The Economist Marketing For Growth

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Marketing for Growth

Author : The Economist
Publisher : The Economist
ISBN 13 : 1610393988
Total Pages : 224 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Marketing for Growth by : The Economist

Download or read book Marketing for Growth written by The Economist and published by The Economist. This book was released on 2014-01-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Economist: Marketing for Growth is a guide to how marketing can and should become a business's most important driver of growth. Marketers play a crucial role in generating revenue, and they can play an equally important role in how revenues translate into profit. They can help a company achieve growth by being smarter or more efficient than its competitors, and do so in a sustainable way. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behavior, and the forces at play in markets. This informs the development and improvement of products, processes and standard of service. The book explores how to identify the most valuable customers, the most effective ways to drive revenue growth, and the best ways to improve profitability. It combines insight and practical guidance, and is supported by a wealth of hard data and anecdotal evidence from a wide range of business in Britain, America, Europe and Asia, including Amazon, China Mobile, Dove, Goldman Sachs, Haier, ING Direct, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin and Zara.

Growing a Business

Author : Rupert Merson
Publisher : Hachette UK
ISBN 13 : 1610396790
Total Pages : 288 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Growing a Business by : Rupert Merson

Download or read book Growing a Business written by Rupert Merson and published by Hachette UK. This book was released on 2016-03-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growth is a clear goal for ambitious entrepreneurs and leaders. It's often a short hand for business - and wider economic - success. But it's not without its pitfalls and challenges, and planning for, and managing, a growing business needs careful thought. Take, for example, the start-up facing for the first time the need to balance flexibility with more structure. Or a larger business tackling a range of divisions evolving at different speeds. Or an inspirational owner-founder confronting the need to step back and let other take the business forward. These are the kinds of challenges that Growing a Business tackles head-on. Drawing on a wide range of models and research and using case studies from across the business world, it offers practical advice and guidance on a whole range of topics, including: the different types and stages of growth; predicting the problems presented by growth; identifying growth triggers and barriers; the implications of growth: financially, culturally and for the people involved in the business. Growing a Business is required reading for owners and managers looking to understand a foster growth in their businesses.

Marketing for Growth

Author : I. I. Ellwood
Publisher : Wiley
ISBN 13 : 9781118450505
Total Pages : 240 pages
Book Rating : 4.4/5 (55 download)

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Book Synopsis Marketing for Growth by : I. I. Ellwood

Download or read book Marketing for Growth written by I. I. Ellwood and published by Wiley. This book was released on 2013-09-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to transform any company's marketing function into a non-stop engine of business growth The one unbreakable rule of today's global business jungle is "Grow or Die". In Marketing for Growth, an internationally recognized marketing strategist clearly explains how to turbo-charge your company's marketing function so that it delivers the kind of high-energy, non-stop business growth you need to survive and thrive. You'll discover how to gauge the impact of your current marketing function and how to transform it into a powerful driver of all the major elements of sustainable growth, including product development and improvement, more efficient processes, and superb customer service. Examines each part of the growth lifecycle and provides you with analytic tools for measuring marketing's impact on your company and for setting achievable growth targets Shows you how to identify your most valuable customers and cultivate strong bonds of loyalty with them Draws upon a wealth of hard data and anecdotal evidence gleaned from a wide range of businesses in Britain, America, Europe, and Asia Features examples from top firms, including Amazon.com, China Mobile, Dove, Goldman Sachs, Haier, ING, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin, Zara, and others Shares the insights of a leading international marketing strategist with more than two decades' experience in Japan, Hong Kong, the Netherlands, and the United States

Guide to Management Ideas and Gurus

Author : Tim Hindle
Publisher : John Wiley & Sons
ISBN 13 : 9781846681080
Total Pages : 336 pages
Book Rating : 4.6/5 (81 download)

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Book Synopsis Guide to Management Ideas and Gurus by : Tim Hindle

Download or read book Guide to Management Ideas and Gurus written by Tim Hindle and published by John Wiley & Sons. This book was released on 2008-09-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good management is a precious commodity in the corporate world. Guide to Management Ideas and Gurus is a straight-forward manual on the most innovative management ideas and the management gurus who developed them. The earlier edition, Guide to Management Ideas, presented the most significant ideas that continue to underpin business management. This new book builds on those ideas and adds detailed biographies of the people who came up with them-the most influential business thinkers of the past and present. Topics covered include: Active Inertia, Disruptive Technology, Genchi Genbutsu (Japanese for "Go and See for Yourself"), The Halo Effect, The Long Tail, Skunkworks, Tipping Point, Triple Bottom Line, and more. The management gurus covered include: Dale Carnegie, Jim Collins, Stephen Covey, Peter Drucker, Philip Kotler, Michael Porter, Tom Peters, and many others.

