The Eureka Factor

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Mind Time

Author : Benjamin Libet
Publisher : Harvard University Press
ISBN 13 : 0674265432
Total Pages : 273 pages
Book Rating : 4.6/5 (742 download)

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Book Synopsis Mind Time by : Benjamin Libet

Download or read book Mind Time written by Benjamin Libet and published by Harvard University Press. This book was released on 2005-10-28 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our subjective inner life is what really matters to us as human beings--and yet we know relatively little about how it arises. Over a long and distinguished career Benjamin Libet has conducted experiments that have helped us see, in clear and concrete ways, how the brain produces conscious awareness. For the first time, Libet gives his own account of these experiments and their importance for our understanding of consciousness. Most notably, Libet's experiments reveal a substantial delay--the "mind time" of the title--before any awareness affects how we view our mental activities. If all conscious awarenesses are preceded by unconscious processes, as Libet observes, we are forced to conclude that unconscious processes initiate our conscious experiences. Freely voluntary acts are found to be initiated unconsciously before an awareness of wanting to act--a discovery with profound ramifications for our understanding of free will. How do the physical activities of billions of cerebral nerve cells give rise to an integrated conscious subjective awareness? How can the subjective mind affect or control voluntary actions? Libet considers these questions, as well as the implications of his discoveries for the nature of the soul, the identity of the person, and the relation of the non-physical subjective mind to the physical brain that produces it. Rendered in clear, accessible language, Libet's experiments and theories will allow interested amateurs and experts alike to share the experience of the extraordinary discoveries made in the practical study of consciousness.

Face Value

Author : Alexander Todorov
Publisher : Princeton University Press
ISBN 13 : 1400885728
Total Pages : 337 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Face Value by : Alexander Todorov

Download or read book Face Value written by Alexander Todorov and published by Princeton University Press. This book was released on 2017-05-30 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The scientific story of first impressions—and why the snap character judgments we make from faces are irresistible but usually incorrect We make up our minds about others after seeing their faces for a fraction of a second—and these snap judgments predict all kinds of important decisions. For example, politicians who simply look more competent are more likely to win elections. Yet the character judgments we make from faces are as inaccurate as they are irresistible; in most situations, we would guess more accurately if we ignored faces. So why do we put so much stock in these widely shared impressions? What is their purpose if they are completely unreliable? In this book, Alexander Todorov, one of the world's leading researchers on the subject, answers these questions as he tells the story of the modern science of first impressions. Drawing on psychology, cognitive science, neuroscience, computer science, and other fields, this accessible and richly illustrated book describes cutting-edge research and puts it in the context of the history of efforts to read personality from faces. Todorov describes how we have evolved the ability to read basic social signals and momentary emotional states from faces, using a network of brain regions dedicated to the processing of faces. Yet contrary to the nineteenth-century pseudoscience of physiognomy and even some of today's psychologists, faces don't provide us a map to the personalities of others. Rather, the impressions we draw from faces reveal a map of our own biases and stereotypes. A fascinating scientific account of first impressions, Face Value explains why we pay so much attention to faces, why they lead us astray, and what our judgments actually tell us.

The Eureka Myth

Author : Jessica Silbey
Publisher : Stanford University Press
ISBN 13 : 0804793530
Total Pages : 369 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis The Eureka Myth by : Jessica Silbey

Download or read book The Eureka Myth written by Jessica Silbey and published by Stanford University Press. This book was released on 2014-12-17 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are innovation and creativity helped or hindered by our intellectual property laws? In the two hundred plus years since the Constitution enshrined protections for those who create and innovate, we're still debating the merits of IP laws and whether or not they actually work as intended. Artists, scientists, businesses, and the lawyers who serve them, as well as the Americans who benefit from their creations all still wonder: what facilitates innovation and creativity in our digital age? And what role, if any, do our intellectual property laws play in the growth of innovation and creativity in the United States? Incentivizing the "progress of science and the useful arts" has been the goal of intellectual property law since our constitutional beginnings. The Eureka Myth cuts through the current debates and goes straight to the source: the artists and innovators themselves. Silbey makes sense of the intersections between intellectual property law and creative and innovative activity by centering on the stories told by artists, scientists, their employers, lawyers and managers, describing how and why they create and innovate and whether or how IP law plays a role in their activities. Their employers, business partners, managers, and lawyers also describe their role in facilitating the creative and innovative work. Silbey's connections and distinctions made between the stories and statutes serve to inform present and future innovative and creative communities. Breaking new ground in its examination of the U.S. economy and cultural identity, The Eureka Myth draws out new and surprising conclusions about the sometimes misinterpreted relationships between creativity and intellectual property protections.

