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Author : Kathleen Cullen
Publisher :
ISBN 13 : 9780615373973
Total Pages : 137 pages
Book Rating : 4.3/5 (739 download)
Download or read book The Evolving Dynamics of Revenue Management written by Kathleen Cullen and published by . This book was released on 2010 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kathleen Cullen
Publisher :
ISBN 13 : 9781935156116
Total Pages : 170 pages
Book Rating : 4.1/5 (561 download)
Download or read book The Evolving Dynamics written by Kathleen Cullen and published by . This book was released on 2019 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reimagine the role of revenue optimization in your revenue strategy. HSMAI's newest publication, Evolving Dynamics: From Revenue Management to Revenue Strategy takes a deep dive into the fundamentals, cross-disciplinary partnerships, and emerging elements impacting revenue optimization. Benefit from new insights, 16 updated chapters, and several new case studies in the updated Certified Revenue Management Executive (CRME) certification study guide. This third edition, authored by Kathleen Cullen, includes contributions from HSMAI's global Revenue Optimization Advisory Boards. While the foundational concepts of hotel revenue optimization largely remain the same since the last edition of this book was published in 2015, new dynamics have come into play and are disrupting the traditional landscape. In addition to providing detailed education on the fundamentals, this edition gives significant attention to the evolution of, and the new entrants and disruptors impacting, the critical discipline of hotel revenue optimization. Additionally, this edition shifts the focus from traditional rooms revenue management to a more holistic approach to total asset optimization"
Author : Dan Skodol
Publisher :
ISBN 13 : 9781935156024
Total Pages : 0 pages
Book Rating : 4.1/5 (56 download)
Download or read book Evolving Dynamics written by Dan Skodol and published by . This book was released on 1923-06-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study Guide for HSMAI CRME Certification.
Author : Kelly A. McGuire
Publisher : John Wiley & Sons
ISBN 13 : 1119129966
Total Pages : 357 pages
Book Rating : 4.1/5 (191 download)
Download or read book Hotel Pricing in a Social World written by Kelly A. McGuire and published by John Wiley & Sons. This book was released on 2015-10-26 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take control of revenue management in the new hotel economy Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the hotel industry, and describes new and emerging trends that can impact your revenue management tactics. This essential text prepares you to survive and thrive in today's highly competitive market, and outlines the best approach to building profitable pricing strategies that follow both tactical and strategic best practices. Revenue management has become a key activity in the highly social environment of today's hotel industry, thanks to mobile technology and social media. Though relatively new, revenue management is a quickly-evolving discipline that requires precision if you want to maintain your hotel's relevance in the market. Leverage original research, case studies, and industry examples to understand the practical application of key concepts Explore current market conditions that have an impact on revenue management Consider how advances in data management, analytics, and data visualization can impact revenue management practices Identify how revenue management can help you take advantage of market opportunities and overcome challenges Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an essential text for hotel CFOs, CMOs, revenue managers, and operations managers who want to leverage revenue management techniques to keep their hotel competitive.
Author : Dave Roberts
Publisher : Business Expert Press
ISBN 13 : 1637421923
Total Pages : 183 pages
Book Rating : 4.6/5 (374 download)
Download or read book Hotel Revenue Management written by Dave Roberts and published by Business Expert Press. This book was released on 2022-01-27 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book guides the reader from the building blocks of revenue management, to pricing science and merchandising, and to broader issues of setting objectives in support of a revenue strategy. The discipline is evolving, and that evolution has been accelerated by the COVID-19 pandemic. Leaders in hotel revenue management, and more broadly in sales & marketing, need to understand these changes, and lead and adapt accordingly. This will require a strong foundation in analytics–not just modeling, but also business analytics in support of a holistic strategy. As more of the tactics of revenue management are executed through automation, and powered by machine learning, revenue managers will become more focused on strategy and will need to think about revenue management in the context of marketing, loyalty, and distribution. As the strategy component of the discipline increases, so too must the breadth of knowledge of revenue managers.
Author : Holly Zoba
Publisher :
ISBN 13 : 9781935156017
Total Pages : pages
Book Rating : 4.1/5 (56 download)
Download or read book Hospitality Digital Marketing Essentials written by Holly Zoba and published by . This book was released on 2024-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald Huefner
Publisher : Business Expert Press
ISBN 13 : 1631570943
Total Pages : 237 pages
Book Rating : 4.6/5 (315 download)
Download or read book Revenue Management written by Ronald Huefner and published by Business Expert Press. This book was released on 2015-05-28 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the emerging field of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. Revenue Management discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. While revenue management originated in the service industries, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations. The second edition reorganizes the presentation of the subject, adds many new examples, and concludes with a chapter on emerging issues.
