The Electronic Word

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The Electronic Word

Author : Richard A. Lanham
Publisher : University of Chicago Press
ISBN 13 : 0226469123
Total Pages : 302 pages
Book Rating : 4.2/5 (264 download)

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Book Synopsis The Electronic Word by : Richard A. Lanham

Download or read book The Electronic Word written by Richard A. Lanham and published by University of Chicago Press. This book was released on 2010-06-15 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The personal computer has revolutionized communication, and digitized text has introduced a radically new medium of expression. Interactive, volatile, mixing word and image, the electronic word challenges our assumptions about the shape of culture itself. This highly acclaimed collection of Richard Lanham's witty, provocative, and engaging essays surveys the effects of electronic text on the arts and letters. Lanham explores how electronic text fulfills the expressive agenda of twentieth-century visual art and music, revolutionizes the curriculum, democratizes the instruments of art, and poses anew the cultural accountability of humanism itself. Persuading us with uncommon grace and power that the move from book to screen gives cause for optimism, not despair, Lanham proclaims that "electronic expression has come not to destroy the Western arts but to fulfill them." The Electronic Word is also available as a Chicago Expanded Book for your Macintosh®. This hypertext edition allows readers to move freely through the text, marking "pages," annotating passages, searching words and phrases, and immediately accessing annotations, which have been enhanced for this edition. In a special prefatory essay, Lanham introduces the features of this electronic edition and gives a vividly applied critique of this dynamic new edition.

Exploring the Power of Electronic Word-Of-Mouth in the Services Industry

Author : Hans Ruediger Kaufmann
Publisher :
ISBN 13 : 9781522585763
Total Pages : pages
Book Rating : 4.5/5 (857 download)

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Book Synopsis Exploring the Power of Electronic Word-Of-Mouth in the Services Industry by : Hans Ruediger Kaufmann

Download or read book Exploring the Power of Electronic Word-Of-Mouth in the Services Industry written by Hans Ruediger Kaufmann and published by . This book was released on 2019-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--

Electronic Word of Mouth (eWOM) in the Marketing Context

Author : Elvira Ismagilova
Publisher : Springer
ISBN 13 : 3319524593
Total Pages : 138 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Electronic Word of Mouth (eWOM) in the Marketing Context by : Elvira Ismagilova

Download or read book Electronic Word of Mouth (eWOM) in the Marketing Context written by Elvira Ismagilova and published by Springer. This book was released on 2017-02-15 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.

Driving Consumer Engagement in Social Media

Author : Anna Bianchi
Publisher : Routledge
ISBN 13 : 1000294668
Total Pages : 196 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Driving Consumer Engagement in Social Media by : Anna Bianchi

Download or read book Driving Consumer Engagement in Social Media written by Anna Bianchi and published by Routledge. This book was released on 2020-12-10 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates how marketing communications in social networks influence electronic word of mouth, including an examination of brand type and geographic market. It focuses on motivations and reveals why people exchange opinions about brands, products and services in the digital environment. It is written for scholars and researchers within the fields of marketing and communication.

Measuring Electronic Word-of-Mouth Effectiveness

Author : Wolfgang Weitzl
Publisher : Springer
ISBN 13 : 3658158891
Total Pages : 385 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis Measuring Electronic Word-of-Mouth Effectiveness by : Wolfgang Weitzl

Download or read book Measuring Electronic Word-of-Mouth Effectiveness written by Wolfgang Weitzl and published by Springer. This book was released on 2016-10-04 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale development process. In doing so, the research aims to set new methodical standards for developing reliable, valid and practicable research instruments. Most importantly, however, the research offers valuable insights into the nature and role of consumer-initiated vs. marketer-initiated online communication in an intercultural context by conducting a series of qualitative and quantitative surveys using samples from three countries.

Electronic Life

Author : Michael Crichton
Publisher : Alfred A. Knopf
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.:/5 (2 download)

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Book Synopsis Electronic Life by : Michael Crichton

Download or read book Electronic Life written by Michael Crichton and published by Alfred A. Knopf. This book was released on 1983 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Encyclopedia of E-Commerce, E-Government, and Mobile Commerce

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1591408008
Total Pages : 1350 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Encyclopedia of E-Commerce, E-Government, and Mobile Commerce by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Encyclopedia of E-Commerce, E-Government, and Mobile Commerce written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2006-03-31 with total page 1350 pages. Available in PDF, EPUB and Kindle. Book excerpt: [Administration (référence électronique)].