The Einstein Factor

Author : Win Wenger, Ph.D.
Publisher : Harmony
ISBN 13 : 1524762229
Total Pages : 352 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis The Einstein Factor by : Win Wenger, Ph.D.

Download or read book The Einstein Factor written by Win Wenger, Ph.D. and published by Harmony. This book was released on 2017-04-26 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Einstein Factor liberates mental abilities you didn’t know you had. I tried the techniques in the book and they paid off instantly. It’s almost scary." —Duncan Maxwell Anderson, senior editor, Success. New research suggests that the superior achievements of famous thinkers may have been more the result of mental conditioning than genetic superiority. Now you can learn to condition your mind in the same way and improve your performance in virtually all aspects of mental ability, including memory, quickness, IQ, and learning capacity. Intelligence pioneer Dr. Win Wenger has identified the tools you need to reach greater levels of sharpness, insight, and overall intelligence. Using Wenger’s Image Streaming technique, you learn to bypass inhibitions and access the hypernormal capabilities hidden in your own subconscious. Discover how you can: • Improve your memory • Read faster and learn more quickly • Solve problems like a genius • Score higher on tests • Build self-esteem • Induce a state of total creative absorption • Access powerful subconscious insights through visualization • Increase your intelligence The Einstein Factor is your key to living an extraordinarily effective and creative life!

The Eureka Factor

Author : John Kounios
Publisher : Random House
ISBN 13 : 0679645292
Total Pages : 290 pages
Book Rating : 4.6/5 (796 download)

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Book Synopsis The Eureka Factor by : John Kounios

Download or read book The Eureka Factor written by John Kounios and published by Random House. This book was released on 2015-04-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a book perfect for readers of Charles Duhigg’s The Power of Habit, David Eagleman’s Incognito, and Leonard Mlodinow’s Subliminal, the cognitive neuroscientists who discovered how the brain has aha moments—sudden creative insights—explain how they happen, when we need them, and how we can have more of them to enrich our lives and empower personal and professional success. Eureka or aha moments are sudden realizations that expand our understanding of the world and ourselves, conferring both personal growth and practical advantage. Such creative insights, as psychological scientists call them, were what conveyed an important discovery in the science of genetics to Nobel laureate Barbara McClintock, the melody of a Beatles ballad to Paul McCartney, and an understanding of the cause of human suffering to the Buddha. But these moments of clarity are not given only to the famous. Anyone can have them. In The Eureka Factor, John Kounios and Mark Beeman explain how insights arise and what the scientific research says about stimulating more of them. They discuss how various conditions affect the likelihood of your having an insight, when insight is helpful and when deliberate methodical thought is better suited to a task, what the relationship is between insight and intuition, and how the brain’s right hemisphere contributes to creative thought. Written in a lively, engaging style, this book goes beyond scientific principles to offer productive techniques for realizing your creative potential—at home and at work. The authors provide compelling anecdotes to illustrate how eureka experiences can be a key factor in your life. Attend a dinner party with Christopher Columbus to learn why we need insights. Go to a baseball game with the director of a classic Disney Pixar movie to learn about one important type of aha moment. Observe the behind-the-scenes arrangements for an Elvis Presley concert to learn why the timing of insights is crucial. Accessible and compelling, The Eureka Factor is a fascinating look at the human brain and its seemingly infinite capacity to surprise us. Praise for The Eureka Factor “Delicious . . . In The Eureka Factor, neuroscientists John Kounios and Mark Beeman give many other examples of [a] kind of lightning bolt of insight, but back this up with the latest brain-imaging research.”—Newsweek “An incredible accomplishment . . . [The Eureka Factor] is not just a chronicle of the journey that numerous scientists (including the authors) have taken to examine insight but is also a fascinating guide to how advances in science are made in general. Messrs. Kounios and Beeman examine how a parade of clever experiments can be designed to answer specific questions and rule out alternative possibilities. . . . Wonderful ideas appear as if out of nowhere—and we are delighted.”—The Wall Street Journal “An excellent title for those interested in neuroscience or creativity . . . The writing is engaging and readable, mixing stories of famous perceptions with explanations of how such revelations happen.”—Library Journal (starred review) “A lively and accessible ‘brain’ book with wide appeal.”—Booklist “[An] ingenious, thoughtful update on how the mind works.”—Kirkus Reviews “The Eureka Factor presents a fascinating and illuminating account of the creative process and how to foster it.”—James J. Heckman, Nobel laureate in economics

