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Author : Faulkner, Dawkins & Sullivan
Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.3/5 (512 download)
Download or read book The Evolution of the Soft Drink Industry written by Faulkner, Dawkins & Sullivan and published by . This book was released on 1974 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Judith Levin
Publisher : Reaktion Books
ISBN 13 : 1789144906
Total Pages : 183 pages
Book Rating : 4.7/5 (891 download)
Download or read book Soda and Fizzy Drinks written by Judith Levin and published by Reaktion Books. This book was released on 2021-08-12 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: An effervescent exploration of the global history and myriad symbolic meanings of carbonated beverages. More than eighty years before the invention of Coca-Cola, sweet carbonated drinks became popular around the world, provoking arguments remarkably similar to those they prompt today. Are they medicinally, morally, culturally, or nutritionally good or bad? Seemingly since their invention, they have been loved—and hated—for being cold or sweet or fizzy or stimulating. Many of their flavors are international: lemon and ginger were more popular than cola until about 1920. Some are local: tarragon in Russia, cucumber in New York, red bean in Japan, and chinotto (exceedingly bitter orange) in Italy. This book looks not only at how something made from water, sugar, and soda became big business, but also how it became deeply important to people—for fizzy drinks’ symbolic meanings are far more complex than the water, gas, and sugar from which they are made.
Author : Marion Nestle
Publisher : Oxford University Press
ISBN 13 : 0190263458
Total Pages : 352 pages
Book Rating : 4.1/5 (92 download)
Download or read book Soda Politics written by Marion Nestle and published by Oxford University Press. This book was released on 2015-09-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers--principally Coca-Cola and PepsiCo--into a multibillion-dollar industry with global recognition, distribution, and political power. Billed as "refreshing," "tasty," "crisp," and "the real thing," sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake, obesity, and type-2 diabetes that the first line of defense against any of these conditions is to simply stop drinking them. Habitually drinking large volumes of soda not only harms individual health, but also burdens societies with runaway healthcare costs. So how did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health? In Soda Politics, the 2016 James Beard Award for Writing & Literature Winner, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children. Dr. Nestle, a renowned food and nutrition policy expert and public health advocate, shows how sodas are principally miracles of advertising; Coca-Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialized nations. And once they have stimulated that demand, they leave no stone unturned to protect profits. That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in Corporate Social Responsibility (CSR) activities to create goodwill and silence critics. Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much of their products as possible to an increasingly obese world. But Soda Politics does more than just diagnose a problem--it encourages readers to help find solutions. From Berkeley to Mexico City and beyond, advocates are successfully countering the relentless marketing, promotion, and political protection of sugary drinks. And their actions are having an impact--for all of the hardball and softball tactics the soft drink industry employs to maintain the status quo, soda consumption has been flat or falling for years. Health advocacy campaigns are now the single greatest threat to soda companies' profits. Soda Politics provides readers with the tools they need to keep up pressure on Big Soda in order to build healthier and more sustainable food systems.
Author : Dr. David Steen
Publisher : John Wiley & Sons
ISBN 13 : 1405171707
Total Pages : 368 pages
Book Rating : 4.4/5 (51 download)
Download or read book Carbonated Soft Drinks written by Dr. David Steen and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market for carbonated beverages has grown dramatically overrecent years in most countries, and this growth has requiredchanges in the way factories are run. Like other food products,soft drinks are required to be produced under stringent hygieneconditions. Filling technology has progressed rapidly to meet theneeds of manufacturers and consumers alike. Packaging choices havechanged and there have been improvements in closure design. This book provides an overview of carbonated soft drinks productionin the early part of the twenty first century, presenting thelatest information on carbonation and filling methods. There arealso chapters on bottle design, can making, general packagingconsiderations, production and distribution. A final chapter dealswith quality assurance, and environmental and legislative issues.Detailed references provide opportunity for further reading in morespecialised areas. The book is aimed at graduates in food science,chemistry, microbiology and engineering who are considering acareer in the soft drinks industry, as well as technical staffalready employed within the industry and associated suppliers.
