The Essential Guide On Data Science

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Analytics in a Big Data World

Author : Bart Baesens
Publisher : John Wiley & Sons
ISBN 13 : 1118892747
Total Pages : 262 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Analytics in a Big Data World by : Bart Baesens

Download or read book Analytics in a Big Data World written by Bart Baesens and published by John Wiley & Sons. This book was released on 2014-04-15 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics Offers the results of research and the author's personal experience in banking, retail, and government Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.

Data Scientist Pocket Guide

Author : Mohamed Sabri
Publisher : BPB Publications
ISBN 13 : 9390684978
Total Pages : 418 pages
Book Rating : 4.3/5 (96 download)

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Book Synopsis Data Scientist Pocket Guide by : Mohamed Sabri

Download or read book Data Scientist Pocket Guide written by Mohamed Sabri and published by BPB Publications. This book was released on 2021-06-24 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover one of the most complete dictionaries in data science. KEY FEATURES ● Simplified understanding of complex concepts, terms, terminologies, and techniques. ● Combined glossary of machine learning, mathematics, and statistics. ● Chronologically arranged A-Z keywords with brief description. DESCRIPTION This pocket guide is a must for all data professionals in their day-to-day work processes. This book brings a comprehensive pack of glossaries of machine learning, deep learning, mathematics, and statistics. The extensive list of glossaries comprises concepts, processes, algorithms, data structures, techniques, and many more. Each of these terms is explained in the simplest words possible. This pocket guide will help you to stay up to date of the most essential terms and references used in the process of data analysis and machine learning. WHAT YOU WILL LEARN ● Get absolute clarity on every concept, process, and algorithm used in the process of data science operations. ● Keep yourself technically strong and sound-minded during data science meetings. ● Strengthen your knowledge in the field of Big data and business intelligence. WHO THIS BOOK IS FOR This book is for data professionals, data scientists, students, or those who are new to the field who wish to stay on top of industry jargon and terminologies used in the field of data science. TABLE OF CONTENTS 1. Chapter one: A 2. Chapter two: B 3. Chapter three: C 4. Chapter four: D 5. Chapter five: E 6. Chapter six: F 7. Chapter seven: G 8. Chapter eight: H 9. Chapter nine: I 10. Chapter ten: J 11. Chapter 11: K 12. Chapter 12: L 13. Chapter 13: M 14. Chapter 14: N 15. Chapter 15: O 16. Chapter 16: P 17. Chapter 17: Q 18. Chapter 18: R 19. Chapter 19 : S 20. Chapter 20 : T 21. Chapter 21 : U 22. Chapter 22 : V 23. Chapter 23: W 24. Chapter 24: X 25. Chapter 25: Y 26. Chapter 26 : Z

Data Science

Author : Herbert Jones
Publisher :
ISBN 13 : 9781647483043
Total Pages : 134 pages
Book Rating : 4.4/5 (83 download)

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Book Synopsis Data Science by : Herbert Jones

Download or read book Data Science written by Herbert Jones and published by . This book was released on 2020-01-03 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2 comprehensive manuscripts in 1 book Data Science: What the Best Data Scientists Know About Data Analytics, Data Mining, Statistics, Machine Learning, and Big Data - That You Don't Data Science for Business: Predictive Modeling, Data Mining, Data Analytics, Data Warehousing, Data Visualization, Regression Analysis, Database Querying

R for Data Science

Author : Hadley Wickham
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491910364
Total Pages : 521 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis R for Data Science by : Hadley Wickham

Download or read book R for Data Science written by Hadley Wickham and published by "O'Reilly Media, Inc.". This book was released on 2016-12-12 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use R to turn raw data into insight, knowledge, and understanding. This book introduces you to R, RStudio, and the tidyverse, a collection of R packages designed to work together to make data science fast, fluent, and fun. Suitable for readers with no previous programming experience, R for Data Science is designed to get you doing data science as quickly as possible. Authors Hadley Wickham and Garrett Grolemund guide you through the steps of importing, wrangling, exploring, and modeling your data and communicating the results. You'll get a complete, big-picture understanding of the data science cycle, along with basic tools you need to manage the details. Each section of the book is paired with exercises to help you practice what you've learned along the way. You'll learn how to: Wrangle—transform your datasets into a form convenient for analysis Program—learn powerful R tools for solving data problems with greater clarity and ease Explore—examine your data, generate hypotheses, and quickly test them Model—provide a low-dimensional summary that captures true "signals" in your dataset Communicate—learn R Markdown for integrating prose, code, and results

