Author : Douglas Davidson Parker
Publisher :
ISBN 13 :
Total Pages : 254 pages
Book Rating : 4.:/5 (33 download)
Book Synopsis The Economics of Marketing Agricultural Product Quality by : Douglas Davidson Parker
Download or read book The Economics of Marketing Agricultural Product Quality written by Douglas Davidson Parker and published by . This book was released on 1990 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysis of the behavior of hedonic prices, the values of a commodity's various characteristics, at different stages of the marketing chain is useful in the assessment of new marketing techniques and institutions. This dissertation analyzes and compares the behavior of producer and retail level prices for a perishable product as functions of time season and product quality characteristics. Prices at both producer and retail levels decline during the season while responding differently to changes in characteristics. This dissertation provides the background and data necessary to develop and test a conceptual model for analysis of the behavior of the marketing margin assuming a competitive marketing services industry. The analysis found that the marketing margin for California fresh peaches decreases during the season and increases with quality. The results have several implications for research and development efforts to improve product quality and marketing technologies. They identify potential gains to be made from improving product quality early in the season, and gains from developing producer price signals which compensate producers for quality characteristics other than weight, for example soluble solids. A conceptual model to determine the optimal level of quality characteristics to produce was also developed. Due to limitations on the availability of cost data, the analysis was restricted to deriving the grower's revenue maximizing choice of the time of harvest. By introducing a quality characteristics ...