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The Effects Of Price Reductions Of National Brand And Private Label Products On Category And Store Profitability
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Book Synopsis The Effects of Price Reductions of National Brand and Private Label Products on Category and Store Profitability by : James Wong
Download or read book The Effects of Price Reductions of National Brand and Private Label Products on Category and Store Profitability written by James Wong and published by . This book was released on 1994 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advances in National Brand and Private Label Marketing by : Francisco J. Martínez-López
Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martínez-López and published by Springer. This book was released on 2015-06-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.
Book Synopsis Retail Management A Global Perspective (Text and Cases) by : Harjit Singh
Download or read book Retail Management A Global Perspective (Text and Cases) written by Harjit Singh and published by S. Chand Publishing. This book was released on 2009-07 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: Third Revised Edition 2014 In the last five years since the first edition of this book was published, I have received ample email messages from students, researchers, and teachers for congratulating me on the compilation of the book and suggesting how it could be improved. I have also built up a large list of ideas based on my own experiences in reading and teaching the subjec
Book Synopsis The Explosive Growth of Private Labels in North America by : Philip B. Fitzell
Download or read book The Explosive Growth of Private Labels in North America written by Philip B. Fitzell and published by Global Book Productions. This book was released on 1998 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a unique perspective, beginning in the 19th century, of the growth and change of the food and drug store businesses in the United States, Canada & Mexico. It examines the evolution of the concept of controlled BRAND owned by retailers, wholesalers along with the emergence of the private label concept as a viable profit-maker for trade customers and smaller manufacturers. This analysis tracks the development of the cooperatives and food and drug store chains. The impact of the supermarket concept, the monopoly of manufacturers brands, the restrictions imposed by local, state and legislative actions; the debut of dedicated private label manufacturers; the maturation of the private label industry, all these subjects are covered in this book.
Download or read book FMCG Selling written by Leo Gough and published by John Wiley & Sons. This book was released on 2004-01-16 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.
Book Synopsis Review of Marketing Research by : Naresh Malhotra
Download or read book Review of Marketing Research written by Naresh Malhotra and published by Routledge. This book was released on 2017-09-25 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
Book Synopsis Market Share and Price Setting Behavior for Private Labels and National Brands by : Ronald Wayne Cotterill
Download or read book Market Share and Price Setting Behavior for Private Labels and National Brands written by Ronald Wayne Cotterill and published by . This book was released on 2001 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis National Brands and Private Labels in Retailing by : Juan Carlos Gázquez-Abad
Download or read book National Brands and Private Labels in Retailing written by Juan Carlos Gázquez-Abad and published by Springer. This book was released on 2014-06-10 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.
Book Synopsis The Profit and Price Performance of Leading Food Chains, 1970-74 by :
Download or read book The Profit and Price Performance of Leading Food Chains, 1970-74 written by and published by . This book was released on 1977 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An Empirical Study of the Effect of Brand Proliferation on Private Label-national Brand Pricing Behavior by : William Patrick Putsis
Download or read book An Empirical Study of the Effect of Brand Proliferation on Private Label-national Brand Pricing Behavior written by William Patrick Putsis and published by . This book was released on 1998 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The effect of store brand share on retail margins by : Kusum L. Ailawadi
Download or read book The effect of store brand share on retail margins written by Kusum L. Ailawadi and published by . This book was released on 2002 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Three Essays on the Competition Between National Brand and Private Label Food Products by : Eidan Apelbaum
Download or read book Three Essays on the Competition Between National Brand and Private Label Food Products written by Eidan Apelbaum and published by . This book was released on 2000 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Brand Management by : Leslie De Chernatony
Download or read book Brand Management written by Leslie De Chernatony and published by Dartmouth Publishing Company. This book was released on 1998 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work seeks to synthesize some of the key issues in brand management, overview some of the evolving findings and highlight the contribution that each of the selected papers in the book has made in advancing knowledge about brand management.
Book Synopsis The Longitudinal Impact of Private Label Brands on Category Profitability and Loyal Customers by : Michael S. Pepe
Download or read book The Longitudinal Impact of Private Label Brands on Category Profitability and Loyal Customers written by Michael S. Pepe and published by ProQuest. This book was released on 2000 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research Report written by and published by . This book was released on 1989 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advances in Theory and Practice in Store Brand Operations by : Jiazhen Huo
Download or read book Advances in Theory and Practice in Store Brand Operations written by Jiazhen Huo and published by Springer Nature. This book was released on 2021-01-04 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retailer. In the 1960s and 1970s, private labels began to emerge in France and England. Although private label has grown rapidly worldwide, market share varies greatly from region to region. According to Nielsen's 2018 Global Private Label Report, the largest markets for private-label products are found primarily in the more mature European retail markets. In recent years, many large domestic retail enterprises have launched their own brand products. With the growth of e-commerce, some online retailers have also launched private-label goods. JD started to introduce its private brands in 2010, with annual sales of its private brand products reaching several hundred million yuan. However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management. Among them, how to select the correct product categories, how to make pricing decision, how to restructure channels and how to coordinate supply chain after introducing private brands are four operations management problems need to be solved.
Book Synopsis Private Label Strategy by : Nirmalya Kumar
Download or read book Private Label Strategy written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth in private labels has huge implications for managers on both sides.