Data Analytics for Absolute Beginners: a Deconstructed Guide to Data Literacy

Author : Oliver Theobald
Publisher :
ISBN 13 : 9781081762469
Total Pages : 88 pages
Book Rating : 4.7/5 (624 download)

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Book Synopsis Data Analytics for Absolute Beginners: a Deconstructed Guide to Data Literacy by : Oliver Theobald

Download or read book Data Analytics for Absolute Beginners: a Deconstructed Guide to Data Literacy written by Oliver Theobald and published by . This book was released on 2019-07-21 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: While exposure to data has become more or less a daily ritual for the rank-and-file knowledge worker, true understanding-treated in this book as data literacy-resides in knowing what lies behind the data. Everything from the data's source to the specific choice of input variables, algorithmic transformations, and visual representation shape the accuracy, relevance, and value of the data and mark its journey from raw data to business insight. It's also important to grasp the terminology and basic concepts of data analytics as much as it is to have the financial literacy to be successful as a decisionmaker in the business world. In this book, we make sense of data analytics without the assumption that you understand specific data science terminology or advanced programming languages to set you on your path. Topics covered in this book: Data Mining Big Data Machine Learning Alternative Data Data Management Web Scraping Regression Analysis Clustering Analysis Association Analysis Data Visualization Business Intelligence

The Decision Maker's Handbook to Data Science

Author : Stylianos Kampakis
Publisher : Apress
ISBN 13 : 1484254945
Total Pages : 154 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis The Decision Maker's Handbook to Data Science by : Stylianos Kampakis

Download or read book The Decision Maker's Handbook to Data Science written by Stylianos Kampakis and published by Apress. This book was released on 2019-11-26 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data science is expanding across industries at a rapid pace, and the companies first to adopt best practices will gain a significant advantage. To reap the benefits, decision makers need to have a confident understanding of data science and its application in their organization. It is easy for novices to the subject to feel paralyzed by intimidating buzzwords, but what many don’t realize is that data science is in fact quite multidisciplinary—useful in the hands of business analysts, communications strategists, designers, and more. With the second edition of The Decision Maker’s Handbook to Data Science, you will learn how to think like a veteran data scientist and approach solutions to business problems in an entirely new way. Author Stylianos Kampakis provides you with the expertise and tools required to develop a solid data strategy that is continuously effective. Ethics and legal issues surrounding data collection and algorithmic bias are some common pitfalls that Kampakis helps you avoid, while guiding you on the path to build a thriving data science culture at your organization. This updated and revised second edition, includes plenty of case studies, tools for project assessment, and expanded content for hiring and managing data scientists Data science is a language that everyone at a modern company should understand across departments. Friction in communication arises most often when management does not connect with what a data scientist is doing or how impactful data collection and storage can be for their organization. The Decision Maker’s Handbook to Data Science bridges this gap and readies you for both the present and future of your workplace in this engaging, comprehensive guide. What You Will Learn Understand how data science can be used within your business. Recognize the differences between AI, machine learning, and statistics.Become skilled at thinking like a data scientist, without being one.Discover how to hire and manage data scientists.Comprehend how to build the right environment in order to make your organization data-driven. Who This Book Is For Startup founders, product managers, higher level managers, and any other non-technical decision makers who are thinking to implement data science in their organization and hire data scientists. A secondary audience includes people looking for a soft introduction into the subject of data science.

Python for Data Science

Author : Erick Thompson
Publisher :
ISBN 13 : 9781801547994
Total Pages : 266 pages
Book Rating : 4.5/5 (479 download)

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Book Synopsis Python for Data Science by : Erick Thompson

Download or read book Python for Data Science written by Erick Thompson and published by . This book was released on 2020-10-30 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Data Science For Dummies

Author : Lillian Pierson
Publisher : John Wiley & Sons
ISBN 13 : 1119811619
Total Pages : 436 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Data Science For Dummies by : Lillian Pierson

