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The Effects Of Increased Awareness On College Students Interpretations Of Magazine Advertisements For Alcohol
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Book Synopsis The Effects of Increased Awareness on College Students' Interpretations of Magazine Advertisements for Alcohol by : Erica Weintraub Austin
Download or read book The Effects of Increased Awareness on College Students' Interpretations of Magazine Advertisements for Alcohol written by Erica Weintraub Austin and published by . This book was released on 2000 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: An experiment with 520 college students tested whether heightened awareness during media exposure would affect the message interpretation process by enhancing skepticism, with the enhanced skepticism influencing both affective and cognitive aspects of decision making.
Book Synopsis International Handbook of Media Literacy Education by : Belinha S. De Abreu
Download or read book International Handbook of Media Literacy Education written by Belinha S. De Abreu and published by Routledge. This book was released on 2017-04-21 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the forefront in its field, this Handbook examines the theoretical, conceptual, pedagogical and methodological development of media literacy education and research around the world. Building on traditional media literacy frameworks in critical analysis, evaluation, and assessment, it incorporates new literacies emerging around connective technologies, mobile platforms, and social networks. A global perspective rather than a Western-centric point of view is explicitly highlighted, with contributors from all continents, to show the empirical research being done at the intersection of media, education, and engagement in daily life. Structured around five themes—Educational Interventions; Safeguarding/Data and Online Privacy; Engagement in Civic Life; Media, Creativity and Production; Digital Media Literacy—the volume as a whole emphasizes the competencies needed to engage in meaningful participation in digital culture.
Book Synopsis Text Size Impact of Responsibility Messages in Magazine Alcohol Advertisements Among College Students by : Sumin Shin
Download or read book Text Size Impact of Responsibility Messages in Magazine Alcohol Advertisements Among College Students written by Sumin Shin and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although warning labels on products and in advertising have been much studied and discussed in the past several decades, the effect of text size on recall of these messages has been largely ignored, particularly with regard to alcohol advertising. Guided by the bottom-up model of visual attention processing, this study hypothesizes that a responsibility message with larger text attracts more consumer attention and creates greater message recall. One hundred twenty three magazine alcohol ads were collected in preliminary research, and the average size of their responsibility messages was found to be approximately 6 points. An experimental survey of college students was conducted, using alcohol ads with responsibility messages of three different text sizes: 6 point, 10 point, and 14 point. Analysis of the results of this survey showed that recall of the 10 point messages was significantly greater than that of the 6 point, but that there was not a statistically significant difference between recall of the 10 point and the 14 point messages. This study therefore suggests 10 point of the 3 choices as the minimum text size for responsibility messages in alcohol advertisements.
Download or read book Bottled Fantasies written by Yanjun Zhao and published by . This book was released on 2008 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation deals with the impact of alcohol advertising, which associates drinking alcohol with many desires and values psychologically appealing to young people. Under the theoretical framework of the Message Interpretation Process (MIP) model, this study involves how college students interpret alcohol advertising, how their desire, wishful thinking and expectancies toward drinking may account for both the impact of exposure to alcohol advertising and reasons for drinking. As posited by the model, realism and desirability are both related to identification with characters seen in alcohol advertising. Compared with exposure, realism and desirability were better predictors for alcohol advertising's impact. The results also showed impact of logic-based anti-alcohol messages on identification and expectancies as well as impact of emotion-based anti-alcohol messages on desirability and identification. There was no significant difference between the two anti-alcohol groups.
Book Synopsis Reducing Underage Drinking by : Institute of Medicine
Download or read book Reducing Underage Drinking written by Institute of Medicine and published by National Academies Press. This book was released on 2004-03-26 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.
Book Synopsis An analysis of how advertising affects females’ self-image - specifically focusing upon print alcohol advertisements by : David Morrin
Download or read book An analysis of how advertising affects females’ self-image - specifically focusing upon print alcohol advertisements written by David Morrin and published by GRIN Verlag. This book was released on 2012-12-03 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A2, University of Limerick, course: Business Marketing, language: English, abstract: Over the past 40 years advertising has grown rapidly, and today the advertising industry is worth over $400 billion. Advertising therefore has a direct impact on people’s lives, and print alcohol advertising is no exception. Advertising often reflects societal beliefs, but these beliefs are often misleading. Adverts portray flawless beauty in the form of female models, which leads to social comparisons being conducted by women. They compare their physical attractiveness, and if it doesn’t coincide with what they see, it can lead to poor self-esteem, a lack of self-confidence and even possibly developing eating disorders which are unhealthy. The alcohol adverts are also very sexual in nature, with women being shown to be very scantily clad or partially nude. This only acts to accentuate the portrayal of beautiful women by again drawing social comparisons. The adverts often show women and men engaging in sexual activities which were previously not seen outside of the world of pornography, but advertisers today are pushing the boundaries further than ever before. This can lead to both men and women believing that what they see in these adverts is what is socially accepted and what might happen if they consumed the product on offer. Print alcohol adverts tend to portray women as adorers to men, or purely as sex objects. The males in these adverts are often shown as in domineering positions, highlighting that women are seen as subordinate to men. A problem with men in this position is that fear may be instilled in women. Fear of rape and violence against women.
