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The Effects Of Emotion On Memory And Judgment Of Televised Promotional Messages
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Book Synopsis The Effects of Emotion on Memory and Judgment of Televised Promotional Messages by : Marian Susan Friestad
Download or read book The Effects of Emotion on Memory and Judgment of Televised Promotional Messages written by Marian Susan Friestad and published by . This book was released on 1984 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Television and Political Advertising by : Frank Biocca
Download or read book Television and Political Advertising written by Frank Biocca and published by Routledge. This book was released on 2013-12-16 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Psychological Processes, is the first of two, and covers such topics as Models and Theories for Viewing Political Television; Psychological Processing of Issues, Images, and Form; Differential Processing of Positive and Negative Advertising; and The Psychological Contexts of Processing.
Book Synopsis The Influence of Encoding and Retrieval Variables on Memory for Emotional and Neutral Television Messages by : Marian Susan Friestad
Download or read book The Influence of Encoding and Retrieval Variables on Memory for Emotional and Neutral Television Messages written by Marian Susan Friestad and published by . This book was released on 1989 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis News Framing Effects by : Sophie Lecheler
Download or read book News Framing Effects written by Sophie Lecheler and published by Routledge. This book was released on 2018-09-03 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: News Framing Effects is a guide to framing effects theory, one of the most prominent theories in media and communication science. Rooted in both psychology and sociology, framing effects theory describes the ability of news media to influence people’s attitudes and behaviors by subtle changes to how they report on an issue. The book gives expert commentary on this complex theoretical notion alongside practical instruction on how to apply it to research. The book’s structure mirrors the steps a scholar might take to design a framing study. The first chapter establishes a working definition of news framing effects theory. The following chapters focus on how to identify the independent variable (i.e., the "news frame") and the dependent variable (i.e., the "framing effect"). The book then considers the potential limits or enhancements of the proposed effects (i.e., the "moderators") and how framing effects might emerge (i.e., the "mediators"). Finally, it asks how strong these effects are likely to be. The final chapter considers news framing research in the light of a rapidly and fundamentally changing news and information market, in which technologies, platforms, and changing consumption patterns are forcing assumptions at the core of framing effects theory to be re-evaluated.
Book Synopsis The Routledge Handbook of Emotions and Mass Media by : Katrin Doveling
Download or read book The Routledge Handbook of Emotions and Mass Media written by Katrin Doveling and published by Routledge. This book was released on 2010-10-04 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: The impact of mass media on individuals and society is to a great extent based on human emotions. Emotions, in turn, are essential in understanding how media messages are processed as well as media’s impact on individual and social behavior and public social life. Adopting an interdisciplinary approach to the study of emotions within a mass media context, the Handbook of Emotions and Mass Media addresses areas such as evolutionary psychology, media entertainment, sociology, cultural studies, media psychology, political communication, persuasion, and new technology. Leading experts from across the globe explore cutting-edge research on issues including the evolutionary functions of mediated emotions, emotions and media entertainment , measurements of emotions within the context of mass media, media violence, fear-evoking media, politics and public emotions, features , forms and functions of emotions beyond the message, and provide the reader a glimpse into future generations of media technology. This compelling and authoritative Handbook is an essential reference tool for scholars and students of media, communication studies, media psychology, emotions, cultural studies, sociology, and other related disciplines.
Download or read book Plugged in written by Patti M. Valkenburg and published by Yale University Press. This book was released on 2017-01-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z
Book Synopsis Psychological Processes and Advertising Effects by : Linda F. Alwitt
Download or read book Psychological Processes and Advertising Effects written by Linda F. Alwitt and published by Taylor & Francis. This book was released on 2022-02-16 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement.
Book Synopsis Cognition and Emotion by : Jan de Houwer
Download or read book Cognition and Emotion written by Jan de Houwer and published by Psychology Press. This book was released on 2010-05-09 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotions are complex and multifaceted phenomena. Although they have been examined from a variety of perspectives, the study of the interaction between cognition and emotion has always occupied a unique position within emotion research. Many philosophers and psychologists have been fascinated by the relationship between thinking and feeling. During the past 30 years, research on the relationship between cognition and emotion has boomed and so many studies on this topic have been published that it is difficult to keep track of the evidence. This book fulfils the need for a review of the existing evidence on particular aspects of the interplay between cognition and emotion. The book assembles a collection of state-of-the-art reviews of the most important topics in cognition and emotion research: emotion theories, feeling and thinking, the perception of emotion, the expression of emotion, emotion regulation, emotion and memory, and emotion and attention. By bringing these reviews together, this book presents a unique overview of the knowledge that has been generated in the past decades about the many and complex ways in which cognition and emotion interact. As such, it provides a useful tool for both students and researchers alike, in the fields of social, clinical and cognitive psychology.