Guide to Emerging Markets

Author : Aidan Manktelow
Publisher : Economist Books
ISBN 13 : 9781781251171
Total Pages : 243 pages
Book Rating : 4.2/5 (511 download)

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Book Synopsis Guide to Emerging Markets by : Aidan Manktelow

Download or read book Guide to Emerging Markets written by Aidan Manktelow and published by Economist Books. This book was released on 2014 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth that companies can achieve from their operations in home and developed world markets has for many years been modest, with the real opportunities to take a business to a higher level existing in identifying and exploiting emerging market opportunities.The Economist Corporate Network has for many years now been one of the leading authorities advising firms on how to make the most of the opportunities that emerging markets present and avoid the mistakes that so many companies make with disastrous results.This book, written and edited by the Corporate Network team is in two parts:- Part one examines new approaches to business in emerging market: what you need to think about, the various risks and how to get your approach right- Part two is aimed at helping firms prioritise emerging markets by giving a review of the different markets from the BRIC countries (Brazil, Russia, india and China) to the emerging economies of Eastern Europe, Asia and AfricaUsing the expertise built up over the years by The Economist Corporate Network team and the experiences of the hundreds of companies they have worked with, there is no more useful guide to getting to grips with the opportunities that emerging markets offer and how to take advantage of them.

Guide to Financial Markets

Author : Marc Levinson
Publisher : The Economist
ISBN 13 : 1541742516
Total Pages : 304 pages
Book Rating : 4.5/5 (417 download)

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Book Synopsis Guide to Financial Markets by : Marc Levinson

Download or read book Guide to Financial Markets written by Marc Levinson and published by The Economist. This book was released on 2018-07-24 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised and updated 7th edition of this highly regarded book brings the reader right up to speed with the latest financial market developments, and provides a clear and incisive guide to a complex world that even those who work in it often find hard to understand. In chapters on the markets that deal with money, foreign exchange, equities, bonds, commodities, financial futures, options and other derivatives, the book examines why these markets exist, how they work, and who trades in them, and gives a run-down of the factors that affect prices and rates. Business history is littered with disasters that occurred because people involved their firms with financial instruments they didn't properly understand. If they had had this book they might have avoided their mistakes. For anyone wishing to understand financial markets, there is no better guide.

Negative Emissions Technologies and Reliable Sequestration

Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 0309484529
Total Pages : 511 pages
Book Rating : 4.3/5 (94 download)

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Book Synopsis Negative Emissions Technologies and Reliable Sequestration by : National Academies of Sciences, Engineering, and Medicine

Download or read book Negative Emissions Technologies and Reliable Sequestration written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2019-04-08 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: To achieve goals for climate and economic growth, "negative emissions technologies" (NETs) that remove and sequester carbon dioxide from the air will need to play a significant role in mitigating climate change. Unlike carbon capture and storage technologies that remove carbon dioxide emissions directly from large point sources such as coal power plants, NETs remove carbon dioxide directly from the atmosphere or enhance natural carbon sinks. Storing the carbon dioxide from NETs has the same impact on the atmosphere and climate as simultaneously preventing an equal amount of carbon dioxide from being emitted. Recent analyses found that deploying NETs may be less expensive and less disruptive than reducing some emissions, such as a substantial portion of agricultural and land-use emissions and some transportation emissions. In 2015, the National Academies published Climate Intervention: Carbon Dioxide Removal and Reliable Sequestration, which described and initially assessed NETs and sequestration technologies. This report acknowledged the relative paucity of research on NETs and recommended development of a research agenda that covers all aspects of NETs from fundamental science to full-scale deployment. To address this need, Negative Emissions Technologies and Reliable Sequestration: A Research Agenda assesses the benefits, risks, and "sustainable scale potential" for NETs and sequestration. This report also defines the essential components of a research and development program, including its estimated costs and potential impact.

