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Author :
Publisher :
ISBN 13 : 9352805410
Total Pages : 354 pages
Book Rating : 4.3/5 (528 download)
Download or read book written by and published by . This book was released on with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Amitabh Patel
Publisher :
ISBN 13 : 9788183420310
Total Pages : 920 pages
Book Rating : 4.4/5 (23 download)
Download or read book Encyclopaedic Dictionary Of Marketing (Set Of 3 Vols.) written by Amitabh Patel and published by . This book was released on 2006-01-01 with total page 920 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kaleem Mohammed Khan
Publisher :
ISBN 13 : 9789833733736
Total Pages : 352 pages
Book Rating : 4.7/5 (337 download)
Download or read book The Encyclopaedic Dictionary of Marketing written by Kaleem Mohammed Khan and published by . This book was released on 2006 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pooja Narang
Publisher : Sarup & Sons
ISBN 13 : 9788176250597
Total Pages : 350 pages
Book Rating : 4.2/5 (55 download)
Download or read book Encyclopaedic Dictionary of Business Organization written by Pooja Narang and published by Sarup & Sons. This book was released on 1999 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barbara R. Lewis
Publisher :
ISBN 13 :
Total Pages : 274 pages
Book Rating : 4.:/5 (12 download)
Download or read book The Blackwell Encyclopedic Dictionary of Marketing written by Barbara R. Lewis and published by . This book was released on 1997 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael J. Baker
Publisher : New York : Nichols Publishing Company
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.3/5 (91 download)
Download or read book Macmillan Dictionary of Marketing & Advertising written by Michael J. Baker and published by New York : Nichols Publishing Company. This book was released on 1984 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and extended edition of the Macmillan dictionary of marketing and advertising (1984). The staff of the U. of Strathclyde (Scotland) provide extended explanations and diagrams for all the basic ideas and concepts which are the foundations of modern marketing practice, together with succinct definitions of terms in less common usage. Annotation copyrighted by Book News, Inc., Portland, OR
Author : Interbrand
Publisher : Springer
ISBN 13 : 0230626408
Total Pages : 142 pages
Book Rating : 4.2/5 (36 download)
Download or read book The Brand Glossary written by Interbrand and published by Springer. This book was released on 2006-09-19 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.
Author : Riccardo Benzo
Publisher : SAGE
ISBN 13 : 1526422352
Total Pages : 549 pages
Book Rating : 4.5/5 (264 download)
Download or read book Marketing Research written by Riccardo Benzo and published by SAGE. This book was released on 2017-11-27 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects. The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research. To aid students in their research project, each chapter features a collection of learning features, such as: Case studies and international real-world examples Ethics boxes – Highlighting ethical implications in research projects Advanced boxes – Signaling more challenging topics students can return to after they have mastered the basics Activity boxes – Encouraging students to understand how what they have learned applies to their own experiences The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections. Suitable reading for students who are undertaking a marketing research project.
Author : Michael Baker
Publisher : Routledge
ISBN 13 : 1136356924
Total Pages : 866 pages
Book Rating : 4.1/5 (363 download)
Download or read book The Marketing Book written by Michael Baker and published by Routledge. This book was released on 2012-05-04 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics: * Channel management - management of the supply chain * Customer Relationship Management * Direct marketing * E-marketing * Integrated marketing communications * measurement of marketing effectiveness * Postmodern and retro-marketing * Relationship marketing * Retailing Like its predecessors, the 'Marketing Book 5th edition' is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.
Author : A.E. Cawkell
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110968533
Total Pages : 348 pages
Book Rating : 4.1/5 (19 download)
Download or read book Encyclopaedic Dictionary of Information Technology and Systems written by A.E. Cawkell and published by Walter de Gruyter GmbH & Co KG. This book was released on 2013-10-10 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital preservation is an issue faced by practitioners in Ross Harveythe library and recordkeeping professions, yet most professionalshave little time to keep up with the latest techniquesand standards. This invaluable work provides a single-volume introduction to the principles, strategies and practices currently applied by librarians and recordkeepers to the preservation of digital information and will assist them to make informed decisions about the role of digital information in their care. The book is presented in four parts: Why do we preserve? What do we preserve? How do we preserve? and How do we manage digital preservation? Each part covers the area in detail and addresses current issues in a clear and informative manner. The terminology of the field is explained clearly throughout the book. Each chapter includes a range of case studies from institutionsat the forefront of digital object preservation. An index facilitates quick access. This book will be essential as a professional reference tool for all librarians, recordkeepers and archivists with preservation responsibilities as well as being a definitive source of information for the whole profession including students.
