The Financial Services Handbook

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The Financial Services Marketing Handbook

Author : Evelyn Ehrlich
Publisher : John Wiley & Sons
ISBN 13 : 111823636X
Total Pages : 214 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The Financial Services Marketing Handbook by : Evelyn Ehrlich

Download or read book The Financial Services Marketing Handbook written by Evelyn Ehrlich and published by John Wiley & Sons. This book was released on 2012-02-08 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox—from advertising and public relations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales Packed with new information on landing pages, email success factors, and smartphone apps Demonstrates how behavioral economics affect marketing strategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.

Financial Services Information Systems

Author : Jessica Keyes
Publisher : CRC Press
ISBN 13 : 0203997611
Total Pages : 952 pages
Book Rating : 4.2/5 (39 download)

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Book Synopsis Financial Services Information Systems by : Jessica Keyes

Download or read book Financial Services Information Systems written by Jessica Keyes and published by CRC Press. This book was released on 2000-03-24 with total page 952 pages. Available in PDF, EPUB and Kindle. Book excerpt: The calculus of IT support for the banking, securities, and insurance industries has changed dramatically and rapidly over the past few years. Consolidation and deregulation are creating opportunities and challenges never before seen. Unheard of just a few years ago, e-commerce has given birth to new infrastructures and departments needed to suppor

Financial Services Sales Handbook

Author : Clifton T. Warren
Publisher : Business Expert Press
ISBN 13 : 1631574949
Total Pages : 185 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Financial Services Sales Handbook by : Clifton T. Warren

Download or read book Financial Services Sales Handbook written by Clifton T. Warren and published by Business Expert Press. This book was released on 2016-08-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acquiring, retaining, and developing clients are the major steps for any successful business; failure to accomplish these steps is the major reason many professionals and firms fail to achieve their full potential.The financial services industry is currently facing its biggest challenge: increased competition; smarter buyers who want to deal with professionals instead of sales people; and the emergence of social media, including Facebook, Twitter, LinkedIn, and Google. The Financial Sales Handbook: A Guide to Become a Top Producer is for experienced professionals as well as for those who want to make the transition from managing work to more effective selling. The book is also for professionals who want to sharpen their skills. It is intended as the nucleus for corporate training programs as well as for self-employed professionals who must market and sell to stay in business.

Handbook of Financial Intermediation and Banking

Author : Anjan V. Thakor
Publisher : Elsevier
ISBN 13 : 0080559921
Total Pages : 605 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis Handbook of Financial Intermediation and Banking by : Anjan V. Thakor

Download or read book Handbook of Financial Intermediation and Banking written by Anjan V. Thakor and published by Elsevier. This book was released on 2008-07-07 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of financial intermediation research has yielded a host of questions that have pushed "design" issues to the fore even as the boundary between financial intermediation and corporate finance has blurred. This volume presents review articles on six major topics that are connected by information-theoretic tools and characterized by valuable perspectives and important questions for future research. Touching upon a wide range of issues pertaining to the designs of securities, institutions, trading mechanisms and markets, industry structure, and regulation, this volume will encourage bold new efforts to shape financial intermediaries in the future. Original review articles offer valuable perspectives on research issues appearing in top journals Twenty articles are grouped by six major topics, together defining the leading research edge of financial intermediation Corporate finance researchers will find affinities in the tools, methods, and conclusions featured in these articles

Family Law Services Handbook

Author : Donald A. Glenn
Publisher : John Wiley & Sons
ISBN 13 : 0470916982
Total Pages : 457 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Family Law Services Handbook by : Donald A. Glenn

Download or read book Family Law Services Handbook written by Donald A. Glenn and published by John Wiley & Sons. This book was released on 2010-09-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Up to fifty percent of financial forensic services are performed in divorces, or in family law business valuations. Providing the first definitive publication on family law for accountants, this book addresses topics unique to family law accounting, tax, valuation and practice. The coverage begins with pre-engagement of the client and proceeds through to trial and preparation and presentation. Sample checklists, work papers, and trial exhibits are included. CPAs and attorneys will benefit from this handbook’s tips on providing financial services in the family law arena.

