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Author : Richard T. Rogers
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (31 download)
Download or read book The Effects of Television Advertising on Concentration written by Richard T. Rogers and published by . This book was released on 2000 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.:/5 (319 download)
Download or read book Research on the effects of television advertising on children written by and published by . This book was released on 1977 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.F/5 ( download)
Download or read book Research on the Effects of Television Advertising on Children written by and published by . This book was released on 1977 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Adler
Publisher : Great Source Education Group
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.F/5 ( download)
Download or read book The Effects of Television Advertising on Children written by Richard Adler and published by Great Source Education Group. This book was released on 1980 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Namita Unnikrishnan
Publisher : SAGE Publications Pvt. Limited
ISBN 13 :
Total Pages : 436 pages
Book Rating : 4.F/5 ( download)
Download or read book The Impact of Television Advertising on Children written by Namita Unnikrishnan and published by SAGE Publications Pvt. Limited. This book was released on 1996-06-17 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: "We all know the box was not the best invention for children. A recently released tome, The Impact of Television Advertising on Children reinforces our trepidations. Written by Shailaja Bajpai and Namita Unnikjrishnan and published by Sage, the researched work also alerts us to the hazards of consumerism that TV exposes innocent minds to." --Metropolis on Saturday "Questions the notion that children are mature enough to recognise the commercial intent of advertising. The book concludes that a child 'instinctively trusts the adult world1⁄4 consequently television, which is peopled by grown ups, inspires them with the faith that whatever appears on TV is real and not be doubted'." --Times of India "Meticulously researched, yes. Cogently argued, perhaps1⁄4. In many ways, this is a seminal book." --Business World "The Impact of Television Advertising on Children is a book that deserves to be read by all adults responsible in any way in shaping the life of children in their charge." --Times of India "An important point of view in the discussion about media responsibility. This research study is a welcome contribution to public discourse because it is calmly argued and eschews the fashionable tendency to bandy weather-beaten buzz words. The book will be valuable to anybody wanting to understand how television bends the mind, because although Unnikrishnan and Bajpai focus on children, the scope of the work includes and informed analysis of the medium itself." --Newstime "This is a timely book. Also a useful one. In fact, a given its capsule format and its passion for facts, statistics and tables, it is really more a book to be used by professionals of various kinds. Some kinds of data that they have chosen to elicit... would be of interest to advertisers.... Of interesting data there is plenty. In essence, this is a field study, the first to be put out by a major publisher on the specific topic of children and television advertising in India." --Biblio "A seminal study.... The most complete analysis yet of the child as consumer." --Business Today The manner in which ideas conveyed by television programs and advertising shape our children's consciousness is of growing concern in India and throughout the world today. Children, the most impressionable of any group, are continually targeted by the media, and despite the rapid proliferation of television in India, there is little informed research on its effects on India's "littlest consumers." Based on in-depth interviews with over 730 children between the ages of 5 and 15, The Impact of Television Advertising on Children highlights the impact that TV has on the values, attitudes, and aspirations of Indian children. The book provides an insight into the lives of children from different social strata, and their respective ways of handling, negotiating, and understanding information made available to them over television. In particular, the authors closely examine children's view on advertising and what it means to them in their lives. This lively book, the first of its kind pertaining to India, draws the reader into a healthy questioning of the role of television and advertising in society. Lucidly written, it will be of great interest to academics, researchers, and professionals in mass communication, media studies, sociology, and social psychology and to all those concerned with the impact that television advertising has on our lives.
Author : Richard Adler
Publisher : Washington : National Science Foundation
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.3/5 ( download)
Download or read book Research on the Effects of Television Advertising on Children written by Richard Adler and published by Washington : National Science Foundation. This book was released on 1977 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Vashima Veerkumar
Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 3954898861
Total Pages : 153 pages
Book Rating : 4.9/5 (548 download)
Download or read book Impact of Television Advertisment on Purchases Made for the Children written by Vashima Veerkumar and published by Anchor Academic Publishing (aap_verlag). This book was released on 2015-05 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertisements have become a trend these days for promoting the product or any service. It plays a vital role in forming an image in mind of family members because they are the means with which the manufacturer indirectly communicates with the family and provides necessary information to them. Advertising has become so integral part of our life & society that we cannot imagine any event, newspaper, magazine, TV serial, Cinema etc. without it. The advertisements are focused on the audience which mainly may either be persuaded by them or watch and pay attention to this medium. Television is an ideal way for advertisers to reach children as it is so omnipresent in homes around the world. Indian child watches 14 hours of Television each week. It was a vital marketing tool to appeal to the parents earlier but now they appeal directly the children who do not have the emotional or cognitive tools to evaluate what’s being sold to them. Prior children used to play outdoor games, magazines, and comics but now most time is spent in watching television and with the increase in the trend of dual responsibilities of parents, they pay very less attention on the watching habits of their children. In addition to this the marketers use various stimulus in television commercials that includes repetition, branded characters, catchy and interesting production features, celebrity endorsements, and premiums free merchandise that accompanies a product.