Author : Bartow J. Elmore
Publisher : W. W. Norton & Company
ISBN 13 : 0393245934
Total Pages : 455 pages
Book Rating : 4.3/5 (932 download)
Download or read book Citizen Coke: The Making of Coca-Cola Capitalism written by Bartow J. Elmore and published by W. W. Norton & Company. This book was released on 2014-11-03 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Author : Timothy Muris
Publisher : Praeger
ISBN 13 : 0899307884
Total Pages : 0 pages
Book Rating : 4.8/5 (993 download)
Download or read book Strategy, Structure, and Antitrust in the Carbonated Soft-Drink Industry written by Timothy Muris and published by Praeger. This book was released on 1993-05-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pepsi-Cola and Coca-Cola are widely recognized as being two of the premier marketing companies in the world. They have introduced a great variety of new products and package types. They have raised celebrity advertising to a new level. Coca-Cola even changed the formula for Coke. These and other developments in the carbonated soft drink industry came about from major strategy changes by Pepsi-Cola and Coca-Cola. Rather than simply reacting to a changing competitive environment, PepsiCo and The Coca-Cola Company have created and implemented strategies that turned the new environment to their advantage. Although Pepsi-Cola attacked Coca-Cola's dominance and achieved near-parity with Coke in bottled soft drinks, both Coke and Pepsi have benefitted from fighting the Cola Wars. The battle between them has stimulated continuing growth in an industry regularly pronounced by the experts for many years to be on the verge of maturity. One widely ignored aspect of the Cola Wars is the ongoing transformation of the soft drink distribution systems of Coca-Cola and Pepsi-Cola from systems of independent bottlers to captive bottling subsidiaries. Chandler advanced the hypothesis that successful firms develop strategies to take advantage of new opportunities, and that those strategies then determine the organizational structure required for effective implementation. We find that changes in the organization of the two leading carbonated soft drink firms' distribution systems provide support for Chandler's hypothesis. The independent bottling systems were a unique and effective organization for many decades. Changes in the external environment, however, raised the costs of transacting between the parent concentrate manufacturers and their independent bottlers. In particular, the new competitive environment required rapidly changing product and marketing strategies, and the implementation of these strategies required the close cooperation of the distribution systems. In effect, Coke and Pepsi needed to change the organization of their distribution systems to implement effectively the strategies that stimulated the new competitive environment, because the relative transaction costs of the independent bottling systems in the new environment were too high. The book presents a strategic analysis of the history of the industry.
Author : Mark Pendergrast
Publisher :
ISBN 13 : 9780465054688
Total Pages : 666 pages
Book Rating : 4.0/5 (546 download)
Download or read book For God, Country, and Coca-Cola written by Mark Pendergrast and published by . This book was released on 2000-03-17 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated history of the Coca-Cola soft drink company.
Author : A.J. Mitchell
Publisher : Springer Science & Business Media
ISBN 13 : 9780442302870
Total Pages : 390 pages
Book Rating : 4.3/5 (28 download)
Download or read book Formulation and Production Carbonated Soft Drinks written by A.J. Mitchell and published by Springer Science & Business Media. This book was released on 1990 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an integrated appraisal of the production of carbonated soft drinks. It provides a basis for experienced technicians who wish to specialize further in a particular field. It is intended for personnel involved with distribution, sales, marketing and finance within the soft drink industry.
Author : Maurice Shachman
Publisher : CRC Press
ISBN 13 : 1135485399
Total Pages : 458 pages
Book Rating : 4.1/5 (354 download)
Download or read book The Soft Drinks Companion written by Maurice Shachman and published by CRC Press. This book was released on 2004-08-16 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book presents key issues in the technology of the soft drinks industry. Employing a user-friendly format and writing style, the author draws on more than thirty-five years' hands-on experience in technical management in the soft drinks industry. The diverse subjects discussed focus on key scientific and technical issues encounter
Author : R. Foster
Publisher : Springer
ISBN 13 : 023061017X
Total Pages : 296 pages
Book Rating : 4.2/5 (36 download)
Download or read book Coca-Globalization written by R. Foster and published by Springer. This book was released on 2008-02-04 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
Author : Tristan Donovan
Publisher : Chicago Review Press
ISBN 13 : 1613747225
Total Pages : 306 pages
Book Rating : 4.6/5 (137 download)
Download or read book Fizz written by Tristan Donovan and published by Chicago Review Press. This book was released on 2013-11-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of soda is the story of the modern world, a tale of glamorous bubbles, sparkling dreams, big bucks, miracle cures and spreading waistlines. Fizz! How Soda Shook Up The World charts soda's remarkable, world-changing journey from awe-inspiring natural mystery to ubiquitous presence in all our lives. Along the way you'll meet the quack medicine peddlers who spawned some of the world's biggest brands with their all-healing concoctions as well as the grandees of science and medicine mesmerized by the magic of bubbling water. You'll discover how fizzy pop cashed in on Prohibition, helped presidents reach the White House, and became public health enemy number one. You'll learn how Pepsi put the fizz in Apple's marketing and how soda's sticky sweet allure defined and built nations. And you'll find out how a soda-loving snail rewrote the law books. Fizz! tells the extraordinary tale of how a seemingly simple everyday refreshment zinged and pinged over our taste buds and, in doing so, changed the world around us. Tristan Donovan is the author of Replay: The History of Video Games. His work has appeared in the Times, Stuff, the Daily Telegraph, the Guardian, and the Big Issue, among others.
Author : Colin Emmins
Publisher : Shire Publications
ISBN 13 : 9780747801252
Total Pages : 32 pages
Book Rating : 4.8/5 (12 download)
Download or read book Soft Drinks written by Colin Emmins and published by Shire Publications. This book was released on 1991-01-01 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Om læskedrikkenes historie.