Advances in Digital Marketing and eCommerce

Author : Francisco J. Martínez-López
Publisher : Springer Nature
ISBN 13 : 3030475956
Total Pages : 230 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Advances in Digital Marketing and eCommerce by : Francisco J. Martínez-López

Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2020-05-06 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

WordNet

Author : Christiane Fellbaum
Publisher : MIT Press
ISBN 13 : 9780262061971
Total Pages : 452 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis WordNet by : Christiane Fellbaum

Download or read book WordNet written by Christiane Fellbaum and published by MIT Press. This book was released on 1998 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: WordNet, an electronic lexical database, is considered to be the most important resource available to researchers in computational linguistics, text analysis, and many related areas. English nouns, verbs, adjectives, and adverbs are organized into synonym sets, each representing one underlying lexicalized concept. Different relations link the synonym sets. The purpose of this volume is twofold. First, it discusses the design of WordNet and the theoretical motivations behind it. Second, it provides a survey of representative applications, including word sense identification, information retrieval, selectional preferences of verbs, and lexical chains.

New Governance and Management in Touristic Destinations

Author : Valeri, Marco
Publisher : IGI Global
ISBN 13 : 1668438917
Total Pages : 357 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis New Governance and Management in Touristic Destinations by : Valeri, Marco

Download or read book New Governance and Management in Touristic Destinations written by Valeri, Marco and published by IGI Global. This book was released on 2021-12-24 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: As competition is increasingly taking place on a global scale, tourist destinations must act more like businesses than they have in the past. Development in the tourism sector has often been beset by ambiguities and contradictions and has been the subject of debate across a range of disciplines in terms of its sustainability and level of social commitment. New Governance and Management in Touristic Destinations analyzes the most proper governance model to be implemented to increase the competitiveness of tourist destinations. It also focuses on the need to develop a managerial orientation capable of making the tourism system interact with tourism demand. Covering topics such as electronic word of mouth, gastronomic tourism, and sustainable development, this book is essential for practicing hospitality and tourism managers, professionals in the hospitality and tourism industry, specialists and consultants, government officials, researchers, educators, academicians, and students.

Information and Communication Technologies in Tourism 2021

Author : Wolfgang Wörndl
Publisher : Springer Nature
ISBN 13 : 303065785X
Total Pages : 587 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Information and Communication Technologies in Tourism 2021 by : Wolfgang Wörndl

Download or read book Information and Communication Technologies in Tourism 2021 written by Wolfgang Wörndl and published by Springer Nature. This book was released on 2021-01-11 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social media and sharing economy, technology including AI-driven technologies, research related to destination management and innovations, COVID-19 repercussions, and others. Readers will find a wealth of state-of-the-art insights, ideas, and case studies on how information and communication technologies can be applied in travel and tourism as we encounter new opportunities and challenges in an unpredictable world.

Visioning and Engineering the Knowledge Society - A Web Science Perspective

Author : Miltiadis D. Lytras
Publisher : Springer
ISBN 13 : 3642047548
Total Pages : 606 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Visioning and Engineering the Knowledge Society - A Web Science Perspective by : Miltiadis D. Lytras

Download or read book Visioning and Engineering the Knowledge Society - A Web Science Perspective written by Miltiadis D. Lytras and published by Springer. This book was released on 2009-09-16 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a great pleasure to share with you the Springer LNCS proceedings of the Second World Summit on the Knowledge Society, WSKS 2009, organized by the Open - search Society, Ngo, http://www.open-knowledge-society.org, and held in Samaria Hotel, in the beautiful city of Chania in Crete, Greece, September 16–18, 2009. The 2nd World Summit on the Knowledge Society (WSKS 2009) was an inter- tional scientific event devoted to promoting dialogue on the main aspects of the knowledge society towards a better world for all. The multidimensional economic and social crisis of the last couple of years has brought to the fore the need to discuss in depth new policies and strategies for a human centric developmental processes in the global context. This annual summit brings together key stakeholders involved in the worldwide development of the knowledge society, from academia, industry, and government, including policy makers and active citizens, to look at the impact and prospects of - formation technology, and the knowledge-based era it is creating, on key facets of l- ing, working, learning, innovating, and collaborating in today’s hyper-complex world. The summit provides a distinct, unique forum for cross-disciplinary fertilization of research, favoring the dissemination of research on new scientific ideas relevant to - ternational research agendas such as the EU (FP7), OECD, or UNESCO. We focus on the key aspects of a new sustainable deal for a bold response to the multidimensional crisis of our times.

