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The Googlization Of Everything
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Book Synopsis The Googlization of Everything by : Siva Vaidhyanathan
Download or read book The Googlization of Everything written by Siva Vaidhyanathan and published by Univ of California Press. This book was released on 2012-03-13 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission—"To organize the world’s information and make it universally accessible"—and its much-quoted motto, "Don’t be evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google—and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google’s global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.
Book Synopsis Antisocial Media by : Siva Vaidhyanathan
Download or read book Antisocial Media written by Siva Vaidhyanathan and published by Oxford University Press. This book was released on 2018-05-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully updated paperback edition that includes coverage of the key developments of the past two years, including the political controversies that swirled around Facebook with increasing intensity in the Trump era. If you wanted to build a machine that would distribute propaganda to millions of people, distract them from important issues, energize hatred and bigotry, erode social trust, undermine respectable journalism, foster doubts about science, and engage in massive surveillance all at once, you would make something a lot like Facebook. Of course, none of that was part of the plan. In this fully updated paperback edition of Antisocial Media, including a new chapter on the increasing recognition of--and reaction against--Facebook's power in the last couple of years, Siva Vaidhyanathan explains how Facebook devolved from an innocent social site hacked together by Harvard students into a force that, while it may make personal life just a little more pleasurable, makes democracy a lot more challenging. It's an account of the hubris of good intentions, a missionary spirit, and an ideology that sees computer code as the universal solvent for all human problems. And it's an indictment of how "social media" has fostered the deterioration of democratic culture around the world, from facilitating Russian meddling in support of Trump's election to the exploitation of the platform by murderous authoritarians in Burma and the Philippines. Both authoritative and trenchant, Antisocial Media shows how Facebook's mission went so wrong.
Download or read book In the Plex written by Steven Levy and published by Simon & Schuster. This book was released on 2021-02-02 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword. Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and Sergey Brin—has become a tech giant known the world over. Since starting with its search engine, Google has moved into mobile phones, computer operating systems, power utilities, self-driving cars, all while remaining the most powerful company in the advertising business. Granted unprecedented access to the company, Levy disclosed that the key to Google’s success in all these businesses lay in its engineering mindset and adoption of certain internet values such as speed, openness, experimentation, and risk-taking. Levy discloses details behind Google’s relationship with China, including how Brin disagreed with his colleagues on the China strategy—and why its social networking initiative failed; the first time Google tried chasing a successful competitor. He examines Google’s rocky relationship with government regulators, particularly in the EU, and how it has responded when employees left the company for smaller, nimbler start-ups. In the Plex is the “most authoritative…and in many ways the most entertaining” (James Gleick, The New York Book Review) account of Google to date and offers “an instructive primer on how the minds behind the world’s most influential internet company function” (Richard Waters, The Wall Street Journal).
Book Synopsis We Are Data by : John Cheney-Lippold
Download or read book We Are Data written by John Cheney-Lippold and published by NYU Press. This book was released on 2017-05-02 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: What identity means in an algorithmic age: how it works, how our lives are controlled by it, and how we can resist it Algorithms are everywhere, organizing the near limitless data that exists in our world. Derived from our every search, like, click, and purchase, algorithms determine the news we get, the ads we see, the information accessible to us and even who our friends are. These complex configurations not only form knowledge and social relationships in the digital and physical world, but also determine who we are and who we can be, both on and offline. Algorithms create and recreate us, using our data to assign and reassign our gender, race, sexuality, and citizenship status. They can recognize us as celebrities or mark us as terrorists. In this era of ubiquitous surveillance, contemporary data collection entails more than gathering information about us. Entities like Google, Facebook, and the NSA also decide what that information means, constructing our worlds and the identities we inhabit in the process. We have little control over who we algorithmically are. Our identities are made useful not for us—but for someone else. Through a series of entertaining and engaging examples, John Cheney-Lippold draws on the social constructions of identity to advance a new understanding of our algorithmic identities. We Are Data will educate and inspire readers who want to wrest back some freedom in our increasingly surveilled and algorithmically-constructed world.
Book Synopsis What Would Google Do? by : Jeff Jarvis
Download or read book What Would Google Do? written by Jeff Jarvis and published by Harper Collins. This book was released on 2011-09-20 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a book that’s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys—but also opens up—vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era. What Would Google Do? is an astonishing, mind-opening book that, in the end, is not about Google. It’s about you.