Author : R. P. Adler
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (656 download)
Download or read book The Effects of Television Advertising on Children written by R. P. Adler and published by . This book was released on 1985 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.3/5 (121 download)
Download or read book Research on the Effects of Television Advertising on Children written by and published by . This book was released on 1977 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barrie Gunter
Publisher : Routledge
ISBN 13 : 1135626308
Total Pages : 346 pages
Book Rating : 4.1/5 (356 download)
Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Author : Brian M. Young
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.F/5 ( download)
Download or read book Television Advertising and Children written by Brian M. Young and published by Oxford University Press, USA. This book was released on 1990 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study which examines the question of whether children understand television advertising and the effects of advertising on children. Young has jointly published with R. Calam "Children, Television Viewing and Family Beliefs: An Empirical Study".
Author : Richard P. Adler
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (78 download)
Download or read book The Effects of Television Advertising on Children written by Richard P. Adler and published by . This book was released on 1980 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jaana Simola
Publisher : Frontiers Media SA
ISBN 13 : 2889194167
Total Pages : 125 pages
Book Rating : 4.8/5 (891 download)
Download or read book Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory written by Jaana Simola and published by Frontiers Media SA. This book was released on 2015-02-24 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Research Topic aims to showcase the state of the art in visual advertising research. Although visual processes are a central component of consumer behavior, they have been largely neglected in models explaining consumer perception of advertising. Rather than being the mere input into the cognitive or affective systems, the visual processes both voluntarily and involuntarily affect the amount and quality of information that is passed into further mental processing. Moreover, advertisements provide a well- designed, rich and stimulating environment to study visual processes in real-life conditions. Consumers encounter thousands of advertisement messages per day. Previous research on visual perception of advertising mostly considers print advertising. However, advertising messages increasingly appear in a variety of formats and in different media. Part of these messages are still conveyed through traditional media, such as newspapers, magazines, television, as well as outdoor and supermarket advertising. In addition, the amount and diversity of visual marketing stimuli is rapidly growing in terms of different advertising formats appearing in online and social media, smartphones and tablets. This challenges the marketing professionals and academics to better understand the impact of marketing on consumers. At the same time, the technical development of the research methods allows better opportunities to investigate advertising perception in different environments. Traditionally, papers investigating the psychological processes underlying advertising perception are published in journals widespread across different disciplines, such as marketing, applied psychology and human computer interaction journals. With this Research Topic, we aim to create a forum in which experts in different fields define the state of the art and future directions of the research on the visual aspects of marketing. We include reviews and original research papers involving both empirical and theoretical studies on visual perception of advertising across different media.
Author : Lawrence R. Samuel
Publisher : University of Texas Press
ISBN 13 : 0292774761
Total Pages : 441 pages
Book Rating : 4.2/5 (927 download)
Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Author : Gerard J. Tellis
Publisher : SAGE Publications
ISBN 13 : 1452262713
Total Pages : 217 pages
Book Rating : 4.4/5 (522 download)
Download or read book Effective Advertising written by Gerard J. Tellis and published by SAGE Publications. This book was released on 2003-11-20 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
Author : Erika Franklin Fowler
Publisher : Routledge
ISBN 13 : 0429977905
Total Pages : 241 pages
Book Rating : 4.4/5 (299 download)
Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Routledge. This book was released on 2018-05-04 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.
Author : Adrian Furnham
Publisher : Routledge
ISBN 13 : 1134666926
Total Pages : 228 pages
Book Rating : 4.1/5 (346 download)
Download or read book Children as Consumers written by Adrian Furnham and published by Routledge. This book was released on 2008-01-28 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
