertisements for the desired impact. Advertisements play an essential role in creating an image of a product in the minds of consumers. Advertisements must be catchy and communicate relevant information to consumers. Understanding the needs of the consumer is really important when it comes to creating the right advertisement for the right audience. Remember it is only through advertisements; individuals are able to connect with your brand. This book provides an excellent introduction to the topic of how reasons and emotions combine to shape the consumption experience by influencing the analytic, hedonic, social, moral and even reptilian aspects of the human condition in the marketplace. Thus the material presented here would be of interest as well as of great use to the students, teachers and professionals in the field.
Book Synopsis Supply Chain Management by : Arlo Stark
Download or read book Supply Chain Management written by Arlo Stark and published by Scientific e-Resources. This book was released on 2019-06-05 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: An increasingly global business landscape means that even the smallest of companies must contend with a growing base of international suppliers and customers. With that comes myriad technical, organizational and cultural changes that challenge traditional management practices. Regardless of the means taken to address these challenges, all companies will eventually have to synchronize the flow of their products, information and funds. This book focuses on concepts, principles and real-life experiences which improve understanding of the Supply Chain Management (SCM). Available information has been analyzed and synthesized across many disciplines. The book is designed to contribute to the existing body of literature available on supply chain management. This work, which is replete with new concepts and practices, will commend itself to all categories of readers, particularly academicians, researchers and students of management, economics and commerce.
Book Synopsis Personality and Communication Development by : Angel Harrison
Download or read book Personality and Communication Development written by Angel Harrison and published by Scientific e-Resources. This book was released on 2018-04-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personality and Communication Development is comprehensive across the lifespan, in its range of personality constructs, and in its coverage of theoretical and methodological frameworks. This book highlights the need, importance and essence of personality and communication development. The book is a presentation of techniques to know, improve and develop the most sought-after attribute of a person, i.e., his or her personality. The language provided in the book is concise, lucid and forceful. It comprehends a vast array of subjects applicable to humanity. However, some factors which can really help in development of a better personality have been discussed in this book. The book emphasizes on the topics which are utterly relevant for students, budding managers, managers and professionals.
Book Synopsis Leadership and Change Management by : Javon Morin
Download or read book Leadership and Change Management written by Javon Morin and published by Scientific e-Resources. This book was released on 2018-10-04 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: An organization that is established as an instrument or means for achieving defined objectives has been referred to as a formal organizations. Its design specifies, how goals are subdivided and reflected in subdivisions of the organization. Divisions, departments, sections, positions, jobs, and tasks make up this work structure. Thus, the formal organization is expected to behave impersonally in regard to relationship with clients or with its members. Change Management provides readers with frameworks for applying different models of change to different scenarios, offers proactive approaches to change that relate to business performance and gives practical, step-by-step guidance on handling change. The reference book covers a breadth of leadership and change management topics. It draws upon an extensive review of relevant change management literature in order to encourage a critical perspective, as well as a deeper understanding of this important subject area. This book offers the reader answers to questions including why change management tends to fail and why individuals are neglected in traditional accounts of change management. The present book has been written in a lucid style that a layman may understand it easily. The book has been written after a detailed study of concepts and assumptions of several leadership and change management styles in modern business word.
Book Synopsis Strategic Brand Management by : Brice Martin & Elisha Stephens
Download or read book Strategic Brand Management written by Brice Martin & Elisha Stephens and published by Scientific e-Resources. This book was released on 2019-07-03 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on a solid theoretical underpinning, this book provides a rigorous grounding in the subject of brand management. The theory is applied to examples throughout, to enable students to understand the practical application. Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. While adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning within that framework. The framework for the book separates a brand's concept into functional and emotional parts, looking at purchases that fulfil a functional need and how these develop into emotional decision-making processes. The language of the book is kept simple without compromising the effectiveness of the argument for diluting the analyses. The book has been written to meet the requirements to the syllabus of B.Com, BBA, M. Com and MBA courses of various Universities.