Author : Stanislav Ivanov
Publisher : Zangador
ISBN 13 : 9549278638
Total Pages : 205 pages
Book Rating : 4.5/5 (492 download)
Download or read book Hotel Revenue Management: From Theory to Practice written by Stanislav Ivanov and published by Zangador. This book was released on 2014-03-15 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research monograph aims at developing an integrative framework of hotel revenue management. It elaborates the fundamental theoretical concepts in the field of hotel revenue management like the revenue management system, process, metrics, analysis, forecasting, segmentation and profiling, and ethical issues. Special attention is paid on the pricing and non-pricing revenue management tools used by hoteliers to maximise their revenues and gross operating profit. The monograph investigates the revenue management practices of accommodation establishments in Bulgaria and provides recommendations for their improvement. The book is suitable for undergraduate and graduate students in tourism, hospitality, hotel management, services studies programmes, and researchers interested in revenue/yield management. The book may also be used by hotel general managers, marketing managers, revenue managers and other practitioners looking for ways to improve their knowledge in the field.
Author : Robert G. Cross
Publisher : Crown Currency
ISBN 13 : 0307788989
Total Pages : 289 pages
Book Rating : 4.3/5 (77 download)
Download or read book Revenue Management written by Robert G. Cross and published by Crown Currency. This book was released on 2011-04-27 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth. Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.
Author : David K. Hayes
Publisher : John Wiley & Sons
ISBN 13 : 1119790778
Total Pages : 482 pages
Book Rating : 4.1/5 (197 download)
Download or read book Revenue Management for the Hospitality Industry written by David K. Hayes and published by John Wiley & Sons. This book was released on 2021-11-09 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: REVENUE MANAGEMENT FOR THE HOSPITALITY INDUSTRY Explore intermediate and advanced topics in the field of revenue management with this up-to-date guide In the newly revised second edition of Revenue Management for the Hospitality Industry, an accomplished team of industry professionals delivers a comprehensive and insightful review of hospitality pricing and revenue optimization strategies. The book offers realistic industry examples from hotels, restaurants, and other hospitality industry segments that use differential pricing as a major revenue management tool. The authors discuss concepts critical to the achievement of hospitality professionals’ revenue management goals and include new examinations of the growing importance of effective data collection and management. A running case study helps students learn how to incorporate the revenue management principles and strategies included in the book’s 14 chapters. Written for students with some prior knowledge and understanding of the hospitality industry, the new edition also includes: A brand-new chapter on data analysis and revenue management that addresses many of the most important data and technology-related developments in the field, including the management of big data, data safety, and data security In-depth discussions of revenue management topics including Net Revenue Per Available Room, Direct Revenue Ratio, and other KPIs Major changes to the book’s instructor support materials and an expansion of the instructor’s test bank items and student exercises. An indispensable resource for students taking courses in hospitality management or business administration, Revenue Management for the Hospitality Industry, Second Edition is also ideal for managers and executives in the hospitality industry.
Author : Philip Weinzimer
Publisher : CRC Press
ISBN 13 : 1315360381
Total Pages : 572 pages
Book Rating : 4.3/5 (153 download)
Download or read book The Strategic CIO written by Philip Weinzimer and published by CRC Press. This book was released on 2018-12-14 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recognized as One of the Best Business Books for 2014 by CIO Magazine Based on interviews with more than 150 CIOs, IT/business executives, and academic thought leaders, The Strategic CIO: Changing the Dynamics of the Business Enterprise provides insight, success stories, and a step-by-step methodology to transform your IT organization into a strategic asset that drives customer value, increases revenues, and enhances shareholder wealth. The book details how strategic CIOs from FedEx, Procter & Gamble, McKesson, and other leading companies transformed their organizations. It illustrates the methods these CIOS used to become strategic partners that collaborate effectively within their organizations to leverage information and technology for a competitive advantage. The text will help you assess the key competencies and skills required by IT personnel to partner with your business teams to create new and enhanced products and services that create customer value, increase margin, and enhance shareholder wealth. The book includes powerful methodologies, time-saving templates, proven best practices, and helpful assessments. It also details a four-phase methodology, along with the associated activities and tools, to help your IT organization successfully transform into a strategic IT organization. Gain insight into the four domain competencies and twelve associated skills required to build effective strategic IT organizations. Build your roadmap to success using the transformation methodology described in the text and you will be on your way to making your organization a strategic IT organization. Read Philip Weinzimer’s recent article that appeared on CIO.com.