Book Synopsis Recruiting in the Age of Googlization Second Edition by : Ira S Wolfe
Download or read book Recruiting in the Age of Googlization Second Edition written by Ira S Wolfe and published by . This book was released on 2020-02-04 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: No business function is being disrupted by technology and demographics as much as recruitment. Tried and true recruiting practices are no longer working. New job categories are emerging, traditional jobs are disappearing and employment technologies are advancing at an exponential pace. An evolving definition of work and acceleration in the automation of work is only intensifying the competition for qualified workers. And yet many companies continue to recruit and screen talent like it was still 1970.In Recruiting in the Age of Googlization, Ira S Wolfe exposes the realities of automation on the future of jobs and the rapid reconstruction of the concept of work. Wolfe illuminates with his down-to-earth writing style how exponential change will transform or eliminate most jobs and make many business models irrelevant or unrecognizable. Wolfe's examples read like science fiction jumping off the pages of everyday reality. His forecasts and solutions are simultaneously exciting and terrifying. It is within this new business environment that organizations must learn to recruit and retain talent.Whether you're responsible for Human Resources or management or the average worker or student wondering what's next for his or her career, Recruiting in the Age of Googlization is a thought provoking, compelling read. Recruiting in the Age of Googlization provides a blueprint for a recruitment process that works in any organization. The solution is built on a framework of best practices that will surely help organizations recruit, select, manage, and retain the talent they need. The book will inspire new ideas, spark pivotal conversations, and challenge existing assumptions about business and help lay out a game plan to make change work.
Book Synopsis Algorithms of Oppression by : Safiya Umoja Noble
Download or read book Algorithms of Oppression written by Safiya Umoja Noble and published by NYU Press. This book was released on 2018-02-20 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acknowledgments -- Introduction: the power of algorithms -- A society, searching -- Searching for Black girls -- Searching for people and communities -- Searching for protections from search engines -- The future of knowledge in the public -- The future of information culture -- Conclusion: algorithms of oppression -- Epilogue -- Notes -- Bibliography -- Index -- About the author
Download or read book Digital Labor written by Trebor Scholz and published by Routledge. This book was released on 2013 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Digital Labor' asks whether life on the Internet is mostly work, or play. We tweet, we tag photos, we link, we review books, we comment on blogs, we remix media and we upload video to create much of the content that makes up the web.
Book Synopsis The Anarchist in the Library by : Siva Vaidhyanathan
Download or read book The Anarchist in the Library written by Siva Vaidhyanathan and published by Hachette UK. This book was released on 2005-05-11 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Napster to Total Information Awareness to flash mobs, the debate over information technology in our lives has revolved around a single question: How closely do we want cyberspace to resemble the real world? Siva Vaidhyanathan enters this debate with a seminal insight: While we've been busy debating how to make cyberspace imitate the world, the world has been busy imitating cyberspace. More and more of our social, political, and religious activities are modeling themselves after the World Wide Web.Vaidhyanathan tells us the key information structure of our time, and the key import from cyberspace into the world, is the "peer-to-peer network." Peer-to-peer networks have always existed -- but with the rise of electronic communication, they are suddenly coming into their own. And they are drawing the outlines of a battle for information that will determine much of the culture and politics of our century, affecting everything from society to terrorism, from religion to the latest social fads. The Anarchist in the Library is a radically original look at how this battle defines one of the major fault lines of twenty-first-century civilization.