Author :International Communication Association Publisher :SAGE Publications, Incorporated ISBN 13 : Total Pages :520 pages Book Rating :4.3/5 (91 download)
Book Synopsis Rethinking Communication by : International Communication Association
Download or read book Rethinking Communication written by International Communication Association and published by SAGE Publications, Incorporated. This book was released on 1989-03 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second volume of the two-volume set Rethinking Communication presents examples of the diversity of perspectives and theoretical problems that currently occupy the attention of the field. Each of the 30 chapters exemplify a particular paradigm or perspective by describing a body of work or a particular research project. Seeing the diversity of the field as a response to the realities of an increasingly pluralistic world, the editors hope this and the companion volume will help explain where the field is headed so scholars can seek answers to such questions as how to constitute a scholarly community in the face of existing pluralism, how to construct a coherent educational curriculum, and how to determine standards of evaluation.
Book Synopsis Eye Tracking for Visual Marketing by : Michel Wedel
Download or read book Eye Tracking for Visual Marketing written by Michel Wedel and published by Now Publishers Inc. This book was released on 2008 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye-Tracking for Visual Marketing examines the structure of the eye, the visual brain, eye-movements, and methods for recording and analyzing them. It describes the authors' theory and reviews eye-tracking applications in marketing based on this theory.
Book Synopsis Approaches To Emotion by : Klaus R. Scherer
Download or read book Approaches To Emotion written by Klaus R. Scherer and published by Psychology Press. This book was released on 2014-05-22 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sourcebook is intended as a reader in the fullest sense of that word: a work that offers researchers and students alike the opportunity to examine the many different aspects and widely divergent approaches to the study of emotion. The contributors include samples of biological, ontogenetic, ethological, psychological, sociological, and anthropological approaches.
Book Synopsis Designing Health Messages by : Edward W. Maibach
Download or read book Designing Health Messages written by Edward W. Maibach and published by SAGE Publications. This book was released on 1995-02-10 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Chapter overviews, subheadings, and summaries facilitate a quick reading and review for graduate students and busy professionals in public health, the social sciences, communication, and related health policy-making fields." --Academic Library Book Review How do you design an effective health campaign message? Designing Health Messages explores this question from both theoretical and practical perspectives. The authors, all well-known for cutting-edge research in their field, demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from communication and health behavior change. Part I covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America Responds to AIDS" campaign and the Cancer Communication′s "5 a Day for Better Health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design. A much-needed book, Designing Health Messages is an indispensable resource and an essential aid for professors, students, and professionals in communication, specifically mass communication, and public health. "This book would make a strong addition to a graduate-level course on health communication. With complementary reading to broaden students′′ knowledge of the core theories and empirical research applied by these authors to message design, this book would enhance students′′ capacity to link health communication theory and practice." --Health Policy and Planning
Book Synopsis Theories of Mood and Cognition by : Leonard L. Martin
Download or read book Theories of Mood and Cognition written by Leonard L. Martin and published by Psychology Press. This book was released on 2013-06-17 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approaching the topic from a social psychological viewpoint, this book provides a forum for some currently active theorists to provide concise descriptions of their models in a way that addresses four of the most central issues in the field: How does affect influence memory, judgment, information processing, and creativity? Each presentation includes a concise description of the theory's underlying assumptions, an application of these assumptions to the four central issues, and some answers to questions posed by the other theorists. Thus, in one volume, the reader is presented with a single authoritative source for current theories of affect and information processing and is given a chance to "listen in" on a conversation among the theorists in the form of questions and answers related to each theory. Students and researchers alike will benefit from the clarity and brevity of this volume.
Book Synopsis Cognitive and Affective Responses to Advertising by : Patricia Cafferata
Download or read book Cognitive and Affective Responses to Advertising written by Patricia Cafferata and published by Free Press. This book was released on 1989 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practitioner's and academicians' views are integrated in this overview of current thought regarding consumers' cognitive and affective responses to advertising.
Book Synopsis Market Driven Political Advertising by : Andrew Hughes
Download or read book Market Driven Political Advertising written by Andrew Hughes and published by Springer. This book was released on 2018-06-14 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.
Book Synopsis The Role of Affective Responses, Creative Executions, and Viewer Characteristics in Mediating Viewers' Reactions to Direct Response TV Commercials by : Glen Nowak
Download or read book The Role of Affective Responses, Creative Executions, and Viewer Characteristics in Mediating Viewers' Reactions to Direct Response TV Commercials written by Glen Nowak and published by . This book was released on 1990 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Behavioral Economics and Public Health by : Christina A. Roberto
Download or read book Behavioral Economics and Public Health written by Christina A. Roberto and published by Oxford University Press, USA. This book was released on 2016 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health professionals communicate health risks in a way that is heeded? How can food labeling be modified to inform healthy food choices? Behavioral Economics and Public Health is the first book to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. In addition to providing a primer on the behavioral economics principles that are most relevant to public health, this book offers details on how these principles can be employed to mitigating the world's greatest health threats, including obesity, smoking, risky sexual behavior, and excessive drinking. With contributions from an international team of scholars from psychology, economics, marketing, public health, and medicine, this book is a trailblazing new approach to the most difficult and important problems of our time.