Download or read book Data Science For Dummies written by Lillian Pierson and published by John Wiley & Sons. This book was released on 2021-08-20 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Monetize your company’s data and data science expertise without spending a fortune on hiring independent strategy consultants to help What if there was one simple, clear process for ensuring that all your company’s data science projects achieve a high a return on investment? What if you could validate your ideas for future data science projects, and select the one idea that’s most prime for achieving profitability while also moving your company closer to its business vision? There is. Industry-acclaimed data science consultant, Lillian Pierson, shares her proprietary STAR Framework – A simple, proven process for leading profit-forming data science projects. Not sure what data science is yet? Don’t worry! Parts 1 and 2 of Data Science For Dummies will get all the bases covered for you. And if you’re already a data science expert? Then you really won’t want to miss the data science strategy and data monetization gems that are shared in Part 3 onward throughout this book. Data Science For Dummies demonstrates: The only process you’ll ever need to lead profitable data science projects Secret, reverse-engineered data monetization tactics that no one’s talking about The shocking truth about how simple natural language processing can be How to beat the crowd of data professionals by cultivating your own unique blend of data science expertise Whether you’re new to the data science field or already a decade in, you’re sure to learn something new and incredibly valuable from Data Science For Dummies. Discover how to generate massive business wins from your company’s data by picking up your copy today.

Data Science for Business

Author : Foster Provost
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 144937428X
Total Pages : 506 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Data Science for Business by : Foster Provost

Download or read book Data Science for Business written by Foster Provost and published by "O'Reilly Media, Inc.". This book was released on 2013-07-27 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today. Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You’ll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company’s data science projects. You’ll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making. Understand how data science fits in your organization—and how you can use it for competitive advantage Treat data as a business asset that requires careful investment if you’re to gain real value Approach business problems data-analytically, using the data-mining process to gather good data in the most appropriate way Learn general concepts for actually extracting knowledge from data Apply data science principles when interviewing data science job candidates

Data Science Job: How to become a Data Scientist

Author : Przemek Chojecki
Publisher : Przemek Chojecki
ISBN 13 :
Total Pages : 89 pages
Book Rating : 4./5 ( download)

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Book Synopsis Data Science Job: How to become a Data Scientist by : Przemek Chojecki

Download or read book Data Science Job: How to become a Data Scientist written by Przemek Chojecki and published by Przemek Chojecki. This book was released on 2020-01-31 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: We’re living in a digital world. Most of our global economy is digital and the sheer volume of data is stupendous. It’s 2020 and we’re living in the future. Data Scientist is one of the hottest job on the market right now. Demand for data science is huge and will only grow, and it seems like it will grow much faster than the actual number of data scientists. So if you want to make a career change and become a data scientist, now is the time. This book will guide you through the process. From my experience of working with multiple companies as a project manager, a data science consultant or a CTO, I was able to see the process of hiring data scientists and building data science teams. I know what’s important to land your first job as a data scientist, what skills you should acquire, what you should show during a job interview.

Practical Data Science

Author : Andreas François Vermeulen
Publisher : Apress
ISBN 13 : 148423054X
Total Pages : 821 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Practical Data Science by : Andreas François Vermeulen

Download or read book Practical Data Science written by Andreas François Vermeulen and published by Apress. This book was released on 2018-02-21 with total page 821 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to build a data science technology stack and perform good data science with repeatable methods. You will learn how to turn data lakes into business assets. The data science technology stack demonstrated in Practical Data Science is built from components in general use in the industry. Data scientist Andreas Vermeulen demonstrates in detail how to build and provision a technology stack to yield repeatable results. He shows you how to apply practical methods to extract actionable business knowledge from data lakes consisting of data from a polyglot of data types and dimensions. What You'll Learn Become fluent in the essential concepts and terminology of data science and data engineering Build and use a technology stack that meets industry criteria Master the methods for retrieving actionable business knowledge Coordinate the handling of polyglot data types in a data lake for repeatable results Who This Book Is For Data scientists and data engineers who are required to convert data from a data lake into actionable knowledge for their business, and students who aspire to be data scientists and data engineers

How to Lead in Data Science

Author : Jike Chong
Publisher : Simon and Schuster
ISBN 13 : 1638356807
Total Pages : 823 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis How to Lead in Data Science by : Jike Chong