The Economist Guide to Emerging Markets

Author : Aidan Manktelow
Publisher : The Economist
ISBN 13 : 1610393880
Total Pages : 256 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Economist Guide to Emerging Markets by : Aidan Manktelow

Download or read book The Economist Guide to Emerging Markets written by Aidan Manktelow and published by The Economist. This book was released on 2014-04-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth that companies can achieve from their operations in home and developed world markets has for many years been modest. Real opportunities to take a business to a higher level exist in identifying and cultivating emerging markets. For many years, The Economist Corporate Network has been a leading authority in advising firms on how to make the most of the opportunities that emerging markets present, and how to avoid the mistakes so many companies make with disastrous results. In this book, the Corporate Network team shares their expertise with readers. They examine new approaches to business in emerging markets, identifying what you need to think about, the various risks, and how to get your approach right. They also review various markets, from the BRIC countries (Brazil, Russia, India, and China) to the emerging economies of Eastern Europe, Asia and Africa. Based on the unrivalled expertise of The Economist Corporate Network team and their experiences working with hundreds of companies, there is no more useful guide than The Economist: Emerging Markets to explore the opportunities these markets offer and how to take advantage of them.

Markets, Morals and Development

Author : Wahiduddin Mahmud
Publisher : Taylor & Francis
ISBN 13 : 1000485080
Total Pages : 118 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Markets, Morals and Development by : Wahiduddin Mahmud

Download or read book Markets, Morals and Development written by Wahiduddin Mahmud and published by Taylor & Francis. This book was released on 2021-10-12 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents, or rather “re-presents”, the intricacies of a developing economy in the light of recent theoretical developments in economics while also providing a fresh perspective on the perceived inadequacies of the discipline in addressing the discontents of the contemporary global economic order. The book argues that there is scope for economics to be a more humane discipline and more relevant to contemporary economic problems by embracing new ideas, including those from other disciplines. It attempts to show how economic concepts and theories can be contextualised to help better understand real-life economic phenomena; how to rethink the ways in which the market economy can address the moral issues of human wellbeing and social justice; and, overall, how the study of economics and public discourses on economic issues can be made more engaging as well as more relevant to the problems of developing countries. Based on public lectures given by the author in Dhaka, and using illustrations from Bangladesh, India and other countries, the book offers an authoritative understanding of diverse economic realities by taking a fresh look at the familiar. Comprehensive and accessible, the book will be of interest to students and researchers of economics, development economics and policy, sociology and business studies as well as to journalists, public intellectuals and policymakers in developing countries.

Fully Grown

Author : Dietrich Vollrath
Publisher : University of Chicago Press
ISBN 13 : 0226820041
Total Pages : 273 pages
Book Rating : 4.2/5 (268 download)

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Book Synopsis Fully Grown by : Dietrich Vollrath

Download or read book Fully Grown written by Dietrich Vollrath and published by University of Chicago Press. This book was released on 2022-06-24 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vollrath challenges our long-held assumption that growth is the best indicator of an economy’s health. Most economists would agree that a thriving economy is synonymous with GDP growth. The more we produce and consume, the higher our living standard and the more resources available to the public. This means that our current era, in which growth has slowed substantially from its postwar highs, has raised alarm bells. But should it? Is growth actually the best way to measure economic success—and does our slowdown indicate economic problems? The counterintuitive answer Dietrich Vollrath offers is: No. Looking at the same facts as other economists, he offers a radically different interpretation. Rather than a sign of economic failure, he argues, our current slowdown is, in fact, a sign of our widespread economic success. Our powerful economy has already supplied so much of the necessary stuff of modern life, brought us so much comfort, security, and luxury, that we have turned to new forms of production and consumption that increase our well-being but do not contribute to growth in GDP. In Fully Grown, Vollrath offers a powerful case to support that argument. He explores a number of important trends in the US economy: including a decrease in the number of workers relative to the population, a shift from a goods-driven economy to a services-driven one, and a decline in geographic mobility. In each case, he shows how their economic effects could be read as a sign of success, even though they each act as a brake of GDP growth. He also reveals what growth measurement can and cannot tell us—which factors are rightly correlated with economic success, which tell us nothing about significant changes in the economy, and which fall into a conspicuously gray area. Sure to be controversial, Fully Grown will reset the terms of economic debate and help us think anew about what a successful economy looks like.