Book Synopsis An Investigation of Differences in Student Interpretations of Product-oriented and Alcohol Moderation Malt Beverage Print Advertisements by : JoAnn Leigh Roznowski
Download or read book An Investigation of Differences in Student Interpretations of Product-oriented and Alcohol Moderation Malt Beverage Print Advertisements written by JoAnn Leigh Roznowski and published by . This book was released on 2002 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Educational Administration Abstracts by :
Download or read book Educational Administration Abstracts written by and published by . This book was released on 2003 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Effects of Alcohol Advertising on College Students' Behaviors by : Marie Louise Radanielina-Hita
Download or read book The Effects of Alcohol Advertising on College Students' Behaviors written by Marie Louise Radanielina-Hita and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An online survey of undergraduates explored the effects of recalled parent-child interaction regarding media on their critical thinking skills, beliefs about alcohol and sex and current reports of risky behaviors. Students completed the questionnaire three times during fall 2011. The SEM analyses were based on 676 students. The longitudinal data set was used to model a latent trajectory of drinking and risky behaviors.
Book Synopsis An Analysis of the Effects of Alcohol Advertising on the Desire to Consume Alcoholic Beverages Among Johnson C. Smith University Students by : Chacora Cazenave
Download or read book An Analysis of the Effects of Alcohol Advertising on the Desire to Consume Alcoholic Beverages Among Johnson C. Smith University Students written by Chacora Cazenave and published by . This book was released on 2000 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sociological Abstracts by : Leo P. Chall
Download or read book Sociological Abstracts written by Leo P. Chall and published by . This book was released on 1996 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Essential Handbook of Treatment and Prevention of Alcohol Problems by : Nick Heather
Download or read book The Essential Handbook of Treatment and Prevention of Alcohol Problems written by Nick Heather and published by John Wiley & Sons. This book was released on 2004-02-06 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last three decades have seen an explosion of social, psychological and clinical research to identify effective strategies to prevent and treat alcohol-related problems. This “Essential Handbook” contains an updated selection of reviews of “what works” drawn from the critically acclaimed International Handbook of Alcohol Dependence and Problems. Selected specifically for health and other professionals, who need to provide effective responses in their work, these authoritative, science-based reviews are a distillation of the more practical elements, designed to save time for the busy practitioner.
Book Synopsis Handbook of Warnings by : Michael S. Wogalter
Download or read book Handbook of Warnings written by Michael S. Wogalter and published by CRC Press. This book was released on 2006-01-20 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt: A technical discussion that includes theory, research, and application, this book describes warning design standards and guidelines; aspects of law relevant to warnings such as government regulations, case/trial litigation, and the role of expert testimony in these cases; and international, health/medical, and marketing issues. Broken into thirteen
Book Synopsis Alcohol Advertising and Young People's Drinking by : B. Gunter
Download or read book Alcohol Advertising and Young People's Drinking written by B. Gunter and published by Springer. This book was released on 2010-10-13 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an important causal factor. This has led to calls for tougher regulation of alcohol marketing, including restrictions on where it can occur and the form it is allowed to take. Empirical research evidence, often emanating from government funded enquiries and endorsed by health lobbies, has been cited in support of an allegedly primary role played by advertising in triggering interest in and the onset of alcohol consumption among young people and in encouraging regular and heavy drinking. Close examination of this evidence, however, reveals that the research is not always as cut and dried as it may first appear. Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought. This book sets out a review and critique of the evidence on alcohol advertising and marketing effects on young people and considers this evidence in relation to codes of advertising and marketing practice.
Book Synopsis Sport, Beer, and Gender by : Lawrence A. Wenner
Download or read book Sport, Beer, and Gender written by Lawrence A. Wenner and published by Peter Lang. This book was released on 2009 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary gendered identity." --Book Jacket.
Download or read book AEJMC News written by and published by . This book was released on 1998 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Government's alcohol strategy by : Great Britain: Home Office
Download or read book The Government's alcohol strategy written by Great Britain: Home Office and published by The Stationery Office. This book was released on 2012-03-23 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: This strategy signals a radical change in the approach to irresponsible drinking and resultant criminal and anti-social behaviour and the increasing health problems created by the current levels of alcohol consumption. In 2012-11 there were nearly 1 million alcohol-related violent crimes and 1.2 million alcohol-related hospital admissions. The problem has developed because cheap alcohol is too readily available; increasing numbers of people drink at home before going on a night out ("pre-loading"); the Licensing Act failed to deliver a cafâ culture; too many places cater for people who drink to get drunk regardless of the consequences for themselves or others; and individuals who cause the problems have not been challenged enough over their behaviour. The availability of cheap alcohol will be curtailed through the introduction of a minimum unit price for alcohol. The exact level is to be agreed, but if it was 40p, it is estimated there would be 50,000 fewer crimes each year and 900 fewer alcohol-related deaths by the end of the decade. Consultations will also aim to end multi-buy promotions. Local areas and agencies will be given powers to challenge people's behaviour and make it easier to take action against, and even close down, problem premises. Other measures include early morning restriction orders and a late night levy so that businesses open late contribute to the costs of policing. The drinks industry has a crucial role to play in changing the drinking culture towards positive socialising. And the risks of excessive consumption will be widely circulated.
