Introduction to Business

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Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Electronic Commerce

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Publisher : Orange Grove Texts Plus
ISBN 13 : 9781616100292
Total Pages : 0 pages
Book Rating : 4.1/5 (2 download)

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Book Synopsis Electronic Commerce by : Richard T. Watson

Download or read book Electronic Commerce written by Richard T. Watson and published by Orange Grove Texts Plus. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.

World Wide Data

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Publisher : Business Expert Press
ISBN 13 : 1947843044
Total Pages : 102 pages
Book Rating : 4.9/5 (478 download)

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Book Synopsis World Wide Data by : Alfonso Asensio

Download or read book World Wide Data written by Alfonso Asensio and published by Business Expert Press. This book was released on 2017-12-18 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents. Companies, recognizing the opportunity, are hurrying to adapt by digitalizing their processes. They are putting pressure on their managers and working teams to learn how to make best use of the technology capabilities and their data resources. What is more, premier national companies have to compete in a global business field where their Silicon Valley-breed competitors have a substantial advantage in terms of digitalization and data usage. Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from he/she, not just now but in five years’ time.

The Future of E-commerce

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Publisher : Springer Nature
ISBN 13 : 3031552253
Total Pages : 336 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis The Future of E-commerce by : Grzegorz Chodak

Download or read book The Future of E-commerce written by Grzegorz Chodak and published by Springer Nature. This book was released on with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Recent Advances in Technology Acceptance Models and Theories

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Publisher : Springer Nature
ISBN 13 : 3030649873
Total Pages : 520 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Recent Advances in Technology Acceptance Models and Theories by : Mostafa Al-Emran

Download or read book Recent Advances in Technology Acceptance Models and Theories written by Mostafa Al-Emran and published by Springer Nature. This book was released on 2021-04-16 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tackles the latest research trends in technology acceptance models and theories. It presents high-quality empirical and review studies focusing on the main theoretical models and their applications across various technologies and contexts. It also provides insights into the theoretical and practical aspects of different technological innovations that assist decision-makers in formulating the required policies and procedures for adopting a specific technology.

Global Electronic Commerce

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Publisher : MIT Press
ISBN 13 : 9780262232050
Total Pages : 618 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Global Electronic Commerce by : J. Christopher Westland

Download or read book Global Electronic Commerce written by J. Christopher Westland and published by MIT Press. This book was released on 1999 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an understanding of the technologies of electronic commerce. The text does not concentrate solely on the Internet but suggests that the Internet is only a bridge technology. Each chapter contains an overview of a theory or practice followed by one or more business case studies.

Electronic Commerce: Concepts, Methodologies, Tools, and Applications

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Publisher : IGI Global
ISBN 13 : 1599049449
Total Pages : 2522 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Electronic Commerce: Concepts, Methodologies, Tools, and Applications by : Becker, Annie

Download or read book Electronic Commerce: Concepts, Methodologies, Tools, and Applications written by Becker, Annie and published by IGI Global. This book was released on 2007-12-31 with total page 2522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

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Publisher : IGI Global
ISBN 13 : 152257767X
Total Pages : 857 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2018-11-09 with total page 857 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

Understanding Electronic Commerce

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Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Understanding Electronic Commerce by : David R. Kosiur

Download or read book Understanding Electronic Commerce written by David R. Kosiur and published by . This book was released on 1997 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In five years or less, analysts say, sales transactions on the Internet will total $100 billion annually. In short, online commerce is big and it's coming fast - and here's the book that shows you how to understand and profit from it. This invaluable overview includes: basics - how electronic commerce works in the real world; strategies - the mind set of companies that will get the most from electronic commerce; consumer applications - credit cards, digital money, and more; business applications - purchase orders, invoices, and other large transactions; case studiesinsightful snapshots of electronic commerce innovatively applied; security - its paramount importance and the five things it requires; and the future - from electronic agents to microcash and microtransactions. This book is for technology-savvy executives, group managers, entrepreneurs, corporate planners, information systems professionals, and anyone else who wants to master the new technology.

Electronic Commerce in Small to Medium-sized Enterprises

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Publisher : IGI Global
ISBN 13 : 9781591401469
Total Pages : 394 pages
Book Rating : 4.4/5 (14 download)

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Book Synopsis Electronic Commerce in Small to Medium-sized Enterprises by : Nabeel A. Y. Al-Qirim

Download or read book Electronic Commerce in Small to Medium-sized Enterprises written by Nabeel A. Y. Al-Qirim and published by IGI Global. This book was released on 2004-01-01 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work addresses eCommerce issues in small to medium-sized enterprises (SMEs) in a global setting. It covers issues that are of importance to researchers, students, and professionals interested in the eCommerce field in SMEs.

Encyclopedia of E-Commerce, E-Government, and Mobile Commerce

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Publisher : IGI Global
ISBN 13 : 1591408008
Total Pages : 1350 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Encyclopedia of E-Commerce, E-Government, and Mobile Commerce by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Encyclopedia of E-Commerce, E-Government, and Mobile Commerce written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2006-03-31 with total page 1350 pages. Available in PDF, EPUB and Kindle. Book excerpt: [Administration (référence électronique)].

Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business

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Publisher : IGI Global
ISBN 13 : 1799889580
Total Pages : 1964 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business by : Management Association, Information Resources

Download or read book Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

Introduction to E-commerce

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Publisher : Springer Science & Business Media
ISBN 13 : 3540496459
Total Pages : 527 pages
Book Rating : 4.5/5 (44 download)

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Book Synopsis Introduction to E-commerce by : Zheng Qin

Download or read book Introduction to E-commerce written by Zheng Qin and published by Springer Science & Business Media. This book was released on 2010-06-30 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.

Encyclopedia of E-Business Development and Management in the Global Economy

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Publisher : IGI Global
ISBN 13 : 1615206124
Total Pages : 1349 pages
Book Rating : 4.6/5 (152 download)

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Book Synopsis Encyclopedia of E-Business Development and Management in the Global Economy by : Lee, In

Download or read book Encyclopedia of E-Business Development and Management in the Global Economy written by Lee, In and published by IGI Global. This book was released on 2010-02-28 with total page 1349 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This research book is a repository for academicians, researchers, and industry practitioners to share and exchange their research ideas, theories, and practical experiences, discuss challenges and opportunities, and present tools and techniques in all aspects of e-business development and management in the digital economy"--Provided by publisher.

Electronic Business in Developing Countries

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Publisher : IGI Global
ISBN 13 : 1591403545
Total Pages : 461 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Electronic Business in Developing Countries by : Sherif Kamel

Download or read book Electronic Business in Developing Countries written by Sherif Kamel and published by IGI Global. This book was released on 2006-01-01 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This books tackles issues of e-business with a vision to the future on how to bridge these gaps and close down the barriers between the different corners of the world"--Provided by publisher.

Electronic Commerce

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Publisher : Wiley
ISBN 13 : 9780471498407
Total Pages : 288 pages
Book Rating : 4.4/5 (984 download)

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Book Synopsis Electronic Commerce by : Paul Timmers

Download or read book Electronic Commerce written by Paul Timmers and published by Wiley. This book was released on 2001-05-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.

E-Commerce Strategy

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Publisher : Springer Science & Business Media
ISBN 13 : 1461441412
Total Pages : 270 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis E-Commerce Strategy by : Sanjay Mohapatra

Download or read book E-Commerce Strategy written by Sanjay Mohapatra and published by Springer Science & Business Media. This book was released on 2012-08-16 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.