Download or read book How to Lead in Data Science written by Jike Chong and published by Simon and Schuster. This book was released on 2021-12-28 with total page 823 pages. Available in PDF, EPUB and Kindle. Book excerpt: A field guide for the unique challenges of data science leadership, filled with transformative insights, personal experiences, and industry examples. In How To Lead in Data Science you will learn: Best practices for leading projects while balancing complex trade-offs Specifying, prioritizing, and planning projects from vague requirements Navigating structural challenges in your organization Working through project failures with positivity and tenacity Growing your team with coaching, mentoring, and advising Crafting technology roadmaps and championing successful projects Driving diversity, inclusion, and belonging within teams Architecting a long-term business strategy and data roadmap as an executive Delivering a data-driven culture and structuring productive data science organizations How to Lead in Data Science is full of techniques for leading data science at every seniority level—from heading up a single project to overseeing a whole company's data strategy. Authors Jike Chong and Yue Cathy Chang share hard-won advice that they've developed building data teams for LinkedIn, Acorns, Yiren Digital, large asset-management firms, Fortune 50 companies, and more. You'll find advice on plotting your long-term career advancement, as well as quick wins you can put into practice right away. Carefully crafted assessments and interview scenarios encourage introspection, reveal personal blind spots, and highlight development areas. About the technology Lead your data science teams and projects to success! To make a consistent, meaningful impact as a data science leader, you must articulate technology roadmaps, plan effective project strategies, support diversity, and create a positive environment for professional growth. This book delivers the wisdom and practical skills you need to thrive as a data science leader at all levels, from team member to the C-suite. About the book How to Lead in Data Science shares unique leadership techniques from high-performance data teams. It’s filled with best practices for balancing project trade-offs and producing exceptional results, even when beginning with vague requirements or unclear expectations. You’ll find a clearly presented modern leadership framework based on current case studies, with insights reaching all the way to Aristotle and Confucius. As you read, you’ll build practical skills to grow and improve your team, your company’s data culture, and yourself. What's inside How to coach and mentor team members Navigate an organization’s structural challenges Secure commitments from other teams and partners Stay current with the technology landscape Advance your career About the reader For data science practitioners at all levels. About the author Dr. Jike Chong and Yue Cathy Chang build, lead, and grow high-performing data teams across industries in public and private companies, such as Acorns, LinkedIn, large asset-management firms, and Fortune 50 companies. Table of Contents 1 What makes a successful data scientist? PART 1 THE TECH LEAD: CULTIVATING LEADERSHIP 2 Capabilities for leading projects 3 Virtues for leading projects PART 2 THE MANAGER: NURTURING A TEAM 4 Capabilities for leading people 5 Virtues for leading people PART 3 THE DIRECTOR: GOVERNING A FUNCTION 6 Capabilities for leading a function 7 Virtues for leading a function PART 4 THE EXECUTIVE: INSPIRING AN INDUSTRY 8 Capabilities for leading a company 9 Virtues for leading a company PART 5 THE LOOP AND THE FUTURE 10 Landscape, organization, opportunity, and practice 11 Leading in data science and a future outlook

HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)

Author : Harvard Business Review
Publisher : Harvard Business Press
ISBN 13 : 1633694291
Total Pages : 169 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis HBR Guide to Data Analytics Basics for Managers (HBR Guide Series) by : Harvard Business Review

Download or read book HBR Guide to Data Analytics Basics for Managers (HBR Guide Series) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2018-03-13 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't let a fear of numbers hold you back. Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started? Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others. You'll learn how to: Identify the metrics you need to measure Run experiments and A/B tests Ask the right questions of your data experts Understand statistical terms and concepts Create effective charts and visualizations Avoid common mistakes

Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques

Author : Bart Baesens
Publisher : John Wiley & Sons
ISBN 13 : 1119133122
Total Pages : 406 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques by : Bart Baesens

Download or read book Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques written by Bart Baesens and published by John Wiley & Sons. This book was released on 2015-08-17 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detect fraud earlier to mitigate loss and prevent cascading damage Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques is an authoritative guidebook for setting up a comprehensive fraud detection analytics solution. Early detection is a key factor in mitigating fraud damage, but it involves more specialized techniques than detecting fraud at the more advanced stages. This invaluable guide details both the theory and technical aspects of these techniques, and provides expert insight into streamlining implementation. Coverage includes data gathering, preprocessing, model building, and post-implementation, with comprehensive guidance on various learning techniques and the data types utilized by each. These techniques are effective for fraud detection across industry boundaries, including applications in insurance fraud, credit card fraud, anti-money laundering, healthcare fraud, telecommunications fraud, click fraud, tax evasion, and more, giving you a highly practical framework for fraud prevention. It is estimated that a typical organization loses about 5% of its revenue to fraud every year. More effective fraud detection is possible, and this book describes the various analytical techniques your organization must implement to put a stop to the revenue leak. Examine fraud patterns in historical data Utilize labeled, unlabeled, and networked data Detect fraud before the damage cascades Reduce losses, increase recovery, and tighten security The longer fraud is allowed to go on, the more harm it causes. It expands exponentially, sending ripples of damage throughout the organization, and becomes more and more complex to track, stop, and reverse. Fraud prevention relies on early and effective fraud detection, enabled by the techniques discussed here. Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques helps you stop fraud in its tracks, and eliminate the opportunities for future occurrence.