Download or read book Arts, Inc. written by Bill Ivey and published by Univ of California Press. This book was released on 2010-11-11 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Bill Ivey has written a thoughtful and thought-provoking book on the state of the arts in America today. He tracks our loss of heritage and risk-taking and comments cogently on the past culture wars. His discussion of the corporate hijacking of intellectual property is highly articulate and should be read by everyone.”—Jane Alexander “You don't have to agree with all his conclusions to recognize that Bill Ivey's Arts, Inc. is an important book. It's a must-read for all those interested in American art and culture and the public interest in preserving access to our heritage for everyone, and as it contributes to the arts of today and tomorrow.”—Frank Hodsoll “Arts, Inc. is the first comprehensive effort to explore the role and potential of a coordinated vision for art, culture, and expression in American public life. Through strands of personal and professional memoir, policy analysis, for-profit and nonprofit industry insights, and personal conviction, Bill Ivey defines a new canvas for more productive and inclusive conversations on the expressive life of our nation and its citizens.”—Andrew Taylor, Bolz Center for Arts Administration, University of Wisconsin-Madison “Very few observers of the contemporary U.S. and global arts worlds have Bill Ivey's capacity for first-hand examples of how trade representatives, artists, music executives, corporate attorneys, elected officials, non-profit executives and many other participants influence the course of the arts, and in particular, the public's access to the arts. Arts, Inc. is an important work because it asserts, in a very thoughtful and urgent manner, that Americans have a right to a better expressive life.”—John Kreidler, retired Executive Director, Cultural Initiatives Silicon Valley "At a time when international polls show doubts about America, our art and culture are a crucial resource for our soft power. Bill Ivey does a wonderful job of explaining the importance of art as a public issue. "—Joseph S. Nye, Jr., author of Soft Power: The Means to Success in World Politics “A profoundly important diagnosis by perhaps America's best-qualified critic of the harm to our culture caused by overregulation and inadequate support. Ivey has given us a rich and beautifully written warning about the culture we're losing, and a powerful and historically compelling image of a culture that could be.”—Lawrence Lessig, Stanford Law School "Walt Whitman was democracy's eloquent poet who understood that democracy is not just a form of government but a way of life rooted in culture. Bill Ivey is culture's eloquent advocate who knows that as democracy needs the arts, the arts need the advocacy of government. His manifesto Arts, Inc. is a passionate attack on the commercialization of culture and a plea for a cultural bill of rights that will restore to all Americans their right to a heritage, to creative expression and to a creative life. This is not just a vital book about the arts, but a vital book about democracy." —Benjamin R. Barber, author of Jihad vs. McWorld and Consumed.
Book Synopsis The Lure of the Edge by : Brenda Denzler
Download or read book The Lure of the Edge written by Brenda Denzler and published by Univ of California Press. This book was released on 2001-11-07 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: A scholarly exploration of the "UFO movement" probes life on the fringes of modernity, tracing the fascinating links between science and religion implied by this philosophy.
Download or read book Deep Search written by Konrad Becker and published by . This book was released on 2009 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deep Search collects 13 texts which investigate the social and political dimensions of how we navigate the deep seas of knowledge. What do we win, and what do we lose when we move from an analogue to a digital information order? How is computer readable significance produced, how is meaning involved in machine communication? Where is the potential of having access to such vast amounts of information? What are the dangers of our reliance on search engines and are there any approaches that do not follow the currently dominating paradigm of Google? This volume answers these questions of culture, context and classification regarding information systems that should not be ignored.
Book Synopsis The Robot-Proof Recruiter by : Katrina Collier
Download or read book The Robot-Proof Recruiter written by Katrina Collier and published by Kogan Page Publishers. This book was released on 2019-08-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: FINALIST: Business Book Awards 2020 - HR & Management Category In a world of work where recruiters are constantly hearing that their role is at risk from AI, robotics and chatbots, it has never been more important to effectively attract and recruit the right people. Leveraging the power of social media and digital sourcing strategies is only part of the solution, and simply posting a job or sending a LinkedIn InMail is no longer enough. The Robot-Proof Recruiter shows you how to use the tools that reveal information that can be used to grab a potential candidate's attention among the overwhelming volume of material online. Full of expert guidance and practical tips, this book explains what works, what doesn't, and how you can stand out and recruit effectively in a world of technology overload. The Robot-Proof Recruiter will enable you to become the recruiter that candidates trust and the one they want to talk to. It contains essential guidance on overcoming obstacles - including how to recruit without an existing online presence, how to work effectively with hiring managers to improve the candidate experience, and how to use technology to support the candidate's journey from initial outreach, to application, to employee, and through to alumnus. This is an indispensable book for all recruitment professionals and HR practitioners who want to recruit the right people for their organization.