The Empathy Factor

Author : Marie R. Miyashiro
Publisher : PuddleDancer Press
ISBN 13 : 1892005255
Total Pages : 227 pages
Book Rating : 4.8/5 (92 download)

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Book Synopsis The Empathy Factor by : Marie R. Miyashiro

Download or read book The Empathy Factor written by Marie R. Miyashiro and published by PuddleDancer Press. This book was released on 2011 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Building on research in brain science, emotional intelligence, and organisational theory, this title answers questions about the true definition of empathy. It presents an exploration into business productivity and office management that offers both real-world insights and practical ways to build transformative empathy skills organisation-wide." --Publisher description.

The Grit Factor

Author : Shannon Huffman Polson
Publisher : Harvard Business Press
ISBN 13 : 1633697274
Total Pages : 192 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis The Grit Factor by : Shannon Huffman Polson

Download or read book The Grit Factor written by Shannon Huffman Polson and published by Harvard Business Press. This book was released on 2020-08-18 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take for women to succeed in a male-dominated world? The Grit Factor. At age nineteen, Shannon Huffman Polson became the youngest woman ever to climb Denali, the highest mountain in North America. She went on to reach the summits of Mt. Rainier and Mt. Kilimanjaro and spent more than a decade traveling the world. Yet it was during her experience serving as one of the Army's first female attack helicopter pilots, and eventually leading an Apache flight platoon on deployment to Bosnia-Herzegovina, that she learned the lessons of leadership that forever changed her life. Where did these insights come from? From her own crucibles of experience—and from other women. In writing The Grit Factor, Polson made it her mission to connect with an elite pack of tough, impressive female iconoclasts who shared with her their candid stories of combat and career. This slate of decorated leaders includes Heather Penney, one of the first female F-16 pilots, who was put on a suicide mission for 9/11; General Ann Dunwoody, the first female four-star general in the Army; Amy McGrath, the first female Marine to fly the F/A-18 in combat and a 2020 candidate for the US Senate—and dozens of other unstoppable women who got there first, including Polson herself. These women led at the highest levels in the most complicated, challenging, and male-dominated organization in the world. Now, in the post–#MeToo era, when positive role models of women leading are needed as never before, Polson brings these voices together, sharing her own life lessons and theirs with storytelling flair, keen insight, and incisive analysis of current research. With its gripping narrative and relatable takeaways, The Grit Factor is both inspiring and pragmatic, a book that will energize and enlighten current and aspiring leaders everywhere—whether male or female.

Origins of Genius

Author : Dean Keith Simonton
Publisher : Oxford University Press, USA
ISBN 13 : 0195128796
Total Pages : 321 pages
Book Rating : 4.1/5 (951 download)

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Book Synopsis Origins of Genius by : Dean Keith Simonton

Download or read book Origins of Genius written by Dean Keith Simonton and published by Oxford University Press, USA. This book was released on 1999 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking book applies Darwin's theory of natural selection to the creative process and takes readers inside the mind of genius. Line art.

