The Emirati Approach To Sustainability And Climate Action

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The Emirati Approach to Sustainability and Climate Action

Author :
Publisher : Emirates Center for Strategic Studies and Research
ISBN 13 : 9948772326
Total Pages : 10 pages
Book Rating : 4.9/5 (487 download)

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Book Synopsis The Emirati Approach to Sustainability and Climate Action by :

Download or read book The Emirati Approach to Sustainability and Climate Action written by and published by Emirates Center for Strategic Studies and Research. This book was released on 2024-02-05 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the roots of sustainable development and climate action within Emirati thought. It begins by outlining early features of sustainability in the cultural and historical heritage of Emirati society. It then traces five key stages in the evolution of the concept of sustainable development in the UAE; from the first phase in 1972, until the last, extending from 2000 to the present day. Contributing factors from the UAE’s history and heritage are reviewed to demonstrate a strong culture of sustainable thought, in both economic and social practices. Empirical data is then presented to chart the UAE’s successes in balancing the legislative and practical aspects of sustainable development and climate protection. The book details the UAE’s sustainable development strategies, before going on to explore the UAE’s increased contributions to international efforts to minimize the impacts of climate change and promote a green economy. Central are investments in clean and sustainable energy sources worldwide. Lastly, the book documents the UAE’s approach, over the course of the last decade, to increase investment in clean energy sources and maintain climate neutrality commitments. Regionally, the UAE has taken the lead in this area, as evidenced by the goals of the UAE Net Zero 2050 strategic initiative. This comprehensive narrative of the historic and cultural roots of sustainability in Emirati thought offers a deeper understanding of UAE climate action, and provides a valuable resource that could serve to enrich other countries’ experiences in addressing the climate challenge.

Climate Change Adaptation

Author : Lisa Dale
Publisher : Columbia University Press
ISBN 13 : 0231552971
Total Pages : 240 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Climate Change Adaptation by : Lisa Dale

Download or read book Climate Change Adaptation written by Lisa Dale and published by Columbia University Press. This book was released on 2022-07-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Climate change policy has typically emphasized mitigation, calling for reducing emissions and shifting away from fossil fuels. Yet while these efforts have floundered, floods, wildfires, droughts, and other disasters are becoming more frequent and potent. As the risks escalate, we must ask how to adapt to a changing climate. How might farmers modify their practices to maximize food security? Can coastal cities protect their infrastructure from rising seas? Are there strategic ways for developing countries to combine climate resilience with economic growth and poverty reduction? For people and societies around the world, these questions are not theoretical: adaptation is already underway. This book offers a concise overview of climate adaptation governance. In clear, accessible language, Lisa Dale describes key strategies that governments, communities, and the private sector are now deploying. She presents the theory and practice that underlie climate adaptation efforts at local and global scales, providing illuminating case studies that foreground the problems facing developing countries. Dale analyzes the effectiveness of a range of policy interventions, drawing out principles of good governance and discussing how practitioners can navigate complex tradeoffs. She emphasizes equity and inclusion, considering how climate adaptation policy can account for the needs of historically disadvantaged groups. Written for a wide audience, this book is an invaluable introduction for all readers interested in how societies can meet the challenges of an altered climate.

Sustainable Development and Social Responsibility—Volume 2

Author : Ahmed N. Al-Masri
Publisher : Springer Nature
ISBN 13 : 303032902X
Total Pages : 395 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Sustainable Development and Social Responsibility—Volume 2 by : Ahmed N. Al-Masri

