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Author : Robert C. Alberts
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (531 download)
Download or read book The Good Provider written by Robert C. Alberts and published by . This book was released on 1979 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Burgan
Publisher : Penguin
ISBN 13 : 1524791490
Total Pages : 112 pages
Book Rating : 4.5/5 (247 download)
Download or read book Who Was H. J. Heinz? written by Michael Burgan and published by Penguin. This book was released on 2019-04-02 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who HQ has way more than 57 reasons why you'll want to read the amazing story of H. J. Heinz--the American entrepreneur who brought tomato ketchup to the masses. Learn how this son of German immigrants from Pittsburgh, Pennsylvania, turned his small food-packaging company into a booming business known for its fair treatment of workers and pioneering safe food preparation standards. This American success story follows Heinz from his early days as a pickle and vinegar merchant in the 1800s to the name behind the nation's number-one brand of ketchup. The name that's on everyone's lips is now part of the Who Was? series.
Author : Margaret Hall
Publisher : Capstone Classroom
ISBN 13 : 9781403446404
Total Pages : 36 pages
Book Rating : 4.4/5 (464 download)
Download or read book H.J. Heinz written by Margaret Hall and published by Capstone Classroom. This book was released on 2003 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the life of H. J. Heinz, who started one of the first comapanies to make processed food, buying his brothers' food company and renamed it the H.J. Heinz Company in 1888.
Author : Debbie Foster
Publisher : Arcadia Publishing
ISBN 13 : 9780738545684
Total Pages : 132 pages
Book Rating : 4.5/5 (456 download)
Download or read book H.J. Heinz Company written by Debbie Foster and published by Arcadia Publishing. This book was released on 2006 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1869, the American diet was a dreary affair. Kitchen staples included bread, potatoes, other root vegetables, and meat. Tomatoes-then called "love apples"-were an exotic fruit. A young 25-year-old Henry J. Heinz helped to change all of that. He established his company based on a single premise: quality. He demonstrated this commitment by bottling his first product, grated horseradish, in clear glass jars to showcase its purity. From his hometown near Pittsburgh, Heinz sparked a revolution. A colorful marketing genius, he was a foresighted entrepreneur whose peripatetic travels birthed the global H. J. Heinz Company, which today is the most international of all United States-based food companies. H. J. Heinz Company contains vintage images from the archives of one of America's first industrial photography studios. It captures memorable and creative marketing from the "57 Varieties" to today and features photography of many current initiatives in Heinz's main businesses of ketchup and sauces, meals and snacks, and infant foods. It is a glimpse at one of America's best loved companies and a study in how to "do the common thing uncommonly well."
Author : John McDonough
Publisher : Routledge
ISBN 13 : 1135949069
Total Pages : 1754 pages
Book Rating : 4.1/5 (359 download)
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author : Robert L. Williams, Jr.
Publisher : Springer
ISBN 13 : 1137387211
Total Pages : 256 pages
Book Rating : 4.1/5 (373 download)
Download or read book Vintage Marketing Differentiation written by Robert L. Williams, Jr. and published by Springer. This book was released on 2017-03-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why these classic strategies were devised and implemented provides insight on how the vintage strategies can continue to be used to position products, services, and experiences within current market situations. Vintage Marketing Differentiation describes real life, innovative, outside-the-box solutions. It explains a marketing differentiation process and emphasizes the critical nature of the perception of trends and timely action. Profiles of over 30 companies and brands depict nearly 20 categories of the first marketing strategies ever to be used. These powerful strategies ignited competitive advantages and help explain why most of these companies are still in business today!