Handbook of Technology in Financial Services

Author : Jessica Keyes
Publisher : CRC Press
ISBN 13 : 9780849399817
Total Pages : 754 pages
Book Rating : 4.3/5 (998 download)

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Book Synopsis Handbook of Technology in Financial Services by : Jessica Keyes

Download or read book Handbook of Technology in Financial Services written by Jessica Keyes and published by CRC Press. This book was released on 1998-12-18 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt: The calculus of IT support for the banking, securities and insurance industries has changed dramatically and rapidly over the past few years. Unheard of just a few years ago, corporate intranets are now used for everything from job postings to enhanced team communications. Whole new departments are being created to support e-commerce. And the Internet/Intranet/Extranet triple-whammy is the most critical component of most financial IT shops. At the same time, new intelligent agents stand ready to take on such diverse functions as customer profiling and data mining. Get a handle on all these new and newer ripples with Handbook of Technology in Financial Services. Here, in this exhaustive new guide and reference book, industry guru Jessica Keyes gives you the no-nonsense scoop on not just the tried and true IT tools of today, but also the up-and-coming "hot" technologies of tomorrow, and how to plan for them. Keyes gives you extensive, example-driven explanations of such topics as: digital check imaging and Internet-based billing e-commerce and Internet banking portfolio management systems for the 21st century GIS technology in financial services and much more. Focusing on problems from both a technology perspective and a business perspective, the Handbook also addresses challenges and solutions associated with: supporting the self-service revolution by servicing kiosks and ATMs efficiently and economically straight-through processing for the securities industry outsourcing business communications in the insurance industry distributed integration as a cost-effective alternative to data warehousing and putting inbound fax automation to work in financial organizations. Packed with real-world case-studies and practical solutions to problems confronting financial services IT managers every day of the week, Handbook of Technology in Financial Services covers everything from system security to IT support for the Web marketing of financial services. In short, it is a compendium of essential information no professional can afford to be without.

Microfinance Handbook

Author : Joanna Ledgerwood
Publisher : World Bank Publications
ISBN 13 : 0821384317
Total Pages : 302 pages
Book Rating : 4.8/5 (213 download)

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Book Synopsis Microfinance Handbook by : Joanna Ledgerwood

Download or read book Microfinance Handbook written by Joanna Ledgerwood and published by World Bank Publications. This book was released on 1998-12-01 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of the 'Microfinance Handbook' is to bring together in a single source guiding principles and tools that will promote sustainable microfinance and create viable institutions.

The Financial Services Marketing Handbook

Author : Evelyn Ehrlich
Publisher : John Wiley & Sons
ISBN 13 : 1118065719
Total Pages : 214 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Financial Services Marketing Handbook by : Evelyn Ehrlich

Download or read book The Financial Services Marketing Handbook written by Evelyn Ehrlich and published by John Wiley & Sons. This book was released on 2012-04-03 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox—from advertising and public relations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales Packed with new information on landing pages, email success factors, and smartphone apps Demonstrates how behavioral economics affect marketing strategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.

Litigation Services Handbook

Author : Roman L. Weil
Publisher : John Wiley & Sons
ISBN 13 : 1118237404
Total Pages : 1022 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Litigation Services Handbook by : Roman L. Weil

Download or read book Litigation Services Handbook written by Roman L. Weil and published by John Wiley & Sons. This book was released on 2012-07-10 with total page 1022 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here’s all the information you need to provide your clients with superior litigation support services. Get up to speed quickly, with the aid of top experts, on trial preparation and testimony presentation, deposition, direct examination, and cross-examination. Authoritative and highly practical, this is THE essential guide for any financial expert wanting to prosper in this lucrative new area, the lawyers who hire them, and litigants who benefit from their efforts. "This work of amazing breadth and depth covers the central issues that arise in financial expert testimony. It is an essential reference for counsel and practitioners in the field."—Joseph A. Grundfest, The William A. Franke Professor of Law and Business, Stanford Law School; former commissioner, United States Securities and Exchange Commission.