Download or read book Sustainable Development and Social Responsibility—Volume 2 written by Ahmed N. Al-Masri and published by Springer Nature. This book was released on 2020-01-13 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers high-quality research papers presented at the 2nd AUE international research conference, AUEIRC 2018, which was organized by the American University in the Emirates, Dubai, and held on November 13th-15th, 2018. The book is broadly divided into two main sections: Sustainability and Smart Business, and Sustainability and Creative Industries. The broad range of topics covered under these sections includes: risk assessment in agriculture, corporate social responsibility and the role of intermediaries, the impact of privatizing health insurance, political events and their effect on foreign currency exchange, the effect of sustainable HR practices on financial performance, sustainability integration in the supply chain and logistics, gender inequality in the MENA economies, the panel data model, the model of sustainable marketing in the era of Industry 4.0, micro-enterprises as a tool for combating unemployment, the impact of financial education and control on financial behavior, measuring financial and asset performance in agricultural firms, a comprehensive strategic approach to sustainability in the UAE, sustainability and project finance, HR analytics, FaD or fashion for organizational sustainability, a conceptual framework of sustainable competitive advantages, psychology of organizational sustainability, Blockchain technology and sustainability, veganism and sustainability, institution building from an emotional intelligence perspective, sustainable concrete production using CWP, occupants’ behavior and energy usage in Emirati houses, the effect of shop lighting on consumer behavior, multimedia applications in digital transformation art, integrating biomimicry principles in sustainable architecture, experimental sustainable practices in fashion education, technology-assisted student-centered learning for civil engineering, and a 10-step design process for architectural design studios. All contributions present high-quality original research work, findings and lessons learned in practical development.

Game Theory and Climate Change

Author : Parkash Chander
Publisher : Columbia University Press
ISBN 13 : 0231545592
Total Pages : 305 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Game Theory and Climate Change by : Parkash Chander

Download or read book Game Theory and Climate Change written by Parkash Chander and published by Columbia University Press. This book was released on 2018-04-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the growing consensus on the need for action to counteract climate change, complex economic and political forces have so far prevented international actors from making much headway toward resolving the problem. Most approaches to climate change are based in economics and environmental science; in this book, Parkash Chander argues that we can make further progress on the climate change impasse by considering a third approach—game theory. Chander shows that a game-theoretic approach, which offers insight into the nature of interactions between sovereign countries behaving strategically and the kinds of outcomes such interactions produce, can illuminate how best to achieve international agreements in support of climate-change mitigation strategies. Game Theory and Climate Change develops a conceptual framework with which to analyze climate change as a strategic or dynamic game, bringing together cooperative and noncooperative game theory and providing practical analyses of international negotiations. Chander offers economic and game-theoretic interpretations of both the Kyoto Protocol and the Paris Agreement and argues that the Paris Agreement may succeed where the Kyoto Protocol failed. Finally, Chander discusses the policy recommendations his framework generates, including a global agreement to support development of cleaner technologies on a global scale.

Environmental Challenges in the MENA Region

Author : Hamid Pouran
Publisher : Gingko Library
ISBN 13 : 9781909942219
Total Pages : 0 pages
Book Rating : 4.9/5 (422 download)

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Book Synopsis Environmental Challenges in the MENA Region by : Hamid Pouran

Download or read book Environmental Challenges in the MENA Region written by Hamid Pouran and published by Gingko Library. This book was released on 2019-09-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Middle East and North Africa region is well-known for its abundant natural resources and important geostrategic position. This position is often overshadowed by continued sectarian violence and trans-boundary conflicts that threaten the stability of the entire region with serious global implications. This preoccupation with conflict has come at the expense of addressing the region’s other challenges. Although the region’s fragile environmental state has increasingly preoccupied policymakers in individual countries, there is currently insufficient attention paid to coordinating collaborative action to recognise and address problems relating to its environmental sustainability and climatic change. In the absence of a positive agenda for tackling these issues, recurrent environmental setbacks and rapid depletion of the region’s natural resources continue to pose a major threat to the long-term economic, political, and social stability of the region. Despite the urgency of these challenges, there is little research dedicated to studying MENA’s environmental sustainability. Environmental Challenges in the MENA Region: The Long Road from Conflict to Cooperation draws from the proceedings of a seminal international conference on the subject at SOAS in October 2016, which was held as a celebration of the SOAS Centenary. This led to a collective contribution by experts and policy-makers concerned with the state of the MENA region’s environmental predicament with the aim of addressing these problems in a constructive and forward-looking approach. The chapters in this book are predicated upon two critical premises. First, expertise and awareness from a wide range of disciplines is required to understand and address environmental challenges. And, second, to have a real chance of success, MENA countries need to confront these problems as their common threats and to see them as an opportunity for regional cooperation and policy coordination. This book provides the results of an interdisciplinary effort to address the various dimensions of the region’s environmental challenges from across the region and disciplines.