Author : Walter A. Friedman
Publisher : Harvard University Press
ISBN 13 : 0674263634
Total Pages : 367 pages
Book Rating : 4.6/5 (742 download)
Download or read book Birth of a Salesman written by Walter A. Friedman and published by Harvard University Press. This book was released on 2005-11-30 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and canvassers to one driven by professional salesmen and executives. From book agents flogging Ulysses S. Grant's memoirs to John H. Patterson's famous pyramid strategy at National Cash Register to the determined efforts by Ford and Chevrolet to craft surefire sales pitches for their dealers, selling evolved from an art to a science. "Salesmanship" as a term and a concept arose around the turn of the century, paralleling the new science of mass production. Managers assembled professional forces of neat responsible salesmen who were presented as hardworking pillars of society, no longer the butt of endless "traveling salesmen" jokes. People became prospects; their homes became territories. As an NCR representative said, the modern salesman "let the light of reason into dark places." The study of selling itself became an industry, producing academic disciplines devoted to marketing, consumer behavior, and industrial psychology. At Carnegie Mellon's Bureau of Salesmanship Research, Walter Dill Scott studied the characteristics of successful salesmen and ways to motivate consumers to buy. Full of engaging portraits and illuminating insights, Birth of a Salesman is a singular contribution that offers a clear understanding of the transformation of salesmanship in modern America.
Author : Andrew Smith
Publisher :
ISBN 13 : 0199734968
Total Pages : 2556 pages
Book Rating : 4.1/5 (997 download)
Download or read book The Oxford Encyclopedia of Food and Drink in America written by Andrew Smith and published by . This book was released on 2013-01-31 with total page 2556 pages. Available in PDF, EPUB and Kindle. Book excerpt: Home cooks and gourmets, chefs and restaurateurs, epicures, and simple food lovers of all stripes will delight in this smorgasbord of the history and culture of food and drink. Professor of Culinary History Andrew Smith and nearly 200 authors bring together in 770 entries the scholarship on wide-ranging topics from airline and funeral food to fad diets and fast food; drinks like lemonade, Kool-Aid, and Tang; foodstuffs like Jell-O, Twinkies, and Spam; and Dagwood, hoagie, and Sloppy Joe sandwiches.
Author : Michael Burgan
Publisher : Penguin
ISBN 13 : 0448488655
Total Pages : 114 pages
Book Rating : 4.4/5 (484 download)
Download or read book Who Was H. J. Heinz? written by Michael Burgan and published by Penguin. This book was released on 2019-04-02 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who HQ has way more than 57 reasons why you'll want to read the amazing story of H. J. Heinz--the American entrepreneur who brought tomato ketchup to the masses. Learn how this son of German immigrants from Pittsburgh, Pennsylvania, turned his small food-packaging company into a booming business known for its fair treatment of workers and pioneering safe food preparation standards. This American success story follows Heinz from his early days as a pickle and vinegar merchant in the 1800s to the name behind the nation's number-one brand of ketchup. The name that's on everyone's lips is now part of the Who Was? series.
Author : Kathleen W. Buechel
Publisher : University of Pittsburgh Press
ISBN 13 : 0822988321
Total Pages : 399 pages
Book Rating : 4.8/5 (229 download)
Download or read book A Gift of Belief written by Kathleen W. Buechel and published by University of Pittsburgh Press. This book was released on 2021-06-01 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philanthropy has long been associated with images of industrial titans and wealthy families. In Pittsburgh, long a center for industry, the shadows of Carnegie, Mellon, Frick, and others loom especially large, while the stories of working-class citizens who uplifted their neighbors remain untold. For the first time, these two portraits of Pittsburgh philanthropy converge in a rich historic tapestry. The Gift of Belief reveals how Pittsburghers from every strata, creed, and circumstance organized their private resources for the public good. The industrialists and their foundations are here but stand alongside lesser known philanthropists equally involved in institution building, civic reform, and community empowerment. Beginning with sectarian philanthropy in the nineteenth century, moving to scientific philanthropy in the early twentieth century and Pittsburgh Renaissance-era institution-building, and concluding with modern entrepreneurship, twelve authors trace how Pittsburgh aligned with, led, or lagged behind the national philanthropic story and explore how ideals of charity and philanthropy entwined to produce distinctive forms of engagement that has defined Pittsburgh’s civic life.