Overcome Any Obstacle to Creativity

Author : Tony McCaffrey
Publisher : Rowman & Littlefield
ISBN 13 : 1475834659
Total Pages : 197 pages
Book Rating : 4.4/5 (758 download)

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Book Synopsis Overcome Any Obstacle to Creativity by : Tony McCaffrey

Download or read book Overcome Any Obstacle to Creativity written by Tony McCaffrey and published by Rowman & Littlefield. This book was released on 2018-03-15 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overall purpose of the book is to present (1) the best science on creativity and innovation in the most practical way possible and (2) a new way of teaching called the Nonsense Method, which relies on humans’ incredible ability to create sense out of apparent nonsense and have fun while doing it. The central theory of the book, the Obscure Features Hypothesis for Innovation (OFH), is the first approach to innovation that yields effective counter techniques to all known cognitive obstacles to innovation. The OFH states that any creative solution is built upon at least one commonly overlooked (i.e., obscure) or new feature of the problem. Each chapter ends with puzzles that relate to the cognitive obstacle and counter technique discussed in the chapter. Two hints and a solution for each puzzle are given at the book’s end. The Nonsense Method of Teaching focuses upon universal puzzles that can be adapted to any subject. These universal puzzles situate vocabulary words and ideas from any subject matter in situations that need to be connected and thus made sense of.

The Wind Chill Factor

Author : Thomas Gifford
Publisher : Open Road Media
ISBN 13 : 1453266070
Total Pages : 508 pages
Book Rating : 4.4/5 (532 download)

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Book Synopsis The Wind Chill Factor by : Thomas Gifford

Download or read book The Wind Chill Factor written by Thomas Gifford and published by Open Road Media. This book was released on 2012-08-14 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: A man is endangered by his family’s long-ago Nazi ties in this “riveting” thriller by a New York Times–bestselling author (Rolling Stone). His marriage destroyed by drinking, John Cooper returns to Cambridge, Massachusetts, trying to recapture the joy he felt as an undergraduate in Harvard University’s sacred halls. He is just beginning to piece his life together when he gets a telegram calling him home to Minnesota. The message comes from Buenos Aires, and with Cooper’s family history, that can mean only one thing: The Nazis are staging a comeback. To John and his brother, their grandfather was a kind, distinguished old man. But to the American people, he was the worst kind of traitor. An industrialist who spent the 1930s in business with Fascists, he became infamous as “America’s Number One Nazi.” When Hitler’s old lieutenants decide to get together a Fourth Reich, the Coopers are the first family they call. John hasn’t even made it to Minnesota when the first attempt on his life comes—a message that if he isn’t ready to honor his family legacy, he will die for it.

The Forgotten Rebels of Eureka

Author : Clare Wright
Publisher : Text Publishing
ISBN 13 : 1922148407
Total Pages : 385 pages
Book Rating : 4.9/5 (221 download)

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Book Synopsis The Forgotten Rebels of Eureka by : Clare Wright

Download or read book The Forgotten Rebels of Eureka written by Clare Wright and published by Text Publishing. This book was released on 2013-10-23 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Stella Prize, 2014. The Eureka Stockade. It's one of Australia's foundation legends yet the story has always been told as if half the participants weren't there. But what if the hot-tempered, free-spirited gold miners we learned about at school were actually husbands and fathers, brothers and sons? What if there were women and children right there beside them, inside the Stockade, when the bullets started to fly? And how do the answers to these questions change what we thought we knew about the so-called 'birth of Australian democracy'? Who, in fact, were the midwives to that precious delivery? Ten years in the research and writing, irrepressibly bold, entertaining and often irreverent in style, Clare Wright's The Forgotten Rebels of Eureka is a fitting tribute to the unbiddable women of Ballarat - women who made Eureka a story for us all. Clare Wright is an historian who has worked as a political speechwriter, university lecturer, historical consultant and radio and television broadcaster. Her first book, Beyond the Ladies Lounge: Australia’s Female Publicans, garnered both critical and popular acclaim and her second, The Forgotten Rebels of Eureka, won the 2014 Stella Prize. She researched, wrote and presented the ABC TV documentary Utopia Girls and is the co-writer of the four-part series The War That Changed Us which screened on ABC1. 'Lively, incisive and timely, Clare Wright's account of the role of women in the Eureka Stockade is an engrossing read. Assembling a tapestry of voices that vividly illuminate the hardscrabble lives endured on Ballarat's muddy goldfields, this excellent book reveals a concealed facet of one of Australia's most famous incidences of colonial rebellion. For once, Peter Lalor isn't the hero: it's the women who are placed front and centre...The Forgotten Rebels links the actions of its heroines to the later fight for female suffrage, and will be of strong relevance to a contemporary female audience. Comprehensive and full of colour, this book will also be essential reading for devotees of Australian history.' Bookseller and Publisher 'This is a wonderful book. At last an Australian foundation story where women are not only found, but are found to have played a fundamental role.' Chris Masters 'Brilliantly researched and fun to read. An exhilarating new take on a story we thought we knew.' Brenda Niall 'Fascinating revelations. Beautifully told.' Peter FitzSimons ‘The best source on women at Eureka.’ Big Smoke