Navigating Business Through Essential Sustainable Strategies

Author : Bakhit, Wael
Publisher : IGI Global
ISBN 13 :
Total Pages : 430 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Navigating Business Through Essential Sustainable Strategies by : Bakhit, Wael

Download or read book Navigating Business Through Essential Sustainable Strategies written by Bakhit, Wael and published by IGI Global. This book was released on 2024-10-17 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s fast-paced business environment, navigating challenges and pursuing sustainable growth have become essential for success. Businesses must adapt to evolving market conditions, develop informed strategies, and seize opportunities while ensuring long-term sustainability. Achieving this balance requires practical skills and a forward-thinking mindset that can meet the demands of a dynamic business landscape. Navigating Business Through Essential Sustainable Strategies equips entrepreneurs, business owners, executives, students, and educators with the tools they need to thrive. Through real-world examples and actionable insights, the book fosters informed decision-making and effective strategy implementation. It is a comprehensive resource designed to help readers navigate challenges, drive sustainable growth, and achieve long-term success in their business endeavors.

Global Climate Change and Coastal Tourism

Author : Andrew L Jones
Publisher : CABI
ISBN 13 : 178064843X
Total Pages : 362 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Global Climate Change and Coastal Tourism by : Andrew L Jones

Download or read book Global Climate Change and Coastal Tourism written by Andrew L Jones and published by CABI. This book was released on 2017-11-29 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building upon the book Disappearing Destinations (Jones and Phillips 2010) and its conclusion that promoted the need to recognize problems, meet expectations and manage solutions Global Climate Change and Coastal Tourism explores current threats to, and consequences of, climate change on existing tourism coastal destinations. Part 1 of the book provides a theoretical platform and addresses topics such as sustainability, tourism impacts, governance trade and innovation and how the media addresses climate change and tourism. It also assesses management and policy options for the future sustainability of threatened tourism coastal destinations. Part 2 presents case studies from all regions of the world (Europe, The Americas, Asia, Africa and Australasia) which synthesise findings to make recommendations that can be used to promote strategies that ameliorate projected impacts of climate change on coastal tourism infrastructure and in turn promote the future sustainability of coastal tourism destinations. This is a timely and informative text with appeal to researchers, undergraduate and post graduate students of tourism management, tourism planning, sustainable tourism development and leisure management, coastal tourism/management, environmental management/planning, geography, coastal zone management or climate change studies.

The Evolution Of UAE Foreign Policy

Author : GEW Intelligence Unit
Publisher : Global East-West
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Evolution Of UAE Foreign Policy by : GEW Intelligence Unit

Download or read book The Evolution Of UAE Foreign Policy written by GEW Intelligence Unit and published by Global East-West. This book was released on 2024-07-26 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research background of this book focuses on the historical evolution and strategic development of the United Arab Emirates' (UAE) foreign policy from its formation to the present day. The research methodology proposed in this book includes a historical analysis of the UAE's foreign policy, examining key events and strategies that have shaped its current principles and goals. The task involves understanding the UAE's foreign policy evolution and its performance in maintaining regional stability, fostering economic growth, and enhancing diplomatic relations. The performance supports their goals by demonstrating the UAE's proactive and adaptive approach to international relations. Methods • Historical analysis of the formation of the UAE and its early diplomatic engagements; • Examination of the influence of Pan-Arabism and the establishment of the Gulf Cooperation Council (GCC); • Analysis of the UAE's role in regional conflicts such as the Iran-Iraq War and the First Gulf War; • Evaluation of the impact of the Arab Spring on UAE foreign policy; • Assessment of the shift towards economic diversification and trade-based foreign policy. Conclusion: • The significance of this piece of work lies in its comprehensive overview of the UAE's foreign policy evolution, highlighting the country's strategic adaptability and commitment to stability and economic growth. • Innovation point: The study provides a detailed historical context and analysis of the UAE's foreign policy, emphasizing the importance of economic diversification and cultural diplomacy. • Performance: The UAE's proactive engagement in regional and global affairs demonstrates its effectiveness in achieving its foreign policy goals. • Workload: The book covers a broad range of historical events and policy shifts, providing a thorough understanding of the UAE's foreign policy development.