The Economics of Advertising (RLE Advertising)

Author : Frederic Taylor
Publisher : Routledge
ISBN 13 : 1136670424
Total Pages : 252 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis The Economics of Advertising (RLE Advertising) by : Frederic Taylor

Download or read book The Economics of Advertising (RLE Advertising) written by Frederic Taylor and published by Routledge. This book was released on 2013-05-02 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

Agricultural Economics Research

Author :
Publisher :
ISBN 13 :
Total Pages : 206 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Agricultural Economics Research by :

Download or read book Agricultural Economics Research written by and published by . This book was released on 1982 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Economist Numbers Guide (6th Ed)

Author : The Economist
Publisher : The Economist
ISBN 13 : 1610393961
Total Pages : 272 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Economist Numbers Guide (6th Ed) by : The Economist

Download or read book The Economist Numbers Guide (6th Ed) written by The Economist and published by The Economist. This book was released on 2014-01-28 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Economist Numbers Guide is invaluable for everyone who has to work with numbers, which in today's commercially focused world means most managers. In addition to general advice on basic numeracy, the guide points out common errors and explains the recognized techniques for solving financial problems, analyzing information of any kind, forecasting and effective decision making. Over 100 charts, graphs, tables and feature boxes highlight key points, and great emphasis is put on the all-important aspect of how you present and communicate numerical information effectively and honestly. At the back of the book is an extensive A-Z dictionary of terms covering everything from amortization to zero-sum game. Whatever your business, whatever your management role, for anyone who needs a good head for figures The Economist Numbers Guide will help you achieve your goals.

The Economist Guide to Investment Strategy (3rd Ed)

Author : The Economist
Publisher : The Economist
ISBN 13 : 1610393929
Total Pages : 386 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Economist Guide to Investment Strategy (3rd Ed) by : The Economist

Download or read book The Economist Guide to Investment Strategy (3rd Ed) written by The Economist and published by The Economist. This book was released on 2014-03-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supported by numerous charts and detailed analysis, The Economist Guide to Investment Strategy outlines how to construct investment strategies appropriate for individual investors. It looks at the risks and opportunities of uncomplicated strategies and it comes with wealth-warnings for those who wish to explore more sophisticated and fashionable investment approaches. It emphasizes the importance of taking into account insights from behavioral analysis as well as the principles of traditional finance. It highlights how habitual patterns of decision-making can lead any of us into costly mistakes, and it stresses how markets are most dangerous when they appear to be most rewarding.

Marketing & Economics

Author : Sultan Kermally
Publisher : Vernon Press
ISBN 13 : 1622731166
Total Pages : 180 pages
Book Rating : 4.6/5 (227 download)

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Book Synopsis Marketing & Economics by : Sultan Kermally

Download or read book Marketing & Economics written by Sultan Kermally and published by Vernon Press. This book was released on 2019-08-05 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book bridges the disciplines of economics and marketing and brings them to bear on the analysis of contemporary business problems. The world has changed dramatically over the last four decades. Sociologically, technologically, economically and politically speaking the world is changing at an increasing pace. The spread of ideas and values are reinforcing the impact of globalization on various business operations and activities. As the late Peter Drucker once remarked: “while you were out the world changed.” To make sense of to the world we live in, we are compelled to draw from diverse disciplines and subjects.This book focuses on the contributions of economics and marketing. The basic principles, theories and issues of economics are selected and are integrated with key elements and principles of marketing. Marketers, in conventional as well as in digital markets, are encouraged to integrate marketing with economics in order to make successful and effective business decisions. Marketing and Economics are subjects dealing with business – business of private firms, not-for-profit organisations and that of government. Economics involves allocation of scarce resources. Scarcity in economics is relative scarcity, scarcity in relation to demand. Written in a casual, accessible language and taking very little for granted, this book is for anyone who is curious about economics and marketing. It provides the essential analytical framework necessary for thriving in today's business. In its diverse chapters it covers topics such as offshoring, the circular economy, benchmarking, mergers and acquisitions, knowledge and innovation, services industries, customer relationships, advertising and communication, among others. It is particularly well suited to undergraduates in business or economics and its fresh perspectives on today's challenges would be of interest to business managers and marketing professionals.

Housing Markets and the Economy

Author : Karl E. Case
Publisher : Lincoln Inst of Land Policy
ISBN 13 : 9781558441842
Total Pages : 417 pages
Book Rating : 4.4/5 (418 download)

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Book Synopsis Housing Markets and the Economy by : Karl E. Case

Download or read book Housing Markets and the Economy written by Karl E. Case and published by Lincoln Inst of Land Policy. This book was released on 2009 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the work of Karl "Chip" Case, who is renowned for his scientific contributions to the economics of housing and public policy, this is a must read during a time of restructuring our nation's system of housing finance.

The Experience Economy

Author : B. Joseph Pine
Publisher : Harvard Business Press
ISBN 13 : 9780875848198
Total Pages : 276 pages
Book Rating : 4.8/5 (481 download)

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Book Synopsis The Experience Economy by : B. Joseph Pine

Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.