The Absolute Value of -1

Author : Steve Brezenoff
Publisher : Carolrhoda Lab ®
ISBN 13 : 1467731641
Total Pages : 229 pages
Book Rating : 4.4/5 (677 download)

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Book Synopsis The Absolute Value of -1 by : Steve Brezenoff

Download or read book The Absolute Value of -1 written by Steve Brezenoff and published by Carolrhoda Lab ®. This book was released on 2013-08-01 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Noah, Lily, and Simon have been a trio forever. But as they enter high school, their relationships shift and their world starts to fall apart. Privately, each is dealing with a family crisis—divorce, abuse, and a parent's illness. Yet, as they try to escape the pain and reach out for the connections they once counted on, they slip—like soap in a shower. Noah's got it bad for Lily, but he knows too well that Lily sees only Simon. Simon is indifferent, suddenly inscrutable to friends. All stand alone in their heartache and grief.

I'm Working on That

Author : William Shatner
Publisher : Simon and Schuster
ISBN 13 : 9780671047382
Total Pages : 404 pages
Book Rating : 4.0/5 (473 download)

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Book Synopsis I'm Working on That by : William Shatner

Download or read book I'm Working on That written by William Shatner and published by Simon and Schuster. This book was released on 2004-02-17 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural icon and original Star Trek captain Shatner crisscrosses the U.S.--from MIT to Cal Tech--in search of the countless scientists and inventors who make fictional science real.

Exponential Data Fitting and Its Applications

Author : Victor Pereyra
Publisher : Bentham Science Publishers
ISBN 13 : 1608050483
Total Pages : 206 pages
Book Rating : 4.6/5 (8 download)

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Book Synopsis Exponential Data Fitting and Its Applications by : Victor Pereyra

Download or read book Exponential Data Fitting and Its Applications written by Victor Pereyra and published by Bentham Science Publishers. This book was released on 2010 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Real and complex exponential data fitting is an important activity in many different areas of science and engineering, ranging from Nuclear Magnetic Resonance Spectroscopy and Lattice Quantum Chromodynamics to Electrical and Chemical Engineering, Vision a"

Changing Minds

Author : Roger Kreuz
Publisher : MIT Press
ISBN 13 : 0262042592
Total Pages : 283 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Changing Minds by : Roger Kreuz

Download or read book Changing Minds written by Roger Kreuz and published by MIT Press. This book was released on 2019-10-01 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why language ability remains resilient and how it shapes our lives. We acquire our native language, seemingly without effort, in infancy and early childhood. Language is our constant companion throughout our lifetime, even as we age. Indeed, compared with other aspects of cognition, language seems to be fairly resilient through the process of aging. In Changing Minds, Roger Kreuz and Richard Roberts examine how aging affects language—and how language affects aging. Kreuz and Roberts report that what appear to be changes in an older person's language ability are actually produced by declines in such other cognitive processes as memory and perception. Some language abilities, including vocabulary size and writing ability, may even improve with age. And certain language activities—including reading fiction and engaging in conversation—may even help us live fuller and healthier lives. Kreuz and Roberts explain the cognitive processes underlying our language ability, exploring in particular how changes in these processes lead to changes in listening, speaking, reading, and writing. They consider, among other things, the inability to produce a word that's on the tip of your tongue—and suggest that the increasing incidence of this with age may be the result of a surfeit of world knowledge. For example, older people can be better storytellers, and (something to remember at a family reunion) their perceived tendency toward off-topic verbosity may actually reflect communicative goals.

