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Author : Terry Allen Welden
Publisher :
ISBN 13 :
Total Pages : 210 pages
Book Rating : 4.3/5 (129 download)
Download or read book The Effect on Attitudes and Retention of Message Order in Controversial Material written by Terry Allen Welden and published by . This book was released on 1961 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Franklin Weaver
Publisher :
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.3/5 (129 download)
Download or read book The Effects of Verbal Cueing and Initial Ethos Upon Perceived Organization, Retention, Attitude Change, and Terminal Ethos written by James Franklin Weaver and published by . This book was released on 1969 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1044 pages
Book Rating : 4.F/5 ( download)
Download or read book Dissertation Abstracts written by and published by . This book was released on 1962-05 with total page 1044 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1180 pages
Book Rating : 4.:/5 (319 download)
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1970 with total page 1180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arthur N. Kruger
Publisher :
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.3/5 (91 download)
Download or read book Argumentation and Debate written by Arthur N. Kruger and published by . This book was released on 1975 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wallace George Berger
Publisher :
ISBN 13 :
Total Pages : 242 pages
Book Rating : 4.3/5 (129 download)
Download or read book Some Correlates of Attitude Change, Retention of the Attitude Message, and Evaluation of the Communicator written by Wallace George Berger and published by . This book was released on 1969 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 668 pages
Book Rating : 4.:/5 (89 download)
Download or read book National Union Catalog written by and published by . This book was released on 1956 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes entries for maps and atlases.
Author : Xerox University Microfilms
Publisher :
ISBN 13 :
Total Pages : 1000 pages
Book Rating : 4.F/5 ( download)
Download or read book Comprehensive Dissertation Index, 1861-1972: Communications and the arts written by Xerox University Microfilms and published by . This book was released on 1973 with total page 1000 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arthur N. Kruger
Publisher : New York ; London : Scarecrow Press
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.:/5 (6 download)
Download or read book A Classified Bibliography of Argumentation and Debate written by Arthur N. Kruger and published by New York ; London : Scarecrow Press. This book was released on 1964 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Lyssa L. Newhall
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (129 download)
Download or read book The Influence of Attitudes on Message Recall written by Lyssa L. Newhall and published by . This book was released on 1974 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : K. Anbuvelan
Publisher : Firewall Media
ISBN 13 : 9788131801741
Total Pages : 416 pages
Book Rating : 4.8/5 (17 download)
Download or read book Principles of Management written by K. Anbuvelan and published by Firewall Media. This book was released on 2007 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anthony G. Greenwald
Publisher : Academic Press
ISBN 13 : 1483258513
Total Pages : 432 pages
Book Rating : 4.4/5 (832 download)
Download or read book Psychological Foundations of Attitudes written by Anthony G. Greenwald and published by Academic Press. This book was released on 2013-09-24 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychological Foundations of Attitudes presents various approaches and theories about attitudes. The book opens with a chapter on the development of attitude theory from 1930 to 1950. This is followed by separate chapters on the principles of the attitude-reinforcer-discriminative system; a systematic test of a learning theory analysis of interpersonal attraction; a "spread of effect" in attitude formation; Hullian learning theory; and possible origins of learned attitudinal cognitions. Subsequent chapters deal with mechanisms through which attitudes can function as both independent and dependent variables in the attitude-behavior link; and the problem of how people go about applying a summary label to their attitudes and the reciprocal effects that rating has on the content of attitude. The final chapters discuss a commodity theory that relates selective social communication to value formation; the freedoms there are in regard to attitudes; attitude change occasioned by actions which are discrepant from one's previously existing attitudes or values; and the conflict-theory approach to attitude change.
Author : Glen Earl Mills
Publisher : Indianapolis : Bobbs-Merrill
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.F/5 ( download)
Download or read book Message Preparation: Analysis and Structure written by Glen Earl Mills and published by Indianapolis : Bobbs-Merrill. This book was released on 1966 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : C. David Mortensen
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.:/5 (321 download)
Download or read book Communication written by C. David Mortensen and published by McGraw-Hill Companies. This book was released on 1972 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gerald R. Miller
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.3/5 (91 download)
Download or read book Perspectives on Argumentation written by Gerald R. Miller and published by . This book was released on 1966 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stewart L. Tubbs
Publisher : Routledge
ISBN 13 : 1351306545
Total Pages : 330 pages
Book Rating : 4.3/5 (513 download)
Download or read book Shared Experiences in Human Communication written by Stewart L. Tubbs and published by Routledge. This book was released on 2020-03-12 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: A novel approach to traditional subjects, the wide variety of opinions, and the extensive introductory material lift this book out of the ordinary “readings" class, and will reward the reader with understanding and appreciation of a complex subject. This collection of 37 provocative selections on human communication shares with the reader the experience and insights of some of the best minds in the discipline. The selections for the most part deal with traditional communication topics in a novel way. For example, in the chapter on verbal communication, there is a selection on profane language; in the chapter on nonverbal communication, there is a section entitled “The Silent Language of Love”; in the chapter on small group communication, there’s the Parkinson article on laws in groups; and in the chapter on mass communication, there’s one on today’s interest in sexually oriented magazines. The entire spectrum of topics usually found in beginning courses in speech communication is here. An extensive Section Two includes discussion on the psychological and transactional analysis views of communication. A brief introduction precedes each section focusing on the key ideas of each reading. Sources include the Journal of Communication, Industry Week, Journalism Quarterly, Psychology Today, Supervisory Management, Journal of Social Issues, Harvard Business Review, and Today's Speech.