![Download Food and Drink in American History [3 volumes] PDF Online Free](https://books.google.com/books/content/images/frontcover/lxjOEAAAQBAJ?fife=w200-h370)
Author : Andrew F. Smith
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1610692330
Total Pages : 1715 pages
Book Rating : 4.6/5 (16 download)
Download or read book Food and Drink in American History [3 volumes] written by Andrew F. Smith and published by Bloomsbury Publishing USA. This book was released on 2013-10-28 with total page 1715 pages. Available in PDF, EPUB and Kindle. Book excerpt: This three-volume encyclopedia on the history of American food and beverages serves as an ideal companion resource for social studies and American history courses, covering topics ranging from early American Indian foods to mandatory nutrition information at fast food restaurants. The expression "you are what you eat" certainly applies to Americans, not just in terms of our physical health, but also in the myriad ways that our taste preferences, eating habits, and food culture are intrinsically tied to our society and history. This standout reference work comprises two volumes containing more than 600 alphabetically arranged historical entries on American foods and beverages, as well as dozens of historical recipes for traditional American foods; and a third volume of more than 120 primary source documents. Never before has there been a reference work that coalesces this diverse range of information into a single set. The entries in this set provide information that will transform any American history research project into an engaging learning experience. Examples include explanations of how tuna fish became a staple food product for Americans, how the canning industry emerged from the Civil War, the difference between Americans and people of other countries in terms of what percentage of their income is spent on food and beverages, and how taxation on beverages like tea, rum, and whisky set off important political rebellions in U.S. history.
Author : Joshua Kendall
Publisher : Grand Central Publishing
ISBN 13 : 1455502367
Total Pages : 351 pages
Book Rating : 4.4/5 (555 download)
Download or read book America's Obsessives written by Joshua Kendall and published by Grand Central Publishing. This book was released on 2013-06-25 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: When most of us think of Charles Lindbergh, we picture a dashing twenty-five-year-old aviator stepping out of the Spirit of St. Louis after completing his solo flight across the Atlantic. What we don't see is the awkward high school student, who preferred ogling new gadgets at the hardware store to watching girls walk by in their summer dresses. Sure, Lindbergh's unique mindset invented the pre-flight checklist, but his obsession with order also led him to demand that his wife and three German mistresses account for all their household expenditures in detailed ledgers. Lucky Lindy is just one of several American icons whom Joshua Kendall puts on the psychologist's couch in America's Obsessives. In this fascinating look at the arc of American history through the lens of compulsive behavior, he shows how some of our nation's greatest achievements-from the Declaration of Independence to the invention of the iPhone-have roots in the disappointments and frustrations of early childhood. Starting with the obsessive natures of some of Silicon Valley's titans, including Steve Jobs, Kendall moves on to profile seven iconic figures, such as founding father Thomas Jefferson, licentious librarian Melvil Dewey, condiment kingpin H. J. Heinz, slugger Ted Williams, and Estee Lauder. This last personality was so obsessed with touching other women's faces that she transformed her compulsion into a multibillion-dollar cosmetics corporation. Entertaining and instructive, Kendall offers up a few scoops along the way: Little do most Americans know that Charles Lindbergh, under the alias Clark Kent, sired seven children with his three German "wives." As Lindbergh's daughter Reeve told Kendall, "Now I know why he was gone so much. I also understand why he was delighted when I was learning German."
Author : Grace Lees-Maffei
Publisher : Bloomsbury Publishing
ISBN 13 : 1474241700
Total Pages : 241 pages
Book Rating : 4.4/5 (742 download)
Download or read book Iconic Designs written by Grace Lees-Maffei and published by Bloomsbury Publishing. This book was released on 2020-01-23 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Iconic Designs is a beautifully designed and illustrated guide to fifty classic 'things' – designs that we find in the city, in our homes and offices, on page and screen, and in our everyday lives. In her introduction, Grace Lees-Maffei explores the idea of iconicity and what makes a design 'iconic', and fifty essays by leading design and cultural critics address the development of each iconic 'thing', its innovative and unique qualities, and its journey to classic status. Subjects range from the late 19th century to the present day, and include the Sydney Opera House, the Post-It Note, Coco Chanel's classic suit, the Sony WalkmanTM, Hello KittyTM, Helvetica, the Ford Model T, Harry Beck's diagrammatic map of the London Underground and the Apple iMac G3. This handsome volume provides a treasure trove of 'stories' that will shed new light on the iconic designs that we use without thinking, aspire to possess, love or hate (or love to hate) and which form part of the fabric of our everyday lives.
