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The German Trade Fair Industry
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Book Synopsis Handbook Event Market China by : Helmut Schwägermann
Download or read book Handbook Event Market China written by Helmut Schwägermann and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-12-14 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.
Download or read book German Trade Fairs written by and published by . This book was released on 1986 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The 'Made in Germany' Champion Brands by : Ugesh A. Joseph
Download or read book The 'Made in Germany' Champion Brands written by Ugesh A. Joseph and published by Routledge. This book was released on 2016-03-09 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.
Book Synopsis Marketing Strategies of Chinese Companies by : Fenghua Tang
Download or read book Marketing Strategies of Chinese Companies written by Fenghua Tang and published by Diplomica Verlag. This book was released on 2010-06 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten or fifteen years ago global business was mainly in the hands of a select number of multinational giants. Small and medium-sized business concentrated on their home markets and perhaps one or two neighboring countries. Not so any longer. Even the smallest businesses have realized that they have something to market in distant countries. Under these circumstances, Chinese companies of all sizes in various industries have recently opened to foreign competition. According to the Chinese Commerce Ministry's new release on relevant report, the Chinese foreign investment reached a new record of 26,51 billion US-Dollars in 2007. This represented a growth of 25,3 percent compared to 2006. After the quantity expansion, the quality offensive comes silently. Today, Chinese companies throw not only millions of T-Shirts, toys or plastic bowls in the international market but also wireless LCD-televisions, telecom-equipment and precision tools as well. Chinese companies have realized that a competitive advantage based on low costs, low prices and large quantities in a global economy cannot defend itself long. Consequently, they focus consistently on innovation and brands. In addition, China's globalization also needs strong mental forces. China does not just want to be a world factory, but instead be an internationally competitive market place that Western competitors already are. In the involvement of Chinese companies abroad aimed at specific markets, several strategies are recognizable. German and European companies are facing new chances and challenges at the same time. People must correctly assess the situation and corporate strategies and business concepts, with which they respond effectively and sustainably. The following questions are the focus: In what areas and branches do Chinese companies concentrate in German market? Which Chinese companies go abroad? What are their market entry strategies? What are their competitive strategies? And what are the steps of Chinese investments? What problems in the Chinese M&A business in Germany? How to overcome or avoid them? What are other problems? What branches are suffering from Chinese competition in Germany and EU? Chances or threats? How can German companies face this shift in a global economy and respond appropriately?
Book Synopsis Temporary Knowledge Ecologies by : Harald Bathelt
Download or read book Temporary Knowledge Ecologies written by Harald Bathelt and published by Edward Elgar Publishing. This book was released on 2015-05-29 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Temporary Knowledge Ecologies investigates and theorizes the nature, rise and evolution of trade fair knowledge ecologies in the Asia-Pacific region. It provides a comprehensive overview of trade fairs in this key world region applying a comparative pe
Book Synopsis Living & Working in Germany by : Christine Hall
Download or read book Living & Working in Germany written by Christine Hall and published by How To Books Ltd. This book was released on 2001 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide explains which visas and permits are required, the right way to apply and the best places to find jobs in Germany. It covers education, housing, shopping, socializing, and more. There are more than 300 contact addresses listed, with many websites for further information.
Book Synopsis Sustainable Tourism by : José Mondéjar-Jiménez
Download or read book Sustainable Tourism written by José Mondéjar-Jiménez and published by Chartridge Books Oxford. This book was released on 2015-01-05 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linking sustainable performance and tourism, this book presents a collection of tools and case studies. It provides an excellent source of high quality research. Readers will find different and new ways to approach sustainability. Applied case studies where historic Mediterranean theatres and traditional equestrian Iberian routes combine with the modernity of a luxurious beach terrace are included. The state-of-the-art research on street art or slow tourism strategies and its relation with tourism-marketing strategies are also highlighted. Policy-makers will be find it useful to read the discussion of the analysis of sustainable fisheries, the Latin American ecosystem and their relationship with eco-tourism. Lastly, the book addresses the need for energy reduction, including conventional approaches and also new measurement metrics and regulatory proposals. This book presents real world research with a pragmatic focus; it is of key interest to students, academics, practitioners and policy makers.inking
Book Synopsis Doing Business in Germany by : Andra Riemhofer
Download or read book Doing Business in Germany written by Andra Riemhofer and published by Business Expert Press. This book was released on 2019-03-20 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of the book is to help readers understand how certain concepts and values influence the way Germans like to do business. Germany is the strongest economy in Europe, and one of the largest worldwide. The business climate is good, people are highly skilled, and consumers have plenty of spending money in their pockets; for companies that are doing business internationally, Germany is a market that simply cannot be overlooked. However, many business relationships with Germans come to an end even before they begin; intercultural differences very often result in misunderstandings, frustration, and an unnecessary loss of time and money. Especially with Germans, even small things can be crucial when you are speaking to a (potential) business contact. This book aims at helping students and professionals avoid the common pitfalls that international business people typically step into when dealing with Germans for the very first time. Unlike with the other business- or text-books focusing on culture, this book will do more than just arm you with some simple “Dos and Don’ts;” it will provide interesting and easy-to- understand descriptions and anecdotes that highlight the cultural standards and dimensions that are (typically) theoretically discussed in scientific texts. Essentially, while talking about what makes “the average” German tick, readers will be equipped with the relevant background knowledge. The focus of the book is to help readers understand how certain concepts and values influence the way Germans like to do business. It will guide them on how to successfully interact with Germans, whether at trade shows, during virtual and face-to-face meetings, or when they are negotiating their first contract.