Consumer Financial Services Answer Book (2015 Edition)

Author : Richard E. Gottlieb
Publisher :
ISBN 13 : 9781402422614
Total Pages : 1222 pages
Book Rating : 4.4/5 (226 download)

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Book Synopsis Consumer Financial Services Answer Book (2015 Edition) by : Richard E. Gottlieb

Download or read book Consumer Financial Services Answer Book (2015 Edition) written by Richard E. Gottlieb and published by . This book was released on 2014 with total page 1222 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Financial Services

Author : Hooman Estelami
Publisher :
ISBN 13 : 9781457507748
Total Pages : 400 pages
Book Rating : 4.5/5 (77 download)

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Book Synopsis Marketing Financial Services by : Hooman Estelami

Download or read book Marketing Financial Services written by Hooman Estelami and published by . This book was released on 2012-02 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this second edition, Hooman Estelami solidifies his reputation as one of the foremost thinkers in the financial services sector. The book is indispensable for anyone working in the industry as it covers all aspects of consumer behavior, marketing strategy, and regulatory aspects of financial services." (Russell Winer, Chair, Marketing Department, Stern School of Business, New York University) "Marketing Financial Services is not only an excellent text for the course, but can serve as a reference to be used frequently well after the course work is completed." (Alison Munsch, Principal, Insights For Actions Research) "Both finance and marketing have been transformed in the turbulent present. Estelami's book notes these changes while emphasizing the core elements of both disciplines. Anyone, student, academic, or practitioner, will gain useful theoretical and practical insights from this book." (Arthur Kover, Consulting Director at HCD Research Inc., Management Fellow at Yale University, and former editor of the Journal of Advertising Research) "Estelami takes a strategic perspective to marketing while at the same time differentiating among strategy, tactics and policies. This is an insightful and highly informative book and one that is a must read for anyone involved in financial services." (Kent B. Monroe, author of Pricing: Making Profitable Decisions) This book provides a scientific approach to the practice of marketing financial services. The book approaches the topic from the perspective of the customer. Research findings related to consumer psychology and human decision making provide the foundation for a structured approach to understanding how individuals make their financial decisions. Drawing from this analysis, the book establishes successful marketing practices for advertising, distributing, and pricing financial products and services. In addition, the book provides a detailed outline of regulations affecting marketing practices, and discusses tactical and strategic tools used by financial services companies to penetrate the market. The book has been developed for use by individual readers eager to gain in-depth training on the topic on their own, and for classroom use by instructors in business schools at the MBA, undergraduate, and executive levels. Hooman Estelami is a full professor of marketing at Fordham University in New York. He received his Ph.D. in marketing from Columbia University, and has served as a consultant to several leading financial services companies. Dr. Estelami is the associate editor of the Journal of Product and Brand Management, and has published dozens of articles, research reports, and book chapters on topics relating to financial services marketing, pricing, customer service management, and buyer behavior. He has received several national awards for his research and teaching, and his work has been published in journals such as Journal of Financial Services Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Business Research, Journal of Service Research, and Journal of Services Marketing. He is also the author of Marketing Turnarounds: A Guide to Surviving Downturns and Rediscovering Growth.

Financial Services Marketing

Author : Christine Ennew
Publisher : Routledge
ISBN 13 : 1136403043
Total Pages : 416 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Financial Services Marketing by : Christine Ennew

Download or read book Financial Services Marketing written by Christine Ennew and published by Routledge. This book was released on 2007-01-18 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.

The REGTECH Book

Author : Janos Barberis
Publisher : John Wiley & Sons
ISBN 13 : 1119362172
Total Pages : 1004 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis The REGTECH Book by : Janos Barberis

Download or read book The REGTECH Book written by Janos Barberis and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Regulatory Technology Handbook The transformational potential of RegTech has been confirmed in recent years with US$1.2 billion invested in start-ups (2017) and an expected additional spending of US$100 billion by 2020. Regulatory technology will not only provide efficiency gains for compliance and reporting functions, it will radically change market structure and supervision. This book, the first of its kind, is providing a comprehensive and invaluable source of information aimed at corporates, regulators, compliance professionals, start-ups and policy makers. The REGTECH Book brings into a single volume the curated industry expertise delivered by subject matter experts. It serves as a single reference point to understand the RegTech eco-system and its impact on the industry. Readers will learn foundational notions such as: • The economic impact of digitization and datafication of regulation • How new technologies (Artificial Intelligence, Blockchain) are applied to compliance • Business use cases of RegTech for cost-reduction and new product origination • The future regulatory landscape affecting financial institutions, technology companies and other industries Edited by world-class academics and written by compliance professionals, regulators, entrepreneurs and business leaders, the RegTech Book represents an invaluable resource that paves the way for 21st century regulatory innovation.