Book Synopsis Program Management for Improved Business Results by : Russ J. Martinelli
Download or read book Program Management for Improved Business Results written by Russ J. Martinelli and published by John Wiley & Sons. This book was released on 2014-07-21 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Superior program management begins with superior information and strategy Program Management for Improved Business Results, Second Edition is a practical guide to real-world program management, written to align with the rigorous PMI® PgMP® certification standards. The book explains the benchmarks and best practices that help shape a superior program manager, and provides case studies that illustrate the real-world application of management concepts. Written by a team composed of both industry professionals and academics, the book strikes a balance between theory and practice that facilitates understanding and better prepares candidates for the PgMP. Managers at all levels will learn the insights and techniques that are shaping modern management expectations. The Project Management Institute and the Product Development and Management Association both agree that program management is a critical element in the successful integration of business strategy and project management. The certification process is difficult, and few complete it – but demand for competent professionals is high. Program Management for Improved Business Results addresses this disconnect, preparing readers to fill the gaps and help businesses achieve the level of program management integration required by professional organizations. Topics include: Aligning programs with business strategy Program planning, execution, and processes Management metrics and strategic and operational tools Roles, responsibilities, and core competencies The book focuses on both the macro and the micro levels, explaining the successful integration of business strategy with project portfolios as well as the managing of a single program. Case studies present both issue-oriented and comprehensive perspectives, and guidance includes real, actionable steps. For professionals seeking improved program outcomes, Program Management for Improved Business Results is a roadmap to exceptional management skills. (PMI and PgMP are registered marks of the Project Management Institute, Inc.)
Book Synopsis Improving Business Performance by : Ramani S
Download or read book Improving Business Performance written by Ramani S and published by CRC Press. This book was released on 2018-09-03 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: No organization is impervious to change. Rather, the survival and growth of an organization is dependent on how well it copes with change. Successful change initiatives consist of the integrated eco-system of its portfolio, programs, and projects. These change initiatives become the delivery mechanisms for implementing the strategy of an organization. Improving Business Performance: A Project Portfolio Management Approach clarifies how the proper application of portfolio, program, and project management concepts can help commercial and non-profit organizations achieve their strategic objectives. Most organizations have been good at devising strategy, but falter during its implementation. Executing strategy well to deliver superior business performance remains a key challenge, which is addressed as the core theme of this book. The book portrays a top-down orientation as well as a bottom-up integration of change initiatives to facilitate alignment to strategy and accommodate mid-course changes. It takes into account existing global best management practices to bring forth an approach that is customizable and useful to organizations in any industry. Describing why portfolio management lies at the apex of change initiative management, the book explains how to design and fine-tune portfolios so they are in alignment with your organization’s overall strategy and business needs. After reading this book, you will understand: How to design the project portfolio structure for your organization How to integrate programs and projects within the portfolio more effectively How to better manage interactions across diverse change initiatives How to maintain focus while managing change to realize benefits The book presents a case study that illustrates the application of project portfolio concepts in practical scenarios. It includes chapters dedicated to transition management, change management, benefits management, and the Enterprise Project Management Office. It also includes templates you can immediately put to use in your own portfolios, programs, and projects.
Book Synopsis How to Manage Complex Programs by : Tom Kendrick
Download or read book How to Manage Complex Programs written by Tom Kendrick and published by AMACOM. This book was released on 2016-05-25 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: To see a program successfully through to completion, a program manager must break the work down into simpler, smaller pieces and organize it into interdependent tasks…and this book helps you do just that. Projects require managers, but programs warrant maestros. Tasked with overseeing multiple project teams and thousands of activities, program managers have one of the most challenging jobs in the market. Too many overburdened managers are leaving otherwise great jobs, even the field entirely, because they haven’t equipped themselves with the right tools in hand to take on this complex but fulfilling job. Complete with diagrams, graphs, and real-life examples, How to Manage Complex Programs explains the ins and outs of program management and provides concrete and effective techniques for structuring deliverables, workflow, and staffing. You will learn to: Decompose complex deliverables into manageable chunks Develop coherent plans for component projects Handle cross-project dependencies Organize program staff and project leaders into a high-performing team Yes, program management is challenging but the most rewarding jobs always are. Don’t let yourself become overburdened and tempted to leave a field in high demand of hard workers such as yourself. These proven strategies are the key to finding both relief and success!