Book Synopsis The Fashion System by : Roland Barthes
Download or read book The Fashion System written by Roland Barthes and published by Univ of California Press. This book was released on 1990-07-25 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: On semiotics, fashion and philosophy
Book Synopsis The End of Burnout by : Jonathan Malesic
Download or read book The End of Burnout written by Jonathan Malesic and published by Univ of California Press. This book was released on 2022-11-29 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going beyond the how and why of burnout, a former tenured professor combines academic methods and first-person experience to propose new ways for resisting our cultural obsession with work and transforming our vision of human flourishing. Burnout has become our go-to term for talking about the pressure and dissatisfaction we experience at work. But in the absence of understanding what burnout means, the discourse often does little to help workers who suffer from exhaustion and despair. Jonathan Malesic was a burned out worker who escaped by quitting his job as a tenured professor. In The End of Burnout, he dives into the history and psychology of burnout, traces the origin of the high ideals we bring to our jobs, and profiles the individuals and communities who are already resisting our cultural commitment to constant work. In The End of Burnout, Malesic traces his own history as someone who burned out of a tenured job to frame this rigorous investigation of how and why so many of us feel worn out, alienated, and useless in our work. Through research on the science, culture, and philosophy of burnout, Malesic explores the gap between our vocation and our jobs, and between the ideals we have for work and the reality of what we have to do. He eschews the usual prevailing wisdom in confronting burnout ("Learn to say no!" "Practice mindfulness!") to examine how our jobs have been constructed as a symbol of our value and our total identity. Beyond looking at what drives burnout--unfairness, a lack of autonomy, a breakdown of community, mismatches of values--this book spotlights groups that are addressing these failures of ethics. We can look to communities of monks, employees of a Dallas nonprofit, intense hobbyists, and artists with disabilities to see the possibilities for resisting a "total work" environment and the paths to recognizing the dignity of workers and nonworkers alike. In this critical yet deeply humane book, Malesic offers the vocabulary we need to recognize burnout, overcome burnout culture, and acknowledge the dignity of workers and nonworkers alike.
Download or read book Googled written by Ken Auletta and published by Penguin. This book was released on 2009-11-03 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape. There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses?from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google?s founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined. Using Google as a stand-in for the digital revolution, Auletta takes readers inside Google?s closed-door meetings and paints portraits of Google?s notoriously private founders, Larry Page and Sergey Brin, as well as those who work with?and against?them. In his narrative, Auletta provides the fullest account ever told of Google?s rise, shares the ?secret sauce? of Google?s success, and shows why the worlds of ?new? and ?old? media often communicate as if residents of different planets. Google engineers start from an assumption that the old ways of doing things can be improved and made more efficient, an approach that has yielded remarkable results? Google will generate about $20 billion in advertising revenues this year, or more than the combined prime-time ad revenues of CBS, NBC, ABC, and FOX. And with its ownership of YouTube and its mobile phone and other initiatives, Google CEO Eric Schmidt tells Auletta his company is poised to become the world?s first $100 billion media company. Yet there are many obstacles that threaten Google?s future, and opposition from media companies and government regulators may be the least of these. Google faces internal threats, from its burgeoning size to losing focus to hubris. In coming years, Google?s faith in mathematical formulas and in slide rule logic will be tested, just as it has been on Wall Street. Distilling the knowledge accrued from a career of covering the media, Auletta will offer insights into what we know, and don?t know, about what the future holds for the imperiled industry.
Book Synopsis Born Entrepreneurs, Born Leaders by : Scott Shane
Download or read book Born Entrepreneurs, Born Leaders written by Scott Shane and published by Oxford University Press. This book was released on 2010-03-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's no secret that your genes have a subtle, but powerful impact on your job and career. But did you know that your DNA accounts for one third of the difference between you and your co-workers in many aspects of work life, from job satisfaction to income level? That's the revelation of this fascinating book--one that will change the way you think It's no secret that your genes have a subtle, but powerful impact on your job and career. But did you know that your DNA accounts for one third of the difference between you and your co-workers in many aspects of work life, from job satisfaction to income level? That's the revelation of this fascinating book-one that will change the way you think about the role of genetics in the workplace. Despite extensive evidence highlighting the influence of genetics in the business world, this critical connection has been glossed over by corporate leaders and management gurus. Now, for the first time, author Scott Shane explains why genes matter, and how an understanding of their relationship to behavior is of vital importance to employers, employees, and policy makers. This eye-opening resource begins with an incisive look at the basic function of genes and their effects on organizational behavior, providing a real-world analysis of how genes influence numerous aspects of our professional lives, from the jobs we choose, to how effectively we make decisions and manage people. Born Entrepreneurs, Born Leaders also delves into role that genetics plays in creativity and innovation, and focuses on how genes affect our tendency to start companies. Armed with these insights, you'll not only learn how to leverage your innate skills and personality, but you'll discover how to succeed by acting in ways contrary to your "nature." Packed with scientifically grounded insights, this phenomenal book also examines the potential use of genetic information in creating job assignments and designing incentive and training plans. Ultimately, Born Entrepreneurs, Born Leaders shows how a heightened awareness of your own-and your colleagues'-genetic predispositions can make you a better employee or employer.