Data Analytics for Beginners

Author : Paul Kinley
Publisher :
ISBN 13 : 9781539896739
Total Pages : 86 pages
Book Rating : 4.8/5 (967 download)

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Book Synopsis Data Analytics for Beginners by : Paul Kinley

Download or read book Data Analytics for Beginners written by Paul Kinley and published by . This book was released on 2016-11-03 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: DATA ANALYTICS FOR BEGINNER: IN ORDER TO SUCEED IN TODAYS'Ss FAST PACE BUSINESS ENVIRONEMNT, YOU NEED TO MASTER DATA ANALYTICS. Data Analytics is the most powerful tool to analyze today's business environment and to predict future developments. Is it not the dream of every business owner to know exactly what the customer will buy in 6 months or what the new product hype will look like in your OWN industry? Data Analytics is the tool that will bring you answers to these questions. Here's why Data Analytics for Beginners will bring your business to a complete new level: How you can use data analytics to improve your business How to plan data analysis to know exactly what your target group wants How to implement descriptive analysis You will learn the exact techniques that are required to master Data Analytics Our customer's feedback I am the owner of a home supplies shop with 15 employees and this book improved the sales by 18,5% during the last 3 months. Richard S., Boston. Data Analytics for Beginners was a eye opener for me and my business. With this book I research all of my products on sale and my skills about the market I am in enhanced drastically. I can recommend this book to everyone that is planning to improve the business. Anamda R., Sacramento. During my IT studies this book supported me a lot with anaylsis about future business trends. This book has a easy to understand writing style without any expert language. In other words: every beginner can work with this book right away.Thomas E., Baltimore. Here's what you will get Planning a Study Surveys Experiments Gathering Data How to select useful samples Avoiding Bias in Data Sets Descriptive Analysis Mean Median Mode Variance Standard Deviation Coefficient of Variation Pie Charts How to create Pie Charts in Excel Bar Graphs How to Create Bar Charts in Excel Time Charts and Line Charts How to create a time chart in excel How to create a line chart in excel Histograms How to create a histogram in Excel Scatter Plots How to create a Scatter Chart in Excel Business Intelligence Data Analytics in Business and Industry

The Art of Data Science

Author : Roger D. Peng
Publisher :
ISBN 13 : 9781365061462
Total Pages : 170 pages
Book Rating : 4.0/5 (614 download)

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Book Synopsis The Art of Data Science by : Roger D. Peng

Download or read book The Art of Data Science written by Roger D. Peng and published by . This book was released on 2016-06-08 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book describes the process of analyzing data. The authors have extensive experience both managing data analysts and conducting their own data analyses, and this book is a distillation of their experience in a format that is applicable to both practitioners and managers in data science."--Leanpub.com.

A General Introduction to Data Analytics

Author : João Moreira
Publisher : John Wiley & Sons
ISBN 13 : 1119296242
Total Pages : 352 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis A General Introduction to Data Analytics by : João Moreira

Download or read book A General Introduction to Data Analytics written by João Moreira and published by John Wiley & Sons. This book was released on 2018-07-18 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the principles and methods of data analysis that does not require knowledge of statistics or programming A General Introduction to Data Analytics is an essential guide to understand and use data analytics. This book is written using easy-to-understand terms and does not require familiarity with statistics or programming. The authors—noted experts in the field—highlight an explanation of the intuition behind the basic data analytics techniques. The text also contains exercises and illustrative examples. Thought to be easily accessible to non-experts, the book provides motivation to the necessity of analyzing data. It explains how to visualize and summarize data, and how to find natural groups and frequent patterns in a dataset. The book also explores predictive tasks, be them classification or regression. Finally, the book discusses popular data analytic applications, like mining the web, information retrieval, social network analysis, working with text, and recommender systems. The learning resources offer: A guide to the reasoning behind data mining techniques A unique illustrative example that extends throughout all the chapters Exercises at the end of each chapter and larger projects at the end of each of the text’s two main parts Together with these learning resources, the book can be used in a 13-week course guide, one chapter per course topic. The book was written in a format that allows the understanding of the main data analytics concepts by non-mathematicians, non-statisticians and non-computer scientists interested in getting an introduction to data science. A General Introduction to Data Analytics is a basic guide to data analytics written in highly accessible terms.