Download or read book Export America written by and published by . This book was released on 2004 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Market Entry in Japan by : René Haak
Download or read book Market Entry in Japan written by René Haak and published by Springer. This book was released on 2008-11-03 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to the current state of Market Entry in Japan that illustrates the challenges, opportunities and routes to successfully doing business in Japan. It offers a short but scientifically well-founded overview of the ways into the Japanese market that promise success.
Book Synopsis The Business of Tourism by : J. Christopher Holloway
Download or read book The Business of Tourism written by J. Christopher Holloway and published by SAGE. This book was released on 2022-09-07 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism as an industry is constantly evolving. Trends and attitudes are susceptible to changes in what people look for in a holiday, which can change within different economic contexts; generational shifts; the political landscape; and most recently, the Covid-19 global pandemic. This popular and comprehensive textbook helps students to not only understand these changes but study them with a critical mindset and historical perspective, desirable for success in assessments. The text also continues to retain its focus on ‘business’ and the operational aspects of tourism, making it especially useful for students considering a career and/or short term placement in the tourism industry. This 12th edition of The Business of Tourism includes updates to take in changes to the tourism industry and consumption behaviours as a result of: Brexit (the UK’s decision to leave the European Union) the pandemic and its impacts on nature; the operation of attractions; event tourism; hotel chains; transport; and governmental support Sustainability and the reduction of the negative impacts caused by tourism Chris Holloway was a former Professor of Tourism Management at the University of the West of England. Claire Humphreys is a former Head of Department and Principal Lecturer at the University of Westminster.
Book Synopsis Festival, Culture, and Identity in Lübeck by : Erika L. Briesacher
Download or read book Festival, Culture, and Identity in Lübeck written by Erika L. Briesacher and published by Rowman & Littlefield. This book was released on 2022-11-28 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this study Erika L. Briesacher argues that festivals in Lübeck, Germany spanning 1920 to 1960 demonstrate interlocking economic, social, and cultural factors that contribute to local, national, and international identity formation. Focusing on institutional records as well as public discourse and material artifacts, the author traces the mobilization of “Nordic” as a distinctly German in-group during the Weimar, Nazi, and early Cold War eras, highlighting particular ways participants included and excluded racial, religious, and other cultural identities in their own “imagined community.” Focusing on the festival as both a site of participation and consumption, the author assesses two postwar periods as well as the legacy of the Holocaust in a northwest German town.
Book Synopsis Events Design and Experience by : Graham Berridge
Download or read book Events Design and Experience written by Graham Berridge and published by Routledge. This book was released on 2007-02-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual and how this can be ‘controlled’ by design. By drawing upon ongoing research conducted over several years into the experiences of groups and individuals who attend events this text will ask questions such as: What was the rationale behind a particular event being designed in a certain way? What was the actual experience of consumers? How was the event materially delivered and did the experience created provide a satisfactory outcome? How can experiences be understood (via semiotics) especially the physical elements of an event? Structured in four sections, Events Design and Experience discusses: * What are events? An overall view of the industry, its definitions and market demand. It also covers an analysis of previous literature, and draws upon real life events such as Wembley plc, Leapfrog Corporate events and the British Cycling federation * What is an event experience? An explanation of the nature and stages of experience, and the emergence of the experience industry itself. Cases such as the Proms, London Fashion week ands the Nike Fun run are used to illustrate. * Designing Experiences. Considers how design itself can impact upon the experience, in some cases fundamentally changing the nature of experience. It asks the question of how experiences are designed and what do they signify to the customer once complete. * Analysing Event Experiences. Considers how experiences can be analysed and evaluated looking at the artificiality of the event and how this reflects in the experience of consumers. Also includes a review of the psychological processes of perception and interpretation and how meaning and experience can be analysed, and how we may begin to unravel the meanings attributed to certain events. With international case studies throughout, Events Design and Experience has a coherent user-friendly structure including chapter summaries, review exercises and topics for discussion to consolidate understanding.
Book Synopsis Business-to-Business Marketing by : Ross Brennan
Download or read book Business-to-Business Marketing written by Ross Brennan and published by SAGE. This book was released on 2007-03-08 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
Book Synopsis Effective and Efficient Organisations? by : Iris A. Hauswirth
Download or read book Effective and Efficient Organisations? written by Iris A. Hauswirth and published by Springer Science & Business Media. This book was released on 2007-05-22 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops a conceptual framework for the relationship between organisation and output, and applies it to the analysis of German and British export support services. These findings help to explain why one organisation may be different from another, but equally effective and efficient, and why no panacea for effective and efficient organisation has been found. They also suggest angles from which existing organisations and blueprints of ‘better’ organisations can be examined.
Download or read book Foreign Commerce Weekly written by and published by . This book was released on 1957 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Foreign Commerce Weekly by : United States. Department of Commerce
Download or read book Foreign Commerce Weekly written by United States. Department of Commerce and published by . This book was released on 1951 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