Author : L. Jagan Mohan Rao
Publisher : CRC Press
ISBN 13 : 9380308787
Total Pages : 274 pages
Book Rating : 4.3/5 (83 download)
Download or read book Recent Trends in Soft Beverages written by L. Jagan Mohan Rao and published by CRC Press. This book was released on 2011-04-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides the recent developments in value addition of coffee, tea, and soft drinks. The book also describes their chemistry, technology, and quality control with respect to raw materials as well as finished product, value-added product development, and marketing strategies.
Author : Tom Standage
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0802718590
Total Pages : 322 pages
Book Rating : 4.8/5 (27 download)
Download or read book A History of the World in 6 Glasses written by Tom Standage and published by Bloomsbury Publishing USA. This book was released on 2009-05-26 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller * Soon to be a TV series starring Dan Aykroyd “There aren't many books this entertaining that also provide a cogent crash course in ancient, classical and modern history.” -Los Angeles Times Beer, wine, spirits, coffee, tea, and Coca-Cola: In Tom Standage's deft, innovative account of world history, these six beverages turn out to be much more than just ways to quench thirst. They also represent six eras that span the course of civilization-from the adoption of agriculture, to the birth of cities, to the advent of globalization. A History of the World in 6 Glasses tells the story of humanity from the Stone Age to the twenty-first century through each epoch's signature refreshment. As Standage persuasively argues, each drink is in fact a kind of technology, advancing culture and catalyzing the intricate interplay of different societies. After reading this enlightening book, you may never look at your favorite drink in quite the same way again.
Author : Philip Ashurst
Publisher : Woodhead Publishing
ISBN 13 : 0081018681
Total Pages : 238 pages
Book Rating : 4.0/5 (81 download)
Download or read book Soft Drink and Fruit Juice Problems Solved written by Philip Ashurst and published by Woodhead Publishing. This book was released on 2017-07-06 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soft Drinks and Fruit Juice Problems Solved, Second Edition, follows the innovative question and answer format of the first edition, presenting a quick problem-solving reference. Questions like: Does the use of a preservative in a product mean that it does not need to be pasteurized? How much deviation from ingredient specification is needed to cause a noticeable alteration in product quality? What kinds of organisms will grow in bottled waters? When is it necessary to obtain expert assistance in the event of a contamination incident? are all answered in detail. The book's new introduction covers basic questions about soft drinks, their ingredients, and packaging. Additional new chapters expand on microbiological problems, shelf life and storage, and fruit juices and nectars, as well as product nutrition and health claims. Final chapters offer soft drink and fruit juice data sources. Written by authors with extensive industrial experience, the book is an essential reference and problem-solving manual for professionals and trainees in the beverage industry. - Uses a detailed and clear question and answer format that is ideal for quick reference - Contains additional, new, up-to-date problems and solutions. - Contains an expanded introduction and new sections on microbiological problems, shelf life and storage, fruit juices and nectars, product claims, nutrition and health claims, and soft drink and fruit juice data sources - Presents a broad scope of topics and process solutions from the experts in the beverages industry
Author : Dennis Smith
Publisher : Kolawars
ISBN 13 : 9780692650752
Total Pages : 128 pages
Book Rating : 4.6/5 (57 download)
Download or read book KolaWars written by Dennis Smith and published by Kolawars. This book was released on 2016-02-28 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first decade of the 20th century more Coca-Cola was consumed in Atlanta than any other city. It was the city's most famous product and made Atlanta known around the world in just a few years' time. The first sky scraper in the south was the Candler Building designed as the home for the Coca-Cola Company. Atlanta citizens acknowledged this fact when they wanted a glass of Coca-Cola by asking the dispenser for "a brick in the Candler Building."But the citizens of Atlanta were drinking more than Coca-Cola - they were also drinking Afri-Kola and Koca Nola, Celery=Cola and Capacola, Fan-Taz and Pep-To-Lac, Dope and Koke, Jit-A-Cola and Ko-Nut, Nova-Kola and Rye-Ola. In addition to Asa Candler's Coca-Cola they were drinking Daniel's Koko-Kolo, Venable's Coca-Kola, and Standard Coca-Cola. Lee Hagan claimed to sell ten thousand drinks of his Red Rock Ginger Ale in Atlanta every day.There were dozens of brand name and proprietary soft drinks sold in the city of Atlanta in the first part of the 20th century. Many of these drinks were local in origin yet advertised nationally. Afri-Kola was bottled as far west as Texas, Koca Nola as far north as Maine and west to Washington state, and Nova-Kola as far away as Illinois. Others found markets regionally in Georgia, Tennessee, Florida, and other nearby states. Some of these beverages were intended to ride on the successful coattails of Coca-Cola and found themselves in court as a result. Whether selecting a similar name such as 'Venable's Coca-Kola' or substituting their own drink on calls for the original, these imitators found the Coca-Cola Company ready to protect its trademark and business. Here is the story of Atlanta's Kola Wars for the first fifty years.
Author : Felipe Korzenny
Publisher : Routledge
ISBN 13 : 0750679034
Total Pages : 351 pages
Book Rating : 4.7/5 (56 download)
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2005 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors¿ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics ¿Hispanic¿ Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future