Author : Morgen Witzel
Publisher : Routledge
ISBN 13 : 1134201141
Total Pages : 384 pages
Book Rating : 4.1/5 (342 download)
Download or read book Fifty Key Figures in Management written by Morgen Witzel and published by Routledge. This book was released on 2003-09-02 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fifty Key Figures in Management is a collection of biographies of fifty people who have helped to make management what it is today - through their ideas, writings and teachings, through practical example and leadership, or both. Featuring business leaders such as Henry Ford, Jack Welch and Bill Gates, all of whom were pioneers in business pratice, the book also includes thinkers and consultants who have helped to redefine the way we think about management, such as Ohmae Kenichi, Fukuzawa Yukichi, Tom Peters and Charles Handy. Moreover, new and emerging aspects of management are covered through the inclusion of such cutting-edge thinkers as Arie de Geus, Max Boisot and Nonaka Ikujiro. Taken together, the fifty biographies presented here described how management emerged as a modern discipline and grew into its present form. Organization, strategy, marketing, production management, human resource management and knowledge management all come together to show how management is a multi-faceted discipline.
Author : Alfred Dupont Chandler
Publisher : Harvard University Press
ISBN 13 : 9780674940529
Total Pages : 628 pages
Book Rating : 4.9/5 (45 download)
Download or read book The Visible Hand written by Alfred Dupont Chandler and published by Harvard University Press. This book was released on 1977 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of large-scale business enterprise—big business and its managers—during the formative years of modern capitalism (1850s–1920s) is delineated in this pathmarking book. Alfred Chandler, Jr., sets forth the reasons for the dominance of big business in American transportation, communications, and central sectors of production and distribution.
Author : Alfred D. Chandler Jr.
Publisher : Harvard University Press
ISBN 13 : 0674417690
Total Pages : 628 pages
Book Rating : 4.6/5 (744 download)
Download or read book The Visible Hand written by Alfred D. Chandler Jr. and published by Harvard University Press. This book was released on 1993-01-01 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of large-scale business enterprise—big business and its managers—during the formative years of modern capitalism (from the 1850s until the 1920s) is delineated in this pathmarking book. Alfred Chandler, Jr., the distinguished business historian, sets forth the reasons for the dominance of big business in American transportation, communications, and the central sectors of production and distribution. The managerial revolution, presented here with force and conviction, is the story of how the visible hand of management replaced what Adam Smith called the “invisible hand” of market forces. Chandler shows that the fundamental shift toward managers running large enterprises exerted a far greater influence in determining size and concentration in American industry than other factors so often cited as critical: the quality of entrepreneurship, the availability of capital, or public policy.
Author : James S. Olson
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 954 pages
Book Rating : 4.2/5 (16 download)
Download or read book American Economic History written by James S. Olson and published by Bloomsbury Publishing USA. This book was released on 2015-04-28 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering figures, events, policies, and organizations, this comprehensive reference tool enhances readers' appreciation of the role economics has played in U.S. history since 1776. A study of the U.S. economy is important to understanding U.S. politics, society, and culture. To make that study easier, this dictionary offers concise essays on more than 1,200 economics-related topics. Entries cover a broad array of pivotal information on historical events, legislation, economic terms, labor unions, inventions, interest groups, elections, court cases, economic policies and philosophies, economic institutions, and global processes. Economics-focused biographies and company profiles are featured as sidebars, and the work also includes both a chronology of major events in U.S. economic history and a selective bibliography. Encompassing U.S. history since 1776 with an emphasis on recent decades, entries range from topics related to the early economic formation of the republic to those that explore economic aspects of information technology in the 21st century. The work is written to be clearly understood by upper-level high school students, but offers sufficient depth to appeal to undergraduates. In addition, the general public will be attracted by informative discussions of everything from clean energy to what keeps interest rates low.