Author : Rahul Arora
Publisher : Sarup & Sons
ISBN 13 : 9788176251198
Total Pages : 252 pages
Book Rating : 4.2/5 (511 download)
Download or read book Encyclopaedic Dictionary of Organization Behaviour written by Rahul Arora and published by Sarup & Sons. This book was released on 2000 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : N. B. Ghodke
Publisher : Mittal Publications
ISBN 13 :
Total Pages : 820 pages
Book Rating : 4./5 ( download)
Download or read book Encyclopaedic Dictionary of Economics written by N. B. Ghodke and published by Mittal Publications. This book was released on 1985 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Imran Ali
Publisher :
ISBN 13 : 9788178801414
Total Pages : 669 pages
Book Rating : 4.8/5 (14 download)
Download or read book Encyclopaedic Dictionary Of Marketing And Salesmanship In 2 Vols. written by Imran Ali and published by . This book was released on 2004 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : A. Cox
Publisher : Springer
ISBN 13 : 0230509207
Total Pages : 337 pages
Book Rating : 4.2/5 (35 download)
Download or read book The Right Tools for the Job written by A. Cox and published by Springer. This book was released on 2005-01-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the result of a four-year study into the most commonly used management tools and techniques in the areas of business strategy and finance, marketing, production and operations, and procurement and supply chain management. It explains which tools are used in small, medium-sized and large companies, whether based in the US, Europe or Asia, across many different industrial and service sectors. It explains where companies find out about particular tools, and examines which appear to be the most successful.
Author : Juan Carlos Moreno Cabrera
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527548864
Total Pages : 478 pages
Book Rating : 4.5/5 (275 download)
Download or read book Iconicity in Language written by Juan Carlos Moreno Cabrera and published by Cambridge Scholars Publishing. This book was released on 2020-03-26 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: In linguistics, as in semiotics, iconicity is the conceived similarity between the form of a linguistic sign and its meaning. This book covers all aspects of linguistic iconicity in both spoken and signed languages, including definitions of all the relevant concepts and explanations of significant iconic words and expressions, and brief summaries of the contents and main proposals of 30 significant works in the history of iconicity research. It also provides definitions and exemplifications of the principles governing linguistic iconicity and brief overviews of iconic words and expressions in 11 language families and in more than 50 spoken and signed languages all over the world. The book contains 678 entries and more than 8,500 examples drawn from 400 languages, and will appeal to scholars and students interested in general linguistics, the history of linguistics, language typology, phonology, morphology, syntax, semantics, and semiotics.
Author : Eric Sullivan
Publisher : Taylor & Francis
ISBN 13 : 1000287998
Total Pages : 476 pages
Book Rating : 4.0/5 (2 download)
Download or read book Marine Encyclopaedic Dictionary written by Eric Sullivan and published by Taylor & Francis. This book was released on 2020-11-25 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring over 20,000 definitions, this dictionary has been revised to reflect changes and advances in the marine industry. It covers every aspect of the business, including shipbroking, chartering, marine insurance, ship's agency, freight forwarding, oil and gas, and air transport.
Author : Adolf Berger
Publisher : American Philosophical Society
ISBN 13 : 9780871694324
Total Pages : 498 pages
Book Rating : 4.6/5 (943 download)
Download or read book Encyclopedic Dictionary of Roman Law written by Adolf Berger and published by American Philosophical Society. This book was released on 2024-04 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Dictionary: explains technical Roman legal terms, translates & elucidate those Latin words which have a specific connotation when used in a juristic context or in connection with a legal institution or question, & provides a brief picture of Roman legal institutions & sources as a sort of an introduction to them. The objectives of the work, not the juristic character of available Latin writings, therefore, determined the inclusion or exclusion of any single word or phrase. This dict. is not intended to be a complete Latin-English dict. for all words which occur in the writings of the Roman jurists or in the various codifications of Roman law. The reader must consult a general Latin-English lexicon for ordinary words that have no specific meaning in law or juristic language. Reprinted 1980.