Sustainable Agricultural Development

Author : Mohamed Behnassi
Publisher : Springer Science & Business Media
ISBN 13 : 9400705190
Total Pages : 297 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Sustainable Agricultural Development by : Mohamed Behnassi

Download or read book Sustainable Agricultural Development written by Mohamed Behnassi and published by Springer Science & Business Media. This book was released on 2011-02-09 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to many challenges (i.e. climate change, energy, water and land shortage, high demands on food, land grabbing, etc.), agriculture production potential is expected to be seriously affected; thus, increasing food insecurity and hunger in many already affected regions (especially in Africa). In this context, sustainable agriculture is highly recommended as an eco-system approach where soil, water, plants, environment and living organisms live in harmony. Innovative technologies and research should be developed to ensure sustainable agriculture and productivity using modern irrigation systems, improved varieties, improved soil quality, etc. In the meantime, the preservation of natural environment should be based on resource conservation technologies and best management practices. Sustainable Agricultural Development, not only raises the serious ethical and social issues underlying these huge environmental problems, but also aims at presenting successful experiences from all over the world in relation with sustainable farming, sustainable management of water and land resources, and innovative processes in livestock production. It also aims at providing inputs to decision making processes and encouraging the transfer of relevant know-how, technologies and expertise to different countries where similar agro-climatic conditions may exist; thus saving precious resources and promoting sustainable agricultural development as a relevant approach to tackle the food security challenge. Finally, this book focuses on the paradigmatic and policy dimensions and call for an innovative approach by analyzing the key themes in a complex and interrelated manner.

The Essential Guide to the Dubai Real Estate Market

Author : Michael Waters
Publisher : Taylor & Francis
ISBN 13 : 1000848612
Total Pages : 315 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis The Essential Guide to the Dubai Real Estate Market by : Michael Waters

Download or read book The Essential Guide to the Dubai Real Estate Market written by Michael Waters and published by Taylor & Francis. This book was released on 2023-03-21 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to fully present, analyse and interpret the Dubai real estate market. Dubai is fast becoming one of the world’s most attractive places to invest in real estate and this book examines the market from three interlinked sectors that drive its performance: occupiers, investors and developers. It examines the market’s historical growth and lays the foundations to examine future trends. The book provides a synopsis of Dubai’s market practices, economic trends and social change that impacts the value of real estate. Chapters also debate issues such as property investment, house price performance, local valuation practices, spatial planning, the economics of the city, market practices and regulation, property-led economic growth and future trends such as sustainability and digitalization. This book offers a comprehensive, in-depth and up-to-date account of the Dubai property market and presents a full assessment of the investment potential of Dubai real estate. It is a must read for students, academics and real estate professionals interested in this fascinating real estate market that has implications for both Dubai and wider GCC markets as well as the international investment market and senior professionals who come to work in the region.