The Ethical Treatment of Depression

Author : Paul Biegler
Publisher : MIT Press
ISBN 13 : 0262294494
Total Pages : 226 pages
Book Rating : 4.2/5 (622 download)

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Book Synopsis The Ethical Treatment of Depression by : Paul Biegler

Download or read book The Ethical Treatment of Depression written by Paul Biegler and published by MIT Press. This book was released on 2011-05-20 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: A philosopher argues there is an ethical imperative to provide psychotherapy to depressed patients because the insights gained from it promote autonomy. One in six people worldwide will experience depression over the course of a lifetime. Many who seek relief through the healthcare system are treated with antidepressant medication; in the United States, nearly 170 million prescriptions for antidepressants were written in 2005, resulting in more than $12 billion in sales. And yet despite the dominance of antidepressants in the marketplace and the consulting room, another treatment for depression has proven equally effective: psychotherapy—in particular, cognitive behavior therapy (CBT). Antidepressants can lift mood independent of a person's understanding of symptoms or stressors. By contrast, CBT teaches patients skills for dealing with distressing feelings, negative thoughts, and causal stressors. In The Ethical Treatment of Depression, Paul Biegler argues that the insights patients gain from the therapeutic process promote autonomy. He shows that depression is a disorder in which autonomy is routinely and extensively undermined and that physicians have a moral obligation to promote the autonomy of depressed patients. He concludes that medical practitioners have an ethical imperative to prescribe psychotherapy—CBT in particular—for depression. To make his case, Biegler draws on a wide philosophical literature relevant to autonomy and the emotions and makes a comprehensive survey of the latest research findings from the psychological sciences. Forcefully argued, densely researched, and engagingly written, the book issues a challenge to physicians who believe their duty of care to depressed patients is discharged by merely writing prescriptions for antidepressants.

The Secret of Our Success

Author : Joseph Henrich
Publisher : Princeton University Press
ISBN 13 : 0691178437
Total Pages : 464 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis The Secret of Our Success by : Joseph Henrich

Download or read book The Secret of Our Success written by Joseph Henrich and published by Princeton University Press. This book was released on 2017-10-17 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: How our collective intelligence has helped us to evolve and prosper Humans are a puzzling species. On the one hand, we struggle to survive on our own in the wild, often failing to overcome even basic challenges, like obtaining food, building shelters, or avoiding predators. On the other hand, human groups have produced ingenious technologies, sophisticated languages, and complex institutions that have permitted us to successfully expand into a vast range of diverse environments. What has enabled us to dominate the globe, more than any other species, while remaining virtually helpless as lone individuals? This book shows that the secret of our success lies not in our innate intelligence, but in our collective brains—on the ability of human groups to socially interconnect and learn from one another over generations. Drawing insights from lost European explorers, clever chimpanzees, mobile hunter-gatherers, neuroscientific findings, ancient bones, and the human genome, Joseph Henrich demonstrates how our collective brains have propelled our species' genetic evolution and shaped our biology. Our early capacities for learning from others produced many cultural innovations, such as fire, cooking, water containers, plant knowledge, and projectile weapons, which in turn drove the expansion of our brains and altered our physiology, anatomy, and psychology in crucial ways. Later on, some collective brains generated and recombined powerful concepts, such as the lever, wheel, screw, and writing, while also creating the institutions that continue to alter our motivations and perceptions. Henrich shows how our genetics and biology are inextricably interwoven with cultural evolution, and how culture-gene interactions launched our species on an extraordinary evolutionary trajectory. Tracking clues from our ancient past to the present, The Secret of Our Success explores how the evolution of both our cultural and social natures produce a collective intelligence that explains both our species' immense success and the origins of human uniqueness.