Book Synopsis The Standard for Program Management by : Project Management Institute
Download or read book The Standard for Program Management written by Project Management Institute and published by Project Management Inst. This book was released on 2008-01-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a guide for managing multiple, complex projects and programs with the proper metrics and standards. covering such knowledge areas as stakeholder management, scope management, and program execution.
Book Synopsis Reference Architecture for the Telecommunications Industry by : Christian Czarnecki
Download or read book Reference Architecture for the Telecommunications Industry written by Christian Czarnecki and published by Springer. This book was released on 2017-01-26 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects the tremendous changes in the telecommunications industry in the course of the past few decades – shorter innovation cycles, stiffer competition and new communication products. It analyzes the transformation of processes, applications and network technologies that are now expected to take place under enormous time pressure. The International Telecommunication Union (ITU) and the TM Forum have provided reference solutions that are broadly recognized and used throughout the value chain of the telecommunications industry, and which can be considered the de facto standard. The book describes how these reference solutions can be used in a practical context: it presents the latest insights into their development, highlights lessons learned from numerous international projects and combines them with well-founded research results in enterprise architecture management and reference modeling. The complete architectural transformation is explained, from the planning and set-up stage to the implementation. Featuring a wealth of examples and illustrations, the book offers a valuable resource for telecommunication professionals, enterprise architects and project managers alike.
Book Synopsis Program Management by : Michel Thiry
Download or read book Program Management written by Michel Thiry and published by Routledge. This book was released on 2016-11-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Program management (PgM) is fast developing as the essential link between strategy and projects and as a vehicle for organizational change. It offers the means to manage groups of projects with a common business purpose in an integrated and effective way. The Second Edition of Michel Thiry’s Program Management builds on the bestselling title first published in 2010. The heavily revised text reflects the latest program management guides and international standards and includes: a new section on agile management in programs; the author’s own program management maturity measure; a new section on change management, which is now integral to many programs. Michel has also reviewed and revised the program lifecycle to align with the more unified view of program management that has emerged since the book was first published. The result is an essential guide to program management that incorporates a robust theoretical framework, complemented by examples and advice from one of the world’s leading practitioners.
Book Synopsis Government Program Management by : Bruce Barkley
Download or read book Government Program Management written by Bruce Barkley and published by McGraw Hill Professional. This book was released on 2011-02-12 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: PROVEN STRATEGIES FOR APPLYING PROGRAM MANAGEMENT TECHNIQUES TO PUBLIC SECTOR PERFORMANCE MANAGEMENT Government Program Management examines ongoing global reforms in public-sector program design and management and explains how to deliver public-sector programs in response to these reforms. A new, generic program management model--essential for government executives, program managers, and legislative leaders--is presented. The new model addresses various dysfunctional forces, many of them global in scale, that inhibit public programs from achieving their intended benefits and outcomes. This in-depth resource discusses broad reforms that fundamentally alter government agency structure, performance reporting and budgeting, composition, and roles and functions. The book also looks at targeted reforms affecting individual programs, covering concept, planning, design, delivery, cost control, and performance reporting. Best practices from both the public and private sectors are covered in this pioneering guide. Government Program Management covers: Forces for change in government program management: impacts of the new public management theory Problems and issues in public program performance and benefits management Agency performance and program management developments in the United States Applying the industry standard for program management according to the Project Management Institute to public agencies and programs The program management office in the public sector Government workforce changes and implications for program management Public program leadership developments Global models and benchmarks for program management: new public management concepts Models for future programs Case study: a national digital health information system in the United States The special problem of networked and intergovernmental programs Recommendations for changing public program management structure, systems, and processes in the United States beginning with the president
Book Synopsis Program Management by : Ginger Levin
Download or read book Program Management written by Ginger Levin and published by CRC Press. This book was released on 2016-04-19 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: Program management is a rapidly emerging offshoot of project management. So much so that AT&T, IBM, and other organizations, both large and small in all sectors, have initiated a push to certify program managers. And, although universities offer courses in program management, there are few books available to guide program managers through this