Biomimetic Architecture and Its Role in Developing Sustainable, Regenerative, and Livable Cities

Author : Mohsen Aboulnaga
Publisher : Springer Nature
ISBN 13 : 3031082923
Total Pages : 640 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Biomimetic Architecture and Its Role in Developing Sustainable, Regenerative, and Livable Cities by : Mohsen Aboulnaga

Download or read book Biomimetic Architecture and Its Role in Developing Sustainable, Regenerative, and Livable Cities written by Mohsen Aboulnaga and published by Springer Nature. This book was released on 2022-09-01 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on understanding biomimetic architecture and its role as a sustainable design tool. It presents the role of biomimicry in mitigation and adaptation to climate change and examines how biomimetic architecture can provide healthy solutions to limit the spread of COVID-19 in buildings and cities. Coverage includes global examples of biomimetic approaches and buildings, an evaluation of the performance of biomimicry applications in architecture to illustrate best practices, and an exploration of how nature can offer inspiration in building design to conserve resources and save energy use as well as curb carbon emissions – a reaffirmed goal of COP 26 and an outcome of Glasgow Climate Pact. Finally, the book presents guidelines to enhance urban areas and healthier spaces in buildings to meet COVID-19 social distance regulations and beyond. Examines global applications of biomimicry in architecture; Highlights the importance of biomimicry in driving livability in cities and buildings; Explores the role of biomimetic architecture in mitigating climate change. “The line of argument developed is highly relevant to the present, in addition to being original and pertinent to research on urban regeneration, especially in regard to the exploration of the use of biomimicry architecture in response to changing urban demands.” —Alessandra Battisti, Ph.D., Professor of Architecture, University of Rome La Sapienza-

New Approaches for Sustainable & Resilient Processes and Products of Social Housing Development in the Arabian Gulf Countries

Author : Khaled Galal Ahmed
Publisher : Frontiers Media SA
ISBN 13 : 2832534147
Total Pages : 212 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis New Approaches for Sustainable & Resilient Processes and Products of Social Housing Development in the Arabian Gulf Countries by : Khaled Galal Ahmed

Download or read book New Approaches for Sustainable & Resilient Processes and Products of Social Housing Development in the Arabian Gulf Countries written by Khaled Galal Ahmed and published by Frontiers Media SA. This book was released on 2023-10-16 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social housing has been a forefront research topic especially from its economic and socio-cultural factors. The nature of social housing in the Arabian Gulf Countries has been distinctive in its approach with usually generous areas and urban sprawl designs. Recently, most of these Arabian Gulf Countries have gone through profound transformation in their social and housing paradigms influenced by their sustainability adopted agendas. Still, scholarly documentation and analysis of the processes and products of these transformed paradigms are largely missing, or at least fragmented. So, there is a desperate need to boost research work in this field as related to each city/country in this region, with largely expected mutual effects that these experiences might have on each other and on the global debate about sustainable and resilient social housing as a whole.

BRICS and Climate Change

Author : Hussein Solomon
Publisher : Springer Nature
ISBN 13 : 9819755328
Total Pages : 255 pages
Book Rating : 4.8/5 (197 download)

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Book Synopsis BRICS and Climate Change by : Hussein Solomon

Download or read book BRICS and Climate Change written by Hussein Solomon and published by Springer Nature. This book was released on with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Political Power and Environmental Sustainability in Gulf Monarchies

Author : Tobias Zumbraegel
Publisher : Springer Nature
ISBN 13 : 9811944318
Total Pages : 293 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Political Power and Environmental Sustainability in Gulf Monarchies by : Tobias Zumbraegel

Download or read book Political Power and Environmental Sustainability in Gulf Monarchies written by Tobias Zumbraegel and published by Springer Nature. This book was released on 2022-09-23 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a new perspective about the Gulf Arab states entering a post-oil era by looking at the political factors behind the green transformation. It discusses the recent ‘environmental enthusiasm’ in the oil- and gas-rich Gulf monarchies by asking how political power can be constituted through advocating environmental sustainability. While hydrocarbon-wealthy Gulf monarchies have been viewed as the globe’s ‘hydrocarbon powerhouse’ with an immense ecological footprint, efforts towards sustainability and environmental protection measures are increasingly monitored. Climate Change, environmental, degradation and the global pressure towards a low-carbon development are threatening the very basis of economic and political power of the oil- and gas-exporting Gulf monarchies. So far, discussions about this fundamental transformation have barely elaborated how it affects and reorganizes political power games in the region. This book attempts to overcome the dominant focus of techno economic drivers of change and uncovers how environmental sustainability impacts state-society and state-elite relationships as well as shaping regional and even global geopolitics.