Author : Marc Helmold
Publisher : Springer Nature
ISBN 13 : 3030469859
Total Pages : 201 pages
Book Rating : 4.0/5 (34 download)
Download or read book Total Revenue Management (TRM) written by Marc Helmold and published by Springer Nature. This book was released on 2020-06-03 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.
Author : Zera Schmidt
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (254 download)
Download or read book Maximising Hotel Profits written by Zera Schmidt and published by Independently Published. This book was released on 2024-05-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the secrets to skyrocketing revenue and profitability in the dynamic world of hospitality with "Maximising Hotel Profits: A Revenue Management Handbook." Whether you're a seasoned hotelier or an aspiring revenue management professional, this comprehensive guide is your roadmap to success in the ever-evolving hospitality landscape. Dive into the intricate strategies and cutting-edge techniques used by top revenue management experts to optimise pricing, maximise occupancy, and dominate the competition. From understanding market dynamics to leveraging the latest technology, each chapter is packed with practical insights, real-world examples, and actionable advice to help you transform your hotel's revenue performance. Discover how to: Segment your market effectively and tailor pricing strategies to different customer segments. Harness the power of data analytics and revenue management systems to make informed decisions in real-time. Build a high-performing revenue management team and foster a culture of continuous improvement. Stay ahead of the curve with insights into future trends and directions shaping the future of revenue management. Whether you're a boutique hotel owner, a revenue management professional, or a hospitality student eager to embark on a career in revenue optimisation, "Maximising Hotel Profits" is your ultimate guide to unlocking the full revenue potential of your hotel. Don't just manage revenue-master it and watch your profits soar!
Author : Peter Szende
Publisher : CRC Press
ISBN 13 : 1000030792
Total Pages : 517 pages
Book Rating : 4.0/5 ( download)
Download or read book Hospitality Revenue Management written by Peter Szende and published by CRC Press. This book was released on 2020-11-23 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field. The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more.
Author : Alan Fyall
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1908999500
Total Pages : 270 pages
Book Rating : 4.9/5 (89 download)
Download or read book Revenue Management for Hospitality and Tourism written by Alan Fyall and published by Goodfellow Publishers Ltd. This book was released on 2013-05-31 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals.
Author : Prateek Jain
Publisher : Notion Press
ISBN 13 : 1648699480
Total Pages : 175 pages
Book Rating : 4.6/5 (486 download)
Download or read book Innovative Marketing: 30 types of Marketing for Small & Medium Enterprises written by Prateek Jain and published by Notion Press. This book was released on 2021-01-22 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you heard so much about marketing but are not sure how to do it? Do you admire the marketing done by big companies and MNCs but you don’t have resources they have to do marketing? These are some dilemmas faced by you as a Small or Medium Enterprise (SME) when you venture into marketing. Marketing is a crucial factor in the success or failure of any enterprise and its products. Marketing has usually been done by traditional or conventional methods, which require a lot of resources and expertise to execute The aim of Innovative Marketing: 30 Types of Marketing for Small and Medium Enterprises is to clear the myths around marketing and arming you with 30 types of non-traditional and unconventional marketing which you can do yourself on limited budgets. This book is written out of the substantial experience gained by the author while working in the marketing departments of big companies and MNCs, and later with many SMEs and entrepreneurs in his own consulting and training company. The 30 types of innovative marketing outlined in the book can be implemented at a fraction of the cost of the traditional or conventional marketing and can create multiple times the impact, if executed properly. About the Author: Dr. Prateek Jain is a Management and Strategy professional and has been working in the industry for more than two decades. He has done his PhD from IIT Delhi, MBA from IIM Lucknow and BE from Mangalore University. He had worked in the Marketing and Strategy departments of prominent Indian, European, American and Japanese organizations spanning across various sectors. He runs his own Consulting and Training company in the area of Entrepreneurship and Small and Medium Enterprises (SMEs). He is based at Noida (Delhi NCR).
Author : Ronald J. Huefner
Publisher : Business Expert Press
ISBN 13 : 1606491415
Total Pages : 161 pages
Book Rating : 4.6/5 (64 download)
Download or read book Revenue Management written by Ronald J. Huefner and published by Business Expert Press. This book was released on 2011 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the emerging fi eld of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. The book discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. While revenue management originated in the service industries, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations.