Consumer Information Systems and Relationship Management: Design, Implementation, and Use

Author : Lin, Angela
Publisher : IGI Global
ISBN 13 : 1466640839
Total Pages : 256 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Consumer Information Systems and Relationship Management: Design, Implementation, and Use by : Lin, Angela

Download or read book Consumer Information Systems and Relationship Management: Design, Implementation, and Use written by Lin, Angela and published by IGI Global. This book was released on 2013-05-31 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Social Media in the Marketing Context

Author : Cherniece J. Plume
Publisher : Chandos Publishing
ISBN 13 : 008101757X
Total Pages : 182 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Social Media in the Marketing Context by : Cherniece J. Plume

Download or read book Social Media in the Marketing Context written by Cherniece J. Plume and published by Chandos Publishing. This book was released on 2016-09-30 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice. includes extensive literature search on social media in the context of the marketing discipline provides key areas for future research and recommendations for practitioners shows the importance for marketers of understanding individual behaviour on social media

Leveraging Consumer Behavior and Psychology in the Digital Economy

Author : Suki, Norazah Mohd
Publisher : IGI Global
ISBN 13 : 1799830438
Total Pages : 299 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Leveraging Consumer Behavior and Psychology in the Digital Economy by : Suki, Norazah Mohd

Download or read book Leveraging Consumer Behavior and Psychology in the Digital Economy written by Suki, Norazah Mohd and published by IGI Global. This book was released on 2020-06-26 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.

Word Freak

Author : Stefan Fatsis
Publisher : HMH
ISBN 13 : 0547524315
Total Pages : 427 pages
Book Rating : 4.5/5 (475 download)

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Book Synopsis Word Freak by : Stefan Fatsis

Download or read book Word Freak written by Stefan Fatsis and published by HMH. This book was released on 2001-07-07 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: This “marvelously absorbing” book is “a walk on the wild side of words and ventures into the zone where language and mathematics intersect” (San Jose Mercury News). A former Wall Street Journal reporter and NPR regular, Stefan Fatsis recounts his remarkable rise through the ranks of elite Scrabble players while exploring the game’s strange, potent hold over them—and him. At least thirty million American homes have a Scrabble set—but the game’s most talented competitors inhabit a sphere far removed from the masses of “living room players.” Theirs is a surprisingly diverse subculture whose stars include a vitamin-popping standup comic; a former bank teller whose intestinal troubles earned him the nickname “G.I. Joel”; a burly, unemployed African American from Baltimore’s inner city; the three-time national champion who plays according to Zen principles; and the author himself, who over the course of the book is transformed from a curious reporter to a confirmed Scrabble nut. Fatsis begins by haunting the gritty corner of a Greenwich Village park where pickup Scrabble games can be found whenever weather permits. His curiosity soon morphs into compulsion, as he sets about memorizing thousands of obscure words and fills his evenings with solo Scrabble played on his living room floor. Before long he finds himself at tournaments, socializing—and competing—with Scrabble’s elite. But this book is about more than hardcore Scrabblers, for the game yields insights into realms as disparate as linguistics, psychology, and mathematics. Word Freak extends its reach even farther, pondering the light Scrabble throws on such notions as brilliance, memory, competition, failure, and hope. It is a geography of obsession that celebrates the uncanny powers locked in all of us, “a can’t-put-it-down narrative that dances between memoir and reportage” (Los Angeles Times). “Funny, thoughtful, character-rich, unchallengeably winning writing.” —The Atlantic Monthly This edition includes a new afterword by the author.

Social Computing and Social Media. Participation, User Experience, Consumer Experience, and Applications of Social Computing

Author : Gabriele Meiselwitz
Publisher : Springer Nature
ISBN 13 : 3030495760
Total Pages : 648 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Social Computing and Social Media. Participation, User Experience, Consumer Experience, and Applications of Social Computing by : Gabriele Meiselwitz

Download or read book Social Computing and Social Media. Participation, User Experience, Consumer Experience, and Applications of Social Computing written by Gabriele Meiselwitz and published by Springer Nature. This book was released on 2020-07-10 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 12194 and 12195 constitutes the refereed proceedings of the 12th International Conference on Social Computing and Social Media, SCSM 2020, held as part of the 22nd International Conference, HCI International 2020, which was planned to be held in Copenhagen, Denmark, in July 2020. The conference was held virtually due to the COVID-19 pandemic. The total of 1439 papers and 238 posters have been accepted for publication in the HCII 2020 proceedings from a total of 6326 submissions. SCSM 2020 includes a total of 93 papers which are organized in topical sections named: Design Issues in Social Computing, Ethics and Misinformation in Social Media, User Behavior and Social Network Analysis, Participation and Collaboration in Online Communities, Social Computing and User Experience, Social Media Marketing and Consumer Experience, Social Computing for Well-Being, Learning, and Entertainment.