Sustainable Utilization of Carbon Dioxide in Waste Management

Author : Abdel-Mohsen O. Mohamed
Publisher : Elsevier
ISBN 13 : 012823606X
Total Pages : 608 pages
Book Rating : 4.1/5 (282 download)

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Book Synopsis Sustainable Utilization of Carbon Dioxide in Waste Management by : Abdel-Mohsen O. Mohamed

Download or read book Sustainable Utilization of Carbon Dioxide in Waste Management written by Abdel-Mohsen O. Mohamed and published by Elsevier. This book was released on 2022-11-25 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Utilization of Carbon Dioxide in Waste Management addresses all aspects of sustainable use of carbon dioxide in waste management processes and provides best practices and process improvements for carbon sequestration in the management of a variety of waste types, including carbide lime waste, construction waste, and reject brine effluents, amongst others. The book also provides underlying research on the environmental impacts of these wastes and the need for carbon capture to emphasize the importance and need for improvements of these processes. Overall, this information will be key to determining lifecycle benefits of CO2 for each newly improved waste process. This is an important source of information for environmental and sustainability scientists and engineers, as well as academics and researchers in the field who should be trying to achieve increased carbon capture in any form of waste process to reduce environmental impact. - Introduces the basic principles of carbon sequestration by alkaline solid waste (cement kiln dust, steel slag, fly ash, and carbide lime wastes), detailing the lack of current sustainability - Provides a comprehensive resource on carbon sequestration in a variety of waste processes and practical guidance on applying them to these processes - Details the need for carbon capture in these processes and the environmental impacts of not doing so - Outlines the methods for determining lifecycle benefits of CO2 for each newly developed product

Approaches, Advances and Applications in Sustainable Development of Smart Cities

Author : Tan Yigitcanlar
Publisher : MDPI
ISBN 13 : 3039280120
Total Pages : 308 pages
Book Rating : 4.0/5 (392 download)

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Book Synopsis Approaches, Advances and Applications in Sustainable Development of Smart Cities by : Tan Yigitcanlar

Download or read book Approaches, Advances and Applications in Sustainable Development of Smart Cities written by Tan Yigitcanlar and published by MDPI. This book was released on 2020-04-03 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to contribute to the conceptual and practical knowledge pools in order to improve the research and practice on the sustainable development of smart cities by bringing an informed understanding of the subject to scholars, policymakers, and practitioners. This book seeks articles offering insights into the sustainable development of smart cities by providing in-depth conceptual analyses and detailed case study descriptions and empirical investigations. This way, the book will form a repository of relevant information, material, and knowledge to support research, policymaking, practice, and transferability of experiences to address aforementioned challenges. The scope of the book includes the following broad areas, with a particular focus on the approaches, advances, and applications in the sustainable development of smart cities: • Theoretical underpinnings and analytical and policy frameworks; • Methodological approaches for the evaluation of smart and sustainable cities; • Technological developments in the techno-enviro nexus; • Global best practice smart city case investigations and reports; • Geo-design and applications concerning desired urban outcomes; • Prospects, implications, and impacts concerning the future of smart and sustainable cities.

Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches

Author : Masouras, Andreas
Publisher : IGI Global
ISBN 13 : 1668459035
Total Pages : 349 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches by : Masouras, Andreas

Download or read book Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches written by Masouras, Andreas and published by IGI Global. This book was released on 2023-07-17 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Covering topics such as country of origin association, memory politics, and international relations, this premier reference source is an excellent resource for brand managers, politicians, government officials, marketers, communication consultants, business leaders and executives, students and educators of higher education, researchers, and academicians.