The Financial Services Handbook

Author : Eileen M. Friars
Publisher : Wiley-Interscience
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis The Financial Services Handbook by : Eileen M. Friars

Download or read book The Financial Services Handbook written by Eileen M. Friars and published by Wiley-Interscience. This book was released on 1987-02-13 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers financial services as a single, unified industry, reflecting the unparalleled changes that have occured in the field during the past five years. Taking a practitioner's perspective, it brings together a wide range of views from executives in all segments of the industry who reflect on problems they have commonly confronted in their fields as the industry amalgamates, how the changes are affecting banks, securities brokers, insurance firms, and other institutions, and their personal experiences and views on how to cope with the changes. Also looks at how financial services will develop through the '80s and beyond.

The Social Media Handbook for Financial Advisors

Author : Matthew Halloran
Publisher : John Wiley & Sons
ISBN 13 : 1118240863
Total Pages : 304 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The Social Media Handbook for Financial Advisors by : Matthew Halloran

Download or read book The Social Media Handbook for Financial Advisors written by Matthew Halloran and published by John Wiley & Sons. This book was released on 2012-06-28 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice for financial advisors looking to make the most of social media platforms Social media is everywhere. 3.5 billion pieces of content are shared on Facebook each week, 22 million professionals are networking on LinkedIn, and 140 million tweets are posted every day. The opportunities these platforms present for financial advisors are huge, but most advisors have no idea how to use them to build bigger, stronger client bases. The Social Media Handbook for Financial Advisors: How to Use Facebook, Twitter, and LinkedIn to Build and Grow Your Business shows how to make the most of these new tools, offering invaluable advice about how to connect with potential clients in the twenty first century. For most advisors, converting prospects into clients is their top priority, and social media presents incredible opportunities for sealing the deal. Sales don't happen because clients are impressed by complicated charts, they happen because they're impressed by your social media presence, and by properly understanding how to make these new platforms work for you, you'll be positioned to see your business boom. Designed to teach financial advisors how to use social media to better market their services to attract new clients and referrals Presents expert communication advice from top financial advisor coach Matthew Halloran Categorizes communicators in a unique new way Teaches financial advisors how to use social media in new, highly effective ways that they've never even considered An essential resource for wealth managers and financial advisors looking to amplify their marketing message and raise their visibility in a crowded marketplace, The Social Media Handbook for Financial Advisors is the only book you need to make yourself heard.

Countering Terrorist Finance

Author : Tim Parkman
Publisher : Gower Publishing, Ltd.
ISBN 13 : 0566087251
Total Pages : 248 pages
Book Rating : 4.5/5 (66 download)

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Book Synopsis Countering Terrorist Finance by : Tim Parkman

Download or read book Countering Terrorist Finance written by Tim Parkman and published by Gower Publishing, Ltd.. This book was released on 2007 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tim Parkman and Gill Peeling's Countering Terrorist Finance - A Training Handbook for Financial Services is a practical, specialist guide to the processes and skills needed to counter money laundering specifically related to terrorist financing. The book includes a CD of training materials to support each section and help compliance officers develop awareness and relevant behaviour amongst employees tasked with spotting and preventing terrorist financing activities.

Handbook of Central Banking and Financial Authorities in Europe

Author : Donato Masciandaro
Publisher : Edward Elgar Publishing
ISBN 13 : 9781781954348
Total Pages : 594 pages
Book Rating : 4.9/5 (543 download)

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Book Synopsis Handbook of Central Banking and Financial Authorities in Europe by : Donato Masciandaro

Download or read book Handbook of Central Banking and Financial Authorities in Europe written by Donato Masciandaro and published by Edward Elgar Publishing. This book was released on 2005-01-01 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing ongoing changes in the design of regulatory and supervisory authorities over the banking and financial industry in Europe, this comprehensive Handbook pays particular attention to the role of national central banks, the new financial supervisory authorities and the European Central Bank (ECB).